Abstract:This study investigates the dynamic marketing and communication strategies used by PT. Gojek Indonesia to strengthen its consumer base. As one of Southeast Asia's leading technology-based platforms, Gojek has rapidly expanded…
anded its services beyond ride-hailing to include food delivery, digital payments, and more. This research uses a qualitative approach, combining interviews, case studies, and industry analysis to dissect the multifaceted strategy implemented by Gojek. This study explores Gojek's proficient use of digital channels and social media to drive consumer engagement. By analyzing consumer behavior and preferences, the study explains how Gojek tailors its marketing messages to resonate with diverse target audiences. In addition, this study examines the role of strategic partnerships and collaborations in strengthening Gojek's market presence and attracting new consumers. Furthermore, the study explores the impact of innovative features and services introduced by Gojek, such as loyalty programs and seamless user interfaces, on customer acquisition and retention. The study identifies the critical role of data analytics in shaping personalized marketing campaigns that appeal to specific consumer segments. The findings from this study contribute to a broader understanding of effective marketing and communication strategies in technology-based service industries. The insights derived from Gojek's approach provide valuable lessons for businesses looking to navigate a competitive market and expand their consumer base through strategic marketing initiatives.
Abstract:At this time, the management of the Pulo Gebang Integrated Terminal is only receive complaint reports via text message or by phone. Then the management of the Pulo Gebang Integrated Terminal conducts data collection using…
g paper manually. Thus causing the data to be obtained does not have reports or records that can be accounted for by customers and Pulo Gebang Integrated Terminal. In doing This research uses observation methods, interview methods, terature studies, design methods, and test methods. From the description above, it is designed and an application was made to facilitate the process of bus passenger complaints AKAP on Pulo Gebang Integrated Terminal is web-based, using the application created using system modeling using Unifield Modeling Language (UML), and PHP programming language, MySQL database
Abstract:Currently services at Integrated Terminal Pulo Gebang has no online ticket booking so it requires customers to came directly to the counter. That way there can be loss of booking data, double data. And the report on the…
number of passengers is still done manually, So that the impact that occurs is that the report on the company becomes unbalanced with data in the field. From the description of the problems that occur, it is designed and Built a Ticket Booking and Payment System in the Terminal Web-Based Integrated Pulo Gebang that is expected to solve problems that exists. For system modeling using tools, namely Unfield Modelling Language (UML) to create a Use Case Diagram, Actifity Diagram, Class Diagram. The Ticket Booking and Payment System at the Web-Based Pulo Gebang Integrated Terminal uses PHP and My SQL as its database language.
Abstract:This service focuses on MSMEs in Sei Simpang Dua Village, Kampar Regency, Kampar Kiri Hilir District, Riau Province. The purpose of this service is to meet customer needs and make it easier for MSME (Micro, Small and Medium…
ium Enterprises) players to disseminate information related to products in the village, as well as support government programs, namely smart villages and be able to face the Industrial Revolution 4.0, namely the importance of digital transformation with a vision towards village digitalization. This service method includes observation, training, monitoring and evaluation. So that the results of this service are in the form of utilizing e-commerce applications that have been built for the village of sei simpang dua with 3 menus including the home menu, product menu and basket menu. The home menu contains general information, the product menu displays all products from the village of sei simpang dua and the basket menu displays the number of items and the total shopping price.
Abstract:The Sarto Sapi Company is one of the providers of cattle sales services which is located in Jebol Hamlet RT 001 RW 007, Donohudan, Regency Boyolali, with sales still done manually. Objective The research is the development…
nt of a website-based online sales information system for the Sarto Sapi Company to facilitate access for customers who want to shop online without having to come directly to the Sarto Sapi Company. The website developed is a means of selling cattle as well as a means of conveying information to the public. The method used in developing a website-based online sales information system at the Sarto Sapi Company is the Waterfall method. The Waterfall method is used to determine system requirements, the next step is the analysis, design, coding, testing and maintenance stages. Development of a Website-Based Online Sales Information System at the Sarto Sapi Company, researchers used notepad++ software, sublime text, the PHP programming language, and MySQLi database. Results of research on developing a website-based online sales information system at the Sarto Sapi company, online sales website. National Journal Research Output
Abstract:The purpose of this study is to analyze the legal responsibility of banks towards customers in cases of personal data leaks, examine the extent of legal protection provided to customers, and describe efforts that can be…
made to minimize the risk of data leaks. This study uses a literature study method by collecting and analyzing various legal sources, such as laws and regulations, court decisions, journals, and literature related to data protection in the banking sector. The results of the study indicate that banks have legal responsibilities based on the Personal Data Protection Law (UU PDP) and banking provisions to maintain the confidentiality of customer data. If a data leak occurs, the bank can be subject to administrative, civil, or even criminal sanctions depending on the level of negligence. In addition, this study found that customers have the right to claim compensation if the data leak causes material or immaterial losses. However, the effectiveness of law enforcement still faces challenges, such as lack of customer awareness and complexity of evidence. Therefore, it is necessary to strengthen regulations, improve cybersecurity systems by banks, and educate customers to mitigate the risk of data leaks. The implications of this study are expected to provide recommendations for regulators and banking industry players in strengthening the protection of customer personal data.
Abstract:This research explores the impact of technology adoption on the performance of Micro, Small, and Medium Enterprises (MSMEs) in the post-COVID-19 landscape, with a particular focus on the moderating role of market innovation.…
ion. Utilizing a Structural Equation Modeling (SEM) approach, data was collected from MSMEs to evaluate the relationships among technology adoption, market innovation, and business performance. The findings reveal that technology adoption has a significant positive effect on MSME performance, contributing to operational efficiency and improved customer engagement. However, contrary to expectations, market innovation does not significantly moderate this relationship. This suggests that the immediate benefits of technology adoption are sufficient to drive performance improvements without the need for market innovation to enhance these effects. The research highlights the importance for MSMEs to prioritize technology adoption as a strategy for resilience and growth in the wake of the pandemic, while market innovation can be pursued as a complementary initiative for long-term competitiveness. The study provides valuable insights for policymakers and practitioners aiming to support the recovery and development of MSMEs in Indonesia.
Abstract:Penelitian ini dilatarbelakangi oleh inkonsistensi temuan penelitian sebelumnya terkait hubungan omnichannel experience dan customer satisfaction. Penelitian ini bertujuan mengkaji pengaruh omnichannel experience dan service…
vice quality terhadap customer satisfaction pada ritel modern di Indonesia menggunakan metode kualitatif melalui Systematic Literature Review (SLR). Data diperoleh dari jurnal ilmiah dan buku melalui tahapan identifikasi, seleksi, ekstraksi, sintesis, dan penarikan kesimpulan. Hasil menunjukkan bahwa omnichannel experience dan service quality masing-masing berpengaruh positif dan signifikan terhadap kepuasan konsumen. Secara simultan, keduanya menjadi faktor utama dalam meningkatkan kepuasan konsumen ritel modern.
Abstract:The manufacturing sector in Indonesia, particularly within the aluminum fabrication and extrusion industry, is currently navigating a period of intense structural transition. Historically characterized by a focus on physical…
ical output and technical specifications, enterprises are now increasingly compelled to adopt a service-dominant logic to maintain competitive viability. This research report investigates the strategic implementation of human resource development programs at NJS Alumunium, focusing on the dual-pathway integration of technical competence (hard skills) and interpersonal proficiencies (soft skills). Utilizing the SERVQUAL framework as a primary evaluative tool, the analysis explores how specific technical abilities, such as CNC machining, precision welding, and CAD design, intersect with soft skills like emotional intelligence, communication, and proactive problem-solving to drive customer satisfaction. The study synthesizes data from contemporary Indonesian industrial policies, including "Making Indonesia 4.0," and academic frameworks such as Workplace Learning (WPL) and Total Quality Management (TQM). Findings indicate that while technical mastery is a prerequisite for entry into the high-end aluminum market, soft skills serve as the critical differentiator in fostering customer loyalty and bridging the gap between expectation and perception. The report further details the role of management information systems, the impact of local cultural paternalism in leadership, and the emergence of green capabilities as essential components of a modern competency strategy. The proposed developmental model advocates for a continuous, mentored, and digitally-enabled training ecosystem that aligns organizational capabilities with the sophisticated demands of both domestic and international consumers.
Abstract:The rapid advancement of Artificial Intelligence (AI) introduced Virtual Influencers (VIs) as innovative digital marketing tools, yet their adoption in high-trust sectors like banking presented unique challenges. This study…
udy analyzed the potential impact of using VIs on consumer perception and marketing ethics within the context of digital security campaigns. A qualitative-contextual approach was employed, examining Bank Central Asia’s (BCA) “Don’t Know? Kasih No!” (DKKN) campaign as a primary case study. The research explored the implications of replacing a highly credible human figure, Indro Warkop, with a VI. Drawing on Source Credibility, Parasocial Relationship, and Marketing 6.0 theories, the analysis identified an inherent trust deficit in VIs. Results indicated that while the actual DKKN campaign successfully garnered over 100 million views and reduced customer financial losses by 41%, a hypothetical AI-led version would likely trigger consumer skepticism due to a lack of experiential authenticity. Furthermore, an ethical paradox was discovered where mandated AI transparency disclosure triggered skepticism among Gen Z users. It was concluded that for high-stakes financial communication, human influencers remained superior due to their emotional relatability and the "sentience factor" required for cybersecurity advocacy. This paper recommends that banking institutions limit VIs to functional roles rather than high-stakes security literacy.