Abstract:This research aims to uncover the problems of Integrated Services (PATENT) in the Winongan District Office, Pasuruan Regency with a MANUAL queuing system. From some information gathered from people queuing, services using…
g a manual queuing system are less effective and efficient. So, to meet the needs of good community service, District Offices need to innovate a DIGITAL queuing system. Integrated Service (PATENT) problems at the Winongan District Office, Pasuruan Regency with a MANUAL queuing system. From some information gathered from people queuing, services using a manual queuing system are less effective and efficient. So, to meet the needs of good community service, District Office Agencies need to innovate a DIGITAL queuing system. Innovation is a shift from traditional management principles, processes and practices or a shift from old organizational forms to modern management. Government services to the community, known as public services, are a very strategic issue because of the interaction between the government and the community. This research uses a qualitative descriptive approach to determine public service innovation. The data used are primary data and secondary data. Data collection techniques were carried out using observation, interviews and documentation. The research results show that public service innovation with a digital queuing system is a conceptual innovation which gives rise to new paradigms, ideas, thinking and breakthroughs. Meanwhile, delivery innovation includes new ways or ways of solving problems, providing services or interacting with clients for the purpose of providing special services to customers.
Abstract:This research aims to determine the extent of the influence of brand trust on customer loyalty to the Bank BTPN KCP Kabanjahe. To withstand the competition, the author believes that the company must maintain confidence in…
n the brand to remain strong in mind and in accordance with customer expectations, which creates loyalty to the brand owner. The indicators used to measure customer loyalty due to confidence in the brand, namely a repeat purchase on a particular brand, the habit of consuming certain brands, pleasure in a particular brand, steadiness on specific brands, assuming the specific brand is the best and recommend a particular brand to others. The results showed the model of linear regression equation Y = 11.962 + 0,605X, with a very significant t-test and test of determination R2 = 0.427. The conclusion that confidence in the brand significantly positively affects customer loyalty amounted to 42.7%, and other factors determine the remaining 57.3%.
Abstract:Technology is developing very rapidly and continues to change from year to year. Therefore, the latest digital marketing trends will continue to emerge which are adapted to the conditions and situations of that year, but…
there are still some groups of people who do not understand the importance of digital trends, because competition for marketplaces or online shopping sites in Indonesia is currently getting tighter, the competition that is happening is not only from domestic shopping sites but also foreign ones that have entered the domestic market. This research aims to analyze the influence of satisfaction, trust and ease of use on customer loyalty in the Shopee marketplace in Dwikora sub-district, Medan Helvetia sub-district. This type of quantitative research with the independent variables used in this research is satisfaction, trust and ease of use and the dependent variable used is customer loyalty. The population used in this research is all people in Medan Helvetia sub-district. This research took samples using a purposive sampling method and there were 100 respondents who were deemed worthy of being research criteria. The research results show that partially and simultaneously satisfaction, trust and ease of use have a significant positive effect on customer loyalty.
Abstract:Observations and observations to seek information on human resources and natural resources in coastal areas to create regional regulations for coastal communities that are integrated with local culture and wisdom that respects…
spects culture, customary law and the legal rights of the stakeholders involved. This is important to ensure the implementation of the program in terms of overall development of coastal areas in all fields. Budget planning that is right on target and collective aims to ensure that the plans made will be realized so that the development of coastal areas will be better. By creating data on coastal resources that is implementation-oriented in promoting coastal area management and strategic goals, such as economic development and food security, protecting public health, preventing conflict, and protecting environmental sustainability through coastal resource management.
Abstract:The rapid growth of the hotel industry requires hotels to improve operational planning, one of which is by forecasting room reservations. Inaccurate forecasting may cause an imbalance between room availability and customer…
er demand. This study aims to compare the Weighted Moving Average and Single Exponential Smoothing algorithms in forecasting room reservations at Raz Hotel and Convention Medan using historical data from January 2025 to May 2026. The research method consisted of data collection, forecasting using both algorithms, and accuracy evaluation through Mean Absolute Deviation, Mean Squared Error, and Mean Absolute Percentage Error. The results indicate that the Single Exponential Smoothing algorithm achieved a Mean Absolute Percentage Error of 15.24%, which is lower than the 15.63% obtained by the Weighted Moving Average algorithm. Furthermore, the Single Exponential Smoothing algorithm predicted 835.90 room reservations for June 2026. Therefore, it can be concluded that the Single Exponential Smoothing algorithm provides better forecasting accuracy and is more suitable for predicting room reservations at Raz Hotel and Convention Medan.
Abstract:PDAM Tirta Kualo is a regional company that supplies clean water to the surrounding community. Accurate estimation of water bill amounts is crucial to assist PDAMs in managing resources and finances efficiently. This study…
dy aims to create a prediction model for total water bills using the linear regression method. The data used is historical customer billing data which is analyzed to identify the relationship between air usage volume and total billing.
The findings show that a simple regression model can describe the water bill amount with an impressive accuracy of 0.9926. This precise model allows it to be used effectively in PDAM financial planning and assists customers in estimating their water usage.
Abstract:Everbright has become one of the distributing companies selling various products, one of which is the Dettol product. In optimizing the stock and marketing of Dettol products, the company faces difficulties in identifying…
g the best-selling products and those less favored by customers. This research data originates from the sales transaction data of Dettol soap in November, comprising 77 sales data. Through the use of data mining, particularly the K-means Clustering method, it becomes a relevant approach to solving this issue. The objective of this research is to avoid excess inventory that remains unsold while meeting the diverse needs of customers. The results of this study show the visualization of the distribution of Dettol soap product clusters and grouping based on sales levels. There were 21 best-selling item data, 31 well-selling item data, and 25 less popular item data, enabling the company to manage inventory based on the best-selling items.
Abstract:The development of digital technology has changed the way businesses market products, including culinary businesses such as chili chips. This article examines the role of social media in increasing sales of chili chips in…
n Sibuhuan Market, North Sumatra. Social media, through platforms such as Instagram, Facebook, and TikTok, allows businesses to introduce their products to a wider audience, increase brand awareness, and reach markets outside of the local area. In addition, social media provides an opportunity to interact directly with consumers, receive feedback, and build customer loyalty. Marketing through creative content, such as eye-catching photos and videos, as well as promotions through influencers or contests, also contribute to increased buying interest. By taking advantage of the e-commerce features available on social media, the purchase process becomes easier, which also drives increased sales conversions.
Abstract:This anthropological study examines the experiences of the Muslim minority in Rantepao City, North Toraja Regency, focusing on religious freedom and interfaith dynamics. In a predominantly Christian region, the Muslim community…
mmunity navigates its religious identity within a deeply rooted Torajan cultural landscape. Through ethnographic methods, including participant observation and in-depth interviews, this research explores how minority Muslims practice their faith, access public space, and maintain communal harmony. The findings reveal that religious freedom in Rantepao is negotiated through a balance of cultural assimilation and religious preservation. While formal rights are generally respected, subtle social boundaries exist, particularly regarding religious expression and ritual intersections with traditional Torajan customs (Aluk To Dolo). This study highlights the resilience of the Muslim minority and demonstrates how local cultural mechanisms facilitate daily coexistence, offering crucial insights into religious tolerance and minority-majority relations in contemporary Indonesia.
Abstract:This research aims to analyze the strategies implemented by the Merauke Regency Communications and Information Service in developing internet networks to improve public services. This research uses qualitative research methods…
ethods and a descriptive analysis approach. Data collection techniques are observation, interviews, and documentation, with data analysis techniques using data reduction, data presentation, and conclusion. The analysis results found that although there has been progress in developing internet networks, challenges such as limited infrastructure and access speed still need to be overcome. This research recommends that the Communications and Information Service continue to invest in infrastructure, strengthen collaboration with service providers, and improve educational programs for the community. In this way, optimization of public services can be achieved, providing significant benefits for the people of Merauke Regency. The research results show three main strategies implemented: core strategy, customer strategy, and cultural strategy. The core strategy focuses on improving network infrastructure and security, with efforts to expand network coverage in remote areas. The strategy emphasizes customer and assistance service provision. Meanwhile, the cultural strategy seeks to build pleasing cooperation between the Communications and Information Service and the community and increase digital literacy.