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Showing 32 articles found for "Intervening"
Journal of Golden Generation Economic (Vol. 2, No. 1, 2026)

Pengaruh Aksesibilitas Shopee Pay Later terhadap Keputusan Pembelian Promo Flash Sale dengan Minat Beli Konsumen sebagai variabel Intervening di Kota Cirebon

Intan, Intan, Layaman, Layaman, Otong Busthomi
Abstract: Pesatnya perkembangan e-commerce di Indonesia yang diikuti dengan inovasi layanan pembayaran digital seperti Shopee Paylater serta strategi promosi flash sale yang mempengaruhi perilaku konsumen. Penelitian ini bertujuan… untuk menganalisis pengaruh aksesibilitas Shopee Pay Later terhadap Keputusan pembelian dengan minat beli sebagai variabel intervening pada konsumen di Kota Cirebon. Metode yang digunakan Adalah pendekatan kuantitatif dengan desain korelasional, menggunakan Teknik purposive sampling terhadap sekitar 100 responden, serta dianalisis melalui regresi linier dan uji mediasi. Hasil penelitian menunjukan bahwa aksesibilitas Shopee Pay Later berpengaruh positif dan signifikan terhadap minat beli dan Keputusan pembelian, serta minat beli juga berpengaruh signifikan terhadap Keputusan pembelian dan berperan sebagai mediator yang memperkuat hubungan tersebut. Kemudahan akses, fleksibilitas pembayaran, dan strategi promosi berbasis urgensi mampu meningkatkan kecenderungan pembelian konsumen. Implikasi penelitian ini menegaskan pentingnya integritas antara teknologi finansial dan strategi pemasaran digital dalam membentuk perilaku konsumen serta sebagai dasar bagi pelaku konsumen serta sebagai dasar bagi pelaku e-commerce dalam merancang strategi yang lebih efektif dan berkelanjutan.
Global Research Pengaruh Aksesibilitas Shopee Later Keputusan Pembelian Promo Flash Sale Minat Beli Konsumen Intervening Kota Cirebon
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International Journal of Social Science, Education, Communication and Economics (Vol. 1, No. 2, 2022)

The Influence of Transformational Leadership and Communication with Motivation as an Intervening Variable on the Performance of Tourism Village Managers in Ubud District, Gianyar Regency

Gede Agus Ari Eka Budi Pratama, I, Ayu Putu Widani Sugianingrat, Ida, Herny Susanti, Putu
Abstract: The tourism village as one of the tourist destinations developed by the village community, especially in Ubud District, Gianyar Regency, is managed by Pokdarwis. For this reason, managers are required to provide the best… performance in advancing tourism villages. The purpose of this study was to determine and analyze the effect of transformational leadership and communication with motivation as an intervening variable on the performance of tourism village managers in Ubud District, Gianyar Regency. The research population is all the administrators or Pokdarwis members of tourist villages in Ubud District as many as 110 people. The sampling technique used purposive sampling in order to obtain 93 people as respondents. The method of analysis using descriptive analysis and inferential analysis with SEM-PLS analysis. The results show that directly transformational leadership, communication and motivation have a positive and significant effect on the performance of managers, transformational leadership and communication have a positive and significant effect on motivation, and motivation is positively and significantly able to mediate the influence of transformational leadership on the performance of Tourism Village managers in Ubud District. Gianyar Regency. The implication of the research is the need to improve harmonious relationships between Pokdarwis members as tourism village managers to participate together in developing a better tourist village.
Global Research Influence Transformational Leadership Communication Motivation Intervening Variable Performance Tourism Village Managers Ubud District Gianyar Regency
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