Abstract:The problem of national food security is something that needs to be addressed sustainably by society and the government, especially in rural areas. To support food availability for the community, land is needed that can…
be used for food development. One alternative is to use the yard of the house. Home gardens not only function as areas that provide beauty and coolness, but also as productive land that supports national food security by empowering local potential, both in rural and urban areas. Apart from that, the use of the yard also contributes to improving the family's economy. This research aims to examine the characteristics of residents regarding the use of homestead land in rural areas, analyze their utilization patterns, and assess the effectiveness of using homestead land in supporting food availability. The data in this research were analyzed using an experimental method, which involved initial measurements (pre-test), providing treatment in the form of guidance or direction regarding land use, and follow-up measurements (post-test). The research sample was selected using the snowball sampling method, namely a sampling technique based on individual networks. The research results show that the use of yard land is effective in supporting food availability. This is shown by the respondent's answer score on the program effectiveness variable, which is in the range of 50-100%, so it is included in the effective category
Abstract:This study aims to analyze the effectiveness of the Government Business Incubators in encouraging the growth of MSMEs in Makassar City. Using a qualitative approach and case study research design, this study explores the…
experiences and perceptions of MSME actors and incubator managers regarding the impact of incubation on their business development. Data were collected through in-depth interviews, participant observation, and documentation related to the incubation program run by Makassar Technopark and Makassar City Business Incubator. The results of the study indicate that business incubators have a positive impact on improving managerial skills, wider market access, and strong business networks for MSMEs. However, there are challenges related to the suitability of training materials to the needs of specific sectors, difficulties in accessing capital, and limited time that MSME actors can invest in participating in the incubation program. Lack of ongoing mentoring after the incubation is complete is also one of the obstacles faced by business actors. Therefore, this study recommends adjusting the incubation program to be more relevant to the needs of each MSME sector, as well as increasing post-incubation support to ensure business sustainability.
Abstract:This study aims to analyze the strategic management of PT Sentra Food Indonesia using a SWOT analysis to identify key internal and external factors. Employing a descriptive qualitative approach, the research utilizes IFAS…
S and EFAS matrices to evaluate the company's strengths, weaknesses, opportunities, and threats. The analysis includes an examination of the company's brand, distribution network, market reach, and supplier dependencies, using data from company records and industry reports. The findings reveal PT Sentra Food Indonesia's robust brand and distribution network but highlight challenges such as limited market reach and supplier reliance. Opportunities for growth are identified in product innovation, market expansion, and digital transformation. These insights provide recommendations for enhancing the company's sustainability and competitiveness in the dynamic food industry.
Abstract:In order to increase the resilience of the supply chains in the United States, this paper examines the risks and vulnerabilities that exist in them and suggests policy goals. By employing both numerical data and empirical…
l proof, we pinpoint the primary obstacles endangering the steadiness and effectiveness of supply networks. These risks are exacerbated by elements like globalization, technological changes, and natural calamities. We examine different policy initiatives, such as international cooperation, investment plans, and regulations, and provide recommendations to reduce these vulnerabilities and strengthen the resilience of U.S. supply chains .
Abstract:This international community service program aims to improve community welfare through the synergy of health technology and effective communication strategies in Timor Leste. The program was motivated by limited access to…
o health services, low health literacy, and contextual challenges in health communication within the community. The implementation methods included health education, training on the use of simple health technologies, community mentoring, and strengthening culturally based health communication. The activities were conducted collaboratively by involving local health workers, community members, students, and lecturers as part of international cooperation. The results indicate an improvement in community understanding of basic health pravtices, more optimal use of health technology, and increased active participation in maintaining personal and community health. In addition, the establishment of international collaboration networks supported the exchange of knowledge and best practices. The evaluation shows that an integrative and participatory approach was effective in supporting program sustainability, despite challenges related to infrastructure limitations and digital literacy. Overall, this community service program contributes significantly to enhancing health literacy and community welfare and can serve as a model for international community engagement based on health technology and communication.
Abstract:The transition into emerging adulthood frequently induces life-direction anxiety, commonly known as a quarter-life crisis, among university students. This correlational quantitative investigation was designed to evaluate…
the correlation between the intensity of the quarter-life crisis (Variable X) and self-esteem (Variable Y) among active students at the State Christian Institute of Kupang (IAKN Kupang). Employing a sample of 30 participants gathered via probability sampling techniques, data collection was conducted utilizing Likert-scale questionnaires and statistically processed using the Pearson Product Moment correlation formula. The empirical analysis demonstrates a significant and highly robust positive correlation between the investigated constructs ($r = 0.769$; $p = 0.000$). This outcome highlights a noteworthy theoretical anomaly, wherein heightened levels of crisis are unexpectedly linked with enhanced self-esteem. This distinct psychological pattern is driven by active internal introspection, a purposeful pursuit of life meaning, and personal identity consolidation amid adversity. Furthermore, the campus culture at IAKN Kupang—characterized by comprehensive spiritual mentoring, robust peer networks, and a nurturing social atmosphere—serves as a constructive emotional buffer. These external dynamics empower students to navigate developmental stress adaptively, demonstrating that rather than diminishing their self-worth, the identity crisis ultimately bolsters their personal resilience.
Abstract:Penelitian ini bertujuan untuk menganalisis strategi pemasaran yang diterapkan oleh PT Rajawali Berdikari Indonesia serta merumuskan strategi pemasaran yang sebaiknya diterapkan dalam upaya meningkatkan daya saing perusahaan…
haan jasa outsourcing. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode studi kasus. Data diperoleh melalui wawancara mendalam, observasi, dan studi dokumentasi terhadap dokumen perusahaan, company profile, media promosi, website, media sosial, serta materi internal yang berkaitan dengan aktivitas pemasaran. Teknik analisis data dilakukan melalui reduksi data, pengkodean, kategorisasi, interpretasi, serta analisis strategis menggunakan STP, Marketing Mix 7P, SWOT, IFAS, dan EFAS. Hasil penelitian menunjukkan bahwa strategi pemasaran PT Rajawali Berdikari Indonesia diterapkan melalui segmentasi pasar berdasarkan jenis industri, wilayah layanan, kebutuhan tenaga kerja, dan karakter organisasi klien. Target utama perusahaan meliputi sektor financial services, e-commerce, teknologi digital, logistik, serta industri yang membutuhkan pengelolaan sumber daya manusia dalam jumlah besar. Positioning yang dibangun perusahaan menekankan citra sebagai perusahaan outsourcing yang profesional, terpercaya, responsif, patuh regulasi, fleksibel, dan berkualitas. Hasil analisis IFAS menunjukkan total skor strength sebesar 3,75 dan total skor weakness sebesar 1,85. Hasil analisis EFAS menunjukkan total skor opportunity sebesar 3,60 dan total skor threat sebesar 1,60. Berdasarkan koordinat SWOT, perusahaan berada pada Kuadran I, yaitu posisi growth-oriented strategy. Strategi yang direkomendasikan adalah pertumbuhan agresif tetapi terukur melalui penguatan positioning, digital marketing terintegrasi, account-based marketing, referral, networking, testimoni digital, serta diferensiasi layanan berbasis people plus technology.
Abstract:This study aims to examine the concept of semantic fields in the thought of Ahmad Mukhtar Umar and its relevance to Arabic language learning. The research employs a qualitative approach with the library study method, which…
ch is based on theoretical analysis of relevant scholarly literature. The data consist of primary and secondary sources. The primary data are obtained from Ahmad Mukhtar Umar’s works discussing ‘ilm al-dalālah (semantics), while the secondary data come from books, journal articles, and websites related to semantics and Arabic language learning. The findings show that Ahmad Mukhtar Umar’s linguistic thought is built upon the integration of classical Arabic linguistic traditions and modern linguistic theories, emphasizing language as a dynamic and contextual system of meaning. The concept of the semantic field is understood as a network of semantic relations among vocabulary items, encompassing synonymy, hyponymy, part–whole relations, antonymy, and incompatibility. The study concludes that applying the concept of semantic fields in Arabic language learning enables thematic and conceptual vocabulary development, thereby supporting more meaningful, communicative, and contextual learning.
Abstract:This study evaluates the effectiveness of the Forum Kampus UMKM Kuningan program in fostering entrepreneurial characteristics and competencies among its members. As a community-based initiative, the forum strengthens local…
al micro and small enterprises through training, mentoring, and peer learning. Employing a qualitative descriptive approach with the CIPP evaluation model, Bygrave’s 10D framework, and the KSA model, data were collected by interviews, observation, and documentation, then analyzed thematically. Findings indicate the program is generally effective: it addresses members’ real needs, engages competent facilitators despite limited resources, promotes participatory learning, and generates positive impacts on mindset, business practices, and networks. Key entrepreneurial traits—Dreams, Doers, and Destiny—showed significant growth, while financial literacy (Dollars) remained a challenge. Competencies improved across knowledge, practical and digital marketing skills, and attitudes such as confidence, discipline, and adaptability. Overall, the forum demonstrates effectiveness as a community-based entrepreneurship development model that strengthens the local MSME ecosystem.
Abstract:Penelitian ini dilakukan di Pikiran Rakyat Media Network (PRMN) Bandung untuk menganalisis pengaruh format penyajian berita berupa video di YouTube dan teks di website terhadap engagement audiens digital. Penelitian ini…
dilatarbelakangi oleh pergeseran konsumsi berita ke platform digital serta tantangan media lokal seperti PRMN dalam bersaing dengan portal berita besar untuk menarik dan mempertahankan perhatian audiens.Penelitian ini menggunakan pendekatan kuantitatif dengan teknik purposive sampling. Data dikumpulkan melalui kuesioner online yang disebarkan kepada 100 responden yang pernah mengakses konten PRMN dalam format video maupun teks. Data yang terkumpul kemudian dianalisis menggunakan regresi linear berganda dengan bantuan program SPSS untuk mengetahui pengaruh kedua variabel independen terhadap engagement audiens.Hasil penelitian menunjukkan bahwa format video YouTube dan format teks website sama-sama berpengaruh signifikan terhadap engagement audiens, baik secara parsial maupun simultan,temuan ini juga menunjukkan bahwa sebagian besar variasi keterlibatan audiens dapat dijelaskan oleh kedua format tersebut, sehingga menegaskan peran penting keduanya dalam membentuk perilaku audiens digital. Penelitian ini menyimpulkan bahwa format video dan teks memiliki peran yang sama penting dalam meningkatkan minat, memperpanjang durasi interaksi, serta mendorong partisipasi aktif audiens seperti like, komentar, dan share. Optimalisasi kedua format secara saling melengkapi dapat membantu PRMN meningkatkan engagement audiens sekaligus memperkuat daya saing di lanskap media digital.