Abstract:In various regions, we often find marriage processions that are guided by customary and Islamic laws that apply as ancestral heritage. Unfortunately, the pattern of syncretism between custom and Islam in marriage is rarely…
ly known by society in general. The aim of this research is to describe lingual syncretism in the Motolobalango tradition in Gorontalo. This research is oriented towards qualitative descriptive methods. The results of the research show that the syncretism of Motolobalango marriage customs is indicated in two forms, namely verbal language which appears in five representations of tuja'I speech acts in the form of: greeting, asking for permission, inviting, praising, requesting, and making non-verbal promises to cultural attributes in the form of aato dalalo, tonggu permata, pata potolongito, and yila-yilapito.
Abstract:This study develops an interdisciplinary theological framework that integrates collective memory, a theology of woundedness, and local wisdom as epistemological and pastoral strategies for engaging with social trauma inscribed…
cribed in the communal body of postcolonial and post-conflict societies in Indonesia. Collective memory, as examined by Halbwachs, Assmann, and Volf, is not construed as a mere aggregation of historical facts but as a cultural construction that shapes theological identity through performative, ritualistic, and narrative social processes. The theology of woundedness, informed by the works of Rambo, Moltmann, Jones, and Brock, resists binary categorizations between suffering and salvation, positioning wounds instead as loci theologici—revelatory spaces wherein the Holy Spirit dwells amidst unhealed wounds as a manifestation of divine solidarity and the possibility of redemption. Employing a qualitative-descriptive methodological framework and contextual hermeneutics, this research investigates local narratives, healing rituals, customary symbols, and inculturated liturgies among Christian communities in Ambon, Poso, and East Nusa Tenggara. The findings suggest that local wisdom functions not merely as a cultural instrument but also as a sacramental medium through which the Spirit operates incarnationally. The integration of these three dimensions demonstrates that post-traumatic restoration cannot be reduced to psychological or therapeutic pastoral practices alone; rather, it demands a theologically transformative, contextually rooted, and dialogical articulation of the wounded social body. Within this construct, the Church is envisioned as an anamnetic community that employs collective memory as a praxis of salvation, regards local culture as a spiritual body, and embraces woundedness as a participatory locus within the salvific narrative. Accordingly, this study contributes a novel paradigm for contextual theology and pastoral praxis in multicultural societies marked by the legacy of historical suffering and the urgent need for reconciliation grounded in justice and memory.
Abstract:This study aims to comprehensively investigate the influence of Social Media Marketing and Lifestyle on consumer Purchase Decisions, with Brand Awareness serving as a mediating variable that plays a pivotal role in the consumer…
onsumer decision-making process. The research adopts a causal-quantitative design, intended to identify and test the causal relationships among the predetermined variables. Primary data were collected through the distribution of questionnaires to 130 respondents, consisting of customers of CW Coffee in Pontianak City, West Kalimantan. Data analysis was conducted using the Structural Equation Modeling (SEM) technique based on Partial Least Squares (PLS), operated through SmartPLS 4 software, which facilitates simultaneous evaluation of both the measurement model (outer model) and the structural model (inner model). The model estimation results indicate that both Social Media Marketing and Lifestyle exert a positive and statistically significant effect on Brand Awareness, and contribute both directly and indirectly to Purchase Decisions. Furthermore, Brand Awareness is empirically validated as a partial mediator that reinforces the relationship between the independent variables and the dependent variable. The theoretical implications of these findings underscore that enhancing brand exposure through strategic social media engagement and contextually understanding contemporary consumer Lifestyles are critical determinants in shaping strong brand perceptions and driving purchase intention and realization. Consequently, this study offers practical contributions for business practitioners in formulating digital marketing strategies based on the integration of consumer values and the optimization of digital communication channels, thereby enhancing market penetration effectiveness and fostering long-term customer loyalty.
Abstract:This study explores the influence of the presence of contemporary markets on traditional market traders in Gumawang City. Globalization and technological advancements have transformed the needs and lifestyles of society,…
prompting the emergence of various types of markets. Modern markets, with more organized management and better facilities, often attract consumer attention away from traditional markets, despite offering higher prices. This research employs a qualitative method with an interactive approach, where the researcher directly interacts with the subjects of the study. The findings indicate that 75% of traditional market traders do not feel threatened by modern markets, as they can still attract customers with lower prices and negotiation flexibility. However, 25% of traders experience negative impacts due to decreased income, with an average decline ranging from 10% to 15%. This study highlights the necessity for traditional market traders to adapt to changes and seek new strategies to sustain their businesses amidst increasing competition. The findings aim to provide a deeper understanding of market dynamics in Gumawang City and support the development of better policies for traditional markets.
Abstract:Consumers who travel frequently (high mobility) use a lot of aviation services, so the aviation business is of interest to many business people. Travel agents are also aggressively providing cheap ticket promotions to attract…
tract consumer interest. This creates tough competition between airlines in terms of reasonable prices, best facilities and gaining customer trust. This research aims to determine the influence of Price Fairness, Service Quality, and Trust on Customer Satisfaction of LCC airlines in Indonesia. The research objects of this research are online media libraries, Google Scholar, Semantic Scholar, Elsevier, Zotero and other online journal media. The method used is a literature study, which collects data sources related to the research topic. The literature study aims to explain the main content based on the information obtained. The research results show that Price Fairness, Service Quality, and Trust all have a significant influence on Customer Satisfaction for LCC airlines in Indonesia.
Abstract:To be successful in the competitive market for sacrificial animals, with its short selling season and numerous sellers, prioritizing customer satisfaction is essential. This study was conducted in Meruyung Village, Limo…
District, Depok City on June 24–July 3, 2023, using descriptive-quantitative method to discover the service quality, product quality, and price offered by sellers, and how these three factors affect customer satisfaction of sacrificial animals. Convenience sampling was used to determine the respondents, which is by meeting people at the sales stalls who have bought goats or sheep as sacrificial animals at least once in Meruyung Village. This study involved 70 respondents. Data was obtained using a Likert scale questionnaire via Google Form and processed using multiple regression analysis. The results shows that the quality of service and product, as well as the price factor offered by sacrificial animal sellers, together affect customer satisfaction with sacrificial animals in Meruyung Village, Limo District, Depok City by 36.5%, but only the factor of product quality has a partially significant influence. Therefore, sellers must ensure product quality that meets the requirements of sacrificial animals and customer preferences, as this significantly affects satisfaction.
Abstract:To maximize customer satisfaction through marketing strategies residential property companies must understand the dynamics of appropriate marketing strategies. One of them is by maximizing consumer satisfaction with several…
ral important factors such as product, price, promotion and place. The aim of this research is to analyze the influence of the marketing mix on consumer satisfaction at Astapada Indah III Jombang housing. This type of research uses quantitative research with a cross-sectional study approach. The population of all residents of the Astapada Indah III housing complex was 68 and the sample was 58 people using incidental sampling technique. The independent variables are product, price, promotion, place and the dependent variable is consumer satisfaction. The research instruments used questionnaires, data processing using multiple linear regression tests. The results of the research showed that product and location had a significant effect on housing consumer satisfaction, while price and promotion had no effect on consumer satisfaction. However, simultaneously product, price, promotion and location all influence consumer behavior simultaneously by 79.4%.
Abstract:Pengelolaan piutang pelanggan merupakan aspek penting dalam menjaga kelancaran arus kas perusahaan jasa logistik. PT Global Pratama Indonesia telah memanfaatkan software Accurate sebagai sistem informasi akuntansi untuk…
mendukung pencatatan transaksi dan pengelolaan piutang pelanggan. Namun, dalam pelaksanaannya masih ditemukan permasalahan pada alur administrasi dokumen operasional yang memengaruhi efektivitas proses customer collection. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mengevaluasi pemanfaatan software Accurate serta menyusun rekomendasi perbaikan alur dokumen operasional. Metode yang digunakan adalah pendekatan deskriptif kualitatif melalui observasi, analisis dokumen, dan diskusi lintas divisi yang melibatkan bagian keuangan, workshop, dan warehouse. Hasil kegiatan menunjukkan bahwa keterlambatan penyerahan dokumen Work Order (WO) dan Delivery Order (DO) berdampak pada keterlambatan pencatatan transaksi dan pemantauan piutang. Implementasi awal rekomendasi perbaikan alur dokumen mampu meningkatkan ketepatan pencatatan dan mendukung efektivitas penagihan piutang pelanggan. Kegiatan ini memberikan kontribusi nyata bagi mitra sebagai dasar perbaikan berkelanjutan dalam pengelolaan administrasi penagihan.
Abstract:Rumah makan Ayam Bakar Gazebo berlokasi di Jalan Dahlia No.1 Kota Pematangsiantar merupakan salah satu UMKM yang cukup ramai sehingga sering terjadi penumpukan pengunjung dan membuat antrian panjang hanya untuk memesan makanan.…
akanan. Hal ini juga terjadi karena sistem pemesanan makanan di UMKM masih bersifat manual. Tujuan dilakukan program pengabdian ini adalah mengatasi permasalahan yang terjadi dengan memanfaatkan sistem informasi berbasis web dan QR code. Metode pelaksanaan pengabdian menggunakan metode kualitatif dengan pendekatan Participatory Action Research (PAR). Melalui program pengabdian diperoleh hasil dan terbukti bahwa penerapan sistem informasi pada UMKM mampu meningkatkan kualitas layanan UMKM dan customer juga merasa dipermudah dalam melakukan pemesanan makanan
Abstract:Pengelolaan layanan pelanggan yang optimal menjadi komponen kunci dalam menciptakan kepuasan dan loyalitas pelanggan, terutama di tengah persaingan ketat pada sektor ritel seperti minimarket. Kegiatan pengabdian ini bertujuan…
ujuan untuk merancang serta menerapkan strategi manajemen customer service yang efektif di Minimarket Thiffa Mart, yang bertujuan untuk meningkatkan pengalaman pelanggan sekaligus mendukung keberlangsungan bisnis. Fokus program ini mencakup identifikasi masalah dalam layanan pelanggan, pelatihan keterampilan komunikasi bagi staf, serta pengembangan sistem pengumpulan masukan pelanggan yang lebih efisien. Pelaksanaan kegiatan dilakukan melalui observasi langsung, survei kepuasan pelanggan, dan wawancara mendalam bersama pihak minimarket Thiffa Mart.