Abstract:This study is motivated by the increasing use of TikTok as a digital promotional medium through discount vouchers. In an increasingly competitive business environment, digital promotion not only aims to attract consumer…
interest but also to enhance customer satisfaction in order to encourage repeat purchases. Ayam Bersih Berkah in Ciparay District utilizes TikTok sales promotions as a digital marketing strategy to retain its customers. The purpose of this study is to examine the effect of TikTok sales promotions (discount vouchers) and customer satisfaction on consumers’ repurchase intention at Ayam Bersih Berkah in Ciparay District. This research employs a quantitative method with descriptive and verificative approaches. Data were collected through questionnaires distributed to consumers who had purchased Ayam Bersih Berkah products via TikTok. The research population consisted of consumers over a one-year period, and the sample was determined using the Slovin formula, resulting in 100 respondents. Data analysis was conducted using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, and F-tests with SPSS version 25. The results indicate that TikTok sales promotions (discount vouchers) and customer satisfaction have a positive and significant effect on repurchase intention, both partially and simultaneously. Therefore, it can be concluded that effective TikTok sales promotions supported by high customer satisfaction can encourage sustainable repeat purchases.
Abstract:The study of al-ʿawāmil al-naḥwiyyah (grammatical factors) serves as a primary foundation in Arabic grammar, examining the relationship between the ʿāmil (governing agent) and the maʿmūl (governed element) as the mechanism…
mechanism determining iʿrāb (inflection) within Arabic sentence structures. This article aims to comprehensively analyze the classical theory of the ʿāmil concept as formulated by early grammarians—notably al-Jurjānī in Al-ʿAwāmil al-Mi’ah—and examine the debates emerging between the Basra and Kufa schools regarding the source and authority of the ʿāmil. Utilizing a qualitative-descriptive analytical approach toward primary and secondary literature, this research explores the epistemological arguments underlying the construction of the ʿāmil theory and assesses its relevance to modern critiques in Arabic linguistics. The findings indicate that the ʿāmil concept is not merely a grammatical instrument but also possesses philosophical value in explaining the order and rationality of the Arabic language. However, modern critiques—particularly from structural and generative linguistic perspectives—question the metaphysical assumptions of the ʿāmil concept, which are deemed non-empirical. Nonetheless, the theory of ʿāmil maintains methodological significance in understanding Arabic syntactic relationships and the development of contemporary grammatical theories. This article emphasizes the necessity of a conceptual reinterpretation of al-ʿawāmil al-naḥwiyyah to remain relevant within modern linguistic paradigms without losing its classical essence.
Abstract:This research was motivated by the scarcity of Indonesian language teaching materials for foreign speakers (BIPA). The large interest of foreigners in learning Indonesian is still hampered by the lack of availability of…
BIPA teaching materials. This limited teaching material is an important problem that teachers often face in BIPA learning activities. Therefore, the development of BIPA teaching materials is urgently needed. The problems studied in this research are (1) characteristics of BIPA 1 teaching materials currently used in BIPA learning, (2) development of BIPA 1 teaching materials based on the Animaker application as alternative teaching materials in BIPA learning, (3) feasibility of developing BIPA teaching materials 1 based on the Animaker application in BIPA learning, and (4) the effectiveness of developing BIPA 1 teaching materials based on the Animaker application based on BIPA learners' understanding. This research uses a Research and Development (R&D) approach. This research uses three data collection techniques, namely observation, questionnaires, and documentation to obtain data on the needs for developing teaching materials and evaluating teaching material prototypes. The data sources consist of BIPA teachers, BIPA students and expert lecturers. Data analysis in this research uses descriptive qualitative which consists of data presentation and data conclusions. The results of this research are that BIPA students often feel bored and confused by teaching materials that are only presented in the form of textbooks and very short material. Therefore, teaching materials need to be developed in accordance with Widodo and Jasmadi's theory of teaching material characteristics so that they can support independent learning, deeper understanding, contextualization of material, increased motivation, comprehensive language skills, adaptation to technological developments, learning flexibility, and strengthening skills. grammar. The development of teaching materials through Animaker shows the dominance of changes in substantial and visual aspects, which shows a comparison of characteristics between original and developed teaching materials. The teaching materials developed are more interactive and communicative, so that they can reduce boredom, increase understanding of the material, and increase enthusiasm for learning Indonesian for students
Abstract:This study is a type of Classroom Action Research (CAR) with the research subjects being the sixth-grade students of MI DDI Palirang, totaling 28 students. The aim of this study is to examine the planning, implementation,…
, and learning outcomes of students in mastering Arabic vocabulary using the singing method. Data collection techniques used in this study include observation, interviews, tests, and documentation. The research was conducted in two cycles, each consisting of two meetings. The results showed that the average vocabulary mastery score of students increased from 79 in the first cycle to 90 in the second cycle. This indicates an 11%-point improvement in students’ Arabic vocabulary mastery. Thus, it can be concluded that the implementation of the singing method in learning can improve Arabic vocabulary mastery among sixth-grade students of MI DDI Palirang.
Abstract:This research is motivated by the non-optimal management of the Village Market in increasing Village Original Income by the Bentar Village Government, Salem District, Brebes Regency. The method used in this research is qualitative…
ualitative research method. Data collection techniques in this research include literature study, field study (observation and interviews) and documentation. The informants in this study were 7 people. The data analysis technique in this research is by condensing data, presenting data and drawing conclusions. The method used in this research is descriptive analysis. Informants as many as 7 people. Data collection techniques are literature study, field study (observation and interviews) and documentation. The author uses qualitative data analysis techniques through processing data from interviews and observations to draw conclusions so as to answer the problems in the study. The results showed that the Village Market Management strategy in Increasing Village Original Income in Bentar Village, Salem District, Brebes Regency has been running, but it is not optimal because problems are still found including: An incomplete organisational structure and limited facilities and infrastructure. Implementation that is not in accordance with planning and the absence of management training activities. No regular and programmed supervision and evaluation.
Keywords: Strategy, Management, BUMDes, Village Original Revenue, Village Government
Abstract:This research is motivated by the author's curiosity about how the role of the community in realising village independence. The purpose of this research is to find out the role of the community in realising village independence.…
endence. The method used in this research is qualitative research method with descriptive type. The data collection techniques in this research are observation, interview, and documentation. The data analysis technique used is interactive analysis consisting of three flows, namely: data reduction, data presentation, and conclusion drawing. Data validity checking is done by triangulation. Triangulation is the process of finding conclusions by rechecking from various angles. Based on the results of the research and discussion that: 1) The role of the community in realising the independence of Sukamulya Village, Baregbeg Sub-district, Ciamis Regency has not fully run optimally. 2) The obstacles faced by the community in realising the independence of Sukamulya Village, Baregbeg District, Ciamis Regency are lack of information and confirmation and lack of understanding and the same agreement 3) The efforts made in overcoming these obstacles are carried out by dialogue and deliberation and providing input to the village government so that information can reach the community.
Keywords: Community, Village Government, Village Independence
Abstract:This research used a quantitative method where the sample consisted of 59 respondents who were divided into two villages, namely Marobea Village with 37 respondents and Lakalamba Village with 22 respondents. The SPSS version…
sion 21 program was used to analyze the effectiveness of communication between corn planting teachers. The results of the analysis show that (1) the overall level of farmer participation in agricultural extension activities is included in the less active category. Compared to the participation stage, farmers are more active in implementation than planning. Corn farmers in Marobea Village are more active than corn farmers in Lakalamba Village. (2) Agricultural extension communication between corn farmers in Marobea and Lakalamba Villages is most effective in increasing knowledge (cognitive) and subsequently influencing attitudes (affective), but less effective in encouraging action tendencies (behavioral). Extension communication between corn farmers in Marobea Village is more effective compared to corn farmer groups in Lakalamba Village. The more active farmers are, the more motivated they are to apply extension materials. and (3) Factors that determine the effectiveness of extension communication include extension factors, extension methods, and facilities and infrastructure. Extension factors related to the effectiveness of extension communication are the attitude, communication and knowledge aspects of the instructor. Aspects of method suitability and effectiveness are also related to the effectiveness of extension communication which is supported by the availability of extension infrastructure.
Abstract:Penelitian ini didasari oleh keterbatasan akses pendidikan pada anak-anak dari keluarga miskin dan kelompok rentan, serta pentingnya dukungan pendidikan melalui rehabilitasi sosial seperti yang dilakukan di Sentra Wirajaya…
ya Makassar. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode studi kasus. Subjek penelitian berjumlah dua orang AMPK yang belum pernah mengenyam pendidikan formal. Data diperoleh melalui observasi langsung, wawancara dengan pendamping sosial (Pensos), serta dokumentasi. Penelitian ini bertujuan untuk mengevaluasi peran program CALISTUNG (membaca, menulis, dan berhitung) dalam menstimulasi kemampuan kognitif Anak Memerlukan Perlindungan Khusus (AMPK) di Sentra Wirajaya Makassar. Hasil penelitian menunjukkan bahwa program CALISTUNG memiliki kontribusi signifikan dalam meningkatkan aspek kognitif anak, terutama dalam hal pengenalan huruf, angka, serta kemampuan dasar membaca dan menulis. Program ini juga membantu meningkatkan kepercayaan diri anak dan keterampilan sosial dasar.
Abstract:Pendidikan hukum bagi generasi muda merupakan aspek penting dalam membentuk kesadaran hukum di masyarakat. Namun, siswa di Pusat Kegiatan Belajar Masyarakat (PKBM) sering kali memiliki keterbatasan akses terhadap informasi…
si hukum yang relevan. Kegiatan pengabdian ini bertujuan untuk meningkatkan pemahaman siswa PKBM Insan Cendekia Batam mengenai aspek hukum yang berkaitan dengan kehidupan sehari-hari serta dampak teknologi dalam konteks hukum. Penyuluhan ini menggabungkan dua bidang keilmuan, yaitu ilmu hukum dan ilmu komputer, untuk memberikan wawasan yang komprehensif mengenai perlindungan hukum di era digital. Metode yang digunakan dalam kegiatan ini mencakup pemaparan materi secara interaktif, studi kasus, serta simulasi penggunaan teknologi dalam memahami dan mengatasi permasalahan hukum, seperti cybercrime, etika digital, dan perlindungan data pribadi. Hasil dari penyuluhan ini menunjukkan peningkatan pemahaman siswa terhadap hak dan kewajiban hukum, serta kesadaran akan risiko hukum di dunia digital. Dengan adanya kegiatan ini, diharapkan siswa PKBM Insan Cendekia Batam dapat lebih bijak dalam berinteraksi di dunia maya serta memahami konsekuensi hukum dari setiap tindakan yang dilakukan, baik dalam kehidupan nyata maupun digital.
Abstract:Program pengabdian masyarakat ini bertujuan untuk meningkatkan kesadaran dan pemahaman pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Kecamatan Batam Kota, Kota Batam terhadap pentingnya sertifikasi halal sebagai bagian…
an dari kepatuhan hukum dan jaminan kualitas produk. Sertifikat halal menjadi salah satu faktor penting dalam meningkatkan daya saing produk di pasar lokal maupun internasional, terutama di tengah semakin tingginya tuntutan konsumen terhadap kehalalan produk yang dikonsumsi. Program ini dirancang untuk memberdayakan pelaku UMKM melalui sosialisasi, pelatihan, dan pendampingan teknis dalam proses pengurusan sertifikat halal. Kegiatan dilakukan dengan menggandeng berbagai pihak terkait seperti lembaga sertifikasi halal, dinas perindustrian, serta praktisi hukum yang kompeten dalam bidang halal dan regulasi UMKM. Metode pelaksanaan program mencakup tiga tahap utama: (1) sosialisasi mengenai urgensi dan manfaat sertifikasi halal, (2) pelatihan prosedur teknis dan regulasi yang harus dipenuhi untuk mendapatkan sertifikasi, dan (3) pendampingan langsung bagi UMKM yang ingin mengajukan sertifikat halal. Peserta program juga diberikan akses informasi terkait persyaratan administrasi, persiapan dokumen, serta konsultasi berkelanjutan selama proses sertifikasi. Hasil dari program ini menunjukkan adanya peningkatan pengetahuan dan pemahaman di kalangan pelaku UMKM tentang pentingnya sertifikat halal dan bagaimana prosedur pengurusannya. Selain itu, beberapa UMKM telah berhasil mengajukan permohonan sertifikat halal setelah mengikuti program ini. Secara keseluruhan, program ini memberikan dampak positif terhadap peningkatan kesadaran hukum di kalangan pelaku UMKM serta mendorong mereka untuk berinovasi dan meningkatkan kualitas produk agar lebih kompetitif di pasar yang lebih luas. Ke depan, diharapkan semakin banyak UMKM di Batam Kota yang memiliki sertifikat halal, sehingga dapat memperluas akses pasar dan memberikan jaminan kepercayaan bagi konsumen.