Abstract:Abstract Nowadays, smartphones are not only used for work, but rather as entertainment for children and teenagers, for example online games. The existence of online games has a big impact on teenagers. If you cannot control…
ntrol yourself, you can lose track of time and forget other activities. If online games are overused, it will have detrimental effects. on teenagers’ emotional development. This research aims to analyze the consequence of Mobile Legends addiction to online games on the emotional level of high school students. A literature study was the research methodology employed in this study. Documentation of pertinent journals was the method of data collection employed. Based on the research findings, there appears to be an addictive influence due to playing Mobile Legends the emotional impact of online games of high school students. High school students who are still teenagers have unstable emotions. Addiction to video games can be harmful to students’ emotional levels, namely students become irritable, speak harshly, get easily stressed, anxious and aggressive. Parental war is very important to shield kids from developing a gaming addiction.
Abstract:Abstract: Brands in SMEs consist of a set of factors, including marketability and market differentiation, brand awareness, relevance, culture, association, and equity. The most important thing to ask yourself when deciding…
ng whether this is the right time to change your brand is whether SMEs can leverage any of the factors above to make SME consumers happier. Rebranding is an excellent way to change the target market for SMEs. Sees rebranding as a solution to a new management change or internal problem. Rebranding takes time and effort so that change will happen. Rebranding is carried out for SMEs to stimulate growth, expand, increase profits, strengthen their workforce, and gain a competitive advantage. This rebranding training was carried out using a training method. Due to the pandemic, the activity organizers visited five artisans to avoid crowds. The rebranding training opened the insight of the craftsmen about the benefits of managing a product brand. The rebranding training for birdcage artisans in Dawuhanmangli Village gained an understanding of branding. As a result of this training, artisans began to open themselves to introduce their products directly to consumers without a broker like before. The Bird Cage craft center in Dawuhanmangli Village, north of the center of Jember City, is well known in Indonesia. The location is 24 km from Jember City. The Bird Cage of Dawuhanmangli Village is the reason for being a place of service because it has advantages and characteristics that have the opportunity to open new markets for the region's superior products.
Keywords: branding; smes; bird cage
Abstrak: Merek pada UMKM terdiri dari sekumpulan faktor, termasuk kemampuan pemasaran serta diferensiasi pasar, kesadaran merek, relevansi, budaya, asosiasi, dan ekuitas. Hal terpenting untuk ditanyakan pada diri sendiri saat memutuskan apakah ini waktu yang tepat untuk mengubah merek adalah apakah UMKM dapat meningkatkan salah satu faktor di atas untuk membuat konsumen UMKM lebih bahagia. Rebranding merupakan cara yang baik untuk mengubah target pasar UMKM. Melihat rebranding sebagai solusi untuk perubahan manajemen baru atau masalah internal. Rebranding membutuhkan waktu dan tenaga, sehingga perubahan akan terjadi. Rebranding dilakukan bagi UMKM untuk merangsang pertumbuhan, memperluas, meningkatkan laba, memperkuat tenaga kerjanya, dan mendapatkan keunggulan kompetitif. Pelatihan Rebranding ini dilakuan dengan metode pelatihan, dikarenakan pandemi, maka pelaksana kegiatan mendatangi 5 pengrajin untuk menghindari kerumuman. Pelatihan rebranding membuka wawasan para pengrajin tentang manfaat mengelola sebua brand sebuah produk. Hasil pelatihan rebranding pengrajin sangkar burung desa Dawuhan mangli mendapatkan pemahaman tentang branding. Dampak pelatihan ini pengrajin mulai mencoba membuka diri untuk mengenalkan produknya secara langsung kepada konsumen tanpa makelar seperti sebelumnya. Sentra kerajinan Sangkar Burung di desa Dawuhan mangli, wilayah utara pusat Kota Jember sudah dikenal luas di Indonesia.
Kata kunci: merek; umkm; sangkar burung
Abstract:The research made by the author of this thesis aims to analyze the use of conversational maxims and implicatures in Selena Gomez's podcast which discusses the topic “How to Stop Insecurity & Truly Love Yourself to the Core”.…
Core”. The main objective is to understand how conversational maxims and implicatures are applied in the context of podcasts to convey messages about self-confidence and self-love to listeners. The methods used are conversational analysis based on pragmatics theory, conversational analysis based on Grice's (1975), theory of maxims and qualitative methods based on Creswell's (2007), theory then the data analyzed are transcriptions of Selena Gomez podcasts that have been selected based on their relevance to the research topic. The analysis is done by looking at how each conversational maxim (maxims of quantity, quality, relevance, and manner) and the two existing implicatures (conventional implicature and conversational implicature) are applied in the verbal expressions in the podcast. The result is that the four maxims and two implicatures are all found in Selena Gomez's podcast.
Abstract:The development of communication technology with various new media platforms forms a new society called Cyber Society. The massive digital content consumed by the cyber community causes frequent interruptions in communication…
ation and disharmony due to lack of responsibility and communication ethics. This research is qualitative research using a literature review. Based on the results of this study, ethics plays a very important role in communication in the cyber era. Using communication ethics can prevent cyber crimes that harm yourself and others. Internet ethics must be applied in cyberspace society, starting from oneself, family and those closest to them, and learning to use the internet safely and responsibly. the occurrence of violations of the law contained in Law Number 19 of 2016 amendment to Law Number 11 of 2008 concerning Information and Electronic Transactions. A prison sentence with a fine of hundreds of millions to billions of rupiah awaits if you violate the ethics of communication in cyberspace.