Abstract:This study explores the phonological transformations that occur when foreign words, particularly English, are adopted into Indonesian. Employing a descriptive method, the research systematically examines how these words…
undergo changes and how their phonemes are altered during the adoption process. Using a linguistic approach combined with simple descriptive analysis, the study successfully analyzed a variety of borrowed words to uncover patterns in their phonological adaptation. The findings reveal that the adoption process often involves phonological addition, deletion, or retention of specific phonemes. Some phonemes remain constant, preserving their original sound, while others are either added or omitted to align with Indonesian phonological rules and linguistic norms. Notably, the study identifies and formulates about sixteen distinct patterns of phonological addition and deletion that regularly occur during this process. These patterns highlight the systematic nature of language adaptation, demonstrating how linguistic structures accommodate borrowed words to fit the phonological and phonetic framework of the target language. This research contributes valuable insights into the dynamic interaction between languages, particularly the way phonological structures are modified to ensure compatibility and ease of use in a new linguistic environment. These findings provide a foundational understanding of word adoption mechanics, enriching linguistic studies on loanwords and their impact on language evolution, particularly in Indonesian. The established formulas offer a structured perspective for further research in phonological adaptation and cross-linguistic influence.
Abstract:The participation of Generation Z in the contemporary labor market serves as a key catalyst in driving technological adoption, organizational innovation, and changes in work culture. However, the high turnover intention…
among this generation indicates instability in employee retention, which can impact operational efficiency and continuity, particularly in the service sector. This study aims to empirically examine the influence of Non-Physical Work Environment, Compensation, and Workload on Turnover Intention among Generation Z workers in the Coffee Shop industry in Pontianak City, with Job Satisfaction as a mediating variable. A quantitative approach was employed in this study, with data collected through an online questionnaire using a five-point Likert scale. A total of 200 respondents aged 18–27 years were selected using purposive sampling based on relevant criteria. Data were analyzed using Structural Equation Modeling with the Partial Least Squares (SEM-PLS) approach via the SmartPLS 4 software. The analysis results show that the Non-Physical Work Environment has a significant negative effect on Turnover Intention, while Compensation has a negative but not significant effect. Workload has a significant positive effect on Turnover Intention. Furthermore, the Non-Physical Work Environment and Compensation have significant positive effects on Job Satisfaction, while the effect of Workload is not significant. Job Satisfaction is proven to act as a significant mediator in the relationship between the Non-Physical Work Environment and Compensation on Turnover Intention, but it does not mediate the relationship between Workload and Turnover Intention. These findings emphasize the urgency of formulating managerial strategies focused on improving the quality of the work environment and implementing adaptive compensation policies, in order to sustainably reduce turnover rates among Generation Z workers.
Abstract:The mobile gaming industry has evolved into a strategic sector within the global digital economy ecosystem, contributing significantly to the overall revenue of the gaming industry. A concrete manifestation of this dynamic…
ic is Honor of Kings (HoK), a 5v5 MOBA game developed by TiMi Studio Group, which has recorded over 100 million daily active players worldwide. The success of HoK is not solely determined by the quality of its game mechanics but also by its ability to deliver an immersive user experience and implement adaptive Content Marketing strategies. This study aims to empirically examine the influence of Game User Experience (GUX) and Content Marketing on Player Loyalty, with Satisfaction serving as a mediating variable. Employing a quantitative approach through Structural Equation Modeling (SEM), data were collected from active HoK players using a validated survey instrument. The results of the analysis indicate that both GUX and Content Marketing have a significant positive effect on Satisfaction, which, in turn, mediates their influence on Loyalty. The proposed mediation model successfully illustrates the affective role of Satisfaction as a key determinant in the formation of player Loyalty in digital contexts. These findings not only reinforce theoretical foundations in the domain of experience-based marketing but also offer practical insights for game developers and marketers in designing sustainable retention strategies through the optimization of gameplay experience and value-driven content delivery. Accordingly, this study presents a relevant conceptual framework for understanding the mechanisms of Loyalty formation within the competitive and dynamic mobile gaming industry.
Abstract:Abstract: Environmental education plays a crucial role in raising public awareness of sustainability issues. The 3R concept (Reduce, Reuse, Recycle) has long been a fundamental strategy for waste management and the promotion…
tion of sustainable lifestyles; however, its dissemination is often presented in a textual manner that is less engaging for the general public. This study proposes an interactive visual approach utilizing projection mapping technology through Resolume Arena software to create an immersive educational stage performance. The animated visuals are narratively designed to enhance audience understanding of the 3R concept. The simulation results indicate that this approach has strong potential to improve audience engagement and information retention across diverse age groups.
Keywords: 3R; interactive animation; environmental education; resolume arena; visual mapping.
Abstrak: Pendidikan lingkungan menjadi salah satu pilar penting dalam membentuk kesadaran masyarakat akan isu keberlanjutan. Konsep 3R (Reduce, Reuse, Recycle) telah lama menjadi strategi utama dalam mengelola sampah dan mendukung gaya hidup berkelanjutan. Namun, penyampaian informasi mengenai 3R masih sering bersifat tekstual dan kurang menarik bagi masyarakat umum. Dalam studi ini, dikembangkan pendekatan visual interaktif melalui teknologi projection mapping menggunakan perangkat lunak Resolume Arena untuk menciptakan pertunjukan panggung edukatif yang imersif. Visual animasi dirancang secara naratif untuk menstimulasi pemahaman audiens terhadap konsep 3R. Hasil simulasi menunjukkan bahwa pendekatan ini berpotensi besar dalam meningkatkan keterlibatan dan retensi informasi pada audiens dari berbagai usia.
Kata kunci: 3R; animasi interaktif; edukasi lingkungan; resolume arena; visual mapping.
Abstract:Waste management has become one of the major challenges faced by modern society, especially in urban areas. Improperly managed waste can lead to various negative impacts, such as environmental pollution, health issues, and…
nd ecosystem damage. The purpose of this Community Service Program (PKM) is: a) To raise awareness among the community about the importance of proper waste management through sorting, recycling, and composting; b) To assist the community in establishing an integrated waste management system at the household and community levels, thereby reducing the amount of waste sent to landfills (TPA) and encouraging the adoption of an eco-friendly lifestyle. The target group for this activity is the residents of Kelurahan Talang Aman, Kemuning District, Palembang City, primarily housewives and members of the PKK (Family Welfare Empowerment) group in the area, with 20 participants. This program aims to increase participants' knowledge about household waste management by 50%. With a solid understanding of waste management, the community will be able to minimize the negative environmental impacts in Kelurahan Talang Aman.
Keywords: Waste; Environment; Reservoir; Retention
Abstrak: Pengelolaan sampah menjadi salah satu tantangan utama yang dihadapi masyarakat modern, terutama di kawasan perkotaan. Sampah yang tidak dikelola dengan baik dapat menimbulkan berbagai dampak negatif, seperti pencemaran lingkungan, gangguan kesehatan, dan kerusakan ekosistem. Kegiatan PKM ini bertujuan a) Meningkatkan kesadaran masyarakat tentang pentingnya pengelolaan sampah yang baik dan benar; dengan cara pemilahan, daur ulang, dan pembuatan kompos; b) Membantu masyarakat membangun sistem pengelolaan sampah terpadu di tingkat rumah tangga dan komunitas; sehingga mengurangi jumlah sampah yang berakhir di tempat pembuangan akhir (TPA) dan mendorong masyarakat untuk mengadopsi pola hidup ramah lingkungan. Sasaran kegiatan ini adalah Warga masyarakat di Kelurahan Talang Aman Kecamatan kemuning Kota Palembang, utamanya ibu ibu rumah tangga dan Ibu Ibu PKK di kelurahan Talang Aman sebanyak 20 orang. Pengabdian ini meningkatkan pengetahuan peserta tentang pengelolaan sampah rumah tangga sebesar 50% sesudah. Dengan adanya pengetahuan yang baik tentang penglolaan sampah maka dapat meminimilisir dampak negatif terhadap lingkungan Kelurahan Talang Aman
Kata kunci: Sampah; Lingkungan; Waduk; Retensi
Abstract:Abstract: Toko Zuma faces challenges in optimizing customer relationship management and transaction recording due to conventional manual systems, which hinder real-time loyalty monitoring and sales analysis. This research…
h aims to design a digital Electronic Customer Relationship Management (E-CRM) system as an integrative solution for systematic and centralized management. The design method employs Unified Modeling Language (UML) for requirements analysis, user interface design, and Black-box Testing for validation. Results demonstrate a 100% success rate across all primary modules. The platform features Point Reward, automated transaction management, and live chat for direct interaction. Implementation enables personalized promotional strategies based on accurate data to increase customer retention. In conclusion, the Digital E-CRM system effectively automates business processes, serving as a strategic instrument for transparent and measurable customer relationship management.
Keywords: digital e-crm; relationship management; toko zuma; transaction activities.
Abstrak: Toko Zuma menghadapi kendala dalam optimalisasi manajemen hubungan pelanggan dan pencatatan transaksi karena masih menggunakan sistem manual konvensional. Penelitian ini bertujuan merancang sistem Electronic Customer Relationship Management (E-CRM) digital sebagai solusi integratif untuk pengelolaan basis data dan transaksi secara terpusat. Metode perancangan meliputi analisis kebutuhan menggunakan Unified Modeling Language (UML), desain antarmuka, dan validasi fungsional melalui Black-box Testing. Hasil pengujian menunjukkan tingkat keberhasilan 100% pada seluruh modul utama. Platform ini dilengkapi fitur Point Reward, manajemen transaksi otomatis, dan media interaksi live chat. Implementasi sistem ini memungkinkan strategi promosi personal berdasarkan data akurat untuk meningkatkan retensi pelanggan. Simpulannya, sistem E-CRM digital berhasil mengotomatisasi proses bisnis dan menjadi instrumen strategis dalam manajemen hubungan pelanggan yang transparan dan terukur.
Kata kunci: aktivitas transaksi; digital e-crm; pengelolaan relasi; toko zuma.
Abstract:Abstract: The growth of information technology continues to grow rapidly, especially in the business sector in Indonesia. Every year the growth of business shops increases to 3.98 million business units in 2022 from the…
real industry and trade sectors. So, this makes the Tanjung Shoe Store have serious challenges that affect sales levels which gives rise to problems of decreasing sales levels because there is no effective communication media, the shop is unable to analyze customer needs and market trends, customer disappointment often arises with the shop because it still applies conventional sales, and damage or loss of store operational data. To overcome this problem, a website-based system is needed by implementing a superior CRM (Customer Relationship Management) strategy in increasing customer retention with operational data management features, discounts, chat, online ordering, so that customers get updated information. The CRM concept used is operational, analytical, and collaborative. The application of CRM in this research aims to make it easier for users and improve customer service and optimize marketing at the Tanjung Shoe Store. So, this CRM strategy is an effective solution in facing modern business challenges in improving store performance and competitiveness.
Keywords: customer relationship management; customer service; optimize marketing
Abstrak: Pertumbuhan teknologi informasi terus berkembang pesat terutama pada bidang bisnis di Indonesia. Setiap tahunnya pertumbuhan toko usaha semakin meningkat hingga 3,98 juta unit usaha pada tahun 2022 dari sektor rill industri dan perdagangan. Sehingga hal ini membuat Toko Sepatu Tanjung memiliki tantangan serius yang mempengaruhi tingkat penjualan yang menimbulkan permasalahan penurunan tingkat penjualan karena tidak ada media komunikasi yang efektif, toko tidak mampu menganalisis kebutuhan pelanggan dan tren pasar, sering timbul kekecewaan pelanggan terhadap toko karena masih menerapkan penjualan konvensional, dan kerusakan atau kehilangan data operasional toko. Untuk mengatasi masalah ini diperlukan sistem berbasis website dengan menerapkan strategi CRM (Customer Relationship Management) yang unggul dalam meningkatkan retensi pelanggan dengan fitur pengelolaan data operasional, diskon, chatting, pemesanan online, sehingga pelanggan mendapatkan informasi secara update. Konsep CRM yang digunakan operasional, analitis, dan kolaboratif. Penerapan CRM pada penelitian ini bertujuan untuk memudahkan pengguna dan meningkatkan pelayanan pelanggan serta mengoptimalkan pemasaran pada Toko Sepatu Tanjung. Maka strategi CRM ini menjadi solusi yang efektif dalam menghadapi tantangan bisnis modern dalam meningkatkan kinerja dan daya saing toko.
Kata kunci: customer relationship management; optimalisasi pemasaran; pelayanan pelanggan
Abstract:Abstract: Toko IBIL Asahan is a retail business engaged in selling children's and adult clothing. Customer retention and marketing tactics are vital for corporate success. Especially for retail enterprises like the Ibil…
Asahan Store, it's critical to consistently create novel strategies to draw in new clients and keep existing ones. This research aims to design a web-based new customer acquisition and points program to increase buying interest and customer loyalty at IBIL Asahan stores. The research method used is a case study, which involves collecting data from primary and secondary sources. Primary data were obtained through direct observation at Toko IBIL Asahan and interviews with store management. The results of this study resulted in the design of a point program integrated with the web application to provide incentives to customers to shop regularly at Toko IBIL Asahan. This points program will give customers points every time they make a purchase, and these points can be redeemed for gifts or discounts in the future. In addition, new customer acquisition strategies are also proposed, including marketing through social media, promotional campaigns, and collaboration with local partners. This web application also provides information about point programs, special offers, and other features that can interest customers. In addition, the installation of point machines in stores will also be carried out to make it easier for customers to collect points and exchange them.
Keywords: Cashier Application; database; member; point; pos
Abstrak: Toko IBIL Asahan adalah sebuah usaha retail yang bergerak di bidang penjualan pakaian anak-anak dan dewasa. Strategi pemasaran dan retensi pelanggan menjadi faktor penting bagi keberhasilan bisnis. Terutama bagi bisnis ritel seperti Toko Ibil Asahan, penting untuk terus mengembangkan cara-cara baru untuk menarik pelanggan baru dan mempertahankan pelanggan yang sudah ada. Penelitian ini bertujuan untuk perancangan program poin dan akuisisi pelanggan baru berbasis web untuk meningkatkan minat beli dan loyalitas pelanggan pada toko IBIL Asahan. Metode penelitian yang digunakan adalah studi kasus, yang melibatkan pengumpulan data dari sumber primer dan sekunder. Data primer diperoleh melalui observasi langsung di toko IBIL Asahan dan wawancara dengan manajemen toko. Hasil penelitian ini menghasilkan perancangan program poin yang terintegrasi dengan aplikasi web untuk memberikan insentif kepada pelanggan untuk berbelanja secara teratur di Toko IBIL Asahan. Program poin ini akan memberikan poin kepada pelanggan setiap kali mereka melakukan pembelian, dan poin-poin ini dapat ditukarkan dengan hadiah atau diskon di masa mendatang. Selain itu, strategi akuisisi pelanggan baru juga diusulkan, termasuk pemasaran melalui media sosial, kampanye promosi, dan kolaborasi dengan mitra lokal. Aplikasi web ini juga menyediakan informasi tentang program poin, penawaran spesial, dan fitur-fitur lain yang dapat menarik minat pelanggan. Selain itu, pemasangan mesin poin di toko juga akan dilakukan untuk memudahkan pelanggan dalam mengumpulkan poin dan menukarkannya.
Kata kunci: aplikasi kasir; database; member; poin; pos
Abstract:Abstract: The system information section filing in UPT Puskesmas Rahayu to submit a medical record file to any of the poly, assembling medical records, store medical records, retention medical records are already inactive.…
e. This research aims to design and create a system of information filing outpatient medical records in UPT Puskesmas Rahayu in terms of borrowing and return the medical record file as well as facilitate the retention of medical records with the use of qualitative methods. The Data used in the study in UPT Puskesmas Rahayu, namely interviews, observation, and FGD (Focus Group Discussion). This study shows the input data of the patients is in accordance with UPT Puskesmas Rahayu. Input patient data include No RM, the Name of the KK, the Patient's Name, Gender, Address, and Villages. This research resulted in the information system of medical record filing outpatient procedures that can facilitate the officer in the management of the filing of medical records.
Keywords: borrowing and return; medical record filing; puskesmas
Abstrak: Sistem informasi bagian filing di UPT Puskesmas Rahayu untuk mengirimkan berkas rekam medis ke setiap poli, assembling rekam medis, menyimpan rekam medis, meretensi rekam medis yang sudah in aktif. Penelitian ini bertujuan untuk merancang dan membuat sistem informasi filing rekam medis rawat jalan di UPT Puskesmas Rahayu dalam hal peminjaman dan pengembalian berkas rekam medis serta mempermudah dalam retensi rekam medis dengan menggunakan metode kualitatif. Data yang digunakan dalam penelitian di UPT Puskesmas Rahayu yaitu wawancara, observasi dan FGD (Focus Group Discussion). Penelitian ini menunjukkan input data pasien sudah sesuai dengan yang ada di UPT Puskesmas Rahayu. Input data pasien meliputi No RM, Nama KK, Nama Pasien, Jenis Kelamin, Alamat, dan Kelurahan. Penelitian ini menghasilkan sistem informasi rekam medis filing rawat jalan yang dapat mempermudah petugas dalam pengelolaan filing rekam medis.
Kata kunci: peminjaman dan pengembalian; puskesmas; rekam medis filing
Abstract:Abstract: This research is based on retention activities in a hospital that are still done manually. Storage activities that are still carried out manually greatly affect the performance of medical record officers because…
use of the length of time it takes and also affects the storage of medical record files in the storage room. The purpose of this research is to create a retention information system. Where the design of this retention information system can provide information about the processing and reporting of retention carried out in a hospital. This retention information system contains data that supports the presentation of information needed by medical record officers. In addition, this retention information system helps make it easier for medical record officers to store medical record files quickly and accurately, as well as assist officers in the data reporting process. Data are collected through observation, interviews, and literature study. The results of this study indicate that this retention information system makes it easier for officers to do retention more quickly and precisely, especially in terms of data reporting.
Keywords: design; informations system; microsoft visual studio 2010; retention.
Abstrak: Penelitian ini dilatarbelakangi oleh kegiatan retensi di suatu rumah sakit yang masih dilakukan secara manual. Kegiatan retensi yang masih dilakukan secara manual ini sangat mempengaruhi kinerja petugas rekam medis karena lamanya waktu yang dibutukan dan juga berpengaruh terhadap penyimpanan berkas rekam medis di ruang penyimpanan. Tujuan penelitian ini adalah untuk membuat sistem informasi retensi. Dimana perancangan sistem informasi retensi ini dapat memberikan informasi mengenai pengolahan dan pelaporan retensi yang dilakukan di suatu rumah sakit. Sistem informasi retensi ini terdapat data yang mendukung penyajikan informasi yang dibutuhkan oleh para petugas rekam medis. Selain itu, sistem informasi retensi ini membantu memudahkan petugas rekam medis untuk meretensi berkas rekam medis dengan cepat dan tepat, dan juga membantu petugas dalam proses pelaporan data. Pengumpulan data dilakukan melalui observasi, wawancara dan literatur review. Hasil penelitian ini menunjukan bahwa sistem informasi retensi ini mempermudah petugas untuk melakukan retensi lebih cepat dan tepat terutama dalam hal pelaporan data.
Kata kunci: microsoft visual studio 2010; perancangan; retensi; system informasi.