Abstract:Based on the results of initial observations, two main problems faced by the target community were found, namely the high volume of unmanaged kitchen waste and the lack of digital marketing knowledge in household businesses.…
ses. These problems were brought to be analyzed in order to determine the form of problem-solving. The results of the analysis of the observation of this activity were that the organizers provided training in managing organic waste from household activities and training related to digital marketing. This training was practiced directly and provided with adequate equipment as a form of facilitating the community's steps. The training also provided digital marketing material by credible speakers and continued with direct practice. This activity increased knowledge and skills, and the community became empowered to implement sustainable solutions that were beneficial for their households and the wider community. The importance of waste management is how the waste is processed into useful compost so that every daily cooking activity in residents' homes does not have an impact on waste accumulation. Meanwhile, the delivery of digital marketing materials provides references to applications and sites that can be used to expand the network of businesses run by residents. By integrating this strategy, residents can not only improve their living conditions but also make a positive contribution to the ecosystem in the community.
Keywords: waste management; digital marketing; UMKM
Abstrak: Berdasarkan hasil observasi awal, ditemukan dua permasalahan utama yang dihadapi masyarakat sasaran, yaitu tingginya volume sampah dapur yang tidak terkelola dan kurangnya pengetahuan pemasaran digital dalam usaha rumah tangga. Permasalahan ini dibawa untuk dianalisis guna mengetahui bentuk penyelesaian masalah. Hasil analisis dari observasi kegiatan ini adalah penyelenggara memberikan pelatihan pengelolaan sampah organik dari kegiatan rumah tangga dan pelatihan terkait pemasaran digital. Pelatihan ini dipraktikkan secara langsung dan diberikan perlengkapan yang memadai sebagai bentuk kemudahan langkah masyarakat. Pelatihan juga disampaikan materi pemasaran digital oleh narasumber yang kredibel dan dilanjutkan dengan praktik langsung. Kegiatan ini menambah pengetahuan dan keterampilan serta masyarakat menjadi berdaya untuk menerapkan solusi berkelanjutan yang bermanfaat bagi rumah tangganya maupun masyarakat luas. Pentingnya pengelolaan sampah adalah bagaimana sampah tersebut diolah menjadi kompos yang bermanfaat sehingga setiap kegiatan memasak sehari-hari di rumah warga tidak berdampak pada penumpukan sampah. Sedangkan penyampaian materi pemasaran digital memberikan referensi aplikasi dan situs yang dapat digunakan untuk memperluas jaringan usaha yang dijalankan warga. Dengan mengintegrasikan strategi ini, warga tidak hanya dapat meningkatkan kondisi kehidupan mereka tetapi juga memberikan kontribusi positif terhadap ekosistem di masyarakat.
Kata kunci: pengelolaan sampah; digital marketing; UMKM
Abstract:Abstract: The rapid pace of digital transformation highlights the need to empower Micro, Small, and Medium Enterprises (MSMEs) in Jayapura City by integrating Artificial Intelligence (AI) into their business strategies.…
This community service initiative aims to assess MSME actors’ initial understanding of AI, deliver targeted training, and evaluate improvements in strategic planning using the Value Proposition Canvas (VPC). The program was conducted in three stages: pre-assessment, training implementation, and post-training evaluation. Initial findings revealed that most participants had limited knowledge of AI and its applications. However, after the training, there was a significant increase in participants’ confidence and capability. The training effectively reduced lack of knowledge by 40%, addressed infrastructure and internet challenges by 45%, and decreased uncertainty regarding AI's return on investment by 30%. Participants began applying tools such as ChatGPT, Canva AI, and the VPC method to better understand customer needs. Although the study was limited by a short evaluation period and a specific geographic focus, it offers valuable insights for policymakers, educators, and development stakeholders. The findings support the importance of accessible, hands-on training in making AI a practical and beneficial resource for small businesses, ultimately promoting inclusive, technology-driven growth.
Keywords: artificial intelligence, business strategy, jayapura, MSME, youth
Abstrak: Transformasi digital yang pesat mendorong perlunya pemberdayaan Usaha Mikro, Kecil, dan Menengah (UMKM) di Kota Jayapura melalui integrasi kecerdasan buatan (AI) dalam strategi bisnis mereka. Program pengabdian masyarakat ini bertujuan untuk menilai pemahaman awal pelaku UMKM terhadap AI, memberikan pelatihan terarah, dan mengevaluasi peningkatan dalam perencanaan strategis menggunakan Value Proposition Canvas (VPC). Kegiatan ini dilaksanakan dalam tiga tahap: pra-asesmen, pelatihan, dan evaluasi pascapelatihan. Hasil awal menunjukkan bahwa mayoritas peserta memiliki pengetahuan terbatas tentang AI dan penerapannya. Namun, pascapelatihan terlihat peningkatan signifikan dalam kepercayaan diri dan kemampuan peserta. Pelatihan berhasil menurunkan tingkat ketidaktahuan sebesar 40%, mengurangi kendala infrastruktur dan internet sebesar 45%, serta menekan keraguan atas keuntungan penggunaan AI sebesar 30%. Peserta mulai memanfaatkan alat seperti ChatGPT, Canva AI, dan metode VPC untuk meningkatkan pemahaman kebutuhan pelanggan. Meski terbatas pada waktu evaluasi yang singkat dan wilayah Jayapura, studi ini memberikan wawasan penting bagi pembuat kebijakan, pendidik, dan pemangku kepentingan untuk mendorong pertumbuhan UMKM berbasis teknologi secara inklusif.
Kata kunci: anak muda, bisnis strategi, jayapura, kecerdasan buatan, UMKM
Abstract:Young women in orphanages often experience psychosocial challenges, such as low self-esteem and experiences of bullying, which affect their emotional and social well-being. This service aims to improve self-concept through…
gh a peer group approach as a self-management strategy against the impact of bullying. The methods used include focused group discussions (FGD), education, peer group formation, role play, mentoring, and evaluation. The results show an increase in self-concept understanding, the formation of an active and supportive peer group, improvement in self-management skills, increased self-confidence, the development of peer group modules or guides, and the establishment of sustainable partnerships. Pre-test to post-test scores increased by an average of 1.4 points. Peer groups are effective in creating a safe environment and strengthening positive interactions between adolescents. This intervention has a positive impact on the psychosocial aspect and has the potential to be replicated in other orphanages as a form of promotive and preventive mental health. Cross-sectoral support, such as caregivers, educators, and health workers, is needed for sustainable programs and optimal results.
Keywords: bullying; self-concept; orphanage; peer group; young women
Abstrak: Remaja putri di panti asuhan sering mengalami tantangan psikososial, seperti rendahnya konsep diri dan pengalaman bullying, yang memengaruhi kesejahteraan emosional dan sosial mereka. Pengabdian ini bertujuan meningkatkan konsep diri melalui pendekatan peer group sebagai strategi manajemen diri terhadap dampak bullying. Metode yang digunakan meliputi diskusi kelompok terfokus (FGD), edukasi, pembentukan kelompok sebaya, role play, pendampingan, dan evaluasi. Hasil capaian menunjukkan peningkatan pemahaman konsep diri, terbentuknya peer group yang aktif dan suportif, peningkatan kemampuan manajemen diri, peningkatan rasa percaya diri, tersusunnya modul atau panduan peer group dan terjalinnya kemitraan berkelanjutan. Skor pre-test ke post-test naik rata-rata 1,4 poin. Peer group terbukti efektif menciptakan lingkungan aman dan memperkuat interaksi positif antarremaja. Intervensi ini memberikan dampak positif pada aspek psikososial dan berpotensi direplikasi di panti lain sebagai bentuk promotif dan preventif kesehatan mental. Dukungan lintas sektor seperti pengasuh, pendidik, dan tenaga kesehatan diperlukan agar program berkelanjutan dan hasilnya optimal.
Kata kunci: bullying; konsep diri; panti asuhan; peer group; remaja putri
Abstract:Collaborative Learning requires teachers and students to maintain an engaging learning environment at all times. Problems emerge when teachers, notably high school teachers in Pekanbaru, employ learning material that do…
not support this. Teachers' creativity is pushed to constantly update how they present materials and evaluate students' knowledge in order to foster a collaborative and pleasurable learning environment. This community service project will help Pekanbaru high school instructors create collaborative and real-time learning tools. The Community Service Team employed an observation strategy to get a sense of learning at Santa Maria High School, which served as an example school. The proposed solution is technologically based, making use of the Padlet application. The Community Service Team offers training methods on smartphones and computers to help people grasp Padlet. The community effort resulted in a polished Padlet that teachers may use to study with students at any time. It is intended that studying using the Padlet application would boost teacher innovation and student learning results at Santa Maria High School, as well as high schools around Pekanbaru.
Keywords: Teacher; padlet; collaborative learning; learners;SMA.
Abstrak: Pembelajaran Kolaboratif (Collaborative Learning) mengarahkan guru dan peserta didik dalam suasana belajar yang interaktif setiap saat. Permasalahan muncul pada saat media pembelajaran yang digunakan guru tidak mendukung hal tersebut, termasuk guru-guru Sekolah Menengah Atas (SMA) di Pekanbaru. Kreativitas guru ditantang untuk selalu memperbaharui cara penyampaian materi, cara mengevaluasi pemahaman peserta didik hingga penilaian, demi terciptanya suasana belajar yang kolaboratif dan menyenangkan. Kegiatan pengabdian ini bertujuan untuk membantu guru SMA di Pekanbaru dalam mempersiapkan bahan pembelajaran yang kolaboratif dan real time. Tim Pengabdian melakukan metode observasi untuk mendapatkan gambaran pembelajaran melalui SMA Santa Maria yang dijadikan sebagai sekolah sampel. Metode yang diusulkan berbasis teknologi melalui pemanfaatan aplikasi Padlet. Untuk memudahkan pemahaman Padlet, Tim Pengabdian menggunakan metode pelatihan, baik melalui komputer maupun smartphone. Hasil pengabdian adalah Padlet jadi yang dapat digunakan guru dalam pembelajaran bersama peserta didik setiap waktu. Diharapkan pembelajaran melalui aplikasi Padlet mampu meningkatkan kreativitas guru dan hasil belajar peserta didik SMA Santa Maria khususnya dan SMA di Pekanbaru umumnya.
Kata kunci: guru; padlet; pembelajaran kolaboratif; peserta didik; SMA.
Abstract:The National Schools Debating Championship (NSDC) is among the most popular debate competitions. Schools in Indonesia strive to prepare their best students for this prestigious competition. One high school in Palangka Raya,…
ya, Central Kalimantan, also prepares its students to participate in this prestigious event. To this end, the school formed an English Debate Club (EDC). However, the enthusiasm of EDC members in practising tends to be inconsistent, which impacts the effectiveness of their preparation. In response to this problem, a team of lecturer and students from the English Education Study Program, Palangka Raya University, implemented a coaching program to increase the enthusiasm, confidence, and debating skills of EDC members. The coaching activities were conducted in four sessions, covering motion analysis training, case studies, and debate practice, with guidance from an outstanding student representing the university in the National University Debating Championship (NUDC) at the national level. Qualitative questionnaire results indicated increased enthusiasm and self-confidence among EDC members during training sessions and improved understanding of debate strategies. This initiative demonstrates that coaching based on the direct experience of a high-achieving debater can serve as an effective strategy for developing debate clubs in secondary schools.
Keywords: enthusiasm; coaching program; debate strategy; self-confidence; debate club
Abstrak: National Schools Debating Championship (NSDC) merupakan salah satu kompetisi debat yang paling populer. Sekolah di Indonesia berusaha mempersiapkan potensi terbaiknya untuk mengikuti kompetisi bergengsi ini. Salah satu sekolah menengah atas di Palangka Raya, Kalimantan Tengah, juga mempersiapkan para siswanya untuk mengikuti ajang bergengsi tersebut. Untuk itu, sekolah membentuk English Debate Club (EDC). Namun, antusiasme anggota EDC dalam berlatih cenderung tidak konsisten, yang berdampak pada efektivitas persiapan mereka. Menanggapi permasalahan tersebut, tim dosen dan mahasiswa dari Program Studi Pendidikan Bahasa Inggris, Universitas Palangka Raya melaksanakan program pendampingan guna meningkatkan antusiasme, percaya diri dan kemampuan debat para anggota EDC. Kegiatan pendampingan dilakukan dalam empat sesi pertemuan, yang mencakup pelatihan analisis mosi, pembedahan kasus, serta praktik debat, dengan bimbingan dari mahasiswa berprestasi yang pernah mewakili universitas dalam ajang National University Debating Championship (NUDC) tingkat nasional. Hasil survei menunjukkan peningkatan antusiasme dan kepercayaan diri anggota EDC dalam mengikuti latihan, serta pemahaman yang lebih baik terhadap strategi debat. Kegiatan ini menunjukkan bahwa pendampingan berbasis pengalaman langsung dari mahasiswa debat berprestasi dapat menjadi strategi efektif dalam membina klub debat di sekolah menengah.
Kata kunci: antusiasme; program pendampingan; strategi debat; percaya diri; klub debat
Abstract:Representing a significant effort to support local economic growth which is an essential goal of the government. This project aimed to transform the packaging of Resky chips into chips in a glass (CIS), enhancing their competitiveness…
ompetitiveness in the digital marketplace. Our partners faced several challenges, including limited knowledge of business management and marketing, insufficient production tools, and a lack of product innovation. The involvement of the community service team has provided renewed hope and guidance to these business owners. To tackle these issues, we utilized a combination of training and mentoring methods. Our training sessions covered key areas such as financial bookkeeping, production management, packaging innovation, marketing strategies, and product digitalization. As a result of these method, our partners have successfully adopted basic bookkeeping practices. The Resky chips have been rebranded with new packaging and labels, along with the introduction of a personal branding strategy for the CIS. They have also secured business license numbers (NIB) and distribution permits (PIRT), and we facilitated their application for a halal certificate. Resky’s Chips are now officially branded as CIS by Khasnah Food n Drink. Additionally, our partners have established a social media, with accounts on Instagram, a Facebook fan page, and a profile on Akkio Smart City, managed by the Gowa Regency Government.
Keywords: Chips; CIS; MSMEs; product digitalization; packaging innovation
Abstrak: Dukungan terhadap UMKM merupakan salah satu gebrakan pemerintah dalam meningkatkan perekonomian lokal. Tujuan dilakukannya PKM ini adalah untuk melakukan transformasi kemasan keripik ubi Resky menjadi keripik CIS (chips in a glass) agar dapat bersaing di dunia digital. Permasalahan utama yang dialami mitra adalah minimnya pengetahuan pemilik usaha dalam manajemen usaha, minimnya pengetahuan pemilik usaha dalam pemasaran, keterbatasan alat produksi dan inovasi produk belum dilakukan. Kehadiran pengusul PKM membawa harapan besar bagi mitra. Metode yang digunakan oleh pengusul yaitu pelatihan dan pendampingan. Pelatihan yang dilakukan meliputi pembukuan keuangan sederhana, managemen produksi, inovasi packaging, serta managemen pemasaran dan digitalisasi produk. Hasil kegiatan yang dilakukan menunjukkan bahwa mitra telah mampu membuat pembukuan sederhana, kemasan baru dari keripik ubi resky telah disertai dengan label, personal branding cips in a glass, nomor izin berusaha (NIB), dan izin edar berupa nomor Pangan Industri Rumah Tangga (PIRT). Pengusul juga telah melakukan pengajuan sertifikat halal untuk mitra. Saat ini keripik Ubi milik Ibu Resky telah berubah nama menjadi Keripik CIS by Khasnah Food n Drink. Mitra juga telah membuat media sosial berupa Instagram, fanpage facebook dan akun di Akkio Smart City milik Pemerintah Kabupaten Gowa.
Kata Kunci: Keripik; CIS; UMKM; digitalisasi produk; inovasi kemasan
Abstract:Karang Village, which is one of the villages in Semanding Subdistrict, has diversity in the livelihoods of its people. Likewise, the community-owned businesses have not yet shown a characteristic in Karang Village, which…
has an area of 156,002 Ha. Therefore, the service proposal team chose one type of business to be developed, namely pottery. There are quite a lot of pottery craftsmen in Karang Village, however, their economic conditions are far from prosperous. Seeing how complex the problems faced by partners are, it is necessary to prioritize the problems that will be overcome through this service activity, namely pottery diversification training and marketing promotion strategy training. The method goes through several stages, namely socializing the importance of diversifying pottery products. Partners can work directly to produce products other than pottery, finishing the product, and the pottery marketing stage. The results of this service are that the Karang Village community who participated in the training were able to make pottery in various forms, such as piggy banks, flower vases, ashtrays, and so on. As for marketing, these pottery products are marketed through social media.
Keywords: training; pottery; marketing
Abstrak: Kelurahan Karang yang merupakan salah satu kelurahan yang ada di Kecamatan Semanding memiliki keberagaman dalam mata pencaharian masyarakatnya. Begitu juga dengan usaha-usaha yang dimiliki masyarakatnya, belum menunjukkan suatu ciri khas di Kelurahan Karang yang memiliki luas wilayah 156.002 Ha. Oleh karena itu, tim pengusul pengabdian memilih salah satu jenis usaha yang ingin dikembangkan, yaitu gerabah. Pengrajin gerabah di Kelurahan Karang lumayan banyak, namun, kondisi ekonomi mereka sangatlah jauh dari kata sejahtera. Melihat betapa kompleksnya permasalahan yang dihadapi mitra, maka perlu prioritas terhadap permasalahan yang akan diatasi melalui kegiatan pengabdian ini, yaitu pelatihan diversifikasi gerabah dan pelatihan strategi promosi pemasaran. Metode yang digunakan melalui beberapa tahapan, yaitu sosialisasi pentingnya diversifikasi produk gerabah, kemudian mitra diberi kesempatan untuk berkarya secara langsung menghasilkan produk selain gendok, finishing produk tersebut, dan tahap pemasaran gerabah. Hasil dari pengabdian ini adalah masyarakat Kelurahan Karang yang mengikuti pelatihan mampu membuat gerabah dalam bentuk bermacam-macam, seperti celengan, vas bunga, asbak, dan lain sebagainya. Sedangkan masalah pemasaran, produk-produk gerabah ini dipasarkan melalui media sosial.
Kata kunci: pelatihan; gerabah; pemasaran
Abstract:Product marketing strategy in the digital business era need to utilize optimal use of social media platforms. According to the situational analysis, the target audience for community service was unable to create social media…
edia ads for teaching factory products. As a solution to this problem, the service team is committed to providing community service related to assisting in the design of teaching factory product social media advertisements for the target audience. There were 34 participants in this service activity consisting of students and accompanying teachers. The results of the service activities show that overall the activities ran successfully and smoothly. The evaluation results show that there has been an increase in the target audience's understanding of product design for social media advertising. Increased understanding can be seen from the ability to design product advertisements for social media posts by considering color composition, image quality, font size, typeface, and graphic design layout of social media advertisements. The success of implementing this service activity can also be reflected in the increase in sales turnover of teaching factory products.
Keywords: advertising design; social media; sales turnover; products; teaching factory
Strategi pemasaran produk pada era bisnis berbasis digital perlu memanfaatkan platform media sosial dengan optimal. Analisis situasi menunjukkan bahwa khalayak sasaran pengabdian kepada masyarakat belum mampu melakukan desain iklan produk teaching factory pada media sosial. Sebagai solusi atas permasalahan tersebut, tim pengabdi berkomitmen untuk melakukan pengabdian kepada masyarakat terkait pendampingan desain iklan media sosial produk teaching factory bagi khalayak sasaran. Peserta kegiatan pengabdian ini sebanyak 34 orang yang terdiri atas siswa dan guru pendamping. Hasil kegiatan pengabdian menunjukkan bahwa secara keseluruhan kegiatan berjalan sukses dan lancar. Hasil evaluasi menunjukkan bahwa terjadi peningkatan pemahaman khalayak sasaran tentang desain produk untuk iklan media sosial. Peningkatan pemahaman terlihat dari kemampuan mendesain iklan produk untuk postingan media sosial dengan mempertimbangkan komposisi warna, kualitas gambar, ukuran huruf, jenis huruf, dan tata letak desain grafis iklan media sosial. Keberhasilan pelaksanaan kegiatan pengabdian ini juga dapat tercermin dari adanya peningkatan omzet penjualan produk teaching factory.
Kata kunci: desain iklan; media sosial; omzet penjualan; produk; teaching factory
Abstract:The application of interactive learning media to improve the learning experience for children can be through introducing technology to early childhood. A strategy for teachers to develop this understanding and ability is…
that teachers can take part in training regarding digital learning media. Training regarding learning media was held at TK Yos Sudarso Purwakarta with the learning media used were Learning Apps and Wordwall. Methods uses in this training are Andragogy method with 3 stages, namely Planning, Implementation, and Evaluation. The results of this service ran smoothly, the learning media training participants were able to understand and complete the training activities well and succeeded in creating digital games using the Learning Apps and Word Wall platforms. Participants gave positive responses to the results of the training that had been carried out and hoped that the use of digital media could expand fun learning strategies in early childhood education.
Keywords: early childhood education; interactive learning media; digital technology
Abstract:Emping is a sort of dish prepared from melinjo fruit, which is highly common in Indonesia due to its distinct flavor and ease of production. In Bernung Village, Pesawaran Regency, it is also a home industry. The potential…
l for the emping snack business in Bernung Village is quite large, but this is not matched by the community's knowledge and skills in mastering technology and using the right information technology, particularly digital marketing, which truly helps home industries expand their marketing reach and increase their sales results. The strategy employs a participative approach through training partners. In order to optimize marketing, the stages of this program are based on field conditions in the emping melinjo house business in Bernung village, specifically in Taman Rejo hamlet. Material supply, mentoring, and development are among the steps. The educational results from the post-test results obtained that 70% of participants were able to answer questions correctly, were able to demonstrate operational applications using social media, and participants were already practicing the use of digital content on social media were said to be successful, as seen in the enthusiasm and motivation of the participating business actors to continue marketing online.
Keywords: emping melinjo; home industry; social media; tiktok content