Abstract:The millennial generation, with its distinct characteristics and preferences, presents both challenges and opportunities for organizations in talent management. This study examines effective strategies to retain millennials…
als in the workplace. Key findings reveal that millennials highly value continuous career development, a balance between work and personal life, and a collaborative and inclusive work environment. The adoption of advanced technology and frequent, constructive feedback are also crucial in engaging and retaining millennial employees. Organizations that adapt their talent management strategies to meet these needs are more likely to retain millennial talent and enhance long-term organizational success.
Abstract:This study explores the concept of covenant in the Pentateuch through a qualitative-descriptive approach that integrates historical and theological analysis of God’s covenants with Noah, Abraham, and Israel at Sinai. Historical…
istorical findings indicate that the covenantal structures in the Pentateuch correspond to treaty forms common in the Ancient Near East, particularly suzerainty treaties, yet the biblical covenants reveal a fundamental distinction by emphasizing God’s gracious initiative independent of political negotiations or human strategic interests. The theological examination affirms that the covenant is not merely a legalistic contract but a manifestation of God’s relational commitment that shapes the identity of His people as a covenant community grounded in divine faithfulness and promise. The Torah is understood as an expression of faith response arising from this covenantal relationship, rather than a prerequisite for salvation, thereby retaining its significance for the contemporary church as an ethical and spiritual framework guiding Christian praxis, character formation, and communal responsibility amid rapidly evolving social contexts. The integration of historical and theological perspectives demonstrates that the Pentateuchal covenant encompasses intertwined dynamics of grace, obligation, and identity formation, contributing theoretically to Old Testament studies, particularly covenant theology, while offering practical implications for ecclesial faith formation, the strengthening of communal spirituality, and ministry orientation rooted in a holistic understanding of the divine–human relationship. This research underscores the urgency of interpreting the Pentateuchal covenant through an interdisciplinary lens to meet the theological, ethical, and pastoral challenges faced by the church in the contemporary era.
Abstract:Abstract : Customer relationship management is a facility to strengthen relationship between companies and customers. CRM also establishes sales programs to build and manage close ties with customers so as not to move to…
other competitors. This thesis presents an increase in web-based CRM in Stockist Luxor Kisaran. Luxor Stockist is a business entity engaged in marketing herbal products, the system used is still with a manual system. The results of the fundamental method on the web obtained are managing customer data, product improvement, product sales, and consumer consultation facilities to respond to questions and suggestions from customers. This application uses the PHP and MYSQL programming language for the media to make it easier for customers to interact with the company. This application is expected to help companies strengthen the good word with customers in retaining customers and to get new customers.
Keyword :Customer Relationship Management, Marketing, Services, PHP language and MYSQL database
Abstrak : Manajemen hubungan pada pelanggan ialah suatu fasilitas guna mempererat jalinan baik perusahaan dan pelanggan. CRM juga membentuk program penjualan guna membangun serta mengatur ikatan yang erat pada pelanggan agar tidak berpindah ke pesaing lain. Skripsi ini menyajikan peningkatan CRM berbasis web di Stokis Luxor Kisaran. Stokis Luxor merupakan badan usaha yang bergerak dalan pemasaran produk herbal, sistem yang digunakan masih dengan sistem manual. Hasil metode mendasar pada web yang didapat adalah mengatur data konsumen, peningkatan produk, penjualan produk, dan fasilitas konsultasi konsumen guna menanggapi pertanyaan maupun saran dari pelanggan. Aplikasi ini memakai bahasa program PHP dan MYSQL untuk media agar memudahkan pelanggan untuk berinteraksi dengan perusahaan.. Aplikasi ini diharap dapat membantu perusahaan dalam mempererat ikataan baik dengan pelanggan dalam mempertahankan pelanggan dan untuk mendapatkan pelanggan baru.
Kata Kunci:Customer Relationship Management,Pemasaran ,Pelayanan, bahasa PHP dan database MYSQL
Abstract:Abstract: The development of information technology has experienced rapid growth, especially the internet. The internet has made significant contributions, particularly in the business sector. The intense business competition…
ition and the rapid advancement of information technology have facilitated greater accessibility for customers in choosing industries. The Mazzuri Batu Bara industry is a business that sells coconut oil products and handcrafted items made from coconut. However, Mazzuri Batu Bara has not yet implemented services that make it easier for customers to purchase products efficiently and still relies on manual processes. Sales reports are recorded in ledgers, making the process inefficient for maintaining organized records. Customers are required to visit the industry in person to learn about the products available, which means they are unaware of the latest discounts and products on offer. One of the strategies to improve service and operations is to implement a Customer Relationship Management (CRM) system. The objective of this research is to assess the operability of the system design that has been developed. With the CRM design, sales can be enhanced to better meet customer needs. This system is designed to facilitate Mazzuri Batu Bara in selling products, processing data digitally, and improving customer service loyalty by retaining existing customers and attracting new ones.
Keywords: coconut oil; e-crm; industry mazzuri batu bara.
Abstrak: Perkembangan teknologi informasi telah mengalami pertumbuhan yang sangat pesat terutama internet. Internet memberikan kontribusi yang sangat membantu dalam bidang bisnis. Persaingan bisnis yang ketat dan pesatnya pertumbuhan teknologi informasi memberikan kemudahan aksesbilitas pelanggan dalam memilih industri. Industri Mazzuri Batu Bara adalah usaha bisnis yang menjual produk minyak kelapa dan kerajinan tangan dari kelapa. Industri Mazzuri Batu Bara belum menerapkan layanan yang memudahkan pelanggan untuk membeli barang dengan mudah dan masih menggunakan layanan secara manual, data laporan penjualan masih digunakan dalam buku besar sehingga tidak efisien untuk melakukan pencatatan yang tertata rapi, pelanggan harus datang langsung ke industri untuk mengetahui produk apa yang dijual maka pelanggan tidak mengetahui diskon terbaru dan produk yang dijual di industri. Salah satu upaya dalam meningkatkan pelayanan dan operasional adalah dengan menerapkan konsep Customer Relationship Management (CRM). Tujuan pada penelitian ini adalah operabilitas hasil desain sistem yang telah dibuat. Dengan desain Customer Relationship Management (CRM), dapat meningkatkan penjualan dalam memenuhi kebutuhan pelanggan. Sistem ini dibuat untuk memudahkan Industri Mazzuri Batu Bara dalam menjual produk, mengolah data secara komputerisasi dan dapat meningkatkan loyalitas pelayanan kepada pelanggan dalam mempertahankan pelanggan dan menarik pelanggan baru.
Kata kunci: e-crm; industri mazzuri batu bara; minyak kelapa.
Abstract:Abstract: Along with the development of information technology, the way people listen to music also changed with the emergence of many music streaming applications. The user experience of an application plays an important…
t role in attracting and retaining application users. Therefore, this study has goal to compare the music steaming applications’ user experience of the Joox and Spotify by using User Experience Questionnaire (UEQ) method. There are 6 scales assessed by UEQ, including attractiveness, perspicuity, efficiency, dependability, stimulation, and novelty. Data was collected by distributing online questionnaires and obtained as many as 104 responses that could be processed. The results show that both applications have positive impressions which are indicated by the average value of each scale greater than 0.8. This indicates that these two applications are considered quite fun, effective, easy to understand, and innovative. However, the comparison’ results show that between Spotify and Joox is not significantly different, with Spotify scores slightly better than Joox.
Keywords: music streaming application; user experience; user experience questionnaire
Abstrak: Seiring dengan perkembangan teknologi informasi, cara masyarakat mendengarkan musik juga mengalami perubahan dengan munculnya banyak aplikasi streaming musik. User experience suatu aplikasi berperan penting untuk menarik dan mempertahankan pengguna aplikasi. Oleh karena itu, penelitian ini memiliki tujuan untuk membandingkan user experience dari aplikasi streaming musik Joox dan Spotify dengan metode User Experience Questionnaire (UEQ). Terdapat 6 skala yang dinilai oleh UEQ yaitu daya tarik, kejelasan, efisiensi, ketepatan, stimulasi, dan kebaruan. Data dikumpulkan melalui penyebaran kuesioner secara daring dan diperoleh sebanyak 104 jawaban yang bisa diolah. Hasil penelitian menunjukkan bahwa kedua aplikasi memiliki impresi positif yang ditandai dengan nilai rata-rata setiap skala lebih besar dari 0.8. Artinya kedua aplikasi ini dinilai cukup menyenangkan, efektif, mudah dipahami, dan inovatif. Meskipun demikian, hasil perbandingan menunjukkan bahwa perbedaan antara Spotify dan Joox tidak terlalu signifikan, dengan nilai Spotify sedikit lebih unggul daripada Joox.
Kata kunci: aplikasi streaming musik; pengalaman pengguna; user experience questionnaire
Abstract:The hospitality sector is one of the impacted industries, as it is closely connected to the tourism sector by providing lodging for tourists. However, there have been some favourable effects, such as the establishment of…
Kokoon Hotel Banyuwangi in reaction to the pandemic scenario. Increase in staff turnover is correlated with the appearance of opportunities that have resulted from the tourism recovery programme that the Indonesian government has implemented as a response to the Covid-19 outbreak, as was stated before. The research aims to investigate the employees' perception of the workplace climate at Kokoon Hotel Banyuwangi and determine the extent to which the work environment impacts their intention to continue working at the hotel. The qualitative method offers an opportunity for an in-depth exploration of Kokoon Hotel Banyuwangi's Efforts in Retaining Employees. This research found that skill development, career advancement, pay, work culture, benefits, and outstanding relationships affect employee satisfaction at Kokoon Hotel Banyuwangi. To retain staff, Kokoon Hotel Banyuwangi offers cross-training programmes, fair promotion processes, and a comfortable work culture for employee development. Kokoon Hotel Banyuwangi employees depart for financial, professional, and outside experience reasons. Kokoon Hotel Banyuwangi has to strengthen work culture, interactions with supervisors, coworkers, and subordinates, and employee skill development.
Abstract:Facilities Management (FM) role becomes more significant in the day-to-day operations of most of organizations. The FM team ensures that operations of organizations will run smoothly without downtime, provide safe working…
g environment, comply with regulators, and provide one-stop-shop service for employees that can benefit the organization in retaining and attracting top talents. This research aims to assess the performance of FM before the pandemic, and the start of the new normal and compare the operations on these timelines to identify the inefficiencies and opportunities for improvement that can lead to an effective, efficient, and consistent quality performance. The researcher includes the assessment of gaps, management capabilities, technologies, factors influencing performance and productivity, and ways of adapting to the changing external business landscape. To interpret the collected data, frequency and percentage, mean and standard deviation, Pearson-r correlation were used in quantitative data, and thematic analysis for the qualitative responses. The data gathered from the FM team supporting different clients and as senior leaders, signifies that there is no significant difference in operations and technology to support clients. However, minor improvements and recommendations by senior leaders can be considered and can contribute to effective and efficient operations.