Abstract:Penelitian ini bertujuan menganalisis strategi content marketing Unihouse dalam membangun dan memperkuat brand image di tengah persaingan hunian mahasiswa di Salatiga. Permasalahan utama penelitian ini adalah rendahnya citra…
itra merek Unihouse dibandingkan kompetitor, yang tercermin dari ulasan pelanggan dan penurunan persepsi publik di media digital. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara semi-terstruktur, observasi aktivitas media sosial, dan dokumentasi. Analisis data dilakukan menggunakan model interaktif melalui reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa Unihouse menerapkan strategi content marketing yang terstruktur melalui delapan tahapan utama, yaitu goal setting, audience mapping, content ideation and planning, content creation, content distribution, content amplification, content marketing evaluation, dan content marketing improvement. Strategi ini diimplementasikan melalui pemanfaatan media sosial (Instagram dan Facebook), integrasi paid, owned, dan earned media, serta evaluasi berbasis data (reach, engagement, conversion, dan sentimen audiens). Konten visual yang autentik, storytelling, penggunaan hashtag, call to action, serta optimalisasi electronic word of mouth (e-WOM) berkontribusi dalam membangun asosiasi merek yang modern, profesional, dan relevan dengan gaya hidup mahasiswa. Temuan penelitian menegaskan bahwa content marketing yang adaptif dan berkelanjutan, didukung pengalaman layanan yang konsisten, menjadi determinan utama dalam pembentukan brand image yang kredibel dan berdaya saing pada bisnis jasa hunian berbasis lokal.
Abstract:Advances in information and communication technology have spurred substantial changes in legal transaction procedures in Indonesia, primarily through the utilization of electronic agreements. Agreements that were previously…
sly made in traditional paper formats are now frequently conducted digitally, raising legal concerns regarding their legality, validity, evidence, and legal protection for the involved parties, particularly consumers. Although electronic agreements are normatively recognized in the Civil Code (KUHP) and the Law on Electronic Information and Transactions, practical implementation issues persist, leading to legal uncertainty. This research employs a normative legal methodology utilizing statutory, conceptual, and comparative approaches. Data was obtained through a literature review of primary, secondary, and tertiary legal sources related to electronic agreements and civil legal protection. Qualitative descriptive analysis was conducted to investigate the legal status of electronic agreements and the legal protection available for the parties within the Indonesian legal framework. The discussion results indicate that electronic agreements possess legal validity and binding force equivalent to traditional agreements, provided they meet the criteria for a valid agreement as outlined in Article 1320 of the Civil Code and the provisions of the Information Technology Law. Legal protection in electronic agreements encompasses legal certainty, the recognition of electronic document and signature evidence, and consumer protection against detrimental standard clauses. Nevertheless, challenges remain in establishing party identification, ensuring the integrity of digital contracts, and addressing power imbalances between commercial entities and consumers. This study concludes that while electronic agreements are legally recognized under Indonesian civil law, enhancing legal protection requires strengthened regulations, consistent law enforcement, and improved legal and digital literacy among the public to ensure secure, fair, and equitable electronic transactions.
Abstract:The advancement of digital technology has brought significant changes to the legal system, particularly in the use of electronic evidence as a means of proof in court. However, the validity of digital forensic evidence is…
s often questioned due to various technical, procedural, and legal challenges. This study aims to analyze the factors contributing to the failure of digital forensic evidence in legal proceedings and to formulate recommendations for improving its validity. The method used is a Systematic Literature Review (SLR) by examining various academic sources that discuss issues of digital evidence validity, forensic standards, and emerging legal challenges. The results of the study indicate that the failure of digital evidence generally stems from non-compliance in the processes of data collection and preservation with chain of custody standards, insufficient competence of law enforcement officers in digital technical aspects, and conflicts between legal requirements and data privacy regulations, such as the GDPR and CCPA. The case study of online gambling 2020, at the South Jakarta District Court confirms that the absence of forensic verification and chain of custody documentation caused the digital evidence to lose its probative value. Therefore, it is necessary to establish standardized forensic procedures, provide training and certification for law enforcement officials and forensic experts, and develop national guidelines for managing digital evidence aligned with international standards. This research is expected to contribute to strengthening the integrity and validity of digital evidence, thereby enhancing the enforcement of justice in the digital era.
Abstract:Thus, continuous efforts are needed to increase community participation in democracy and participate in filling development. The higher level of community participation in providing suggestions, opinions, input, constructive…
tive criticism and other forms of participation will indicate the level of quality of the development and governance process starting from planning, implementation / implementation, and control and supervision. The purpose of this study is to analyze the implementation of community aspiration absorption carried out by the West Nias Regency DPRD and analyze the participation carried out by the community in channeling their aspirations through the West Nias Regency DPRD. The research method used is a descriptive method with a qualitative approach. Descriptive research method is a method in examining a group of people in an object, a system of thought, or in a class of events in the present. The purpose of this descriptive research is to make a description, general picture or painting systematically, factually, and accurately regarding the facts, characteristics and relationships between the phenomena being investigated. The results of this study are 1) The absorption of community aspirations has not fully run well due to limited human resources, minimal facilities and budget, budget limitations and ineffective coordination and communication; 2) The absorption of aspirations is conveyed through formal activities such as the participation of DPRD members in the Musrenbang conducted by the West Nias Regency Government, Recess, Working Visits or sudden inspections and through informal activities carried out by council members on a daily basis (without a prior schedule). ; 3) Public participation in channeling their aspirations is conveyed through personal and/or group complaints, both directly and indirectly, such as through correspondence, mass media, social media and electronic media.
Abstract:PT. Samsung Electronics Indonesia memiliki kontribusi besar terhadap ekonomi Indonesia dan menjadi subjek penerimaan pajak yang signifikan, oleh karena itu hharus tunduk pada Undang-Undang Perpajakan yang berlaku. Sengketa…
ta pajak antara PT. Samsung Electronics Indonesia dan Direktur Jenderal Pajak mungkin timbul karena berbagai alasan, maka analisis hukum yang cermat diperlukan untuk memastikan bahwa penyelesaian yang dihasilkan adil, tepat, dan sesuai dengan hukum yang berlaku. Dalam konteks ini, abstrak ini bertujuan untuk menganalisis penyelesaian sengketa pajak dan mengidentifikasi dampak dari adanya putusan Pengadilan Pajak Nomor PUT/002728.12/2019/PP/M.XIB Tahun 2020. Penelitian ini menggunakan metode penelitian analisis deskriptif dimana menganalisa hukum normatif dan mengkaji secara mendalam untuk menjawab rumusan masalah serta mendiskripsikan hasil penelitian. Temuan utama mencakup ketidakpatuhan PT. Samsung Electronics Indonesia terhadap aturan pembayaran pajak serta dampak negatif dan positif atas putusan sengketa pajak. Hasil analisis ini menyatakan bahwa dilakukan sanksi penyegelan PT. Samsung Electronics Indonesia serta dijatuhkan sanksi administrasi denda dan bunga. Penelitian ini memberikan kontribusi pada pemahaman lebih lanjut tentang sengketa pajak, dan mengetahui dampak dari sebuah putusan sengketa pajak.
Abstract:Penelitian ini bertujuan untuk menginvestigasi pengaruh daya tarik wisata e-WOM (Electronic Word-of-Mouth) di media sosial terhadap minat berkunjung wisatawan ke Istana Maimun Medan. Metode penelitian yang digunakan adalah…
ah survei online terhadap sampel yang terdiri dari wisatawan potensial yang aktif menggunakan media sosial. Data dikumpulkan melalui kuesioner yang menilai persepsi mereka terhadap daya tarik wisata e-wom dan minat mereka untuk mengunjungi Istana Maimun. Analisis data dilakukan menggunakan teknik regresi untuk menentukan hubungan antara variabel. Hasil penelitian menunjukkan bahwa daya tarik wisata e-WOM memiliki pengaruh yang signifikan terhadap minat berkunjung wisatawan ke Istana Maimun Medan. Hasil dari penelitian menjelaskan bahwa Sinergi antara daya tarik wista dan e-WOM menciptakan efek positif yang lebih besar dibandingkan pengaruh masing-masing secara terpisah. Daya tarik yang akan menjadi penarik utama wisatawan untuk datang berkunjung dan ulasan positif di media sosial yang akan menjadi penunjang wisatawan yang akan datang karena sudah melihat ulasan yang positif. Berikut ulasan dari penelitian kami
Abstract:This study aims to analyze the format for the preparation of the Curriculum Merdeka and the appropriate presentation media for this curriculum. A format preparation is a decision made about learning objectives and the strategies…
rategies and methods needed to achieve these goals as well as a study of the effectiveness and meaning of these methods and strategies. In addition, the Government gives authority to schools to make their vision, mission and characteristics a reference for operational curriculum development. Presentation media is said to be a graphic, photographic tool, and can also be in the form of an electronic device that has the function of capturing, processing and rearranging information in the form of verbal or visual. English learning is developing English language skills in a contextual and acceptable manner according to the context and conditions and situations of students' daily lives. This is to produce a form of learning English that is more in touch with the language needs of students. Curriculum Merdeka is a curriculum which in its development is the result of adjustments to the latest conditions in an area and in accordance with the development of students due to contemporary issues that are currently happening. This research is use method literature study. Data collected and analyzed entirely from the literature as well as other documentation materials, such as writing in journals or other media relevant and still being studied.
Abstract:The development of communication technology with various new media platforms forms a new society called Cyber Society. The massive digital content consumed by the cyber community causes frequent interruptions in communication…
ation and disharmony due to lack of responsibility and communication ethics. This research is qualitative research using a literature review. Based on the results of this study, ethics plays a very important role in communication in the cyber era. Using communication ethics can prevent cyber crimes that harm yourself and others. Internet ethics must be applied in cyberspace society, starting from oneself, family and those closest to them, and learning to use the internet safely and responsibly. the occurrence of violations of the law contained in Law Number 19 of 2016 amendment to Law Number 11 of 2008 concerning Information and Electronic Transactions. A prison sentence with a fine of hundreds of millions to billions of rupiah awaits if you violate the ethics of communication in cyberspace.
Abstract:This study aims to analyze the Fresh Fruit Bunch Boiling Process at the Sterlizer Station in Palm Oil Processing at PT. Sumber Bumi Sawit Jadi Jaya. In writing this report, data collection is very important. The data collection…
lection methods used by the author are as follows: Documents or References Data collection through written and electronic documents from PT. Sumber Bumi Sawit Jadi Jaya. Field Observation. The method is carried out by direct observation in the company environment. Literature Review. In addition to field observations, data is also taken from several literatures related to this report. The location of the field work practice was held at PT Sumber Bumi Sawit Jadi Jaya which is located on Jalan Besar Mandoge-Kisaran. And the field work practice lasted for 1 month. Starting from September 1st – October 1st, 2023. The conclusions obtained from the results of the practical work are as follows: PT. Sumber Bumi Sawit Jadi Jaya is a factory that processes fresh oil palm fruit bunches into CPO and palm kernel. The processing capacity at PT. Sumber Bumi Sawit Jadi Jaya is 30 Tons of FFB / Hour The organizational structure at PT. Sumber Bumi Sawit Jadi Jaya is a functional organizational structure. The results of processing the percentage of cardiovascular load obtained that all boiler workers needed repairs, and the workload category of the four workers was influenced by age factors