Abstract:Abstract: The rapid growth in the use of online loan applications makes protecting consumer data a crucial issue. Current online loan application data protection regulations need to be updated to ensure consumers' personal…
al data is protected from potential misuse. This study aims to analyze the urgency of updating data protection regulations for users of online loan applications through a normative-juridical approach. The results of the study found that more comprehensive new regulations were needed to keep pace with the rapid development of technology in the financial sector. The findings of this study emphasize the importance of protecting personal data in applications that offer online loan services, especially with the increasing number of cases of breaches of personal data. The results of the study conclude that updating personal data protection regulations is very important to ensure the security and safety of consumer data in applications that offer online loan services.
Keywords: application; online loans; personal data protection; regulation; privacy;
Abstrak: Pesatnya pertumbuhan penggunaan aplikasi pinjaman online membuat perlindungan data konsumen menjadi isu krusial. Regulasi perlindungan data pengajuan pinjaman online saat ini perlu diperbarui untuk memastikan data pribadi konsumen terlindungi dari potensi penyalahgunaan. Penelitian ini bertujuan untuk menganalisis urgensi pembaharuan regulasi perlindungan data bagi pengguna aplikasi pinjaman online melalui pendekatan yuridis-normatif. Hasil penelitian menemukan bahwa diperlukan regulasi baru yang lebih komprehensif untuk mengimbangi pesatnya perkembangan teknologi di sektor keuangan. Temuan penelitian ini menekankan pentingnya perlindungan data pribadi dalam aplikasi yang menawarkan layanan pinjaman online, terlebih dengan semakin banyaknya kasus pelanggaran data pribadi. Hasil penelitian menyimpulkan bahwa pembaharuan regulasi perlindungan data pribadi sangat penting untuk menjamin keamanan dan keselamatan data konsumen di aplikasi yang menawarkan layanan pinjaman online.
Kata kunci: aplikasi; perlindungan data pribadi; pinjaman online; privasi; regulasi
Abstract:Abstract: The government's effort to improve the community's economy is to give birth to Micro, Small and Medium Enterprises (MSMEs) in the midst of the community. The people of Cirebon city are people who are starting of…
f being a productive society, so that MSMEs are born in the city of Cirebon. However, limited land for the process of buying and selling and marketing products has, in MSMEs being run by the community often resulting in bankruptcy due to market competitiveness. So to overcome this problem, we need a media that can distribute the results of MSME products for the people of the city of Cirebon without having to have land to sell products. This research was conducted of building an E-Marketplace (Digital Market) system that is used by the people of the city of Cirebon to promote, sell and buy the products of the Cirebon city community's MSME products online based on a Website . Apart from that, with the E-Marketplace, it can help MSMEs in the city of Cirebon continue to run their business during this pandemic even though there are Community Activity Restrictions (PPKM). In this study, the research method applied is the System Development Life Circle, where the method includes the process of data collection and analysis, system design, system development and system implementation and system testing. The results of this application design will be named Padibon . So with this Padibon application, MSME actors in marketing their products, and consumers can buy MSME products anywhere and anytime.
Keywords: E-Marketplace; Frameworks; MSMEs; SDLC
Abstrak: Usaha pemerintah dalam meningkatan perekonomian masyarakat adalah dengan melahirkan Usaha Mikro Kecil Menengah (UMKM) didalam lingkungan masyarakat. Masyarakat kota Cirebon merupakan masyarakat yang mulai menyadari pentingnya menjadi masyarakat yang produktif. Namun keterbatasan lahan untuk proses jual beli dan pemasaran produk mengakibatkan UMKM yang di jalankan oleh masyarakat seringkali mengakibatkan kebangkrutan karena daya saing pasar. Maka untuk mengatasi masalah tersebut, diperlukan sebuah media yang dapat menyalurkan hasil produk UMKM masyarakat kota Cirebon tanpa harus adanya lahan tempat menjual produk. Penelitian dilakukan untuk membangun sebuah sistem E- Marketplace (Pasar Digital) yang digunakan oleh masyarakat kota Cirebon untuk mempromosikan, menjual dan membeli hasil-hasil produk UMKM masyarakat kota Cirebon secara online berbasis Website. Selain dari itu, dengan adanya aplikasi ini maka dapat membantu UMKM masyarakat kota Cirebon tetap menjalankan usahanya di masa pandemi ini walaupun terdapat Pemberlakuan Pembatasan Kegiatan Masyarakat (PPKM). Pada penelitian ini, metode yang diterapkan adalah System Development Life Circle, dimana metode tersebut meliputi proses pengumpulan dan analisis data, design system, development system dan implementasi sistem serta pengujian sistem. Hasil dari perancangan aplikasi ini adakan diberi nama Padibon. Maka dengan aplikasi Padibon ini, pelaku UMKM dapat memasarkan hasil produknya, dan konsumen bisa membeli produk UMKM dimanapun dan kapanpun.
Kata kunci: E-Marketplace; Framework; SDLC; UMKM
Abstract:Abstract: Higher education is an institution engaged in services that provides services to internal and external consumers consisting of students, stakeholders and alumni both academically and non academically. The services…
ces provided determine the satisfaction of consumers. Higher education values are manifested in the form of accreditation. The value of accreditation is expected to be in accordance with the quality culture that runs in universities. To ensure customer satisfaction, universities must always evaluate the service policies provided based on established university standards. Evaluation is done by conducting an internal university quality audit. In the future, this activity will be routinely carried out to ensure that activities in higher education are in accordance with the standards set as a process for implementing a higher education quality culture. This is expected to be able to encourage the superior value of higher education accreditation by conducting analysis, costs and providing advice to support decisions by the highest leadership. The application of this framework analysis uses the Actor Network Theory approach to see the relationship between actors in the application of information technology so that the resulting information system is acceptable and in accordance with existing business processes at universal universities. The results of this study are a framework for making information systems based on the results of web-based ANT analysis.
Keywords: actor network theory; audit; iaps 4.0; it framework; internal quality of PT
Abstrak: Perguruan tinggi merupakan suatu lembaga yang bergerak dibidang jasa yang memberikan pelayanan kepada para konsumen internal dan eksternal yang terdiri dari mahasiswa, stakeholder dan alumni baik secara akademik dan non akademik. Pelayanan yang diberkan menentukan kepuasan para kosumen. Nilai perguruan tinggi diwujudkan dalam bentuk akreditasi. Nilai akreditasi diharapkan sesuai dengan budaya mutu yang berjalan didalam pergurua tinggi. Untuk menjamin kepuasan konsumen maka, perguruan tinggi harus selalu melakukan evaluasi terhadap kebijakan pelayanan yang diberikan berdasarkan standar perguruan tinggi yang ditetapkan. Evaluasi dilakukan dengan cara melakukan kegiatan audit mutu internal perguruan tinggi. Kegiatan ini kedepannya secara rutin dilakukan untuk memastikan aktivitas didalam perguruan tinggi sesuai dengan standar yang ditetapkan sebagai proses untuk menerapkan budaya mutu perguruan tinggi. Hal ini diharapkan mampu mendorong nilai unggul akreditasi perguruan tinggi dengan melakukan analisis, penilaian dan pemberian saran sebagai pendukung pengambilan keputusan oleh pimpinan tertinggi. Penerapan analisis kerangka kerja ini menggunakan pendekatan Actor Network Theory untuk melihat hubungan antara actor dalam penerapan teknologi informasi sehingga system informasi yang dihasilkan dapat diterima dan sesuai dengan bisnis proses yang ada pada universitas universal. Hasil dari penelitian ini adalah sebuah kerangka pikir untuk pembuatan system informasi berdasarkan hasil analisis ANT berbasis web.
Kata kunci: actor network theory; audit; iaps 4.0; kerangka kerja ti; mutu internal PT
Abstract:Abstract: Internet packages are very important for mobile users. Many Internet Service Providers (ISPs) or internet service providers can help facilitate users in accessing the internet. Each ISP has a competitive advantage…
age to attract internet users. Consumers are required to be smart in choosing internet packages so that they do not harm themselves. Based on this, an appropriate method is needed to assist in the selection of effective internet packages. Decision support systems have a variety of methods and one of them is the Analytical Hierarchy Process (AHP) method and is tested with Expert Choice 11. The results of the calculation using AHP are ranking each alternative that is obtained by the most important alternative and widely used by consumers is Telkomsel (Simpati Flash) in terms of security criteria is the ability to block viruses & spam.
Keywords: AHP; Decision Support Systems; Internet Service Provider
Abstrak: Paket internet merupakan hal yang sangat penting bagi para pengguna handphone. Banyaknya Internet Service Provider (ISP) atau disebut dengan penyedia layanan internet dapat membantu memudahkan pengguna dalam mengakses internet. Setiap ISP memiliki keunggulan yang saling bersaing untuk menarik minat pengguna internet. Konsumen dituntut jeli dalam memilih paket internet agar tidak merugikan mereka sendiri. Berdasarkan hal tersebut, diperlukan sebuah metode yang tepat untuk membantu dalam pemilihan paket internet yang efektif. Sistem pendukung keputusan memiliki berbagai metode dan salah satunya adalah metode Analytical Hierarchy Process (AHP) dan diuji dengan Software Expert Choice 11. Hasil dari perhitungan dengan AHP adalah perangkingan setiap alternatif yaitu diperoleh alternatif yang paling penting dan banyak digunakan oleh konsumen adalah provider Telkomsel (Simpati Flash) ditinjau dari kriteria keamanan yaitu kemampuan memblokir virus & spam.
Kata kunci: AHP; Internet Service Provider; Sistem Pendukung Keputusan
Abstract:Abstrak: Lembaga Pendidikan dan Pelatihan LPS Komputer Air Joman berdiri sejak tahun 2010 dibawah naungan Dinas Pendidikan Kabupaten Asahan. Ditinjau dari sisi letaknya yang berada diantara Kota Kisaran dengan Kota Masya…
asya Tanjung Balai maka LPP LPS Komputer Air Joman harus bekerja lebih keras untuk dapat menarik minat konsumen untuk belajar di lembaga tersebut. Untuk itu perlu pemilihan media promosi yang tepat. Rumusan masalah pada penelitian ini adalah bagaimana mengimplementasikan metode SAW dalam menentukan media promosi terbaik bagi LPP LPS Komputer Air Joman. Tujuannya adalah mengimplementasikan media SAW dalam menentukan media promosi yang tepat bagi LPP LPS Komputer Air Joman. Pemilihan media promosi dilakukan dengan metode Simple Additive Weithing (SAW). Langkah-langkah yang dilakukan adalah: menentukan nilai kriteria masing-masing alternativ , menentukan bobot , melakukan normalisasi matrik dan melakukan proses normalisasi matriks keputusan ke skala yang dibandingkan dengan semua rating alternative. Hasil Penelitiannya adalah bauran promosi dengan alternative Promosi Penjualan sebagai media yang terbaik dengan nilai 1,75.
Kata Kunci : Metode SAW, Promosi, Media Promosi, Lembaga Pendidikan dan Pelatihan, LPS
Abstract: Education and Training Institute LPS Computer Air Joman established since 2010 under the auspices of the Asahan District Educational Office. It is Located between Kisaran City and Kota Madya Tanjung Balai then LPP LPS Computer Air Joman must work harder to be able to attract consumers to study at the institution. For that we need the right promotion media to be informs that institusion. The formulation problem in this research is how to implement SAW method in determining the best promotion media for LPP LPS Computer Air Joman. The goal is to implement SAW media in determining the right media promotion for LPP LPS Computer Air Joman. The selection of promotion media is done by Simple Additive Weithing (SAW) method. The steps taken are: determine the criteria value of each alternative, determine the weight, normalize the matrix and perform the process of normalizing the decision matrix to the scale compared with all the alternative rating. The result of the research is promotion mix with Sales Promotion alternative as the best media with value 1.75.
Keywords: SAW Method, Promotion, Media Promotion, Institute of Education and Training, LPS
Abstract:This study aims to analyze the effectiveness of legal protection for consumers in digital transactions in Indonesia. The method used is library research with a normative juridical approach. The results of the study indicate…
ate that Indonesia actually has an adequate legal basis to protect digital consumers, which is primarily sourced from Law Number 8 of 1999 concerning Consumer Protection and Law Number 19 of 2016 concerning Information and Electronic Transactions. These regulations have set out basic principles such as the obligation of business actors to provide honest information, consumer rights to security, and the recognition of electronic evidence. However, its implementation in the field encounters various significant obstacles. Case studies on e-commerce and fintech platforms reveal that consumer losses still often occur, such as products that do not match the description, difficulties with refunds, and the vulnerability of personal data. The key finding of this study is that the main challenge lies not in the legal vacuum, but in three aspects: (1) low digital literacy and consumer law so that they are not optimal in fighting for their rights; (2) alternative dispute resolution mechanisms such as BPSK and ODR (Online Dispute Resolution) which are not yet effective, fast, and easily accessible; and (3) weak supervision and law enforcement against unscrupulous business actors in the digital space. Therefore, it is concluded that digital consumer protection efforts require a holistic approach that relies not only on regulations, but also through massive public education, strengthening dispute resolution institutions, and closer synergy between the government, business actors, and the community.
Abstract:This research aims to examine changes in consumer attitudes and purchasing power in the Indonesian market after the pandemic, with a focus on the impact of restrictions on online sales via social media. The COVID-19 pandemic…
emic has significantly changed consumer behavior, triggering a shift from conventional transactions to online platforms. However, online sales restrictions implemented by the Indonesian government raise questions about how consumers will respond and adapt to these changes. This research uses qualitative research methods, namely by describing systematically by conducting literature reviews about post-pandemic consumer behavior, and the impact of social media on purchasing decisions, surveys or questionnaires, and in-depth interviews with consumers to understand attitudes, and their experiences regarding online shopping on social media during the post-pandemic period. The research results reveal that restrictions on online sales via social media influence consumers' attitudes towards online shopping, forcing them to look for other alternatives or change purchasing preferences. Apart from that, these restrictions also have an impact on consumer purchasing power and consumption patterns. This analysis describes post-pandemic market dynamics in Indonesia, where e-commerce companies and business people have to adapt to changes in consumer behavior. Policy implications for the government and marketing strategies for business people are also discussed in the research providing an in-depth look at how to optimize market potential in Indonesia. amid restrictions on online sales. This research aids in comprehending the ongoing alterations in the Indonesian consumer market post-pandemic, thereby guiding government, companies, and other business entities in decision-making processes.
Abstract:CV Kurnia MebeI Indah is a furniture industry engaged in the production and sale of household furniture. The existing sales system is still conventional, namely consumers must come directly to the showroom. This can hinder…
er sales for potential customers who are out of town. In addition, the input of customer data, product data, and transaction data is still not stored properly and neatly because it still uses manual paper records. In this study, the authors built a web-based sales application (e-commerce) using the codeigniter framework. The method used in software development is the waterfall method, which in this method, starts from analyzing needs, system and software design, coding, testing, and program implementation. The result of this research is the implementation of a web-based sales system (e-commerce) at CV. Kurnia Mebel, can be used as a means of sales that can be accessed online anywhere and anytime, the purchase process can be done directly without having to come to the showroom, and can facilitate the storage of customer data, products, and company transactions.
Abstract:Meat is one of the essential food ingredients in meeting the nutritional needs. The current problem lies in the consumers' lack of knowledge on how to differentiate between pork, beef, goat, and lamb meat. This is because…
e when the meat is already cut, their appearances may seem similar at first glance. Many consumers are unaware of the practice of mixing different types of meat for consumption. One way to classify animal meat is by using image processing. In this research, an image processing system is created to classify meat, specifically pork, beef, goat, and lamb. Support Vector Machine (SVM) is a development of Machine Learning that can be used in classifying images into specific classes. SVM method as a classifier is performed using a confusion matrix. The test results show the highest accuracy value obtained in the class of Goat Meat 91.4%, the highest precision in the class of goat meat 80%, the highest recall in the class of beef 81.3%, and the highest F1-score in the class of beef 0.76.
Abstract:This study investigates the dynamic marketing and communication strategies used by PT. Gojek Indonesia to strengthen its consumer base. As one of Southeast Asia's leading technology-based platforms, Gojek has rapidly expanded…
anded its services beyond ride-hailing to include food delivery, digital payments, and more. This research uses a qualitative approach, combining interviews, case studies, and industry analysis to dissect the multifaceted strategy implemented by Gojek. This study explores Gojek's proficient use of digital channels and social media to drive consumer engagement. By analyzing consumer behavior and preferences, the study explains how Gojek tailors its marketing messages to resonate with diverse target audiences. In addition, this study examines the role of strategic partnerships and collaborations in strengthening Gojek's market presence and attracting new consumers. Furthermore, the study explores the impact of innovative features and services introduced by Gojek, such as loyalty programs and seamless user interfaces, on customer acquisition and retention. The study identifies the critical role of data analytics in shaping personalized marketing campaigns that appeal to specific consumer segments. The findings from this study contribute to a broader understanding of effective marketing and communication strategies in technology-based service industries. The insights derived from Gojek's approach provide valuable lessons for businesses looking to navigate a competitive market and expand their consumer base through strategic marketing initiatives.