Abstract:The narrow marketing reach of organic vegetable products produced by the Mama Romi group is a problem in itself for the Mama Romi group because the vegetables they obtain are traditionally traded to the surrounding community…
nity and local traders who come to the location. It is known that the Mama Romi group is still limited in terms of digital marketing knowledge and product photography training, and also limited knowledge and skills in the field of ICT, namely the use of web-based e-commerce applications and WhatsApp e-commerce as a direct communication medium with potential buyers. The method for implementing Community Service activities through the Community Partnership Program (PKM) is carried out in 4 stages, namely (1) Preparation Stage; (2) Implementation Stage; (3) Evaluation; (4) Sustainability Program. This PKM activity can help independent partners in the process of developing ICT-based product promotions to the wider community, thereby creating new benefits that have an impact on increasing income.
Keywords: organic vegetables; web e-commerce; whatsapp e-commerce
Abstract:NAM Al-Mulk Vocational School is one of the Islamic-based vocational schools. In this school, there is learning about making appropriate products that can be used as entrepreneurial learning. However, there is still no education…
ducation on product creation that can be used as an entrepreneurial object that can be utilized for everyday economic needs. This service activity aims to provide training for NAM Al-Mulk Vocational School students in making solid soap that is safe for health and environmentally friendly. Solid soap is made by adding seaweed extract which has a multitude of benefits, one of which is to help moisturize the skin and treat irritation. The methods used are lectures, discussions, and direct practice during training. The results of the service received a good response from the participants based on the questionnaire results after the training, 75% of the training participants were satisfied with the soap-making training with the addition of seaweed extract because it met the participants' expectations. The results of ANOVA with Sig support this. equal to 0.000 < 0.05, it means that there is a difference in the average understanding of service participants before and after being given training in making solid soap with seaweed extract.
Keywords: solid soap; seaweed extract; enterpreneurship
Abstrak: Sekolah SMK NAM Al-Mulk merupakan salah satu sekolah SMK yang berbasis islam. Di sekolah ini terdapat pembelajaran mengenai pembuatan produk tepat guna yang dapat digunakan sebagai pembelajaran wirausaha. Namun, masih belum ada edukasi pembuatan pruduk yang bisa dijadikan sebagai objek berwirausaha yang dapat dimanfaatkan untuk kebutuhan sehari-hari yang bernilai ekonomi. Kegiatan pengabdian ini bertujuan memberikan pelatihan bagi siswa SMK NAM Al-Mulk dalam pembuatan sabun padat yang aman bagi kesehatan dan ramah lingkungan. Sabun padat yang dibuat dengan menambahkan ekstrak rumput laut yang memiliki segudang manfaat salah satunya untuk membantu melembabkan kulit dan mengatasi iritasi. Metode yang digunakan yakni ceramah, diskusi dan melakukan praktek langsung saat pelatihan. Hasil dari pengabdian mendapatkan tanggapan yang baik dari peserta berdasarkan hasil kuesioner setelah pelatihan sebesar 75% yaitu peserta pelatihan merasa puas dengan pelatihan pembuatan sabun dengan penambahan ekstrak rumput laut karena sesuai dengan harapan peserta. Hal ini didukung dengan hasil ANOVA dengan Sig. sebesar 0.000 < 0.05 maka dapat diartikan terdapat perbedaan rata-rata pemahaman peserta pengabdi sebelum dan sesudah diberikan pelatihan pembuatan sabun padat dengan ekstrak rumput laut.
Kata kunci: ekstrak rumput laut; produk tepat guna; sabun padat
Abstract:The application of AI technology that is currently developing is very helpful in supporting the progress of MSMEs in various fields. By utilizing AI technology, it can help MSMEs who are having problems with product design…
gn and online marketing. This PkM aims to support the development of marine processed MSMEs in the Islands. The Pkm forum will provide knowledge and skills to MSMEs members for producing attractive and effective visual content and utilizing AI technology in marketing strategies. In this community service, the methods used are socialization by delivering equipment, practising using AI technology and discussions. In this way, it is hoped that MSMEs can increase its competitiveness and market share for processed seafood products, as well as support the Batam City government program in developing the MSMEs sector. Through this service, it is hoped that marine processed MSMEs in the Riau Islands can optimize their business potential by utilizing AI technology and visual communication in marketing. This activity will provide knowledge about the quality of promotional messages and attractive visual product presentations, so that MSMEs can produce marketing content that is effective in attracting attention and influencing the target audience. By increasing knowledge and skills in digital marketing, it is hoped that MSMEs can compete globally in developing the MSMEs sector and increasing exports of processed seafood products in the Riau Islands region, especially in Batam City.
Keywords: AI; UMKM; Marketing
Abstrak: Penerapan teknologi AI yang berkembang saat ini sangat membantu dalam mendukung kemajuan UMKM diberbagai bidang. Dengan memanfaatkan Teknologi AI dapat membantu UMKM yang terkendala dengan desain produk dan pemasaran secara online. PkM ini bertujuan untuk mendukung pengembangan UMKM olahan laut di Kepulauan. Dalam Pkm yang diselenggarakan akan memberikan pengetahuan dan keterampilan kepada anggota UMKM dalam menghasilkan konten visual yang menarik dan efektif serta memanfaatkan teknologi AI dalam strategi pemasaran. Dalam Pengabdian masyarakat ini metode yang digunakan yaitu sosialisasi dengan penyampaian materi, praktek menggunakan teknologi AI dan diskusi. Dengan demikian, diharapkan UMKM dapat meningkatkan daya saing dan pangsa pasar produk olahan laut, serta mendukung program pemerintah Kota Batam dalam mengembangkan sektor UMKM. Melalui pengabdian ini, diharapkan UMKM olahan laut di Kepulauan Riau dapat mengoptimalkan potensi bisnis mereka dengan memanfaatkan teknologi AI dan komunikasi visual dalam pemasaran. Kegiatan ini akan memberikan pembekalan pengetahuan tentang kualitas pesan promosi dan penyajian produk visual yang menarik, sehingga UMKM dapat menghasilkan konten pemasaran yang efektif dalam menarik perhatian dan mempengaruhi target audiens. Dengan peningkatan pengetahuan dan keterampilan dalam pemasaran digital, diharapkan UMKM dapat bersaing secara global dalam mengembangkan sektor UMKM serta meningkatkan ekspor produk olahan laut di wilayah Kepulauan Riau, khususnya di Kota Batam.
Kata kunci: AI; UMKM; Pemasaran
Abstract:The COVID-19 pandemic has had a significant impact on many business sectors throughout the world, both large businesses and MSMEs. Mr. Selamat owns the Asahan Selasih Chips business, a souvenir business in the city of Kisaran…
saran that sells various types of processed chips, such as sweet potatoes, bananas, and other tubers. This company relies on direct sales from its production house and retailing at kiosks, minimarkets, and supermarkets in Kisaran, Asahan Regency. Also, they have to face the impact of the pandemic by surviving and trying to continue producing their products. One of the causes of declining sales during the post-COVID-19 pandemic is the need for promotional media to expand the market. Just expecting regular customers significantly influences declining sales because the economic turnover of the people in Asahan Regency is limited due to the impact of COVID-19. Apart from that, digital business competition is also a challenge for the Kisaran souvenir chips business.
Using observation methods and providing direct training to partner locations, implementing a website and e-catalog is essential for the Selasih Chips business in facing business challenges after the COVID-19 pandemic. Technology can help companies to improve operational efficiency, increase customer trust, and expand their markets in this digital era. Implementing a website and e-catalog can also help Pak Selamat expand its customer reach.
Keywords: website; e-catalog; umkm
Abstrak: Pandemi COVID-19 telah membawa dampak besar bagi banyak sektor bisnis di seluruh dunia, baik bisnis besar maupun UMKM. Bapak Selamat adalah pemilik usaha Keripik Selasih Asahan yaitu usaha oleh-oleh kota Kisaran contohnya yang menjual berbagai jenis olahan keripik seperti ubi, pisang, dan umbi-umbian lainnya, usaha yang mengandalkan penjualan langsung dari rumah produksinya dan mengecer ke kios-kios maupun minimarket dan supermarket yang ada di kota Kisaran Kabupaten Asahan, juga harus menghadapi dampak pandemi dengan bertahan dan berusaha untuk tetap memproduksi produknya. Salah satu penyebab menurunnya penjualan dimasa pasca pandemi COVID-19 dipengaruhi kurangnya media promosi untuk memperluas pasar. Hanya dengan mengharapkan pelanggan tetap, menjadi pengaruh besar terhadap menurunnya penjualan disebabkan perputaran ekonomi masyarakat di Kabupaten Asahan menjadi terbatas akibat dampak COVID-19. Selain itu persaingan bisnis secara digital juga menjadi tantangan tersendiri bagi usaha keripik oleh-oleh Kisaran. Dengan metode observasi dan memberikan pelatihan langsung ke lokasi mitra maka penerapan website dan e-katalog merupakan langkah penting bagi usaha Keripik Selasih dalam menghadapi tantangan bisnis pasca pandemi COVID-19. Dalam era digital ini, teknologi dapat membantu bisnis meningkatkan efisiensi operasional, meningkatkan kepercayaan pelanggan, dan memperluas pasar mereka. Penerapan website dan e-katalog juga dapat membantu Pak Selamat untuk memperluas jangkauan pelanggan mereka.
Kata kunci: website; e-katalog; umkm
Abstract:Emping is a sort of dish prepared from melinjo fruit, which is highly common in Indonesia due to its distinct flavor and ease of production. In Bernung Village, Pesawaran Regency, it is also a home industry. The potential…
l for the emping snack business in Bernung Village is quite large, but this is not matched by the community's knowledge and skills in mastering technology and using the right information technology, particularly digital marketing, which truly helps home industries expand their marketing reach and increase their sales results. The strategy employs a participative approach through training partners. In order to optimize marketing, the stages of this program are based on field conditions in the emping melinjo house business in Bernung village, specifically in Taman Rejo hamlet. Material supply, mentoring, and development are among the steps. The educational results from the post-test results obtained that 70% of participants were able to answer questions correctly, were able to demonstrate operational applications using social media, and participants were already practicing the use of digital content on social media were said to be successful, as seen in the enthusiasm and motivation of the participating business actors to continue marketing online.
Keywords: emping melinjo; home industry; social media; tiktok content
Abstract:Micro, Small and Medium Enterprises (MSMEs) Peyek is a small-scale business that focuses on production and sales, peyek traditional Indonesian snacks that all people can consume, rempeyek business is a potentially profitable…
able business idea supported by simple products and small capital made from materials such as flour, peanuts, or salted fish grouse. Peyek MSME businesses can be run by individuals or small groups with limited resources. This business can be run from home or a small pro-duction site with the aim of meeting local or regional market demand. It is important to maintain product quality, promote products productively and keep up with the times so that they can adapt to market developments so that the business can be sus-tainable. Given the importance of PIRT permits and halal certificates in marketing a product, we were given the opportunity to serve in Serdang village regarding PIRT permits and halal certificates. With the intention of wanting to help MSMEs in Ser-dang Village.
Keywords:micro, small and medium enterprises (msmes); pirt permits; halal certificates
Abstrak: Usaha Mikro, Kecil, dan Menengah ( UMKM ) Peyek merupakan bisnis skala kecil yang berfokus pada produksi dan penjualan, peyek makanan ringan tradisional indonesia yang semua kalangan dapat mengkonsumsi, usaha rempeyek merupakan ide bisnis yang berpotensi menguntungkan dengan di dukung oleh produk yang sederhana dan modal kecil yang terbuat dari bahan seperti tepung, kacang tanah, atau ikan asin belibis. Usaha UMKM peyek dapat dijalankan oleh individu atau kelompok kecil dengan sumber daya terbatas. Bisnis ini dapat dijalankan dari rumah atau tempat produksi kecil dengan tujuan memenuhi permintaan pasar lokal atau regional. Tujuan dari kegiatan ini adalah untuk meningkatkan pendapatan UMKM, memperbaiki legalitas usaha, menggunakan media social untuk pemasaran, meningkatkan kesadaran Masyarakat tentang produk local, pemberdayaan social ekonomi dan mendorong inovasi produk serta edukasi berkelanjutan. Mengingat pentingnya izin PIRT dan sertifikat halal dalam pemasaran sebuah produk kami diberi kesempatan mengabdi di desa Serdang mengenai izin PIRT dan sertifikat halal. Dengan maksud ingin membantu UMKM yang ada di Desa Serdang.
Kata kunci:usaha mikro kecil dan menengah ( umkm ); izin pirt; sertifikat halal
Abstract:The lack of public awareness and knowledge about technological advances, especially the Village Information System and the use of information and communication technology is the main problem of Pitra Tabanan Village. Most…
t bureaucratic activities in Pitra Village are still carried out conventionally. Villagers continue to use strategic conventions for everything from information dissemination to administration and even data collection. Therefore, we initiated counseling, education, and mentoring programs for Village Information Systems Based on Technology, Information, and Communication. This activity program aims to introduce transparent, effective, and efficient work systems and methods. The people of Pitra Village are increasingly aware of the importance of technological progress as a result of this work program. because it helps and relieves conventional human work. It is hoped that this ICT-based village information system can serve as an example for Pitra Village to continue to develop and develop into a more advanced community and village.
keywords : socialization, information and technology systems, village development
Abstract:The use of graphic design in business in the digital era has great potential. Therefore, it is important to organize training on making graphic designs using simple and easy applications. The problems faced by the students…
ts of SMK Karya Utama Tanjungbalai are experiencing a lack of interest in learning because they focus too much on the process of determining the design and background. In addition, students are also less aware that graphic design can be a business opportunity in this digital era. For example, graphic design for making logos, online stores/olshops can increase their attractiveness and selling points, as well as food sales posters and others. One alternative to this design is using the Canva application, a tool that supports the learning process visually and helps train visual literacy skills students quickly and easily. The purpose of this service is for students to quickly and easily master using the Canva application for designing, while improving their business skills in the digital era. This service is carried out with the observation stage, followed by direct training/practice using the Canva application and directions to improve the quality of graphic design. The results of this dedication are that students can improve their skills in using the Canva application and can be applied in the business world in the digital era.
Keywords: graphic design; canva application; digital.
Abstrak: Penggunaan desain grafis dalam bisnis di era digital memiliki potensi besar. Oleh karena itu, penting untuk menyelenggarakan pelatihan tentang pembuatan desain grafis dengan menggunakan aplikasi yang sederhana dan mudah. Permasalahan yang dihadapi siswa/i SMK Karya Utama Tanjungbalai mengalami kurangnya minat belajar karena terlalu banyak fokus pada proses menentukan desain dan background. Selain itu, siswa juga kurang menyadari bahwa desain grafis dapat menjadi peluang bisnis di era digital ini. Misalnya, desain grafis untuk pembuatan logo, toko online/olshop dapat meningkatkan daya tarik dan nilai jualnya, begitu juga poster penjualan makanan dan lainnya, Salah satu alternatifnya design ini menggunakan aplikasi Canva, alat yang mendukung proses pembelajaran secara visual dan membantu melatih kemampuan literasi visual siswa dengan cepat dan mudah. Tujuan pengabdian ini agar siswa dapat dengan cepat dan mudah menguasai penggunaan aplikasi Canva untuk mendesain, sekaligus meningkatkan keterampilan berbisnis di era digital. Pengabdian ini dilaksanakan dengan tahapan observasi, dilanjutkan dengan pelatihan/praktek langsung dengan menggunakan aplikasi canva dan pengarahan untuk meningkatkan kualitas desain grafis. Hasil dari pengabdian ini harapannya siswa/i dapat meningkatkan keterampilan siswa/i dalam menggunakan aplikasi canva dan dapat diterapkan dalam dunia bisnis di era digital
Kata kunci: desain grafis; aplikasi canva; digital
Abstract:The Asahan Culinary Joint Business Group (KUBE) is an MSME actor engaged in the culinary business in Kisaran City, Asahan Regency, and its surroundings who are members of a joint business group. Asahan Culinary KUBE is running…
unning its business from promotions to sales transactions through social media WhatsApp and Facebook. KUBE Asahan Culinary which has 4,093 members are sellers and buyers who transact and communicate through Facebook social media. The problem faced by KUBE Kuliner Asahan is Customer Relationship Management or customer management. Business actors have not been able to utilize customer data from social media to build better relationships with their customers, especially for retargeting and remarketing. This activity aims to provide understanding and knowledge about managing customers through social media and utilizing CRM data to identify potential customers, and prospective customers, identify customer journeys, and create promotional content according to customer characteristics. The activity participants are business actors who are members of the Asahan Culinary KUBE, totaling 25 people and the activities are carried out in the STMIK Royal meeting hall. The method used is community education through counseling and exposure to material with the help of power points. The results of its activities are the implementation of PkM activities and increased understanding and knowledge of business actors.
Keywords: CRM, KUBE; Culinary; MSMEs
Abstrak: Kelompok Usaha Bersama (KUBE) Kuliner Asahan merupakan pelaku UMKM yang bergerak dalam bidang usaha kuliner di Kota Kisaran Kabupaten Asahan dan sekitarnya yang tergabung dalam kelompok usaha bersama. KUBE Kuliner Asahan dalam menjalankan usahanya dari promosi sampai transaksi penjualan melalui sosial media whatsaap dan Facebook. KUBE Kuliner Asahan yang memiliki anggota 4.093 anggota merupakan penjual dan pembeli yang bertransaksi serta berkomunikasi melalui social media faceebook. Permasalahan yang dihadapi KUBE Kuliner Asahan adalah Customer Relationhip Management atau pengelolaan pelanggan. Pelaku usaha belum mampu memanfaatkan data-data pelanggan dari sosial media untuk membangun hubungan yang lebih baik dengan pelanggannya terutama untuk retargeting dan remarketing atau pemasaran ulang. Kegiatan ini bertujuan memberikan pemahaman serta pengetahuan tentang pengelolaan pelanggan melalui media sosial serta pemanfaatan data CRM untuk melakukan identifikasi pelanggan potensial, calon pelanggan, melakukan identifikasi perjalanan pelanggan serta membuat konten promosi sesuai dengan karakteristik pelanggan. Peserta kegiatan adalah pelaku usaha yang tergabung dalam KUBE Kuliner Asahan yang berjumlah 25 orang dan kegiatan dilakukan di Aula pertemuan STMIK Royal. Metode yang digunakan pendidikan masyarakat melalui penyuluhan dan paparan materi dengan bantuan power point. Hasil kegiatannya adalah terlaksananya kegiatan PkM serta peningkatan pemahaman dan pengetahuan pelaku usaha.
Kata kunci: CRM, KUBE; Kuliner; UMKM
Abstract:Abstract: The Community Service Program, LDDIKTI 3 in collaboration with DITJENDIKTIRISTEK and Universities launched an Incentive Program for Assignment to Private Universities for the Implementation of Community Service…
in the Cianjur Earthquake Area based on Key Performance Indicators with a focus on the goal of Recovery for Victims of the Cianjur Earthquake Natural Disaster, West Java. From the results of observations made in the Cianjur and surrounding areas which were affected by the earthquake, many locations in Wangunjaya Village, Cugenang Regency, have not been touched and received assistance. Many people in this area experience health problems due to unbalanced nutritional intake and unclean lifestyle, damage to learning tools in schools and early childhood education, especially at SMPN 2 Cugenang and in early childhood education. The aim of the activity is to improve public health from a physical and mental perspective and to help restore education using digital learning. The activities carried out included conducting free examinations and treatment, teaching Progressive Muscle Relaxation (PMR) therapy to reduce anxiety in the community, distributing healthy food parcels, providing trauma healing for school children, and providing school facilities for schools.
Keywords: cianjur earthquake; cugenang; community service; educational facilities; health recovery.
Abstrak: Program Pengabdian Masyarakat, LDDIKTI 3 bekerjasama dengan DITJENDIKTIRISTEK dan Perguruan Tinggi mencanangkan Program Insentif Penugasan kepada Perguruan Tinggi Swasta untk Pelaksanaan Pengabdian Kepada Masyarakat di Wilayah Gempa Cianjur berbasis Kinerja Indikator Kinerja Utama dengan fokus tujuan Pemulihan Korban Bencana Alam Gempa Cianjur Jawa Barat. Dari hasil pengamatan yang dilakukan di daerah Cianjur dan sekitarnya yang terkena dampak gempa, lokasi Desa Wangunjaya Kabupaten Cugenang masih banyak yang belum tersentuh dan mendapatkan bantuan. Para masyarakat didaerah ini banyak yang mengalami masalah kesehatan karena asupan gizi yang tidak seimbang serta perilaku hidup yang tidak bersih, kerusakan alat-alat pembelajaran di sekolah dan PAUD khususnya di SMPN 2 Cugenang dan di PAUD. Tujuan kegiatan adalah untuk meningkatkan kesehatan masyarakat dari segi jasmani serta mental dan membantu memulihkan Pendidikan menggunakan pembelajaran digital. Kegiatan yang dilakukan adalah melakukan pemeriksaan dan pengobatan gratis, mengajarkan terapi Progressive Muscle Relaxation (PMR) untuk menurunkan ansietas pada masyarakat, membagikan parcel makanan sehat, memberikan trauma healing bagi anak sekolah, serta memberikan bantuan fasilitas sekolah bagi sekolah. Hasil dari kegiatan ini menunjukkan bahwa terjadinya peningkatan perasaan bahagia siswa dan masyarakat (+52%), siswa menjadi bisa merasakan pembelajaran digital (+34%) dan masyarakat menjadi lebih merasakan jasmani yang lebih sehat (+17%).
Kata kunci: cugenang; fasilitas pendidikan; gempa cianjur; pemulihan kesehatan; pengabdian masyarakat.