Abstract:This study investigates the communicative practices of youth volunteers involved in Surabaya’s Kelurahan Bersinar anti-drug initiative, highlighting the role of grassroots messaging in shaping public health discourse. Grounded…
Grounded in framing theory, narrative theory, and social capital theory, the research explores how volunteers construct persuasive anti-drug messages through culturally rooted storytelling, emotional framing, and symbolic communication. Using a qualitative case study approach, data were gathered through interviews, focus groups, observations, and campaign materials with 18 youth volunteers. The findings reveal that volunteers effectively used personal experiences and local narratives to foster trust and collective identity, transforming individual challenges into shared stories of hope and resistance. Emotional strategies, such as gain-framed and fear-based appeals, were deliberately crafted to trigger empathy and promote behavioral change. Volunteers also capitalized on their deep integration within community networks to enhance message credibility and reach, cultivating both bonding and bridging social capital. The study challenges top-down approaches in health campaigns, illustrating the power of peer-led, culturally resonant communication. It contributes a layered communication model for grassroots health advocacy and underscores the transformative impact of narrative-driven volunteer engagement. The study recommends integrating cultural framing in training programs and exploring digital channels to scale grassroots messaging in future research.
Abstract:Public-private collaboration is a vital strategy in managing sustainable tourism destinations, integrating diverse stakeholders to balance economic growth, environmental sustainability, and social equity. Despite the hospitality…
pitality sector’s key role in tourism governance, research on its collaboration with public institutions, particularly in Makassar, Indonesia, remains limited. This study examines MaxOne Resort and Hotel Makassar to explore the mechanisms, challenges, and outcomes of public-private partnerships (PPPs) in sustainable tourism destination management (STDM). Using a qualitative case study approach, the research employs in-depth interviews, participatory observation, and policy analysis to investigate how MaxOne Resort collaborates with local government and communities to implement sustainability initiatives. The findings reveal that structured mechanisms such as formal agreements, joint projects, and stakeholder committees facilitate sustainable governance. MaxOne Resort actively engages in environmental conservation, community empowerment, and responsible tourism practices, positioning itself as a sustainability model within the hospitality sector. However, regulatory misalignments, funding constraints, and inconsistent stakeholder engagement present significant challenges. The study underscores the relevance of the Penta-Helix framework, highlighting how collaboration among government, private sector, academia, community, and media enhances the legitimacy and effectiveness of sustainability initiatives. This research contributes to the literature by providing a localized analysis of PPPs in Makassar, bridging the gap between theoretical models and practical applications. The findings offer policy recommendations to strengthen stakeholder collaboration, optimize governance structures, and support sustainable tourism development in emerging destinations.
Abstract:This study examines the role of public relations (PR) ethics in enhancing PT Kereta Api Indonesia's (PT KAI) competitive advantage in the railway industry. Ethical practices in PR are vital for fostering stakeholder trust,…
t, improving customer satisfaction, and enhancing employee engagement, all of which contribute to sustainable growth and market leadership. Adopting a qualitative research design and a case study approach, the research investigates how ethical principles such as transparency, integrity, equity, respect, and responsiveness are applied within PT KAI’s operational and strategic frameworks. Data collection involved document and thematic analyses, emphasizing ethical practices’ impact on stakeholder relationships and competitive outcomes. The findings highlight that PT KAI’s ethical initiatives strengthen its reputation, promote customer loyalty, and support a positive workplace environment. Despite these successes, challenges remain, including the absence of formalized ethical guidelines and the need for ethical leadership. The study concludes that integrating PR ethics into organizational culture enhances competitive advantage and ensures long-term sustainability in a dynamic market.
Abstract:The digital era has significantly transformed lifestyles, particularly in Indonesia, where computer-mediated communication (CMC) now plays a prominent role in human interactions. In public spaces, individuals often prioritize…
itize their digital devices over engaging with those around them. The rise of the internet generation has integrated media and communication into essential elements of daily life. This study focuses on the analysis of hashtag trends related to general elections, such as #capres2024, #cawapres2024, and #pemilu2024, on Instagram, and their influence on user perceptions. It examines the role of hashtags in CMC practices on Instagram during electoral periods. Through the analysis of seven samples, the study reveals that while certain posts align with the electoral purposes of the hashtags, others use these hashtags for visibility without relevance to the elections. The research underscores Instagram’s potential for reshaping political branding and enhancing voter engagement. It demonstrates that the strategic application of hashtags, combined with high-quality visuals and interactive features, can amplify the visibility and impact of political messaging. By integrating CMC and political branding theories, this study presents a framework for understanding how digital tools can foster a more engaged and informed electorate.
Abstract:This research aims to evaluate the public response to the implementation of the e-PR service by PT. KAI, focusing on service satisfaction and effectiveness. In the context of public service digitalization, PT. KAI has taken…
taken an innovative step by introducing e-PR, an electronic public relations platform, to enhance engagement and communication with the public. Through online surveys , this study will collect user perception data related to the quality, accessibility, and benefits of the e-PR service. Data analysis will be conducted using descriptive and inferential statistical techniques to identify levels of satisfaction and factors influencing the effectiveness of e-PR. The results of this study are expected to provide valuable insights for PT. KAI in refining its digital communication strategy and improving service quality to the public. Thus, this research is not only relevant to PT. KAI but also to digital PR practices in other industries
Abstract:Penelitian ini menganalisis tentang bagaimana strategi bank muamalat dalam mempertahankan loyalitas nasabah. Penelitian dilatarbelakangi dengan Studi yang dilakukan oleh MRI (Market Research Indonesia) pada akhir tahun 2021…
021 yang diumumkan dalam ajang 5th Infobank Satisfaction, Loyalty & Engagment (SLE) Award 2022, bank muamalat berada diposisi pertama pada Loyalty Index, Engagement Index, dan Marketing Engagment. Dalam perolehan ini tak terlepas dari usaha bank muamalat KC Banjarmasin yang menjadi salah satu pionir yang bergerak di dalam pencapaian tersebut. Penelitian ini merupakan jenis penelitian kualitatif dengan menggunakan data primer dan sekunder. Subjek dalam penelitian ini adalah Branch Manager dan Realitionship Manager di Bank Muamalat Indonesia Kantor Cabang Banjarmasin. Dengan objek penelitian dalam penelitian ini adalah strategi yang digunakan Bank Muamalat Kantor Cabang Banjarmasin. Teknik pengumpulan data dengan cara observasi, wawancara dan dokumentasi. Kemudian Teknik analisis datanya dengan Induksi dan Grounded. Hasil dalam penelitian pada analisis strategi bank dalam mempertahankan loyalitas nasabah yaitu sebelumnya pihak bank akan melakukan pemilihan beberapa segmen pasar yang berpotensi menjadi nasabah loyal seperti nasabah muslim, tingkat religiusitas yang tinggi serta tingkat Pendidikan yang baik. Selanjutnya pihak bank akan selalu menjaga kepercayaan nasabah, memberikan pelayanan yang terbaik serta komunikasi yang intens. Serta dilakukannya evaluasi monitoring sebagai penunjangnya dalam menjaga tingkat loyalitas nasabah dengan melihat seberapa banyak produk yang digunakan nasabah, survey kepuasan nasabah dan survey yang dilakukan oleh Lembaga independen.
Abstract:This research examines the perspectives and experiences of workers about Human Resource Development (HRD) programs in order to determine the aspects that influence engagement, satisfaction, and overall effectiveness. Employing…
loying a qualitative methodology, the study included semi-structured interviews and focus groups with personnel from several departments. The results indicate that HRD programs are most efficient when they are congruent with individuals' specific career objectives and professional requirements, and when they have sufficient organizational resources and management support. The identification of challenges such as program rigidity and lack of relevance emphasizes the need for HRD methods that are more flexible and responsive. The research highlights the need of customizing HRD programs to cater to the varied requirements of employees and adjusting to rapid changes in the work environment. The findings provide practical and effective guidance for firms to improve their HRD processes and give stronger support for employee development. Further investigation is recommended to examine the incorporation of emerging technologies in HRD and evaluate their influence on employee engagement and development.
Abstract:Language learning through online collaborative learning is a complex process because it requires thoughtful and pedagogical considerations in its design, implementation, and evaluation. To understand language in online collaborative…
ollaborative learning, it is very important to include stakeholders' perspectives on their lived experiences. A qualitative case study was chosen to conduct this research. SMA Negeri 6 Surakarta and SMA Negeri 1 Surakarta were intentionally included in the study. The data were collected from semi-structured interviews of students and teachers and online and offline observations. The collected data were analyzed using the method of constant comparative analysis. The results clarified that several proactive supports (social, pedagogical and technical support) play a crucial role in promoting meaningful collaboration. The presence of the teacher is an important factor that create the collaboration to proceed as desired setting the stage, modeling the desired expectations and guiding the students to achieve the expected results. The assignments and assessments also affect the level of student engagement; therefore, it is recommended to include both formative and summative assessments for both the product and the collaborative process. The findings of this study have implications for the scaffolding and specificity of language learning through online collaboration to support online educators.
Abstract:The research aims to investigate the student’s experience of using Nearpod related to students’ increased engagement in grammar lesson at SMAN 1 in Surakarta. The significant level of engagement is the key for students…
udents to keep up with grammar lesson and then gain better comprehension of the lesson. The research uses descriptive - qualitative method. The research applies focus group discussion, in-depth interview, observation techniques and document analysis. To broaden understanding about the level of engagement, the research explores the students’ experiences in learning grammar using Nearpod. The research then analyzes the data from techniques to identify the pattern, trend, theme and meaning. The result of the research shows that the use of Nearpod in Grammar Lesson has significant impact in increasing students’ engagement. This finding implies the important of integrating subjects with digital platforms to create collaborative and interactive environment of learning.
Abstract:This study investigates the dynamic marketing and communication strategies used by PT. Gojek Indonesia to strengthen its consumer base. As one of Southeast Asia's leading technology-based platforms, Gojek has rapidly expanded…
anded its services beyond ride-hailing to include food delivery, digital payments, and more. This research uses a qualitative approach, combining interviews, case studies, and industry analysis to dissect the multifaceted strategy implemented by Gojek. This study explores Gojek's proficient use of digital channels and social media to drive consumer engagement. By analyzing consumer behavior and preferences, the study explains how Gojek tailors its marketing messages to resonate with diverse target audiences. In addition, this study examines the role of strategic partnerships and collaborations in strengthening Gojek's market presence and attracting new consumers. Furthermore, the study explores the impact of innovative features and services introduced by Gojek, such as loyalty programs and seamless user interfaces, on customer acquisition and retention. The study identifies the critical role of data analytics in shaping personalized marketing campaigns that appeal to specific consumer segments. The findings from this study contribute to a broader understanding of effective marketing and communication strategies in technology-based service industries. The insights derived from Gojek's approach provide valuable lessons for businesses looking to navigate a competitive market and expand their consumer base through strategic marketing initiatives.