Abstract:The development of digital technology has transformed various aspects of life, including the micro, small, and medium enterprise (MSME) sector. In Sekupang District, the adoption of digital technology by MSME actors faces…
s various challenges, particularly in understanding and accessing such technologies. The purpose of this digital technology outreach is to enhance the knowledge and skills of MSME actors in adopting technology, enabling them to compete in the digital era. This outreach activity includes a basic understanding of business software usage, digital marketing strategies, and the use of social media to expand market reach. The methods used include seminars, hands-on training, and Q&A sessions. The results of the outreach indicate an increase in MSME actors' understanding of the importance of digitalization and readiness to implement technology in daily business operations. This program is expected to increase the competitiveness of MSMEs in Sekupang District in facing the challenges of the digital economy.
Keywords: outreach; digital technology; MSME; digitalization
Abstrak: Perkembangan teknologi digital telah mengubah berbagai aspek kehidupan, termasuk sektor usaha mikro, kecil, dan menengah (UMKM). Di Kecamatan Sekupang, pemanfaatan teknologi digital oleh pelaku UMKM masih menghadapi berbagai tantangan, terutama dalam hal pemahaman dan akses terhadap teknologi tersebut. Sosialisasi teknologi digital bertujuan untuk meningkatkan pengetahuan dan keterampilan pelaku UMKM dalam mengadopsi teknologi, sehingga mampu bersaing di era digital. Kegiatan sosialisasi ini mencakup pemahaman dasar tentang penggunaan perangkat lunak bisnis, strategi pemasaran digital, serta pemanfaatan media sosial untuk memperluas jangkauan pasar. Metode yang digunakan meliputi seminar, pelatihan langsung, dan sesi tanya jawab. Hasil dari sosialisasi menunjukkan adanya peningkatan pemahaman pelaku UMKM mengenai pentingnya digitalisasi, serta kesiapan untuk mengimplementasikan teknologi dalam operasional bisnis sehari-hari. Program ini diharapkan dapat meningkatkan daya saing UMKM di Kecamatan Sekupang dalam menghadapi tantangan ekonomi digital.
Kata kunci: sosialisasi; teknologi digital; UMKM; digitalisasi
Abstract:Empowering Micro, Small, and Medium Enterprises (MSMEs) in Langgula Village is a strategic step in improving the economic welfare of local communities. This service aims to identify and implement an effective training program…
ogram for MSME actors in the village. The training is focused on developing managerial skills, digital marketing, and good financial management, which are essential to improve the competitiveness of MSMEs in today's digital era. The methods used in this service are observation and training with MSME actors. The results of the service showed that the training conducted succeeded in increasing the knowledge and skills of MSME actors in utilizing digital technology for marketing their products. In addition, training on simple financial management helps MSME actors in recording and managing cash flow, which is a crucial aspect for the sustainability of their business. From the evaluation results, the training participants showed significant improvement in their ability to design more effective and efficient marketing strategies, as well as improve their product branding. The implementation of MSME training and development in Langgula Village not only contributes to individual capacity building, but also has the potential to drive overall local economic growth.
Keywords: digital; implementation; langgula; MSME
Abstrak: Pemberdayaan Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Langgula merupakan langkah strategis dalam meningkatkan kesejahteraan ekonomi masyarakat lokal. Pengabdian ini bertujuan untuk mengidentifikasi dan mengimplementasikan program pelatihan yang efektif bagi pelaku UMKM di desa tersebut. Pelatihan ini difokuskan pada pengembangan keterampilan manajerial, pemasaran digital, dan pengelolaan keuangan yang baik, yang sangat penting untuk meningkatkan daya saing UMKM di era digital saat ini. Metode yang digunakan dalam pengabdian ini adalah observasi dan pelatihan dengan pelaku UMKM dengan tahapan metode sosialisasi dan diskusi terkait pemanfaatan teknologi informasi, sosialisasi digital marketing dan pelatihan teknik pengambilan gambar, serta pelatihan pengelolaan keuangan sederhana. Hasil pengabdian menunjukkan bahwa pelatihan yang dilakukan berhasil meningkatkan pengetahuan dan keterampilan pelaku UMKM dalam memanfaatkan teknologi digital untuk pemasaran produk mereka. Selain itu, pelatihan tentang pengelolaan keuangan sederhana membantu pelaku UMKM dalam mencatat dan mengelola arus kas, yang merupakan aspek krusial untuk keberlangsungan usaha mereka. Dari hasil evaluasi, peserta pelatihan menunjukkan peningkatan signifikan dalam kemampuan mereka untuk merancang strategi pemasaran yang lebih efektif dan efisien, serta meningkatkan branding produk mereka. Implementasi pelatihan dan pengembangan UMKM di Desa Langgula tidak hanya berkontribusi pada peningkatan kapasitas individu, tetapi juga berpotensi mendorong pertumbuhan ekonomi lokal secara keseluruhan.
Kata kunci: digital; implementasi; langgula; UMKM
Abstract:MSME players in Potrobangsan Village face obstacles in communicating with foreign consumers, especially in the use of foreign languages. To overcome this problem, a multilingual digital catalog has been developed that contains…
ntains descriptions of MSME products in several languages. This catalog aims to facilitate communication between MSME actors and inter-national consumers, as well as increase the visibility and competitiveness of MSMEs in the global market. In addition, this digital catalog is also expected to contribute to the preservation of regional languages, such as Javanese, which are becoming endangered. The methods used include a preparatory stage in the form of field analysis, then a needs analysis stage, and continued with the stage of making a multi-language online catalog. The catalog development process involved training for MSME players, creating attractive and relevant product descriptions, and developing an online catalog platform. As a result, this catalog has succeeded in increasing sales and expanding the market reach of MSMEs in Potrobangsan Village.
Keywords: MSME; multilingual digital catalog; potrobangsan
Abstrak: Pelaku UMKM di Desa Potrobangsan menghadapi kendala dalam berkomunikasi dengan konsumen mancanegara, terutama dalam penggunaan bahasa asing. Untuk mengatasi masalah ini, telah dikembangkan katalog digital multibahasa yang memuat deskripsi produk UMKM dalam beberapa bahasa. Katalog ini bertujuan untuk memfasilitasi komunikasi antara pelaku UMKM dengan konsumen internasional, serta meningkatkan visibilitas dan daya saing UMKM di pasar global. Selain itu, katalog digital ini juga diharapkan dapat berkontribusi pada pelestarian bahasa daerah, seperti Bahasa Jawa, yang mulai terancam punah. Metode yang digunakan antara lain tahap persiapan berupa analisis lapangan, kemudian tahap analisis kebutuhan, dan dilanjut dengan tahap pembuatan katalog online multibahasa. Proses pengembangan katalog melibatkan pelatihan bagi pelaku UMKM, pembuatan deskripsi produk yang menarik dan relevan, serta penyusunan platform katalog daring. Hasilnya, katalog ini telah berhasil meningkatkan penjualan dan memperluas jangkauan pasar UMKM di Desa Potrobangsan.
Kata kunci: UMKM; katalog digital multibahasa; potrobangsan.
Abstract:Representing a significant effort to support local economic growth which is an essential goal of the government. This project aimed to transform the packaging of Resky chips into chips in a glass (CIS), enhancing their competitiveness…
ompetitiveness in the digital marketplace. Our partners faced several challenges, including limited knowledge of business management and marketing, insufficient production tools, and a lack of product innovation. The involvement of the community service team has provided renewed hope and guidance to these business owners. To tackle these issues, we utilized a combination of training and mentoring methods. Our training sessions covered key areas such as financial bookkeeping, production management, packaging innovation, marketing strategies, and product digitalization. As a result of these method, our partners have successfully adopted basic bookkeeping practices. The Resky chips have been rebranded with new packaging and labels, along with the introduction of a personal branding strategy for the CIS. They have also secured business license numbers (NIB) and distribution permits (PIRT), and we facilitated their application for a halal certificate. Resky’s Chips are now officially branded as CIS by Khasnah Food n Drink. Additionally, our partners have established a social media, with accounts on Instagram, a Facebook fan page, and a profile on Akkio Smart City, managed by the Gowa Regency Government.
Keywords: Chips; CIS; MSMEs; product digitalization; packaging innovation
Abstrak: Dukungan terhadap UMKM merupakan salah satu gebrakan pemerintah dalam meningkatkan perekonomian lokal. Tujuan dilakukannya PKM ini adalah untuk melakukan transformasi kemasan keripik ubi Resky menjadi keripik CIS (chips in a glass) agar dapat bersaing di dunia digital. Permasalahan utama yang dialami mitra adalah minimnya pengetahuan pemilik usaha dalam manajemen usaha, minimnya pengetahuan pemilik usaha dalam pemasaran, keterbatasan alat produksi dan inovasi produk belum dilakukan. Kehadiran pengusul PKM membawa harapan besar bagi mitra. Metode yang digunakan oleh pengusul yaitu pelatihan dan pendampingan. Pelatihan yang dilakukan meliputi pembukuan keuangan sederhana, managemen produksi, inovasi packaging, serta managemen pemasaran dan digitalisasi produk. Hasil kegiatan yang dilakukan menunjukkan bahwa mitra telah mampu membuat pembukuan sederhana, kemasan baru dari keripik ubi resky telah disertai dengan label, personal branding cips in a glass, nomor izin berusaha (NIB), dan izin edar berupa nomor Pangan Industri Rumah Tangga (PIRT). Pengusul juga telah melakukan pengajuan sertifikat halal untuk mitra. Saat ini keripik Ubi milik Ibu Resky telah berubah nama menjadi Keripik CIS by Khasnah Food n Drink. Mitra juga telah membuat media sosial berupa Instagram, fanpage facebook dan akun di Akkio Smart City milik Pemerintah Kabupaten Gowa.
Kata Kunci: Keripik; CIS; UMKM; digitalisasi produk; inovasi kemasan
Abstract:In Sei Beluru Village, Meranti District, there are still problems in understanding the legality of business permits and the importance of halal certification. Many micro, small and medium enterprises (MSMEs) in the village…
ge do not yet have official business legality and halal certification, which is one of the inhibiting factors in expanding the market and increasing consumer confidence. The process of registering business legality and halal certification is considered complicated and requires adequate knowledge and assistance. The method used in this community service activity is direct training and assistance to cassava chip entrepreneurs in Sei Bluru Village. The training includes socialization regarding the importance of business legality and halal certification, a guide to registration procedures and a simulation of the process of managing business permits and halal certification. Assistance is provided to assist participants in filling out forms, completing documents, and carrying out the application process independently. The purpose of this activity is to increase the understanding of entrepreneurs regarding the importance of business legality and halal certification and to assist them in the process of managing both aspects. After this activity is carried out, it is hoped that cassava chip entrepreneurs in Sei Bluru Village can increase the competitiveness of their products in the market, especially markets that prioritize product halalness and clear business legality.
Keywords : business legality; halal certificate; training; cassava chips; UMKM
Abstrak : Di Desa Sei Beluru Kecamatan Meranti masih mengalami masalah pemahaman mengenai legalitas izin usaha dan pentingnya sertifikasi halal. Banyak usaha mikro kecil menengah (UMKM) di desa tersebut yang belum memiliki legalitas usaha resmi dan sertifikasi halal sehingga menjadi salah satu faktor penghambat dalam memperluas pasar dan meningkatkan kepercayaan konsumen. Proses pendaftaran legalitas usaha dan sertifikasi halal dianggap rumit dan memerlukan pengetahuan serta pendampingan yang memadai. Metode yang digunakan dalam kegiatan pengabdian masyarakat ini adalah pelatihan dan pendampingan secara langsung kepada para pelaku usaha keripik ubi di Desa Sei Bluru. Pelatihan meliputi sosialisasi mengenai pentingnya legalitas usaha dan sertifikasi halal, panduan tata cara pendaftaran serta simulasi proses pengurusan izin usaha dan sertifikasi halal. Pendampingan dilakukan untuk membantu peserta dalam mengisi formulir, melengkapi dokumen, dan melakukan proses pengajuan secara mandiri. Tujuan dari kegiatan ini adalah untuk meningkatkan pemahaman para pelaku usaha mengenai pentingnya legalitas usaha dan sertifikasi halal serta membantu mereka dalam proses pengurusan kedua aspek tersebut.
Kata kunci: legalitas usaha; sertifikat halal; pelatihan; keripik ubi; UMKM
Abstract:Hessa Perlompongan Village is one of the Law Aware Villages with certain criteria, including regular payment of land and building taxes, low crime rates, and low drug use rates. Apart from that, Hessa Perlompongan Village…
e is a rural area with a typology of agricultural village and industrial village communities. Due to the large potential of Hessa Perlompongan Natural Resources (SDA), it is necessary to increase the capacity of Human Resources (HR) who have the ability Literacy SMART People in the modern era and has high competitiveness in facing industry 5.0. This research uses qualitative research methods or research methods that emphasize analysis or descriptiveness. Education problems in Hessa Perlompongan Village are very low because people are more likely to choose to work and marry early rather than continue higher education. One of the solutions offered by the PPKO HMPS Pend. Matematika UNA 2024 implementation team is to create a program concept Literacy SMART People (LSP). In this discussion it can be concluded that the aim of Community Empowerment in Hessa Perlompongan Village is to make it happen Sustainable Development Goals (SDGs) Quality Village Education through the LSP Program from PPKO HMPS Pend. Matematika UNA 2024 to transform the human resources of Hessa Perlompongan Village into a community with character and high competitiveness.
Keywords: hessa perlompongan; literacy; SDM
Abstrak: Desa Hessa Perlompongan adalah salah satu Desa Sadar Hukum dengan kriteria tertentu, termasuk pembayaran pajak bumi dan bangunan yang teratur, tingkat kriminalitas yang rendah, dan tingkat penggunaan narkoba yang rendah. Selain itu, Desa Hessa Perlompongan adalah wilayah perdesaan dengan tipologi masyarakat desa pertanian dan desa industri. Karena besarnya potensi Sumber Daya Alam (SDA) Hessa Perlompongan, diperlukan peningkatan kapasitas Sumber Daya Manusia (SDM) yang memiliki kemampuan Literacy SMART People di era modern dan memiliki daya saing yang tinggi dalam menghadapi industri 5.0. Penelitian ini menggunakan Metode penelitian kualitatif atau metode penelitian yang lebih menekankan analisis atau deskriptif. Masalah pendidikan di Desa Hessa Perlompongan sangat rendah karena masyarakat lebih cenderung memilih bekerja dan menikah dini daripada melanjutkan pendidikan tinggi. Salah satu solusi yang ditawarkan oleh tim pelaksana PPKO HMPS Pend. Matematika UNA 2024 adalah membuat konsep program Literacy SMART People (LSP). Dalam pembahasan ini dapat disimpulkan Tujuan dari Pemberdayaan Masyarakat Desa Hessa Perlompongan adalah untuk Mewujudkan Sustainable Development Goals (SDGs) Pendidikan Desa Berkualitas melalui Program LSP dari PPKO HMPS Pend. Matematika UNA 2024 untuk mengubah SDM Desa Hessa Perlompongan menjadi masyarakat yang berkarakter dan berdaya saing tinggi.
Kata Kunci: hessa perlompongan; Literasi; SDM
Abstract:The travel and tourism sectors are closely related to the hospitality sector. The success of a hotel in this digital era is strongly supported by customer service that utilizes information technology-based applications.…
However, using these applications effectively requires proper training and understanding. Therefore, this service activity aims to train Swarna Dwipa hotel staff in operating a web-based hotel room reservation application. It is one way for hotel staff to provide optimal service and assist in driving business success in the hospitality sector. Many studies show that operating hotel room reservation applications can increase customer satisfaction and efficiency in the hotel business. However, proper and systematic training is necessary to maintain competitiveness. The stages of this activity include observation, interviews, sharing knowledge, training in application use, and evaluation. The simulation results show that participants can use the reservation application in a structured and systematic manner with a significant level of user acceptance of applications.
Keywords: application; hotel; training; reservation
Abstract:MSMEs in Indonesia are a potential basis for a strong national economy because of their large number, especially micro businesses, and their labor absorption capacity is very large. Sendangtirto Village, which is part of…
the Berbah District Area, Sleman Regency, DIY, also has quite large MSME potential. By knowing and mapping the potential of MSMEs in Sendangtirto and assisting by providing training outreach and mentoring on the digitalization of Sendangtirto MSMEs, it is hoped that it will advance and be able to develop MSMEs, increasing competitiveness with the integration of digital platforms. This service function aims to apply and disseminate the knowledge and skills possessed by academics to the wider community, as well as contributing directly to improving the quality of life and sustainable development. The results of data analysis from the questionnaire showed a significant increase in participants' understanding after the socialization. The participants' positive response to the benefits and ease of use of digital platform robots for ease in digitalizing MSMEs illustrates the success of this socialization.
Keywords: digitalization; socialization;potential of MSMEs
Abstract:The application of AI technology that is currently developing is very helpful in supporting the progress of MSMEs in various fields. By utilizing AI technology, it can help MSMEs who are having problems with product design…
gn and online marketing. This PkM aims to support the development of marine processed MSMEs in the Islands. The Pkm forum will provide knowledge and skills to MSMEs members for producing attractive and effective visual content and utilizing AI technology in marketing strategies. In this community service, the methods used are socialization by delivering equipment, practising using AI technology and discussions. In this way, it is hoped that MSMEs can increase its competitiveness and market share for processed seafood products, as well as support the Batam City government program in developing the MSMEs sector. Through this service, it is hoped that marine processed MSMEs in the Riau Islands can optimize their business potential by utilizing AI technology and visual communication in marketing. This activity will provide knowledge about the quality of promotional messages and attractive visual product presentations, so that MSMEs can produce marketing content that is effective in attracting attention and influencing the target audience. By increasing knowledge and skills in digital marketing, it is hoped that MSMEs can compete globally in developing the MSMEs sector and increasing exports of processed seafood products in the Riau Islands region, especially in Batam City.
Keywords: AI; UMKM; Marketing
Abstrak: Penerapan teknologi AI yang berkembang saat ini sangat membantu dalam mendukung kemajuan UMKM diberbagai bidang. Dengan memanfaatkan Teknologi AI dapat membantu UMKM yang terkendala dengan desain produk dan pemasaran secara online. PkM ini bertujuan untuk mendukung pengembangan UMKM olahan laut di Kepulauan. Dalam Pkm yang diselenggarakan akan memberikan pengetahuan dan keterampilan kepada anggota UMKM dalam menghasilkan konten visual yang menarik dan efektif serta memanfaatkan teknologi AI dalam strategi pemasaran. Dalam Pengabdian masyarakat ini metode yang digunakan yaitu sosialisasi dengan penyampaian materi, praktek menggunakan teknologi AI dan diskusi. Dengan demikian, diharapkan UMKM dapat meningkatkan daya saing dan pangsa pasar produk olahan laut, serta mendukung program pemerintah Kota Batam dalam mengembangkan sektor UMKM. Melalui pengabdian ini, diharapkan UMKM olahan laut di Kepulauan Riau dapat mengoptimalkan potensi bisnis mereka dengan memanfaatkan teknologi AI dan komunikasi visual dalam pemasaran. Kegiatan ini akan memberikan pembekalan pengetahuan tentang kualitas pesan promosi dan penyajian produk visual yang menarik, sehingga UMKM dapat menghasilkan konten pemasaran yang efektif dalam menarik perhatian dan mempengaruhi target audiens. Dengan peningkatan pengetahuan dan keterampilan dalam pemasaran digital, diharapkan UMKM dapat bersaing secara global dalam mengembangkan sektor UMKM serta meningkatkan ekspor produk olahan laut di wilayah Kepulauan Riau, khususnya di Kota Batam.
Kata kunci: AI; UMKM; Pemasaran
Abstract:Abstract: The development of globalization and digitalization requires businesses to not only focus on product quality, but also on the ability to build and maintain long-term relationships with customers. Customer loyalty…
ty has become a strategic asset that influences business sustainability and competitiveness. Handmade Willy, a creative business engaged in the production and sale of handicrafts, faces various problems in customer management, such as difficulties in identifying customer preferences, limitations in ongoing communication, suboptimal customer segmentation, and the absence of a structured system for monitoring customer satisfaction and feedback. These problems have an impact on the ineffectiveness of marketing strategies and the potential decline in customer loyalty. This study aims to optimize customer relationships at Handmade Willy through the application of the Customer Relationship Management (CRM) concept. The research method used is descriptive analysis with a qualitative approach through data collection from observation, interviews, and literature studies. The blackbox testing results show that the system runs smoothly without any obstacles. The implementation of CRM helps Handmade Willy understand customer characteristics and preferences, perform more accurate segmentation, improve communication effectiveness, and systematically monitor customer satisfaction.
Keyword: customer loyalty; customer relationship management; handmade willy.
Abstrak: Perkembangan era globalisasi dan digitalisasi menuntut pelaku usaha untuk tidak hanya berfokus pada kualitas produk, tetapi juga pada kemampuan membangun dan mempertahankan hubungan jangka panjang dengan pelanggan. Loyalitas pelanggan menjadi aset strategis yang berpengaruh terhadap keberlanjutan dan daya saing bisnis. Handmade Willy sebagai usaha kreatif yang bergerak di bidang produksi dan penjualan kerajinan tangan menghadapi berbagai permasalahan dalam pengelolaan pelanggan seperti kesulitan dalam mengidentifikasi preferensi pelanggan, keterbatasan komunikasi berkelanjutan, belum optimalnya segmentasi pelanggan serta belum adanya sistem yang terstruktur untuk memantau kepuasan dan umpan balik pelanggan. Permasalahan tersebut berdampak pada kurang efektifnya strategi pemasaran dan potensi penurunan loyalitas pelanggan. Penelitian ini bertujuan untuk mengoptimalkan hubungan pelanggan pada Handmade Willy melalui penerapan konsep Customer Relationship Management (CRM). Metode penelitian yang digunakan adalah analisis deskriptif dengan pendekatan kualitatif melalui pengumpulan data observasi, wawancara dan studi literatur. Hasil pengujian blackbox menunjukkan sistem yang dibuat berjalan dengan lancar tanpa ada kendala. Dengan penerapan CRM mampu membantu Handmade Willy dalam memahami karakteristik dan preferensi pelanggan, melakukan segmentasi yang lebih tepat, meningkatkan efektivitas komunikasi serta memantau kepuasan pelanggan secara sistematis.
Kata kunci: customer relationship management; kerajinan tangan willy; loyalitas pelanggan.