Abstract:Cultural-based tourism has become an important strategy for enhancing community welfare while preserving local cultural heritage. Desa Tua in Buleleng Regency, Bali, possesses significant potential through the bamboo weaving…
ving tradition of the Bali Aga community, which holds substantial economic and cultural value. This study aims to analyze community empowerment through the development of tourism based on cultural weaving products, strengthen the bargaining position of local artisans, and examine efforts to maintain a balance between economic benefits and cultural preservation. The study employed a mixed-methods approach with a sequential explanatory design and involved 150 respondents. Data were collected through observation, interviews, documentation, and surveys. The findings reveal that experiential tourism increased average household income by 35% and enhanced women's participation by 42% through their involvement in production activities, training programs, tour guiding, and the management of creative enterprises. Traditional weaving products were successfully developed as the primary tourism attraction, generating greater economic value while preserving cultural integrity through the clear distinction between sacred and commercial products. The utilization of digital media further expanded market access and strengthened product competitiveness. The novelty of this study lies in the development of an integrative model that connects community empowerment, experiential tourism, cultural preservation, women’s empowerment, and digital cultural entrepreneurship as a sustainable strategy for cultural tourism development.
Abstract:Stunting is a chronic nutritional problem that occurs as a result of prolonged inadequate nutrient intake, beginning as early as the prenatal period, and leading to impaired physical growth and cognitive development in children.…
hildren. This condition remains a strategic public health issue because it has direct implications for the quality of human resources and national competitiveness in the future. This study focuses on the role of the family, particularly pregnant women and breastfeeding mothers, in preventing stunting through adequate nutritional fulfillment during the first 1,000 days of life, with an emphasis on exclusive breastfeeding practices. The method employed is a conceptual review based on scientific literature and relevant health policies to analyze the relationship between early nutritional adequacy and the risk of stunting in children. The findings indicate that stunting not only results in children having a height below the age-standard norm, but also disrupts brain development, which in turn affects learning ability, productivity, creativity, and children’s readiness to face future educational and social challenges. Family-based approaches to stunting prevention have proven effective, as the family represents the primary and earliest environment for meeting children’s nutritional needs. Exclusive breastfeeding during the first six months of life emerges as a key strategy, as it optimally fulfills infants’ nutritional requirements and reduces the risk of malnutrition. The conclusion of this study emphasizes that strengthening the role of the family through nutritional education for pregnant and breastfeeding mothers is a strategic step toward sustainable stunting prevention. The novelty of this scientific work lies in its integrative emphasis on family-based approaches and the optimization of exclusive breastfeeding as a foundation for improving human resource quality from early life, encompassing not only physical, but also cognitive, emotional, and social dimensions of child development.
Abstract:This study aims to analyze the influence of shipping cost efficiency and freight forwarder quality on export delivery performance at PT Sinar Sawit Sentosa, a palm oil exporting company facing challenges related to rising…
g logistics costs and increasing demands for delivery timeliness. The research problem focuses on the extent to which shipping cost efficiency and the quality of freight forwarder services can improve export delivery performance in a measurable and sustainable manner. A quantitative approach was applied by collecting survey data from the company’s logistics managers and export managers to capture perceptions and experiences related to the research variables. Data analysis was conducted using structural equation modeling to examine the causal relationships among shipping cost efficiency, freight forwarder quality, and export delivery performance. The results indicate that shipping cost efficiency has a positive and significant effect on export delivery performance through reduced operational costs, improved logistics coordination, and smoother export processes. Freight forwarder quality is also proven to have a positive and significant effect through enhanced service reliability, documentation accuracy, and delivery timeliness. The conclusion confirms that the combination of cost efficiency and logistics service quality constitutes a strategic factor determining the success of corporate export delivery. The novelty of this study lies in integrating the measurement of cost efficiency and freight forwarder quality using a SEM approach applied to the Indonesian palm oil export industry, a context that has received limited empirical attention. This contribution provides empirical evidence for the development of export logistics management and strategic decision-making, enriches the academic logistics literature, and offers practical implications for improving national export competitiveness, formulating corporate policies, and managing long-term logistics partnerships based on measurable performance and efficiency orientation. The findings are expected to serve as a reference for future research and professional practice in agribusiness sectors oriented toward global markets with high logistics risks and intense competition that demand continuous, data-driven managerial innovation grounded in reliable and context-specific empirical evidence for the future of national industries.
Abstract:This research analyzes the challenges and opportunities of Islamic education in schools in the Society 5.0 era, which is characterized by the use of industrial revolution 4.0 innovations to overcome social problems. Using…
g a qualitative approach with literature study methods and content analysis, this research examines literature related to the problems of Islamic religious education in schools. The research results identified six main challenges: limited infrastructure, inadequate conditions in rural schools, lack of technology-based learning media, lagging behind in the development of science and technology, use of traditional learning methods, and weak quality of human resources in mastering learning technology. In conclusion, the transformation of Islamic education in the Society 5.0 era requires improving the quality of human resources in learning technology, the use of digital books and technology-based learning media. Systematic efforts are needed to overcome the technology gap and increase the competitiveness of Islamic education in this era.
Abstract:The growth of coffee shop businesses in Indonesia faces significant challenges, particularly for small and medium enterprises (SMEs) that often encounter limitations in business management, marketing, and technology adoption.…
tion. This community engagement initiative aims to assist the "Latimojong" coffee shop in addressing these issues through the implementation of the Business Model Canvas (BMC) integrated with Internet of Things (IoT) technology. The activities were conducted through an interactively designed socialization process, including material presentation, discussions, and mentorship. Pre-test results indicated that participants' initial understanding averaged 36%, highlighting the need for capacity building in business management. Following the socialization, the post-test scores significantly improved, averaging 87%, representing a 141.67% increase. This improvement reflects the success of the socialization program in enhancing participants' understanding. Through this initiative, the "Latimojong" coffee shop was able to formulate a more strategic and efficient business model, strengthening its competitiveness in the local market. The implementation of IoT technology and social media-based digital marketing positively impacted operational efficiency and customer experience. This Community Engagement initiative serves as a replicable model for technology-based SME empowerment, potentially supporting sustainable local economic growth.
Abstract:Abstract: This study is motivated by the underutilization of transaction data at Toko F3I Kisaran in supporting decision-making related to inventory and pricing strategies. Currently, decisions are made conventionally based…
sed on experience, which may lead to overstock or stockout conditions. This research aims to develop a sales prediction model by applying Data Mining techniques using the Multiple Linear Regression method to analyze the influence of stock and price variables on sales. The research methodology includes historical data collection, regression analysis, web-based system design using PHP and MySQL, and system testing through the Black Box method. The results indicate that the developed model is capable of generating measurable and systematic sales estimations based on stock and price variables. The implementation of this system can assist store management in planning inventory levels and pricing strategies more efficiently, thereby improving operational effectiveness and business competitiveness.
Keywords: data mining; multiple linear regression; PHP; sales prediction; web-based system
Abstrak: Penelitian ini dilatarbelakangi oleh belum optimalnya pemanfaatan data transaksi penjualan pada Toko F3I Kisaran dalam mendukung pengambilan keputusan terkait persediaan dan penetapan harga. Selama ini, keputusan masih dilakukan secara konvensional berdasarkan pengalaman, sehingga berpotensi menimbulkan overstock maupun stockout. Penelitian ini bertujuan untuk membangun model prediksi penjualan dengan menerapkan teknik Data Mining menggunakan metode Regresi Linier Berganda guna menganalisis pengaruh variabel stok dan harga terhadap penjualan. Metodologi penelitian meliputi pengumpulan data historis, analisis perhitungan regresi, perancangan sistem berbasis web menggunakan PHP dan MySQL, serta pengujian sistem dengan metode Black Box. Hasil penelitian menunjukkan bahwa model yang dibangun mampu menghasilkan estimasi penjualan berdasarkan variabel stok dan harga secara lebih terukur dan sistematis. Implementasi sistem ini dapat membantu manajemen toko dalam merencanakan jumlah persediaan dan strategi harga secara lebih efisien, sehingga meningkatkan efektivitas pengelolaan bisnis dan daya saing perusahaan.
Kata kunci: data mining; prediksi penjualan; regresi linier berganda; sistem berbasis web; PHP
Abstract:Abstract: The development of information technology has brought significant transformation in the field of education, particularly in academic decision-making. This study aims to develop a Decision Support System (DSS) based…
ased on the PROMETHEE method (Preference Ranking Organization Method for Enrichment Evaluation) to assist prospective students in objectively and systematically selecting the best university in Asahan Regency. The main issue addressed is the lack of integrated information regarding the strengths of each educational institution, as well as the absence of a recommendation system that considers various important criteria such as accreditation, facilities, tuition fees, achievements, and study programs. This research uses a quantitative approach with data collection techniques including observation, interviews, questionnaires, and documentation. The implementation results of the PROMETHEE method show that Royal University achieved the highest ranking, followed by Asahan University and STIKES As Syifa Kisaran. This method has proven effective in producing rational and transparent campus rankings based on multi-criteria preferences. The findings are expected to serve as a reference for prospective students and educational institutions in improving the quality and competitiveness of higher education in the Asahan region.
Keywords: decision support system promethea; campus selection; multi-criteria; asahan.
Abstrak: Perkembangan teknologi informasi telah membawa transformasi signifikan dalam dunia pendidikan, khususnya dalam pengambilan keputusan akademik. Penelitian ini bertujuan untuk membangun sistem pendukung keputusan (SPK) berbasis metode PROMETHEE (Preference Ranking Organization Method for Enrichment Evaluation) guna membantu calon mahasiswa dalam memilih kampus terbaik di Kabupaten Asahan secara objektif dan terstruktur. Permasalahan yang diangkat adalah kurangnya informasi terintegrasi mengenai keunggulan masing-masing institusi pendidikan serta belum tersedianya sistem rekomendasi yang mempertimbangkan berbagai kriteria penting seperti akreditasi, fasilitas, biaya pendidikan, prestasi, dan program studi. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui observasi, wawancara, kuesioner, dan dokumentasi. Hasil implementasi metode PROMETHEE menunjukkan bahwa Universitas Royal memperoleh peringkat tertinggi diikuti oleh Universitas Asahan dan STIKES As Syifa Kisaran. Metode ini terbukti mampu menghasilkan peringkat kampus secara rasional dan transparan berdasarkan preferensi multikriteria. Temuan ini diharapkan dapat menjadi acuan bagi calon mahasiswa dan pihak institusi dalam meningkatkan kualitas dan daya saing perguruan tinggi di wilayah Asahan.
Kata kunci: sistem pendukung keputusa; promethee; pemilihan kampus; multi kriteria; asahan
Abstract:Abstract: Pokdakan Tani Makmur in Asahan Regency faced low sales of fresh catfish due to intense price competition in the local market. This community service program aimed to increase the economic value of catfish farming…
ing through product diversification into catfish nuggets and the application of Electronic Customer Relationship Management (E-CRM) as a supporting tool for digital marketing. The activities included socialization, production and packaging training, implementation of social media–based E-CRM, and Break Even Point (BEP) analysis to assess business feasibility. The results showed an improvement in partners’ skills in processing and marketing catfish products. With a monthly production capacity of 30 kg, where 1 kg yields 40 pieces or 10 packs of nuggets priced at IDR 5,000 per pack, partners achieved a monthly turnover of approximately IDR 1,500,000. The BEP analysis indicated an equilibrium point at 100 kg or around three months of operation with fixed costs of IDR 1,500,000. The E-CRM system served as a supporting medium to promote products and expand market visibility, while the main factors driving sales growth were product diversification and improved quality. This activity has implications for enhancing competitiveness and economic independence among small-scale fish farming groups.
Keywords: BEP; catfish nugget; diversification; E-CRM; Pokdakan Tani Makmur
Abstrak: Pokdakan Tani Makmur di Kabupaten Asahan menghadapi permasalahan rendahnya penjualan lele segar akibat tingginya persaingan harga di pasar lokal. Kegiatan pengabdian ini bertujuan meningkatkan nilai ekonomi hasil budidaya melalui diversifikasi produk olahan menjadi nugget lele serta penerapan Electronic Customer Relationship Management (E-CRM) sebagai pendukung strategi pemasaran digital. Tahapan pelaksanaan meliputi sosialisasi, pelatihan produksi dan pengemasan, penerapan E-CRM berbasis media sosial, serta analisis Break Even Point (BEP) untuk menilai kelayakan usaha. Hasil kegiatan menunjukkan peningkatan keterampilan mitra dalam produksi dan pemasaran produk olahan. Dengan kapasitas produksi 30 kg per bulan, di mana 1 kg menghasilkan 40 potong atau 10 bungkus nugget dengan harga Rp5.000 per bungkus, mitra memperoleh omzet sekitar Rp1.500.000 per bulan. Analisis BEP menunjukkan titik impas pada 100 kg produksi atau sekitar tiga bulan operasional dengan biaya tetap Rp1.500.000. Penerapan E-CRM berperan mendukung promosi dan memperluas informasi produk, sementara faktor utama peningkatan penjualan berasal dari diversifikasi dan kualitas produk olahan. Kegiatan ini berimplikasi pada peningkatan daya saing dan kemandirian ekonomi kelompok pembudidaya ikan di daerah.
Kata kunci: BEP; diversifikasi; E-CRM; nugget lele; Pokdakan Tani Makmur
Abstract:Abstract: This community service activity aims to enhance the capacity of Micro, Small, and Medium Enterprises (MSMEs) under cooperative management in Palembang City through digital marketing training. The main problem faced…
aced by the partner MSMEs is the lack of understanding and skills in utilizing digital technology for product marketing, which results in limited market reach and low sales volume. The implementation method consisted of preparation (needs analysis and material development), training sessions conducted face-to-face with hands-on practice, and evaluation using pre-test and post-test to measure participants’ improvement in understanding. The results showed an average increase of 65% in participants’ digital marketing knowledge after the training compared to before the training. Furthermore, participants were able to create business social media accounts, design simple promotional content, and optimize the use of digital platforms such as WhatsApp Business and Instagram to market their products. In conclusion, practical and applicable digital marketing training effectively improves the marketing skills of cooperative-based MSMEs, which is expected to contribute to increasing the competitiveness of local products in the digital economy era
Keywords: digital marketing; cooperatives; empowerment; training; MSMEs.
Abstrak: Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di bawah naungan koperasi di Kota Palembang melalui pelatihan digital marketing. Permasalahan utama yang dihadapi UMKM mitra adalah keterbatasan pemahaman dan keterampilan dalam memanfaatkan teknologi digital untuk pemasaran produk, sehingga berdampak pada rendahnya jangkauan pasar dan volume penjualan. Metode pelaksanaan pengabdian ini mencakup tahap persiapan melalui analisis kebutuhan mitra dan penyusunan materi, tahap pelaksanaan dengan metode ceramah, pelatihan praktik langsung, serta pendampingan menggunakan alat bantu presentasi, modul pelatihan, dan perangkat lunak pendukung, serta tahap evaluasi melalui pre-test dan post-test untuk menilai peningkatan pemahaman peserta. pelaksanaan pengabdian meliputi tahap persiapan (analisis kebutuhan mitra dan penyusunan materi). Hasil pengabdian menunjukkan bahwa terdapat peningkatan rata-rata skor pemahaman digital marketing sebesar 69% setelah pelatihan dibandingkan sebelum pelatihan. Selain itu, peserta mampu membuat akun media sosial bisnis, merancang konten promosi sederhana, dan mengoptimalkan penggunaan platform digital seperti WhatsApp Business dan Instagram untuk memasarkan produk. Kesimpulan dari kegiatan ini adalah pelatihan digital marketing secara praktis dan aplikatif efektif dalam meningkatkan keterampilan pemasaran UMKM koperasi, yang diharapkan dapat berkontribusi pada peningkatan daya saing produk lokal di era ekonomi digital.
Kata Kunci; digital marketing; koperasi; pemberdayaan; pelatihan; UMKM.
Abstract:Abstract: Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting the national economy; however, they continue to face challenges in management and digital marketing. Keripik Balado Uni Yen, a local…
cal MSME engaged in the traditional Minangkabau snack industry, experiences obstacles in expanding its market due to limited product innovation and reliance on conventional methods of promotion and sales. This condition has led to stagnant sales performance and low managerial efficiency, indicating the need for strategic efforts to enhance business capacity. This community service program aims to strengthen the competitiveness of the MSME through the development of product packaging integrated with a QR code and a point of sale system based on a website and digital cashier machine, while also promoting digital marketing adoption. The program was implemented using a participatory approach involving training, technical assistance, and continuous monitoring and evaluation of technology implementation. Digital marketing through social media proved effective in expanding market reach and increasing sales by up to 40%. Overall, the program demonstrates that integrating innovative packaging, digital systems, and online marketing serves as an effective strategy to enhance the competitiveness and sustainability of local MSMEs.
Keywords: digital marketing; innovation QR code packaging; point of sales; MSMEs
Abstrak: UMKM memiliki peran strategis dalam mendukung perekonomian nasional, namun masih menghadapi berbagai tantangan dalam aspek manajemen dan pemasaran digital. UMKM Keripik Balado Uni Yen merupakan UMKM lokal yang bergerak di industri makanan olahan khas Minang, menghadapi tantangan dalam memperluas pasar akibat keterbatasan inovasi produk serta masih mengandalkan metode konvensional dalam promosi dan penjualan. Kondisi ini berdampak pada stagnasi penjualan dan rendahnya efisiensi manajerial, sehingga diperlukan upaya strategis untuk meningkatkan kapasitas usaha. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan daya saing UMKM melalui pengembangan kemasan produk yang dilengkapi kode QR dan terintegrasi dengan sistem point of sale berbasis website dan mesin kasir digital, serta mendorong digitalisasi pemasaran. Kegiatan pengabdian ini dilaksanakan dengan pendekatan partisipatif melalui pelatihan, pendampingan teknis, serta monitoring dan evaluasi implementasi teknologi. Pemasaran digital melalui media sosial juga terbukti efektif memperluas jangkauan pasar dan meningkatkan penjualan hingga 40%. Secara keseluruhan, kegiatan ini menegaskan bahwa integrasi inovasi kemasan, sistem digital, dan pemasaran daring merupakan strategi efektif untuk memperkuat daya saing dan kemandirian UMKM lokal secara berkelanjutan.
Kata Kunci: digitalisasi pemasaran; kemasan inovatif QR Code; point of sales; UMKM