Abstract:This research aims to understand the influence of Sales Promotion, Utilitarian, Self-Esteem, and Hedonic Motive on Purchase Decisions with Impulse Buying and Behavior Intention as intervening variables in Shopee. The research…
earch method used is quantitative with a descriptive approach using a Likert scale. Using the SEM data analysis method. The population of this study is Shopee application users in Indonesia, especially generation Z (1997-2012), with 285 respondents taken using non-probability sampling techniques. The research results show that Sales Promotion, Utilitarian, Self-Esteem, and Hedonic Motive have a positive effect on Purchase Decision. Apart from that, Sales Promotion also has a positive effect on Impulse Buying and Behavior Intention. The implication of this research is that companies can utilize the Self-Esteem motive to improve purchasing decisions. Personalized product recommendations and price offers that match consumer preferences can be implemented to increase consumer satisfaction and trust. Implementing algorithms can help companies provide better shopping experiences, improve purchasing decisions, and strengthen consumer behavioral intentions
Abstract:The height competition in the sector business Micro, Small and Medium Enterprises (MSMEs) fried chicken in Jakarta demands perpetrator business for improve retention strategies customers, one of them through increased purchase…
rchase interest repeat. Research This aim analyze influence quality products, service quality, and systems payment on purchase interest repeat, with satisfaction customer as intervening variables. Research quantitative this use Structural Equation Modeling (SEM) approach based on Partial Least Squares (PLS) with sample of 100-150 respondents MSMEs fried chicken customers in Jakarta. Test results hypothesis show that satisfaction customer own significant and positive influence on purchase interest repeat. Next, quality products and systems payment proven in a way direct influential positive and significant to satisfaction customers. Meanwhile that, variable quality products, service quality, and systems payment no show influence significant direct on purchase interest repeat. Findings this indicates that satisfaction customer play a role important as variables mediation. Strategy to increase purchase interest repeat must focused on efforts reach customer satisfaction. this is can achieved with maintain quality superior products (especially consistency of taste and texture), provides quality good service, as well as ensure system efficient and diverse payments. With thus, satisfaction customer is key main bridging influence quality products, service quality, and systems payment on purchase interest repeat to MSMEs fried chicken customers in Jakarta.
Abstract:The growth of the cosmetics industry in Indonesia is influenced by the increasing demand for beauty products. One of the contributing factors to this trend is a common issue faced by women, especially Gen Z, which is dull…
l skin. One of the most purchased beauty products by Gen Z is facial serum. The aim of this research is to examine the influence of Negative EWOM (Electronic Word of Mouth) and variety seeking on brand switching behavior, with customer engagement as an intervening variable for Scarlett facial serum among Gen Z consumers. This study employs a quantitative approach with descriptive and causal research methods. Data collection is done through a questionnaire survey with 300 respondents who use Scarlett facial serum in Indonesia. The data analysis technique used is Structural Equation Modeling (SEM) using SmartPLS for research data analysis. The research findings indicate that Negative EWOM have a positive influence on brand switching behavior, Negative EWOM have a negative influence on customer engagement, variety seeking have a negative influence on customer engagement, variety seeking have a positive influence on brand switching behavior, customer engagement have a negative influence on brand switching behavior, Variety seeking on brand switching behavior through customer engagement as an intervening variable have a positive influence, Negative E-WOM on brand switching behavior through customer engagement as an intervening variable also have a positive influence.This research has implications for companies, including the need for companies to enhance product quality and their brand image in response to Negative E-WOM. Companies should also continue to innovate by improving product quality and uniqueness. Additionally, understanding customer preferences and market trends is crucial for competing in a market with many similar products. Maintaining customer interactions can also keep the company top of mind among customers, preventing them from switching to other brands. These actions are necessary to retain customers and prevent brand switching. Referring to several previous studies, research on negative word of mouth, brand switching behavior, variety seeking, and customer engagement has never been conducted simultaneously with the same variables and object.
Abstract:This study aims to determine the effect of motivation, work discipline and supervision on teacher performance at Kalianget 1 Public Middle School with satisfaction as the intervening variable. The population is 67 with saturated…
aturated sampling technique. Data collection through questionnaires and data analysis using multiple linear regression and path analysis. The results of this study are: (1) There is an indirect effect of motivation on teacher performance through satisfaction. This is indicated by the t-value of the effect of motivation on satisfaction of 2.772 (2.772 > 1.96) and the t-count of the effect of satisfaction on performance of 6.583 (6.583 > 1.96); (2) There is an indirect effect of teacher discipline on teacher performance through satisfaction. This is indicated by the t-value of the influence of teacher discipline on satisfaction of 4.902 (4.902 > 1.96) and the t-count of the effect of satisfaction on performance of 6.583 (6.583 > 1.96); (3) There is an indirect effect of supervision on teacher performance through satisfaction. This is indicated by the t-value of the effect of motivation on satisfaction of 11.314 (11.314 > 1.96) and the t-count of the effect of satisfaction on performance of 6.583 (6.583 > 1.96).
Abstract:This study aims to see the Achievement Orientation, Task Characteristics towards Teacher Job Satisfaction through Leadership Models. The usefulness of this study is to enrich the scientific paradigm in the field of Islamic…
ic Education Management, especially the study of Human Resource Management. This study is a quantitative study with a survey method. The population of the study was the entire Academic Community at the State of Madrasah Tsanawiyah in Riau Province. The sample of this study amounted to 77 respondents who were taken using the Purposive Sampling technique. A questionnaire with a Likert scale was used as an instrument. Data were analyzed using path analysis.The results include; 1). Achievement Orientation (X1) has a direct effect on the Leadership Models (X3) by 6%. 2). Task Characteristics X2) has a direct effect on the Leadership Models (X3) by 10%. 3). Achievement Orientation (X1) and Task Characteristics (X2) simultaneously have a direct effect on the Leadership Models (X3) by 12%. 4). Achievement Orientation (X1) has a direct effect on Teacher Job Satisfaction (X4) of 18%. 5). Task Characteristics (X2) has a direct effect on Teacher Job Satisfaction (X4) of 4%. 6). Achievement Orientation (X1), Task Characteristics (X2), simultaneously have a direct effect on Teacher Job Satisfaction (X4) of 18%. 7). Leadership Models (X3) has a direct effect on Teacher Job Satisfaction (X4) of 3%. 8). Achievement Orientation (X1), Task Characteristics (X2), and Leadership Models (X3) together (simultaneously) have a direct effect on Teacher Job Satisfaction (X4) of 19%. 9). Achievement Orientation (X1) has a direct effect on Teacher Job Satisfaction (X4) through Leadership Models (X3) of 18%. 10). Task Characteristics (X2) has a direct effect on Teacher Job Satisfaction (X4) through Leadership Models (X3) of 3%. The conclusion of this study is that Achievement Orientation, Task Characteristics, and Leadership Models can affect Teacher Job Satisfaction. And it can be explained that the Leadership Models, in addition to being an exogenous variable, is also able to play its role as an intervening variable. The implication is that the better the relationship between Achievement Orientation, Task Characteristics, and Leadership Models, the higher the Teacher Job Satisfaction.
Abstract:This study aims to determine the direct and indirect influence of the variables of Inclusivity, Work Life Balance, and Job Satisfaction. Work Life Balance as an intervening variable. The method used is a quantitative descriptive…
criptive approach with a purposive sampling technique, namely sampling with criteria that have been determined by the researcher. The data collection method uses a questionnaire with interval scale measurements and uses 120 respondents as a sample. For data analysis, model tests were used using the Smart PLS analysis tool. The results of this study show that inclusivity has a significant influence on work-life balance and job satisfaction directly, and it is found that work-life balance has a significant role in mediating between inclusivity and job satisfaction
Abstract:Penelitian ini bertujuan untuk mengetahui pengaruh Biaya Lingkungan terhadap Kinerja Keuangan dengan pengungkapan CSR sebagai mediator pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia. Populasi dalam penelitian…
elitian ini sebanyak 181 perusahaan manufaktur yang telah go public dan sahamnya terdaftar di Bursa Efek Indonesia dari tahun 2017 sampai dengan 2019. Setelah dilakukan seleksi menggunakan metode purposive sampling maka didapatkan sampel sebanyak 39 perusahaan sehingga total pengamatan penelitian ini adalah sebanyak 117. Data yang digunakan merupakan data sekunder dan metode analisis yang digunakan yaitu analisis linier sederhana dengan bantuan program Statistical Product and Service Solution (SPSS) Ver.25. Hasil penelitian ini menunjukkan bahwa : (1) Biaya Lingkungan memiliki pengaruh negatif dan signifikan terhadap Kinerja Keuangan. (2) Biaya Lingkungan tidak memiliki pengaruh terhadap pengungkapan CSR. (3) Pengungkapan CSR berpengaruh positif signifikan terhadap kinerja keuangan. (4) Pengungkapan CSR tidak mampu memediasi hubungan biaya lingkungan terhadap kinerja keuangan.
Abstract:This study aims to examine the effect of organizational culture on employee performance through employee work motivation at PT. Permodalan Nasional Madani Cianjur Branch. The research employs a quantitative approach using…
g Structural Equation Modeling (SEM) implemented through the SmartPLS program. The population of interest comprises all employees of PT. Permodalan Nasional Madani Cianjur Branch, with a sample consisting of 102 respondents. Data collection was conducted through online questionnaire distribution, ensuring wide and efficient coverage.The analysis results demonstrate that work motivation plays a significant role in mediating the influence of organizational culture on employee performance at PT. Permodalan Nasional Madani Cianjur Branch. This finding underscores the importance of work motivation as an intervening variable in the relationship between organizational culture and employee performance.The Direct Effect Analysis yielded several important findings. First, the relationship between Organizational Culture (OC) and Work Motivation (WM) shows positive and significant results, with an Original Sample (Path) value of 0.693, t-Statistics of 10.788, and P-Values of 0.000. This indicates that organizational culture has a strong and direct influence on employee work motivation.Second, the relationship between Organizational Culture (OC) and Employee Performance (EP) also shows positive results, albeit with a lower level of significance. The Original Sample (Path) value of 0.068, t-Statistics of 1.949, and P-Values of 0.052 indicate a positive influence, though at the threshold of statistical significance.Lastly, the relationship between Work Motivation (WM) and Employee Performance (EP) demonstrates highly positive and significant results. With an Original Sample (Path) value of 0.760, t-Statistics of 13.294, and P-Values of 0.000, this finding affirms the crucial role of work motivation in enhancing employee performance.In conclusion, this research highlights the importance of organizational culture and work motivation in the context of employee performance at PT. Permodalan Nasional Madani Cianjur Branch. These findings provide valuable insights for management in designing strategies to improve employee performance through strengthening organizational culture and enhancing work motivation.
Abstract:The objective of this study is to examine the influence of factors such as work motivation, salary, work environment, and career development on employee loyalty. It also explores the role of employee job satisfaction as…
a mediator in this relationship. The research will be conducted at 9 coffee shops located in Semarang City. The population involved in this study consists of all employees working at 9 coffee shops in Semarang City. The sample used comprises 98 individuals who have been working for more than 1 year. Data analysis in this study was conducted using the SmartPLS 3.0 software. Testing hypotheses using the PLS method. The findings indicated that the job satisfaction of coffee shop workers in Semarang City was impacted by factors such as motivation, salary, work environment, and career growth. Enhanced work drive and remuneration will lead to heightened job contentment. Similarly, an improved work environment and opportunities for professional growth would enhance employee job satisfaction. One thing that affects loyalty is job satisfaction. This suggests that when job satisfaction grows, employee loyalty also increases. Job satisfaction acts as a mediator between salary and loyalty, work environment and loyalty, and career development and loyalty. However, it does not act as an intermediary between work motivation and loyalty.
Abstract:Manajemen sumber daya manusia (SDM) merupakan salah satu faktor kunci dalam memperoleh kinerja terbaik dari karyawan. Tidak hanya berfokus pada keterampilan dan keahlian, manajemen SDM juga berkewajiban membangun perilaku…
u kondusif yang mendorong karyawan untuk mencapai kinerja optimal. Penelitian ini dimaksudkan untuk mengetahui pengaruh kualitas kehidupan kerja terhadap kinerja karyawan dan kepuasan kerja sebagai intervening variabel dengan sampel karyawan PT.Candra Mega Sejahtera. Sebannyak 18 kuesioner dibagikan kepada responden terpilih dan digunakan sebagai analisis statistik. Pengukuran kualitas kehidupan kerja terdiri dari pertumbuhan dan pengembangan serta upah dan keuntungan. Kepuasan kerja terdiri dari lima factor yaitu pekerjaan itu sendiri,upah, promosi,hubungan dengan atasan dan rekan kerja (Kednall dan Hulin 1969).Sedangkan kinerja karyawan terdiri dari enam factor, kualitas, kuantitas, keahlian, pengetahuan, ketepatan waktu dan komunikasi. Penelitian ini membuktikan bahwa sangatlah penting untuk kita dapat menganalisis kebijakan dan fasilitas yang disediakan perusahaan terlebih dahulu. Dua hal tersebut menjadi pebting karena mampu mendukung kesehatan dan kehadiran karyawan secara umum.