Abstract:Penelitian ini bertujuan untuk menganalisis strategi pemasaran digital yang digunakan oleh Haus Indonesia dalam membangun kesadaran merek (brand awareness). Metode penelitian yang digunakan adalah wawancara dengan narasumber…
mber dari berbagai latar belakang seperti kepala toko, mahasiswa, penjual minuman, karyawan swasta, dan pelajar. Hasil penelitian menunjukkan bahwa Haus Indonesia menggunakan berbagai strategi pemasaran digital seperti pembuatan konten di media sosial, promosi di e-commerce, kolaborasi dengan influencer dan foodblogger, serta iklan di media sosial seperti Facebook Ads dan Instagram Ads. Strategi ini terbukti efektif dalam menjaring konsumen dan membangun engagement dengan pelanggan. Namun, terdapat kendala dalam konsistensi pembuatan konten dan perlunya lebih jeli dalam melihat tren pasar. Kesimpulannya, pemasaran digital Haus Indonesia sudah berjalan dengan baik, namun perlu peningkatan dalam frekuensi dan variasi metode promosi untuk mencapai hasil yang lebih optimal.
Abstract:This study explores the implementation of project-based learning (PBL) within the framework of the Independent Curriculum (Kurikulum Merdeka) to improve communication skills among fifth-grade students. Employing a qualitative…
ative approach, data was collected through interviews and observations at MI Ma’arif Ketegan-Tanggulangin. Findings of this research indicate that PBL effectively improves students’ communication skills, fostering active engagement, creativity, and collaboration in classroom projects. Teachers play a crucial role in designing and facilitating PBL activities aligned with curriculum themes. The study suggests active student participation, teacher training in PBL implementation, and further research on the long-term effects of PBL on communication skills and academic performance
Abstract:This classroom action research aims to improve students’ understanding of norms and rules in everyday life through the use of picture-based learning media in Grade II UPT SD Negeri 74 Bontorita II during the 2025/2026 academic…
academic year. The study was conducted in two cycles consisting of planning, action, observation, and reflection. The participants were 22 students who were involved in learning activities using instructional pictures and number-pocket media to strengthen conceptual understanding. Data were collected through observation sheets, learning outcomes tests, and teacher reflections. The findings indicate a significant improvement in students’ learning outcomes and participation. Initial observations showed low understanding of norms and rules, reflected in students’ low discipline, responsibility, and adherence to class regulations. After the implementation of picture media in Cycle I, students’ average score increased from the pre-cycle score of 46.2% to 71.1%. In Cycle II, after using more varied and engaging visual media, students’ average score further improved to 79,36%, surpassing the minimum completeness criteria. The use of picture media was effective because it facilitated concrete understanding, increased motivation, and encouraged active engagement. The study concludes that picture-based media enhances students’ cognitive, affective, and behavioral competencies in learning. It is recommended that teachers integrate more innovative visual media to create meaningful, interactive, and enjoyable learning experiences in civics education and other subjects