Abstract:This study aims to analyse the strategy of the Merauke Regency Government in managing Wamanggu Market and to identify the factors influencing its implementation. The research employed a qualitative descriptive approach,…
with data collected through interviews, observations, and documentation. The informants included the Head of the Department of Industry, Trade, Cooperatives and Small and Medium Enterprises (SMEs) of Merauke Regency, the Head of the Trade Division, the Head of the Wamanggu Market Technical Implementation Unit (UPTD), the Chairperson of HIPPAM, market traders, and consumers. Data were analysed using data reduction, data presentation, and conclusion drawing techniques. The findings indicate that the management strategy of Wamanggu Market is implemented through four main aspects: trader registration, trader regulation and enforcement, market management evaluation, and the enforcement of trader discipline. However, the implementation of these strategies has not yet been fully effective. Trader registration continues to rely on outdated data, resulting in discrepancies between administrative records and actual field conditions. Regulatory measures have not been entirely successful, as some traders continue to operate outside the designated market area and kiosk allocation does not always comply with established zoning arrangements. Market management evaluations are conducted regularly; however, follow-up actions have not been sufficient to resolve existing problems significantly. Furthermore, the enforcement of trader discipline remains constrained by low levels of compliance among traders and the inconsistent application of regulations.The study also reveals that market management strategies are influenced by internal factors, including limitations in human resources, infrastructure, budget availability, and inter-agency coordination, as well as external factors such as regulatory frameworks, trader participation, environmental conditions, market dynamics, and consumer behaviour. Therefore, improvements in human resource capacity, stronger institutional coordination, enhanced infrastructure, and the development of adaptive management strategies are necessary to achieve more effective and sustainable management of Wamanggu Market.
Abstract:This research examines the application of ethnomathematics in coin exchange activities at Sarwono Market, which is related to learning arithmetic operations, with the aim of understanding how everyday practices in market…
transactions can serve as a medium for learning mathematics. The method used in this study is a qualitative approach with an ethnographic perspective, allowing the researcher to observe and understand phenomena within a broader social context. Data collection was carried out through interviews with traders and market visitors, direct observation of the coin exchange activities, and documentation of activities related to these transactions. The collected data were then analyzed using three main stages: data reduction, data presentation, and conclusion drawing. The results of the study show that the practice of coin exchange not only facilitates transactions in the market but also serves as a medium for applying arithmetic operations in everyday life. This activity encourages the development of logical thinking skills, such as addition, subtraction, multiplication, and division, which are frequently used in the bargaining process or in determining the price of goods. Furthermore, coin exchange helps maintain price stability and increases transaction efficiency in the market by reducing dependence on paper money, which is often difficult to divide accurately. Thus, the study concludes that the application of ethnomathematics in coin exchange activities at Sarwono Market provides dual benefits, both in the economic context and in mathematics education.
Abstract:This study explores the influence of the presence of contemporary markets on traditional market traders in Gumawang City. Globalization and technological advancements have transformed the needs and lifestyles of society,…
prompting the emergence of various types of markets. Modern markets, with more organized management and better facilities, often attract consumer attention away from traditional markets, despite offering higher prices. This research employs a qualitative method with an interactive approach, where the researcher directly interacts with the subjects of the study. The findings indicate that 75% of traditional market traders do not feel threatened by modern markets, as they can still attract customers with lower prices and negotiation flexibility. However, 25% of traders experience negative impacts due to decreased income, with an average decline ranging from 10% to 15%. This study highlights the necessity for traditional market traders to adapt to changes and seek new strategies to sustain their businesses amidst increasing competition. The findings aim to provide a deeper understanding of market dynamics in Gumawang City and support the development of better policies for traditional markets.
Abstract:The phenomenon of thrifting at Pasar Loak Jembatan Item Jatinegara demonstrates the continuity and evolution of frugal shopping practices involving the purchase of second-hand items. This research delineates the long history…
tory of thrifting, from the medieval period to the emergence of organizations such as Salvation Army and Goodwill that popularized it in the 19th century. The COVID-19 pandemic has reignited interest in thrifting due to economic pressures prompting people to save on expenses. The research methodology employed is qualitative descriptive, utilizing in-depth interviews and direct observations at Pasar Loak Jembatan Item Jatinegara. The findings reveal that traders employ two main strategies: selling directly at the market and through online platforms. Meanwhile, consumers have diverse motivations, ranging from meeting household needs to a desire to collect unique and antique items. Analysis of Alfred Schutz’s phenomenological theory is used to understand the reasons and goals behind consumer’s choices in thrifting. The researcher finds that each individual has different motives, such as goal motives (In order to motive) and because motives (Because motive), underlying their decisions to engage in thrifting. The conclusion of this research is that the phenomenon of thrifting at Pasar Loak Jembatan Item Jatinegara reflects the evolving and relevant dynamics of consumer culture, adapting to social and economic changes. With the evolution of this practice, the second-hand market becomes a favorite place for people to find affordable items, while traders and consumers continue to adapt to technological advancements and changes in the economic landscape. This study provides valuable insights into how thrifting is not just an economic phenomenon but also reflects the identity and preferences of consumers in a constantly changing shopping culture.
Abstract:The narrow marketing reach of organic vegetable products produced by the Mama Romi group is a problem in itself for the Mama Romi group because the vegetables they obtain are traditionally traded to the surrounding community…
nity and local traders who come to the location. It is known that the Mama Romi group is still limited in terms of digital marketing knowledge and product photography training, and also limited knowledge and skills in the field of ICT, namely the use of web-based e-commerce applications and WhatsApp e-commerce as a direct communication medium with potential buyers. The method for implementing Community Service activities through the Community Partnership Program (PKM) is carried out in 4 stages, namely (1) Preparation Stage; (2) Implementation Stage; (3) Evaluation; (4) Sustainability Program. This PKM activity can help independent partners in the process of developing ICT-based product promotions to the wider community, thereby creating new benefits that have an impact on increasing income.
Keywords: organic vegetables; web e-commerce; whatsapp e-commerce
Abstract:Abstract: Because of the presence of the 4.0 Industrial Revolution, digital technology and the internet have become the backbone of technology, one of which is social media. Different types of popular social media, such…
as Twitter, Facebook, and instagram, serve different functions and serve different purposes. The Marketplace is a social media platform that has many advantages when used properly. Traders can sell their goods online on the marketplace by providing clear photos and descriptions. Furthermore, the payment method is made on the marketplace, on average, after the goods arrive, they pay or many call it COD (cash on delivery). Everything has changed, however, as a result of the Covid 19 pandemic. The government's health protocol restrictions have resulted in a decrease in income. The purpose of this service is to provide guidance to the Hang Nadim Batam School. The method used is by conducting a survey, then training and finally an evaluation. The results of this service showed that 80% of students could understand digital marketing technology
Keywords: digital marketing; entrepreneurship; social media; pandemic covid
Abstrak: Dengan hadirnya Revolusi Industri 4.0, teknologi digital dan internet menjadi tulang punggung teknologi, salah satunya media sosial. Berbagai jenis media sosial populer, seperti Twitter, Facebook, dan instagram, memiliki fungsi dan tujuan yang berbeda. Marketplace adalah platform media sosial yang memiliki banyak keuntungan jika digunakan dengan benar. Pedagang dapat menjual barangnya secara online di marketplace dengan memberikan foto dan deskripsi yang jelas. Selain itu metode pembayaran yang dilakukan di marketplace rata-rata setelah barang sampai mereka membayar atau banyak yang menyebutnya COD (cash on delivery). Namun, semuanya berubah akibat pandemi Covid-19. Pembatasan protokol kesehatan yang dilakukan pemerintah berdampak pada penurunan pendapatan. Tujuan pengabdian ini adalah untuk memberikan pembinaan pada Sekolah Hang Nadim Batam. Metode yang dilakukan dengan melakukan survey selanjutnya pelatihan dan terakhir evaluasi. Hasil dari pengbadian ini didapat bahwa siswa-siswa 80% bisa mengerti dengan teknologi digital marketing.
Kata kunci: digital marketing; kewirausahaan; media sosial; pandemi covid
Abstract:The economic disruption makes conventional traders experience a decrease in sales turnover because they cannot compete with online traders. Most traders at Pakem market only sell in the conventional way because they do not…
ot have knowledge in terms of buying and selling online. This resulted in the turnover of traders who increasingly decreased day by day. The purpose of this service is to increase the sales volume of Pakem Market traders through the implementation of e-commerce. The service team started counseling and assistance in introducing social media and the marketplace as one of the sales channels that could be utilized by traders. After that, the service team began to guide traders in creating good marketing content by implementing the AIDA concept (Awerness, Interest, Desire, Action). Then the marketing content will be used as sales content in making sales on social media and also in the marketplace. This counseling and assistance has been carried out online and offline. In practice, Pasar Pakem traders are directly involved in creating marketing content and immediately try to put it into practice. This service runs smoothly and the purpose of this service can be achieved because of the cooperation and participation of all parties.
Keywords: AIDA; e-commerce; market marketing
Abstrak: Disrupsi ekonomi ini membuat pedagang konvensional mengalami penurunan omset karena kalah dengan pedagang online. Hal ini juga terjadi pada para pedagang di Pasar Pakem. Sebagian besar pedagang hanya berjualan dengan cara konvensional saja karena mereka tidak memiliki pengetahuan dalam hal jual beli secara online. Hal ini mengakibatkan omset pedagang yang semakin hari semakin mengalami penurunan. Tujuan dari pengabdian ini adalah meningkatkan volum penjualan pedagang Pasar Pakem melalui implementasi e-commerce. Tim pengabdi memulai penyuluhan dan pendampingan dalam mengenalkan sosial media dan marketplace sebagai salah satu saluran penjualan yang bisa dimanfaatkan oleh pedagang. Setelah itu tim pengabdi mulai membimbing para pedagang dalam pembuatan konten marketing yang baik dengan mengimplementasikan konsep AIDA (Awerness, Interest, Desire, Action). Konten marketing tersebut selanjutnya akan digunakan sebagai materi dalam melakukan penjualan di sosial media dan juga di marketplace. Penyuluhan dan pendampingan ini dilakukan secara online dan offline. Dalam pelaksanaannya pedagang Pasar Pakem secara langsung terlibat dalam pembuatan konten marketing dan langsung mencoba mempraktekkannya. Pengabdian ini berjalan dengan lancar dan tujuan pengabdian ini bisa tercapai karena kerjasama dan partisipasi dari semua pihak.
Kata kunci: AIDA; e-commerce; pasar; marketing
Abstract:Abstract: The increasing cases of covid-19 have an impact on the economy in Indonesia, especially on micro, small and medium enterprises (MSMEs). local communities who during this pandemic experienced a decline in income.…
. Shoppers are starting to rarely come to the market and shop in person because of their fear of contracting Covid-19 and avoiding crowds that have been advised by the government. The digitalization of traditional people's markets is needed to improve the economy and reduce the spread of the covid-19 virus. The results of interviews with traders show the lack of sales at Rare Angon Market because few people know about the market. the method used by distributing questionnaires to find out in detail the existing problems. From these problems, a solution is needed to bridge between traders and buyers, this solution is in the form of digitizing the Rare Angon market by developing an application called "Rare Angon App" where the application is used for buying and selling interactions by traders and buyers. So that sales in the Rare Angon market can increase.
Keywords: E-commerce; traditional market; information technology
Abstrak: Meningkatnya kasus covid-19 berdampak pada perekonomian di Indonesia terutama pada usaha mikro kecil meneengah (UMKM) hal ini dapat dilihat dari pasar-pasar rakyat di Bali yaitu Pasar Rare Angon yang berlokasi di desa Gunaksa, kecamatan Dawan kabupaten Klungkung dengan mayoritas pedangannya adalah warga didaerah setempat yang dimasa pandemi ini mengalami penurunan pendapatan. Para pembeli mulai jarang datang ke pasar dan berlanja secara langsung karena ketakutan mereka tertular covid-19 dan menghindari kerumunan yang sudah dihimbau oleh pemerintah. Diperlukannya digitalisasi pasar rakyat yang bersifat tradisional untuk meningkatkan perekonomian dan mengurangi penyebaran virus covid-19. Hasil wawancara dengan pedagang menunjukkan minimnya penjualan di Pasar Rare Angon karena masih sedikit masyarakat yang tau pasar tersebut. metode yang digunakan dengan penyebaran kuesioner untuk mengetahui secara detail permasalahan yang ada. Dari permasalahan tersebut diperlukannya solusi untuk untuk menjembatanni antara pedagang dan pembeli, solusi ini berupa digitalisasi pasar Rare Angon ini dengan membuatkan aplikasi yang diberi nama “Rare Angon App†dimana aplikasi tersebut digunakan untuk interakasi jual beli oleh pedagang dan pembeli. Sehingga penjualan dipasar Rare Angon bisa mengalami peningkatan.
Kata kunci: E-commerce; pasar tradisional; teknologi informasi
Abstract:Abstract: The Asahan Regency Animal Husbandry and Animal Health Service carries out outreach activities on the level of demand for boiler chicken, which means that the department must be more active in collecting data on…
the volume of boiler chicken every year because consumer demand for chicken continues to increase and instability often occurs. Where in the period 2012 to 2024 there was a significant increase in demand. So it becomes an obstacle in the stock of chickens in the Asahan Regency market which must be prepared. If there is too much chicken supply but the demand for chicken consumption decreases then this will result in a loss, conversely if the demand for chicken consumption increases but the chicken supply cannot be prepared then this will be a loss for chicken traders and distributors. To increase the accuracy of the estimates, the use of the Single Exponential Smoothing Method is proposed. This method smooths past values with exponential weights, placing greater emphasis on recent data. Using data from the last 12 (twelve) years as reference data for recording the past for forecasting experiments for the next 1 (one) month. Experiments using different Alphas test accuracy in actual situations. The results of the experiment with an alpha of 0.9 are almost the same as the actual value in predicting the situation one year into the future with the lowest error, namely MAPE 7.4% and forecasting broiler chicken meat supplies of 13661261.46 chickens.
Keywords: broiler chicken; ses method; web based.
Abstrak: Dinas Peternakan dan Kesehatan Hewan Kabupaten Asahan melakukan aktivitas penyuluhan tingkat permintaan ayam boiler dimana pihak dinas harus lebih aktif dalam melakukan pendataan volume ayam boiler setiap tahunnya karena permintaan konsumen terhadap ayam sering terjadi ketidakstabilan. Dimana pada periode tahun 2012 sampai dengan 2024 terjadi kenaikan permintaan yangsignifikan. Sehingga menjadi kendala dalam stok ayam di pasar Kabupaten Asahan yang harus disiapkan. Jika persediaan ayam terlalu banyak namun permintaan akan konsumsi ayam menurun maka ini akan manjadi kerugian, sebaliknya jika permintaan akan konsumsi ayam meningkat namun persediaan ayam tidak dapat disiapkan maka ini menjadi kerugian bagi pihak pedagang dan distributor ayam. Untuk meningkatkan ketepatan perkiraan, penggunaan Metode Single Exponential Smoothing diusulkan. Metode ini menghaluskan nilai masa lalu dengan bobot eksponensial, memberikan penekanan lebih besar pada data terbaru. Penggunaan data 12 tahun terakhir sebagai data acuan pencatatan masa lalu untuk percobaan peramalan untuk 1 (satu) bulan kedepan. Penggunaan Alpha yang berbeda menguji akurasi dalam situasi aktual. Hasil dari penelitian dengan alpha 0,9 hampir sama dengan nilai aktual dalam meramalkan keadaan satu tahun ke depan dengan error yang paling rendah yaitu MAPE 7,4% dan peramalan persediaan daging ayam broiler sebanyak 13661261,46 ayam.
Kata kunci: berbasis web; daging ayam broiler; metode ses.
Abstract:Halal food means food that is permitted under Islamic law and meets the requirements, namely that it does not contain any ingredients that are not permitted under Islamic law. The absence of information regarding the halal…
al food contained in food sold in Mamuju City means that it is necessary to carry out research that can provide information regarding the halalness of food products sold by traders in Mamuju City, especially instant food or ready-to-eat food that does not have a halal brand, logo or permit. BPOM (Food and Drug Supervisory Agency). This research aims to detect pork contamination in unbranded nuggets and meatballs sold by producers and traders in Mamuju. The method used was to carry out tests using a Porkcine detection kit on unbranded nugget and meatball food samples. The positive control used was a sample of processed meat containing pork. The test results showed that all food samples of nuggets (3 types) and meatballs (3 types) did not contain pork protein (negative results). This way the food is safe for consumption. This way the food is safe for consumption. Even though in this study the food tested negative contained non-halal food ingredients, consumers should still be careful in choosing the food they want to consume, especially products that do not have the product name, list of ingredients used, net weight or net content, name and address of the party. Who produces or imports, halal for those required, production date and code, expiration information, distribution permit number, and the origin of certain food ingredients