Abstract:This research is based on the imbalance between demand and supply that often occurs in the consumer goods market in Makassar, which causes price changes and market instability. This study is unique in a local context by…
emphasizing the real interaction between demand and supply as a factor that affects the market balance at the regional level. The purpose of this study is to investigate the impact of demand and supply on the balance of the consumer goods market in Makassar. This study adopts a quantitative approach by using primary data from 250 respondents, consisting of 200 consumers and 50 traders with questions using a five-point Likert scale. Data analysis is carried out with multiple linear regression using SPSS version 25, as well as involving validity testing, reliability and classic assumption testing. Research findings show that the demand and supply variables have a positive and significant effect on the market balance with an Adjusted R² of 0.285. Together, the two variables explain 28.5% variation in market balance. This result shows that the increase in demand and the availability of the supply of consumer goods are the key to maintaining price stability in the local market.
Abstract:Enrekang Regency is one of the famous Arabica coffee-producing areas because it has a topography and climate that are suitable for the growth of coffee plants. Despite having suitable land for coffee cultivation, most coffee…
ffee farmers still face several problems both internally and externally. Therefore, research is needed to determine the strategy for developing Arabica coffee farming businesses in Enrekang Regency by examining the analysis of internal and external factors. This research is a descriptive study using a qualitative approach. Respondents in this study were coffee farmers and traders, determined intentionally. Data collection used in the study included observation, interviews, and documentation. The data obtained were analyzed using SWOT analysis. Based on the results of the study, it shows that the strategy applied to coffee farming is in quadrant one, namely Aggressive (growth-oriented strategy), or is in a dynamic growth position, or is in a strength-opportunity strategy position (using strengths to take advantage of opportunities in decision making). This shows that there is an opportunity to develop Arabica coffee farming, in addition to having greater strengths compared to its weaknesses, it also has greater opportunities compared to its threats.
Abstract:Online marketing is one of the main strategies in increasing business income, including for traditional market traders in South Sulawesi. Although internet penetration in Indonesia, especially in South Sulawesi, continues…
s to grow, many traditional market traders have not utilized digital potential to market their products. This study aims to explore online marketing activities implemented by traditional market traders in Gowa Regency, as well as to analyze their influence on increasing income and the factors that influence their success. Based on literature studies, the use of social media and e-commerce platforms has been shown to increase product visibility and attract more consumers, which in turn can increase sales. However, the adoption of digital technology among traditional market traders is still limited, mainly due to the lack of skills in managing social media accounts and digital platforms. This study uses a qualitative approach with interviews and observation methods of traders in traditional markets in Gowa Regency. The results of the study show that online marketing has a positive influence on increasing trader income, but the level of adoption varies based on factors such as age, education, and business experience. Therefore, digital marketing training and support from the government and trader associations are needed to accelerate the adoption of this technology. This study is expected to provide recommendations for the development of more effective digital marketing strategies for traditional market traders in South Sulawesi, in order to increase competitiveness and strengthen the local economy.
Abstract:This study aims to determine the pattern of marketing channels and analyze the costs, margins profits, and economic efficiency of each pomelo orange marketing channel in Padang Lampe Village, Ma'rang District, Pangkep Regency.…
gency. A sampling of producers was carried out by Simple Random Sampling while marketing institution samples using the tracing method or (snowball sampling) namely by tracing sales and purchases of pomelo oranges from producers to consumers. The results of the study showed that there are two types of marketing channels in Padang Lampe Village, Ma'rang District, Pangkep Regency, namely, channel I: Farmers--------Collectors --------- Inter-Island Traders ----------- Retailers --------------- Consumers. Furthermore, Marketing Channel II is from Farmers ----------- Retailers ----------- Consumers. In Marketing Channel I, the total marketing cost is IDR 25,660,000/7500 pomelo fruits, the total marketing margin is IDR 78,750,000/7500 fruits, and the total marketing profit is IDR 46,790,000. In Marketing Channel II, the total marketing cost is IDR 1,175,000/300 fruits, the marketing margin is IDR 2,250,000 and the total marketing profit is IDR 1,075,000. Marketing Channel II is the most efficient pomelo marketing channel because it has the lowest marketing margin, which is IDR. 2,250,000/300 pieces and has the highest Farmer's Share value, namely 57.14%.
Abstract:This research aims to determine what factors influence the production and marketing of salted anchovies in Barru District, Sumpang Binangae Village, Barru Regency. The data used in this research are primary and secondary…
data. The analytical method used in this research is multiple linear regression analysis. The results of the research show that the factors that influence the production of salted anchovies in the variables of labor (X1) and capital (X2) simultaneously have a significant effect on the amount of salted anchovy production in Barru District, Sumpang Binangae Village, Barru Regency. The marketing channels for salted anchovies in Barru District, Sumpang Binangae Village, Barru Regency consist of 3 (three) marketing channel patterns, namely: salted anchovy processors-consumers; (2) salted anchovy processor-trader collector-consumer; (3) salted anchovy processors- collecting traders- retailers- consumers. The lowest marketing margin value is marketing channel I, namely IDR. 640/Kg while the highest marketing margin value in channel III is Rp. 8,640/Kg.
Abstract:This research investigates the impact of using online shopping applications on the welfare of traditional market traders in the Sungguminasa Traditional Market area. This study explores changes in business patterns, income,…
me, and living conditions of traditional market traders as a result of the penetration of online shopping applications. The research methods used include surveys, and interviews, to measure the extent to which online shopping applications influence their well-being. The results of this research provide valuable insight into economic and social changes in traditional markets due to continuously developing digital technology.
Abstract:Aceh is part of Indonesia’s archipelagic region and stands as the initial landing place of Islam. Situated on the western coast of Sumatra Island, this region played host to the peaceful introduction of Islam through Arab…
rab traders. The Islamization process, guided by a tasawwuf approach, unfolded smoothly, making it easy for the people of Aceh to embrace the Islamic faith. This underscores the significant role played by the tasawwuf approach and tariqa in the Islamization process. Consequently, the prevailing Islamic thought embraced by the community is infused with the practices of tasawwuf. Tariqa, etymologically meaning a method of practice to achieve a goal, has witnessed a notable increase in its development within the Islamic community. In Sufi terminology, “tariqa” is a form of spiritual practice and soul training aimed at attaining haqiqa (the essence) and ma'rifa (gnosis). These practices and exercises are guided by a spiritual teacher known as a “mursyid” (guide) because the journey between Sharia and haqiqa, according to Sufi scholars, must traverse seven great mountains. Islam significantly influences the way of life in Aceh society, with its people adhering firmly and with a commitment to religious teachings. In essence, Islam is a way of life for the people of Aceh. Over time, Acehnese society has changed its outlook on life. Some individuals practice specific tariqa to draw closer to the Creator. Tariqas such as Qadiriyya, Shattariyya, and Naqshbandiyya are among those that have developed in Indonesia. Engaging in the practices of these tariqas will influence the behavioral patterns of society. Moreover, the religious understanding among the community will change. In other words, the evolving tariqa brings a distinctive spiritual enthusiasm to the religious life of Acehnese society.
Abstract:This study aims to determine the optimal strategy for managing the supply chain of Pangasius (catfish) in Saguling Village, West Bandung Regency. The study applies the Food Supply Chain Network (FSCN) approach and Cost Plus…
lus Pricing to evaluate supply chain effectiveness and determine appropriate product pricing. Data were collected through observation, interviews, and documentation involving 50 respondents, consisting of fish farmers, middlemen, wholesalers, and market traders. The results indicate that the Pangasius distribution system still involves multiple intermediaries, resulting in relatively weak bargaining power for fish farmers. The distribution process takes approximately 1–2 days and is constrained by limited cold storage facilities, which affects product quality. Cost analysis shows that the cost of production is IDR 20,239.15 per kg, while the ideal selling price is IDR 22,263.06 per kg, with a profit margin of 10%. Improvements in the distribution system, better access to market information, and enhanced logistical support are necessary to increase distribution efficiency and improve farmers’ profitability.
Abstract:The purpose of this study is to explain the Early Islamization Pattern in Southeast Asia: Its Contribution to Global Peace Efforts. This study uses the Constructive Critical History Method. This historical science is a…
a new historical science that focuses on problem solving and finding solutions to problems so that humans as historical actors can enjoy a better life in the present and in the future. This research finds that the “Pattern of Islamization of Trade and Civilizational Dialogue” is the “Early Pattern of Islamization in Southeast Asia.” This pattern took place from the end of the 7th century to the beginning of the 16th century. The agents of Islamization were Islamic traders or Islamic scholars who worked as traders. The weakness of this pattern is that it takes a long time. To achieve good results, this pattern requires the willingness and awareness of both the agents of Islamization and the indigenous population in undergoing the process of Islamization. This pattern does not have a negative impact on innocent Muslims and non-Muslims or those who live elsewhere. This pattern is carried out in a healthy and friendly manner that does not trigger cases of Islamophobia. Conclusion. This research contributes to overcoming the global impasse in addressing the crises, conflicts, wars, and disasters that emerged after COVID-19.
Abstract:This study aims to analyze the income of offline store traders in the Gorontalo City Central Market after the emergence of Online Shop. The main problem raised is to examine the impact of the rise of online shops on the…
financial condition of traditional traders. This study uses a qualitative method with a descriptive approach to explore the experiences and deep perceptions of the affected traders. The research informants consisted of 5 shop owners (textiles, shoes, and cosmetics) in the Gorontalo City Central Market who have been running their businesses for many years. The results of the study consistently show that the presence of online shops has had a very significant negative impact on the financial condition of offline store traders in the Gorontalo City Central Market.Before the rise of online shops (around 2018 and below), offline store sales conditions were very good and stable, with an average daily turnover ranging from IDR 1,000,000 to IDR 2,000,000, even reaching up to IDR 5,000,000 during the high season. After the emergence of online shops (around 2018-2020), merchants' income experienced a sharp decline.