Abstract:This study aims to analyze the implementation of information technology in digital marketing in urban farming, especially in improving hydroponic vegetable marketing in Asahan Regency. The development of information technology…
nology has opened up new opportunities for urban farming actors to expand market reach through digital marketing strategies. The research method used is a case study with a qualitative approach, involving in-depth interviews and observations of urban farming actors as well as analysis of the use of digital platforms such as social media, e-commerce, and websites. The results of the study show that the implementation of digital marketing has proven effective in increasing sales and expanding the market, as well as supporting the sustainability of urban farming businesses by increasing product visibility, ease of transactions, and interaction with consumers. However, there are challenges such as limited technological knowledge for some business actors and uneven digital infrastructure. Therefore, training and technological support are needed for hydroponic farmers in order to maximize the potential of digital marketing in improving economic welfare in the urban agricultural sector.
Keywords: digital marketing; hydroponics; information technology; urban farming.
Abstrak: Penelitian ini bertujuan untuk menganalisis implementasi teknologi informasi dalam digital marketing pada urban farming, khususnya dalam meningkatkan pemasaran sayur hidroponik di Kabupaten Asahan. Perkembangan teknologi informasi telah membuka peluang baru bagi pelaku urban farming untuk memperluas jangkauan pasar melalui strategi pemasaran digital. Masalah yang terjadi di Sigit Hidroponik memerlukan pemanfaatan teknologi dibidang pemasaran produk agar produk dapat terjual dengan baik dan terus mengalami peningkatan agar siklus atau perputaran penamaan dan panen dapat berjalan lebih efekti dan efisien dengan waktu yang lebih produktif. Metode penelitian yang digunakan adalah studi kasus dengan pendekatan kualitatif, melibatkan wawancara mendalam dan observasi terhadap pelaku urban farming serta analisis penggunaan platform digital seperti media sosial, e-commerce, dan website. Hasil penelitian menunjukkan bahwa penerapan digital marketing terbukti efektif dalam meningkatkan penjualan dan memperluas pasar, serta mendukung keberlanjutan usaha urban farming melalui peningkatan visibilitas produk, kemudahan transaksi, dan interaksi dengan konsumen. Namun, terdapat tantangan seperti keterbatasan pengetahuan teknologi bagi sebagian pelaku usaha dan infrastruktur digital yang belum merata. Oleh karena itu, dibutuhkan pelatihan dan dukungan teknologi bagi petani hidroponik agar dapat memaksimalkan potensi digital marketing dalam meningkatkan kesejahteraan ekonomi di sektor pertanian perkotaan.
Kata kunci: digital marketing; hidroponik; teknologi informasi; urban farming.
Abstract:In Sei Beluru Village, Meranti District, there are still problems in understanding the legality of business permits and the importance of halal certification. Many micro, small and medium enterprises (MSMEs) in the village…
ge do not yet have official business legality and halal certification, which is one of the inhibiting factors in expanding the market and increasing consumer confidence. The process of registering business legality and halal certification is considered complicated and requires adequate knowledge and assistance. The method used in this community service activity is direct training and assistance to cassava chip entrepreneurs in Sei Bluru Village. The training includes socialization regarding the importance of business legality and halal certification, a guide to registration procedures and a simulation of the process of managing business permits and halal certification. Assistance is provided to assist participants in filling out forms, completing documents, and carrying out the application process independently. The purpose of this activity is to increase the understanding of entrepreneurs regarding the importance of business legality and halal certification and to assist them in the process of managing both aspects. After this activity is carried out, it is hoped that cassava chip entrepreneurs in Sei Bluru Village can increase the competitiveness of their products in the market, especially markets that prioritize product halalness and clear business legality.
Keywords : business legality; halal certificate; training; cassava chips; UMKM
Abstrak : Di Desa Sei Beluru Kecamatan Meranti masih mengalami masalah pemahaman mengenai legalitas izin usaha dan pentingnya sertifikasi halal. Banyak usaha mikro kecil menengah (UMKM) di desa tersebut yang belum memiliki legalitas usaha resmi dan sertifikasi halal sehingga menjadi salah satu faktor penghambat dalam memperluas pasar dan meningkatkan kepercayaan konsumen. Proses pendaftaran legalitas usaha dan sertifikasi halal dianggap rumit dan memerlukan pengetahuan serta pendampingan yang memadai. Metode yang digunakan dalam kegiatan pengabdian masyarakat ini adalah pelatihan dan pendampingan secara langsung kepada para pelaku usaha keripik ubi di Desa Sei Bluru. Pelatihan meliputi sosialisasi mengenai pentingnya legalitas usaha dan sertifikasi halal, panduan tata cara pendaftaran serta simulasi proses pengurusan izin usaha dan sertifikasi halal. Pendampingan dilakukan untuk membantu peserta dalam mengisi formulir, melengkapi dokumen, dan melakukan proses pengajuan secara mandiri. Tujuan dari kegiatan ini adalah untuk meningkatkan pemahaman para pelaku usaha mengenai pentingnya legalitas usaha dan sertifikasi halal serta membantu mereka dalam proses pengurusan kedua aspek tersebut.
Kata kunci: legalitas usaha; sertifikat halal; pelatihan; keripik ubi; UMKM
Abstract:Karang Village, which is one of the villages in Semanding Subdistrict, has diversity in the livelihoods of its people. Likewise, the community-owned businesses have not yet shown a characteristic in Karang Village, which…
has an area of 156,002 Ha. Therefore, the service proposal team chose one type of business to be developed, namely pottery. There are quite a lot of pottery craftsmen in Karang Village, however, their economic conditions are far from prosperous. Seeing how complex the problems faced by partners are, it is necessary to prioritize the problems that will be overcome through this service activity, namely pottery diversification training and marketing promotion strategy training. The method goes through several stages, namely socializing the importance of diversifying pottery products. Partners can work directly to produce products other than pottery, finishing the product, and the pottery marketing stage. The results of this service are that the Karang Village community who participated in the training were able to make pottery in various forms, such as piggy banks, flower vases, ashtrays, and so on. As for marketing, these pottery products are marketed through social media.
Keywords: training; pottery; marketing
Abstrak: Kelurahan Karang yang merupakan salah satu kelurahan yang ada di Kecamatan Semanding memiliki keberagaman dalam mata pencaharian masyarakatnya. Begitu juga dengan usaha-usaha yang dimiliki masyarakatnya, belum menunjukkan suatu ciri khas di Kelurahan Karang yang memiliki luas wilayah 156.002 Ha. Oleh karena itu, tim pengusul pengabdian memilih salah satu jenis usaha yang ingin dikembangkan, yaitu gerabah. Pengrajin gerabah di Kelurahan Karang lumayan banyak, namun, kondisi ekonomi mereka sangatlah jauh dari kata sejahtera. Melihat betapa kompleksnya permasalahan yang dihadapi mitra, maka perlu prioritas terhadap permasalahan yang akan diatasi melalui kegiatan pengabdian ini, yaitu pelatihan diversifikasi gerabah dan pelatihan strategi promosi pemasaran. Metode yang digunakan melalui beberapa tahapan, yaitu sosialisasi pentingnya diversifikasi produk gerabah, kemudian mitra diberi kesempatan untuk berkarya secara langsung menghasilkan produk selain gendok, finishing produk tersebut, dan tahap pemasaran gerabah. Hasil dari pengabdian ini adalah masyarakat Kelurahan Karang yang mengikuti pelatihan mampu membuat gerabah dalam bentuk bermacam-macam, seperti celengan, vas bunga, asbak, dan lain sebagainya. Sedangkan masalah pemasaran, produk-produk gerabah ini dipasarkan melalui media sosial.
Kata kunci: pelatihan; gerabah; pemasaran
Abstract:The future of the internet is the main destination for connecting people with ideas and information. Through the technology sector, which is growing rapidly, it plays an important role in increasing the progress of a region.…
ion. Various platforms work together to change the way humans interact through website technology which is the fastest and widest media in presenting and accommodating information. Government institutions, namely DSP3A, really need this technology, in addition to functioning as a promotional media, displaying institutional profiles and accommodating institutional activities. The method applied is through direct socialization and training to admins. The purpose of this service is to mentor the admin, one of the service devices that still has minimal knowledge about web management, totaling 4 people. The results of the mentoring are Mentoring for Admins/Operators, Explanation of Website Functions, Introduction to WordPress Dashboard Features, Collecting and preparing Data and Information for use in creating Social Media Content, Introduction to Manual Books as Learning Modules in using the WordPress Dashboard. Introduction and explanation of Cpanel and Hpanel.
Keywords: company profile; CMS wordpress; internet; mentoring; website
Abstrak: Masa depan internet menjadi tujuan utama untuk menghubungkan orang dengan ide dan informasi. Melalui sektor teknologi yang pertumbuhannya semakin berkembang pesat, sehingga menjadi peran penting untuk meningkatkan kemajuan suatu daerah. Berbagai platform saling bekerja sama untuk mengubah cara manusia berinteraksi melalui melalui Teknologi website yang merupakan media tercepat dan terluas dalam menyaji dan menampung informasi. Lembaga pemerintah yaitu DSP3A sangat membutuhkan teknologi tersebut, selain berfungsi sebagai media promosi, menampilkan profil lembaga dan menampung kegiatan lembaga. Adapun metode yang diterapkan adalah dengan sosialisasi dan pelatihan kepada admin secara langsung. Tujuan pengabdian ini adalah melakukan mentoring kepada admin, salah satu perangkat dinas yang masih minim pengetahuan tentang pengelolaan web berjumlah 4 orang. Hasil mentoring adalah Pendampingan kepada Admin/Operator, Pemaparan Fungsi Website, Pengenalan Fitur Dashboard wordpress, Mengumpulkan dan mempersiapkan Data dan Informasi untuk digunakan dalam pembuatan Konten Sosial Media, Pengenalan Manual Book sebagai Modul Pembelajaran dalam penggunaaan Dashboard Wordpress. Pengenalan dan penjelasan Cpanel dan Hpanel.
Kata kunci: company profile; CMS wordpress; internet; mentoring; website
Abstract:In writing scientific work, it is necessary to use the Reference Manager application to support various forms of assignments in lectures, and student final assignments, now increasingly recommended because it is considered…
ed important. In using Mendeley, as one of the applications, it can help in managing scientific references such as books, journals, and other Constitutional references and articles. This can facilitate the preparation of references that are not small in number. Therefore, this training activity was organised face-to-face with the participation of 25 participants. The participants were students of the Faculty of Law and Economics of the afternoon class in semester 4 of the Islamic University of Jakarta. With the Mendeley training, it is hoped that students can smoothly use the application in preparing their final assignments. The method applied in this service is through training. This activity is divided into three stages, namely (a) training preparation, (b) delivery of materials and direct practice of using the Mendeley application, (c) monitoring of activities and (d) training evaluation. Through this activity, it is expected that participants, namely students, can understand the material and have the skills to compile their final project references using the Mendeley application.
Keywords: training mendeley; final project; students.
Abstrak: Pada Penulisan Karya ilmiah di butuhkan suatu penggunaan yaitu dengan aplikasi Reference Manager untuk mendukung berbagai bentuk tugas pada perkuliahan, dan tugas akhir mahasiswa, kini semakin disarankan karna dianggap penting. Dalam penggunaan Mendeley, sebagai salah satu aplikasi, dapat membantu dalam mengelola referensi ilmiah seperti buku, jurnal, dan referensi UUD serta artikel lainnya. Hal ini dapat memudahkan dalam penyusunan referensi yang jumlahnya tidak sedikit. Oleh karena itu, kegiatan pelatihan ini diselenggarakan secara tatap muka dengan partisipasi 25 peserta. Para perserta merupakan mahasiswa Fakultas Hukum dan ekonomi kelas sore pada semester 4 Universitas Islam Jakarta. Dengan adanya pelatihan Mendeley, diharapkan mahasiswa dapat dengan lancar menggunakan aplikasi tersebut dalam penyusunan tugas akhir mereka. Metode yang diterapkan dalam pengabdian ini adalah melalui pelatihan. Kegiatan ini terbagi menjadi tiga tahapan, yakni (a) persiapan pelatihan, (b) penyampaian materi dan praktek langsung penggunaan aplikasi Mendeley, (c) Monitoring dari kegiatan dan (d) evaluasi pelatihan. Mahasiswa akan mendapatkan panduan langsung dari narasumber hingga setiap peserta memiliki pemahaman yang cukup dan mampu mengaplikasikan pengetahuan tersebut pada aplikasi Mendeley. Melalui kegiatan ini, diharapkan peserta, yaitu mahasiswa, dapat memahami materi dan memiliki keterampilan untuk menyusun referensi tugas akhir mereka menggunakan aplikasi Mendeley.
Kata kunci: pelatihan; tugas akhir; mahasiswa.
Abstract:Product marketing strategy in the digital business era need to utilize optimal use of social media platforms. According to the situational analysis, the target audience for community service was unable to create social media…
edia ads for teaching factory products. As a solution to this problem, the service team is committed to providing community service related to assisting in the design of teaching factory product social media advertisements for the target audience. There were 34 participants in this service activity consisting of students and accompanying teachers. The results of the service activities show that overall the activities ran successfully and smoothly. The evaluation results show that there has been an increase in the target audience's understanding of product design for social media advertising. Increased understanding can be seen from the ability to design product advertisements for social media posts by considering color composition, image quality, font size, typeface, and graphic design layout of social media advertisements. The success of implementing this service activity can also be reflected in the increase in sales turnover of teaching factory products.
Keywords: advertising design; social media; sales turnover; products; teaching factory
Strategi pemasaran produk pada era bisnis berbasis digital perlu memanfaatkan platform media sosial dengan optimal. Analisis situasi menunjukkan bahwa khalayak sasaran pengabdian kepada masyarakat belum mampu melakukan desain iklan produk teaching factory pada media sosial. Sebagai solusi atas permasalahan tersebut, tim pengabdi berkomitmen untuk melakukan pengabdian kepada masyarakat terkait pendampingan desain iklan media sosial produk teaching factory bagi khalayak sasaran. Peserta kegiatan pengabdian ini sebanyak 34 orang yang terdiri atas siswa dan guru pendamping. Hasil kegiatan pengabdian menunjukkan bahwa secara keseluruhan kegiatan berjalan sukses dan lancar. Hasil evaluasi menunjukkan bahwa terjadi peningkatan pemahaman khalayak sasaran tentang desain produk untuk iklan media sosial. Peningkatan pemahaman terlihat dari kemampuan mendesain iklan produk untuk postingan media sosial dengan mempertimbangkan komposisi warna, kualitas gambar, ukuran huruf, jenis huruf, dan tata letak desain grafis iklan media sosial. Keberhasilan pelaksanaan kegiatan pengabdian ini juga dapat tercermin dari adanya peningkatan omzet penjualan produk teaching factory.
Kata kunci: desain iklan; media sosial; omzet penjualan; produk; teaching factory
Abstract:The application of interactive learning media to improve the learning experience for children can be through introducing technology to early childhood. A strategy for teachers to develop this understanding and ability is…
that teachers can take part in training regarding digital learning media. Training regarding learning media was held at TK Yos Sudarso Purwakarta with the learning media used were Learning Apps and Wordwall. Methods uses in this training are Andragogy method with 3 stages, namely Planning, Implementation, and Evaluation. The results of this service ran smoothly, the learning media training participants were able to understand and complete the training activities well and succeeded in creating digital games using the Learning Apps and Word Wall platforms. Participants gave positive responses to the results of the training that had been carried out and hoped that the use of digital media could expand fun learning strategies in early childhood education.
Keywords: early childhood education; interactive learning media; digital technology
Abstract:Good financial management has a very important role in the long-term success of a company. However, currently, there are still many companies that experience problems in terms of managing their company's finances, one of…
which is PT. Anak Rantau Riau. This company is a service and goods company engaged in sports, namely fitness and workout sports. PT. Anak Rantau Riau experienced problems in the form of differences between the money received in the company account and the revenue recorded in the point on-sales system and several times made payments twice for the same invoice. Seeing this, of course, there needs to be steps to follow up so that nothing like that happens in the future. To follow up on this, discussions with company employees were held to determine what platforms and techniques were suitable and easy to implement to overcome the company's problems. Then, followed by providing direction to employees regarding the utilization of Microsoft Excel and spreadsheets as well as knowledge about the importance of even the smallest difference in money in finance. Finally, there will be an assessment of the results of the training. The result of the follow-up is that the problem of discrepancies between the money in the account and the revenue recorded in the point on-sales system can be minimized and there is no need to pay invoices twice for one invoice.
Keywords: Internal Financial Management, Debt Management, Point on Sales System
Abstract:The village of Margamulya Tj. Kait is one of the foster villages of LPPM Ukrida. From the results of interviews and direct observations, there are several main issues faced by partners, including: limited access and dissemination…
emination of financial information and village profiles to external parties as well as to the villagers themselves. Community service is conducted by utilizing technology to develop a digital village community ecosystem where social media-based platforms serve as everyday communication, socialization, and collaboration tools. The implementation method is carried out through: (1) development of social media platforms; (2) training on platform usage. With the developed social media platform program, the target output is achieved through the evaluation of activities, where the benefit of interaction between village officials and villagers, as well as the dissemination and access to important information, becomes easier.
Keywords: digital platform; village digitalization; digital village; margamulya village
Abstract:MSMEs in Indonesia are a potential basis for a strong national economy because of their large number, especially micro businesses, and their labor absorption capacity is very large. Sendangtirto Village, which is part of…
the Berbah District Area, Sleman Regency, DIY, also has quite large MSME potential. By knowing and mapping the potential of MSMEs in Sendangtirto and assisting by providing training outreach and mentoring on the digitalization of Sendangtirto MSMEs, it is hoped that it will advance and be able to develop MSMEs, increasing competitiveness with the integration of digital platforms. This service function aims to apply and disseminate the knowledge and skills possessed by academics to the wider community, as well as contributing directly to improving the quality of life and sustainable development. The results of data analysis from the questionnaire showed a significant increase in participants' understanding after the socialization. The participants' positive response to the benefits and ease of use of digital platform robots for ease in digitalizing MSMEs illustrates the success of this socialization.
Keywords: digitalization; socialization;potential of MSMEs