Abstract:Public participation is a hallmark of political modernization. There are two characters used to capture the informant's view of community participation, namely sociological and cultural conditions. Sociological conditions…
s refer to the empirical and objective dimensions of the audience or community participation, which are all people belonging to the infrastructure and political superstructure—the purpose of this study: community participation in supporting women to achieve leadership. The method used in this research is a qualitative approach with case studies. The subjects of this study were three relatively prominent female regional heads, namely: female regional heads from dynastic typology, politician typology and bureaucratic typology. The three women regional heads are incumbent elements. The results of the women's research determine practical steps in realizing tolerance, identifying personal, mostly female regional heads who have a side of attractiveness and power which is carried out together, not to endure joint suffering but for mutual progress.
Abstract:The rapid advancement of digital technology has fundamentally reshaped consumer behavior globally, with social media becoming the primary channel for product information seeking. Approximately 51% of Indonesians rely on…
user reviews before purchasing, and 62% have bought products under the direct influence of Social Media Influencers (SMIs). Despite this, the psychological mechanisms linking influencer characteristics to purchase intention remain fragmented across sectors and platforms. This systematic literature review synthesizes nineteen empirical studies published between 2020 and 2025, spanning beauty, fashion, gadget, and sustainable product sectors across multiple countries, to examine how Source Credibility (attractiveness, trustworthiness, expertise) and Parasocial Interaction (PSI) jointly shape consumer purchase intentions. Three core findings emerge: (1) trustworthiness is the sole credibility dimension that is universally and consistently significant across all contexts, fundamentally challenging assumptions about the equal contribution of the three credibility dimensions; (2) PSI operates not as a single mediator but as a multi-pathway psychological bridge through hedonic value, brand attitude, vicarious experience, and social-personal value whose specific active pathway is contingent on platform, product type, and cultural context; and (3) generational and cultural moderators systematically shape which credibility dimension most powerfully drives PSI. A Proposed Integrative Conceptual Framework and a synthetic cross-study comparison matrix (Table 2) consolidate these findings. Results offer strategic implications for influencer marketing practice and identify priority directions for future research.
Abstract:This study aims to identify the local government’s policy strategy in developing tourism in North Galesong, Takalar Regency. The research uses a qualitative method, with data collected through observation, interviews, and…
and documentation. The informants in this study consist of five individuals with different occupational backgrounds. The findings show that: (1) The local government’s strategy for developing tourism in North Galesong focuses on infrastructure development, digital promotion, and community empowerment through Pokdarwis (Tourism Awareness Group) training. Although there are still challenges such as limited facilities, insufficient promotion, and uneven mentoring, this strategy demonstrates the government’s commitment to achieving sustainable tourism. However, more systematic planning, technological support, and active community participation are needed to enhance tourism attractiveness. (2) The process of formulating the tourism development strategy begins with identifying obstacles such as limited funding and human resources, which are addressed through collaboration among the government, community, academics, and private sector. Strategic priorities are determined by considering economic factors, local culture, and environmental sustainability. Furthermore, the community is empowered through Pokdarwis and supported by village funds, culminating in the implementation of a pentahelix collaboration model to ensure that the strategy is well-directed, participatory, and sustainable.
Abstract:This study explores the integration of Artificial Intelligence (AI) in the development of the heritage tourism destination Taman Sari Yogyakarta. As a cultural site with rich historical and architectural values, Taman Sari…
ri has great potential to become a leading historical tourism destination through the application of modern digital technologies. This research is highly relevant in the context of the Society 5.0 era, where digital transformation and multi-stakeholder collaboration through the pentahelix model (government, academia, business sector, community, and media) are key approaches in sustainable tourism governance. The objectives of this research are: (1) to identify the potential of AI application in enhancing the attractiveness of Taman Sari as a heritage tourism site, (2) to analyze the role of local communities in the digital transformation of the destination, and (3) to formulate a structured collaborative strategy for the development of AI based heritage destinations. The research employs a qualitative method using data collection techniques including observation, in-depth interviews, and documentation. Informants included representatives from government, local communities, academia, tourism businesses, and tourists. Thematic analysis was used to interpret the data and identify patterns and meanings related to stakeholder participation and partnership.
The findings indicate that AI can serve as a tool for cultural preservation and enhancement of tourist experiences, through features such as historical chatbots and augmented reality. However, challenges remain, including limited infrastructure, low digital literacy among local communities, and weak inter-stakeholder collaboration. The study also finds that local communities have the potential to act as agents of digital literacy if actively involved in training programs and AI-based tourism management.
The research concludes that developing heritage tourism destinations like Taman Sari requires strong synergy among stakeholders through the formation of inclusive digital collaboration forums. AI technology can be a valuable medium for cultural preservation when implemented in a contextual, participatory, and sustainable manner.
Abstract:Kegiatan pengabdian masyarakat ini bertujuan untuk mendampingi UMKM Kue Balok Boga Rasa dalam menyusun strategi peningkatan daya saing melalui pendekatan analisis SWOT dan Matriks QSPM. UMKM Kue Balok Boga Rasa merupakan…
salah satu pelaku usaha oleh-oleh khas Bandung yang membutuhkan pendampingan strategis agar mampu menghadapi dinamika persaingan industri kuliner yang semakin ketat. Metode pengabdian dilaksanakan melalui pendampingan langsung berupa observasi lapangan, wawancara mendalam dengan pemilik usaha, serta penyusunan analisis strategis. Hasil pendampingan menunjukkan bahwa Kue Balok Boga Rasa memiliki kekuatan pada kualitas produk premium, variasi rasa lebih dari 20 varian, dan citra sebagai oleh-oleh khas Bandung. Nilai Matriks IFE sebesar 3,04 dan Matriks EFE sebesar 3,00 mengindikasikan kondisi internal dan eksternal yang kuat. Berdasarkan Matriks IE, usaha berada pada posisi pertumbuhan intensif. Melalui analisis QSPM, strategi penetrasi pasar direkomendasikan sebagai prioritas utama dengan Total Attractiveness Score (TAS) tertinggi sebesar 6,47. Pendampingan ini menghasilkan rekomendasi strategis yang siap diterapkan untuk memperluas pangsa pasar, mengoptimalkan pemasaran digital, dan memperkuat branding sebagai oleh-oleh khas Bandung.
Abstract:Kegiatan pengabdian kepada masyarakat ini dilaksanakan pada UMKM Kedai Tahu Bakso Batununggal (Kedai TBB) di Kota Bandung yang menghadapi beberapa permasalahan, antara lain pelayanan yang belum optimal, branding yang masih…
asih fokus pada produk tahu bakso, serta perlunya strategi pengembangan usaha untuk meningkatkan daya saing.
Kegiatan ini bertujuan membantu mitra dalam mengidentifikasi kondisi internal dan eksternal usaha serta merumuskan
strategi pengembangan yang sesuai. Metode yang digunakan adalah pendampingan partisipatif melalui observasi,
wawancara, dokumentasi, serta analisis SWOT (Strengths, Weaknesses, Opportunities, Threats) dan Quantitative
Strategic Planning Matrix (QSPM). Hasil analisis menunjukkan bahwa Kedai TBB memiliki skor Internal Factor
Evaluation (IFE) sebesar 2,93 dan External Factor Evaluation (EFE) sebesar 2,90 sehingga berada pada posisi Growth
Stability dalam Matriks Internal-External. Berdasarkan hasil QSPM, strategi penetrasi pasar memperoleh nilai Total
Attractiveness Score (TAS) tertinggi sebesar 6,99 dibandingkan strategi pengembangan pasar (5,32) dan
pengembangan produk (4,91). Oleh karena itu, strategi penetrasi pasar direkomendasikan melalui penguatan pemasaran
digital, optimalisasi platform online, serta peningkatan kualitas pelayanan guna mendukung pertumbuhan usaha yang
berkelanjutan.
Abstract:Penelitian ini bertujuan untuk menilai pengaruh infografis edukatif terhadap persepsi Gen Z mengenai employer attractiveness PT. X. Target pengabdian adalah fresh graduate dan mahasiswa tingkat akhir yang berpotensi menjadi…
adi calon tenaga kerja perusahaan. Data awal menunjukkan bahwa tingkat pengenalan, ketertarikan bekerja, persepsi reputasi, budaya kerja, dan peluang pengembangan karir responden masih terbatas. Metode yang digunakan adalah pendekatan kuasi-eksperimen dengan desain pre-test dan post-test, di mana responden menilai persepsi mereka terhadap perusahaan sebelum dan sesudah diperkenalkan dengan infografis yang menyajikan informasi tentang budaya kerja, nilai-nilai organisasi, peluang pengembangan karir, dan manfaat bekerja di PT. X. Hasil penelitian menunjukkan peningkatan signifikan pada seluruh indikator. Temuan ini menegaskan bahwa penggunaan infografis edukatif efektif meningkatkan daya tarik perusahaan bagi calon karyawan muda, sekaligus memberikan dasar bagi strategi komunikasi visual yang lebih kuat dan berkelanjutan.
Abstract:The use of graphic design in business in the digital era has great potential. Therefore, it is important to organize training on making graphic designs using simple and easy applications. The problems faced by the students…
ts of SMK Karya Utama Tanjungbalai are experiencing a lack of interest in learning because they focus too much on the process of determining the design and background. In addition, students are also less aware that graphic design can be a business opportunity in this digital era. For example, graphic design for making logos, online stores/olshops can increase their attractiveness and selling points, as well as food sales posters and others. One alternative to this design is using the Canva application, a tool that supports the learning process visually and helps train visual literacy skills students quickly and easily. The purpose of this service is for students to quickly and easily master using the Canva application for designing, while improving their business skills in the digital era. This service is carried out with the observation stage, followed by direct training/practice using the Canva application and directions to improve the quality of graphic design. The results of this dedication are that students can improve their skills in using the Canva application and can be applied in the business world in the digital era.
Keywords: graphic design; canva application; digital.
Abstrak: Penggunaan desain grafis dalam bisnis di era digital memiliki potensi besar. Oleh karena itu, penting untuk menyelenggarakan pelatihan tentang pembuatan desain grafis dengan menggunakan aplikasi yang sederhana dan mudah. Permasalahan yang dihadapi siswa/i SMK Karya Utama Tanjungbalai mengalami kurangnya minat belajar karena terlalu banyak fokus pada proses menentukan desain dan background. Selain itu, siswa juga kurang menyadari bahwa desain grafis dapat menjadi peluang bisnis di era digital ini. Misalnya, desain grafis untuk pembuatan logo, toko online/olshop dapat meningkatkan daya tarik dan nilai jualnya, begitu juga poster penjualan makanan dan lainnya, Salah satu alternatifnya design ini menggunakan aplikasi Canva, alat yang mendukung proses pembelajaran secara visual dan membantu melatih kemampuan literasi visual siswa dengan cepat dan mudah. Tujuan pengabdian ini agar siswa dapat dengan cepat dan mudah menguasai penggunaan aplikasi Canva untuk mendesain, sekaligus meningkatkan keterampilan berbisnis di era digital. Pengabdian ini dilaksanakan dengan tahapan observasi, dilanjutkan dengan pelatihan/praktek langsung dengan menggunakan aplikasi canva dan pengarahan untuk meningkatkan kualitas desain grafis. Hasil dari pengabdian ini harapannya siswa/i dapat meningkatkan keterampilan siswa/i dalam menggunakan aplikasi canva dan dapat diterapkan dalam dunia bisnis di era digital
Kata kunci: desain grafis; aplikasi canva; digital
Abstract:In today's rapidly developing digital era, there is a positive impact on business actors in running a business. In the context of marketing, promotion is one way to increase product or service sales which is usually done…
through advertising or social media. The problem being faced by Karya Utama Vocational School teachers is the lack of knowledge in designing products. At present teachers design their products which are still very simple and unattractive, resulting in a lack of consumer interest in buying these products, the result is that sales are decreasing and profits are getting smaller. To increase the attractiveness and popularity of the products being marketed, it is necessary to use a design application such as Canva, which allows for the easy creation of promotional materials such as posters, flyers and social media posts. This community service activity aims to provide knowledge and understanding to Karya Utama Vocational School Teachers regarding the role of the Canva application in an effort to increase product sales by designing posters in the form of animated videos to promote their independent businesses through social media. The stages of this community service activity are starting with lectures and discussions and then practicing product design with the Canva application. The results of the activities using this application, it is hoped that the use of information technology can increase profits and expand market share in promoting independent teacher products through social media.
Keyword : the canva application; teachers; product; promotion
Abstrak : Dalam era digital yang berkembang pesat saat ini, terdapat dampak positif bagi pelaku usaha dalam menjalankan bisnis. Dalam konteks marketing, promosi salah satu untuk meningkatkan penjualan produk atau jasa yang biasanya dilakukan melalui iklan maupun media sosial. Permasalahan yang sedang dihadapi oleh Guru-guru SMK Karya Utama yaitu kurangnya pengetahun dalam mendesain produk. Saat ini guru-guru mendesain produknya masih sangat sederhana sekali dan kurang menarik, sehingga mengakibatkan kurangya ketertarikan konsumen dalam membeli produk tersebut, akibatnya adalah penjualan semakin menurun dan keuntungan semakin sedikit. Untuk meningkatkan daya tarik dan popularitas produk yang dipasarkan, diperlukan penggunaan aplikasi desain seperti Canva, yang memungkinkan pembuatan materi promosi seperti poster, pamflet, dan postingan media sosial dengan mudah. Kegiatan pengabdian masyarakat ini bertujuan untuk memberikan pengetahuan dan pemahaman kepada Guru-Guru SMK Karya Utama mengenai peran aplikasi canva dalam upaya meningkatkan penjualan produk dengan cara mendesain poster dalam bentuk video animasi untuk mempromosikan usaha mandiri mereka melalui media sosial. Tahapan kegiatan pengabdian ini yaitu dimulai dari ceramah serta diskusi dan selanjutnya dilakuakn praktek desain produk denan aplikasi canva. Hasil dari kegiatan penggunaan aplikasi ini, diharapkan dengan adanya pemanfaatan teknologi informasi dapat meningkatkan keuntungan dan memperluas pangsa pasar dalam mempromosikan produk usaha mandiri guru-guru melalui media sosial.
Kata Kunci : aplikasi canva; guru-guru; produk; promosi.
Abstract:Abstract: Along with the development of information technology, the way people listen to music also changed with the emergence of many music streaming applications. The user experience of an application plays an important…
t role in attracting and retaining application users. Therefore, this study has goal to compare the music steaming applications’ user experience of the Joox and Spotify by using User Experience Questionnaire (UEQ) method. There are 6 scales assessed by UEQ, including attractiveness, perspicuity, efficiency, dependability, stimulation, and novelty. Data was collected by distributing online questionnaires and obtained as many as 104 responses that could be processed. The results show that both applications have positive impressions which are indicated by the average value of each scale greater than 0.8. This indicates that these two applications are considered quite fun, effective, easy to understand, and innovative. However, the comparison’ results show that between Spotify and Joox is not significantly different, with Spotify scores slightly better than Joox.
Keywords: music streaming application; user experience; user experience questionnaire
Abstrak: Seiring dengan perkembangan teknologi informasi, cara masyarakat mendengarkan musik juga mengalami perubahan dengan munculnya banyak aplikasi streaming musik. User experience suatu aplikasi berperan penting untuk menarik dan mempertahankan pengguna aplikasi. Oleh karena itu, penelitian ini memiliki tujuan untuk membandingkan user experience dari aplikasi streaming musik Joox dan Spotify dengan metode User Experience Questionnaire (UEQ). Terdapat 6 skala yang dinilai oleh UEQ yaitu daya tarik, kejelasan, efisiensi, ketepatan, stimulasi, dan kebaruan. Data dikumpulkan melalui penyebaran kuesioner secara daring dan diperoleh sebanyak 104 jawaban yang bisa diolah. Hasil penelitian menunjukkan bahwa kedua aplikasi memiliki impresi positif yang ditandai dengan nilai rata-rata setiap skala lebih besar dari 0.8. Artinya kedua aplikasi ini dinilai cukup menyenangkan, efektif, mudah dipahami, dan inovatif. Meskipun demikian, hasil perbandingan menunjukkan bahwa perbedaan antara Spotify dan Joox tidak terlalu signifikan, dengan nilai Spotify sedikit lebih unggul daripada Joox.
Kata kunci: aplikasi streaming musik; pengalaman pengguna; user experience questionnaire