Abstract:Kegiatan Kewirausahaan Mahasiswa (KEMAS) merupakan salah satu upaya yang telah dilakukan perguruan tinggi untuk menumbuhkan jiwa kreatifitas mahasiswa melalui acara kesenian yang dipadukan dengan kegiatan berwirausaha. Tujuan…
ujuan kegiatan pengabdian masyarakat ini adalah untuk memberikan pengalaman nyata kepada para mahasiswa untuk menjalankan usaha dan meningkatkan daya minat berwirausaha mahasiswa. Metode yang digunakan adalah metode pengembangan program kewirausahan dari Ndou dan metode pembelajaran kewirausahaan dari Esmi, yang mempunyai 4 tahap dan metode sebagai berikut; ) Fase Inspirasi (Inspiration); kegiatan pada fase ini menggunakan metode pembelajaran langsung dengan cara mengundang tamu pengusaha (inviting guest entrepreneurs), seminar kewirausahaan (entrepreneuship talks), dan bimbingan wirausaha (entrepreneurship tutoring), 2) Fase Keterlibatan (Engagement); kegiatan pada fase ini menggunakan metode pembelajaran operasional praktek yaitu memulai bisnis (starting business), 3) Fase Eksploitasi (exploitation); kegiatan pada fase ini menggunakan metode pembelajaran operasional praktik dengan cara melakukan kelas praktek (class practice). 4) Fase Keberlanjutan (Sustainment); kegiatan pada fase ini menggunakan metode pembelajaran interaktif dengan cara membangun jaringan relasi (networking). Secara keseluruhan kegiatan Pengabdian Masyarakat ini terlaksana dengan baik. Kami memberikan rekomendasi untuk keberlanjutan kegiatan Kewirausahaan Mahasiswa Stiami (KEMAS) yakni; a) Perguruan tinggi harus membuat inkubator bisnis sebagai wadah kolaborasi para wirausaha mahasiswa, b). Perguruan tinggi perlu menyediakan sarana dan prasarana untuk kegiatan berwirausaha mahasiswa seperti kantin khusus produk-produk mahasiswa, c) Perguruan tinggi perlu membentuk tim khusus terkait event-event dan workhshop kewirausahaan agar memotivasi dan meningkatkan minat berwirausaha mahasiswa, d) perguruan tinggi perlu mensosialisasikan program Merdeka Belajar Kampus Merdeka yang memfasilitasi kegiatan wirausaha mahasiswa seperti Wirausaha Merdeka, Porgram Kreatiftas Mahasiswa (PKM) dan Program Pembinaan Mahasiswa Wirausaha (P2MW) agar daya minat mahasiswa berwirausaha semakin meningkat dan melahirkan para mahasiswa yang berminat untuk menjadi pengusaha.
Abstract:This in-depth research on "The Influence of Transformational Leadership in Improving the Performance of Educational Organizations" uses a qualitative library research method. The main focus of this research is to understand…
and how transformational leadership affects organizational culture, employee motivation, and academic performance in educational settings. The results showed that transformational leadership plays a central role in shaping a positive and inclusive organizational culture, focusing on empowerment, shared vision, and open communication. The dimension of individual empowerment through responsibility and autonomy creates a work climate that supports creativity and growth. A shared vision clearly articulated by the transformational leader provides strong direction for team members, creates meaning in every action, and increases employee engagement. Open communication maintained by transformational leaders provides space for ideas and opinions to flourish, creating a collaborative work environment. The importance of applying transformational leadership in the context of educational organizations is also recognized in the implications of this research. Contributions to the understanding of transformational leadership can help educational leaders develop more contextualized and relevant leadership strategies. The practical implications of this research include the development of leadership training and development programs as well as the formulation of educational policies that support organizational growth and educational quality improvement. Although this study provides a deeper understanding, recognition of the critiques and limitations of previous studies provides a foothold for further research in exploring the complexities of transformational leadership in educational organizations.
Abstract:Perkembangan media sosial telah mengubah pola komunikasi Generasi Z menjadi lebih terbuka dan berorientasi pada keterlibatan (engagement), sehingga melahirkan fenomena sadfishing dan oversharing yang sering kali menampilkan…
kan persoalan pribadi, konflik rumah tangga, maupun pengalaman hidup yang bersifat privat di ruang publik digital. Penelitian ini bertujuan untuk menganalisis hadis “Kullu ummatī mu‘āfā illā al-mujāhirīn” serta relevansinya terhadap fenomena tersebut. Penelitian menggunakan metode kualitatif dengan pendekatan library research dan netnografi. Data primer diperoleh dari hadis riwayat Imam al-Bukhari dan Imam Muslim beserta kitab-kitab syarah hadis, sedangkan data sekunder berasal dari jurnal ilmiah, artikel akademik, dan data digital terkait komunikasi media sosial. Analisis dilakukan melalui takhrij hadis, i‘tibar sanad, analisis matan, analisis isi (content analysis), dan analisis netnografi terhadap kasus oversharing yang viral di media sosial. Hasil penelitian menunjukkan bahwa hadis “Kullu ummatī mu‘āfā illā al-mujāhirīn” berstatus sahih dan mengandung prinsip etika yang menekankan pentingnya menjaga kehormatan diri, menutup aib, serta menghindari perilaku mujāharah atau membuka sesuatu yang telah Allah tutupi. Analisis fiqh al-hadis menunjukkan bahwa Islam memperbolehkan penyampaian persoalan pribadi untuk tujuan mencari bantuan atau keadilan, namun melarang pembukaan aib yang bertujuan memperoleh perhatian, popularitas, atau validasi sosial. Hasil analisis netnografi juga menunjukkan bahwa fenomena oversharing dan sadfishing di media sosial memiliki karakteristik yang mendekati konsep mujāharah, terutama ketika persoalan privat dijadikan komoditas digital demi meningkatkan engagement. Oleh karena itu, hadis ini memiliki relevansi yang kuat sebagai landasan etika komunikasi digital bagi Generasi Z dalam menggunakan media sosial secara bijak dan bertanggung jawab sesuai dengan nilai-nilai Islam.
Abstract:This research explores the impact of technology adoption on the performance of Micro, Small, and Medium Enterprises (MSMEs) in the post-COVID-19 landscape, with a particular focus on the moderating role of market innovation.…
ion. Utilizing a Structural Equation Modeling (SEM) approach, data was collected from MSMEs to evaluate the relationships among technology adoption, market innovation, and business performance. The findings reveal that technology adoption has a significant positive effect on MSME performance, contributing to operational efficiency and improved customer engagement. However, contrary to expectations, market innovation does not significantly moderate this relationship. This suggests that the immediate benefits of technology adoption are sufficient to drive performance improvements without the need for market innovation to enhance these effects. The research highlights the importance for MSMEs to prioritize technology adoption as a strategy for resilience and growth in the wake of the pandemic, while market innovation can be pursued as a complementary initiative for long-term competitiveness. The study provides valuable insights for policymakers and practitioners aiming to support the recovery and development of MSMEs in Indonesia.
Abstract:This study investigates the factors influencing Individual Taxpayer Compliance in Indonesia, focusing on Tax Service Quality, Social Engagement and Education, and the moderating role of Information Technology. The findings…
gs reveal that Tax Service Quality does not significantly impact taxpayer compliance, suggesting that improvements in service quality alone may not suffice to enhance compliance levels. In contrast, Social Engagement and Education are significant factors that positively influence taxpayer compliance, indicating the effectiveness of educational initiatives and community involvement in fostering compliance behavior. Furthermore, information technology has been found to have no significant moderating effect on the relationship between tax service quality or social engagement, education, or taxpayer compliance. These results underscore the importance of prioritizing social engagement and educational strategies while recognizing that technology should be integrated as a complementary tool to improve compliance outcomes. A balanced approach combining these elements is essential for fostering a more compliant taxpayer environment in Indonesia.
Abstract:Penelitian ini bertujuan menganalisis strategi content marketing Unihouse dalam membangun dan memperkuat brand image di tengah persaingan hunian mahasiswa di Salatiga. Permasalahan utama penelitian ini adalah rendahnya citra…
itra merek Unihouse dibandingkan kompetitor, yang tercermin dari ulasan pelanggan dan penurunan persepsi publik di media digital. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara semi-terstruktur, observasi aktivitas media sosial, dan dokumentasi. Analisis data dilakukan menggunakan model interaktif melalui reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa Unihouse menerapkan strategi content marketing yang terstruktur melalui delapan tahapan utama, yaitu goal setting, audience mapping, content ideation and planning, content creation, content distribution, content amplification, content marketing evaluation, dan content marketing improvement. Strategi ini diimplementasikan melalui pemanfaatan media sosial (Instagram dan Facebook), integrasi paid, owned, dan earned media, serta evaluasi berbasis data (reach, engagement, conversion, dan sentimen audiens). Konten visual yang autentik, storytelling, penggunaan hashtag, call to action, serta optimalisasi electronic word of mouth (e-WOM) berkontribusi dalam membangun asosiasi merek yang modern, profesional, dan relevan dengan gaya hidup mahasiswa. Temuan penelitian menegaskan bahwa content marketing yang adaptif dan berkelanjutan, didukung pengalaman layanan yang konsisten, menjadi determinan utama dalam pembentukan brand image yang kredibel dan berdaya saing pada bisnis jasa hunian berbasis lokal.
Abstract:This study aims to identify and analyze college students' preferences for Islamic financial products, explore the influence of these preferences on loyalty formation, and develop a conceptual model of Islamic financial consumer…
onsumer loyalty. The research method used was qualitative with a phenomenological approach. Data were collected through semi-structured interviews with 17 college students who had knowledge or experience related to Islamic financial products. Data analysis was performed using NVivo software. The results showed that college students' preferences were influenced by religiosity, financial institution reputation, trust, digital service innovation, and financial education. These factors contribute to the formation of consumer loyalty. Based on these findings, this study developed a consumer loyalty model that encompasses three main dimensions: spiritual attachment, digital engagement, and community-based advocacy. This model integrates consumer loyalty theory and Value-Belief-Norm (VBN) theory to explain the relationship between religious values, digital behavior, and loyalty to Islamic financial products. The implications of this research lie in its contribution to broadening the theoretical understanding of consumer loyalty in the Islamic financial sector and providing strategic direction for financial institutions in strengthening long-term relationships with young customers.
Abstract:Penelitian ini bertujuan menganalisis strategi komunikasi politik Gubernur Jawa Barat, Dedi Mulyadi, di platform TikTok (@dedimulyadiofficial) pada periode April–Mei 2025. Latar belakang penelitian didasari pada pergeseran…
eran interaksi politik menuju media sosial, di mana TikTok berperan sebagai kanal “politainment” yang mampu menjangkau sekaligus melibatkan generasi muda. Metode yang digunakan adalah kualitatif deskriptif dengan analisis konten tematik pada 180 video serta pengamatan metrik performa—termasuk pertumbuhan pengikut (+14,74% dalam 18 hari), rata-rata views (402.163 per video), dan engagement rate (7,34%). Hasil penelitian mengungkap lima strategi utama: (1) narasi “pemimpin yang hadir langsung” untuk membangun citra heroik-emotif; (2) gaya soft-power santai namun bermakna; (3) dialog interaktif disertai solusi konkret; (4) tantangan sosial (challenge) untuk meningkatkan partisipasi publik; dan (5) satire terhadap elitisme politik. Kelima strategi tersebut terbukti efektif dalam menciptakan kedekatan emosional, membentuk “affective trust,” serta memaksimalkan jangkauan dan partisipasi pengguna TikTok. Temuan ini menegaskan pentingnya keaslian, responsivitas, dan keterlibatan emosional sebagai faktor kunci dalam komunikasi politik digital.
Abstract:This qualitative descriptive study investigated the impact of using board games into English vocabulary instruction for eleventh-grade students at MA Miftahul Ulum Bettet. Data were collected through classroom observations,…
ions, structured interviews with five students and the teacher, and document analysis (lesson plans, student reflections). Thematic analysis revealed that board games significantly enhanced student engagement and motivation, fostering collaborative learning and contextualized vocabulary acquisition. Students reported increased enjoyment and improved vocabulary retention compared to traditional methods. While challenges related to time management and instructional alignment were identified, the findings strongly suggest that board games offer a valuable and effective supplementary approach to vocabulary instruction, aligning with constructivist and experiential learning principles.
Abstract:This research explores the impact of gamification on student engagement and learning outcomes in hybrid classrooms at SMA Negeri 1 Pinrang. The study aims to identify the role of gamified platforms in enhancing student participation…
articipation and to analyze the relationship between student engagement and academic achievement. The research employs a qualitative approach, utilizing purposive and random sampling to select students from hybrid classrooms. Data were collected through gamification-based platforms, student engagement surveys, and academic performance tests. The findings indicate that the use of gamification significantly increases student engagement, motivation, and academic achievement, particularly when integrated into a hybrid learning environment. This study also highlights challenges such as technology access and the need for teacher training to maximize the benefits of gamification. The results provide practical recommendations for educators to implement gamified elements in their teaching strategies and for platform developers to enhance features that support hybrid learning. Future research should investigate the broader impacts of gamification, particularly on diverse learning styles and across different academic subjects.