Abstract:Indonesian Migrant Workers constitute a labor group that makes a significant contribution to the national economy through remittances, particularly from regions with high migration intensity such as East Nusa Tenggara Province;…
ovince; however, the strong public interest in working abroad is often not accompanied by adequate understanding of safe migration procedures, protection mechanisms, and the rights and obligations of migrant workers. This condition has led to serious problems, including the increasing number of non-procedural migrant workers, deportation cases, and vulnerability to human trafficking crimes, indicating an information and communication gap between migrant worker protection institutions and prospective migrant workers. This study aims to analyze the communication strategies implemented by the Indonesian Migrant Workers Protection Service Center of East Nusa Tenggara Province in enhancing public awareness of migrant workers’ rights. A qualitative approach with a descriptive method was employed to provide an in-depth portrayal of the communication practices carried out by the institution, with data collected through in-depth interviews, observation of socialization activities, and documentation studies. Data analysis was conducted using the interactive model of Miles and Huberman, while the conceptual analytical framework was based on the Shannon–Weaver Two-Way Communication Model to assess message delivery effectiveness, communication channels, message recipients, and feedback mechanisms. The findings indicate that the Indonesian Migrant Workers Protection Service Center of East Nusa Tenggara Province has implemented various communication strategies, including direct community outreach, pre-departure orientation, the use of visual and audio media, and cross-sector collaboration with local governments and community leaders. Although these strategies contribute to increasing public knowledge regarding migration procedures and migrant workers’ rights, their effectiveness remains constrained by low literacy levels, challenging geographical conditions, and weak feedback mechanisms from target communities. The study concludes that strengthening dialogic and participatory communication, simplifying messages to improve comprehensibility, and adapting communication media to local cultural contexts are essential for improving migrant worker protection. The novelty of this study lies in integrating a two-way communication model with the socio-cultural context of East Nusa Tenggara as a basis for formulating more contextual, adaptive, and community-empowering communication strategies for migrant worker protection.
Abstract:This study aims to analyze the feasibility of business development for CV. Subur Indah Pertama, located in Pemecutan Kaja Village, North Denpasar, Bali, based on five main aspects of business feasibility studies: market…
and marketing, legal, human resources, environmental, and financial. This research employs a qualitative approach using descriptive methods, with data collection techniques including direct observation, in-depth interviews, and document review. The analysis results show that from the market and marketing aspect, the company has demonstrated positive performance through the optimization of digital platforms such as Tokopedia, Shopee, and TikTok, as well as strategic partnerships with contractors and property developers. Legally, the company is deemed feasible as it has fulfilled all business documents and licenses, including SIUP, NPWP, PKP, and tax compliance. In terms of human resources, a systematic organizational structure and professionally-based HR management indicate the company’s readiness to support business expansion. The environmental aspect also meets feasibility criteria, with evidence of standardized waste management systems and compliance with environmental regulations. From the financial perspective, the project is considered highly feasible based on financial indicators, namely a Net Present Value (NPV) of IDR 13.7 billion, an Internal Rate of Return (IRR) of 32%, and a Payback Period of 5 years, which is below the project’s economic life of 8 years. The IFAS and EFAS analyses show significant internal strengths, while the SWOT matrix places the company in Quadrant I with an aggressive strategy (Strength–Opportunity). Based on the overall findings, the business development of CV. Subur Indah Pertama is declared feasible and has strong prospects for long-term growth.
Abstract:The Covid-19 pandemic affected many sectors, including the hospitality, the businesses of travel, food and drink, and entertainment services. Even the future of tourism is seen with pessimism, particularly in places where…
e it is the main industry and where growth is planned. This may incentivize the travel and hospitality sector, particularly the hotel sector, to explore for strategies to weather the Covid-19 pandemic. This research uses a literature survey method. This method helps understand the relevance of new research and its relationship with previous research, identifying all previous scientific literature, including books, journal articles and theses, relating to the potential of the hotel business as a Staycation trend. This research aims to determine the potential of the hotel business as a Staycation trend. The research results show that 4-star and 3-star hotels differ in their understanding and application of the terms Daycation and Staycation, which mean a holiday of one day or a maximum of eight hours, however two out of five hotels still use the term Staycation even though the holiday is less than eight hours. During the pandemic, the term Staycation is also used. The findings indicate that it is important to maintain or improve hotel products and the use of digital marketing, especially social media, and continue to innovate to maintain a good image which relate to the prospects of the hotel business as a holiday style.
Abstract:This research purpose to determine the financial performance of PT Indofood Sukses Makmur, Tbk in 2018-2022 period using financial ratio analysis. The basis for assessing and achieving a company is through financial analysis…
ysis so that the company can control its financial condition and create a company framework. In assessing the job prospects of a company in the past and future and assessing the achievements of a company, financial ratio analysis is used which includes liquidity ratios (current ratio), solvency ratios (debt to asset ratio), activity ratios (total asset turnover), profitability ratio (return on equity) and market ratio (earnings per share). This research is descriptive research which is studied quantitatively. The population of the research is all financial reports of PT. Indofood Sukses Makmur, Tbk is listed on the IDX in 2018-2022 period. The sample for this research is the financial position report and comprehensive income statement in 2018-2022 period. Data collection was carried out using documentation techniques. The results of this research found that the overall financial performance of PT. Indofood Sukses Makmur, Tbk in 2018-2022 period based on analysis of liquidity ratios and solvency ratios is in fairly good condition. Meanwhile, profitability ratios and market ratios are in good condition. However, regarding the activity ratio, the condition of PT. Indofood Sukses Makmur, Tbk is still not efficient so it can be said to be not good. This is due to an increase in sales and total assets during the 2018-2022 period. Based on the results of calculations and analysis of financial ratios, it can be concluded that the financial performance of PT. Indofood Sukses Makmur, Tbk in 2018-2022 period experiences growth in various aspects and profitability can increase, making the company profitable.
Abstract:Abstract: The development of information technology has brought significant transformation in the field of education, particularly in academic decision-making. This study aims to develop a Decision Support System (DSS) based…
ased on the PROMETHEE method (Preference Ranking Organization Method for Enrichment Evaluation) to assist prospective students in objectively and systematically selecting the best university in Asahan Regency. The main issue addressed is the lack of integrated information regarding the strengths of each educational institution, as well as the absence of a recommendation system that considers various important criteria such as accreditation, facilities, tuition fees, achievements, and study programs. This research uses a quantitative approach with data collection techniques including observation, interviews, questionnaires, and documentation. The implementation results of the PROMETHEE method show that Royal University achieved the highest ranking, followed by Asahan University and STIKES As Syifa Kisaran. This method has proven effective in producing rational and transparent campus rankings based on multi-criteria preferences. The findings are expected to serve as a reference for prospective students and educational institutions in improving the quality and competitiveness of higher education in the Asahan region.
Keywords: decision support system promethea; campus selection; multi-criteria; asahan.
Abstrak: Perkembangan teknologi informasi telah membawa transformasi signifikan dalam dunia pendidikan, khususnya dalam pengambilan keputusan akademik. Penelitian ini bertujuan untuk membangun sistem pendukung keputusan (SPK) berbasis metode PROMETHEE (Preference Ranking Organization Method for Enrichment Evaluation) guna membantu calon mahasiswa dalam memilih kampus terbaik di Kabupaten Asahan secara objektif dan terstruktur. Permasalahan yang diangkat adalah kurangnya informasi terintegrasi mengenai keunggulan masing-masing institusi pendidikan serta belum tersedianya sistem rekomendasi yang mempertimbangkan berbagai kriteria penting seperti akreditasi, fasilitas, biaya pendidikan, prestasi, dan program studi. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui observasi, wawancara, kuesioner, dan dokumentasi. Hasil implementasi metode PROMETHEE menunjukkan bahwa Universitas Royal memperoleh peringkat tertinggi diikuti oleh Universitas Asahan dan STIKES As Syifa Kisaran. Metode ini terbukti mampu menghasilkan peringkat kampus secara rasional dan transparan berdasarkan preferensi multikriteria. Temuan ini diharapkan dapat menjadi acuan bagi calon mahasiswa dan pihak institusi dalam meningkatkan kualitas dan daya saing perguruan tinggi di wilayah Asahan.
Kata kunci: sistem pendukung keputusa; promethee; pemilihan kampus; multi kriteria; asahan
Abstract:Abstrak: The selection of housing is a critical decision that involves the consideration of multiple criteria objectively. In Kisaran City, the rapid growth of the property sector has led to a wide variety of housing options,…
ions, each with distinct characteristics, making it difficult for potential buyers to determine the most suitable choice. This study aims to apply the Weighted Aggregated Sum Product Assessment (WASPAS) method to support the decision-making process for selecting the best housing based on five main criteria: location, price, security, public facilities, and environment. Each criterion is analyzed quantitatively through the assignment of weights and scores to each housing alternative. The WASPAS method generates a final ranking, where the alternative with the highest score is considered the optimal choice. The results show that the WASPAS method is effective in simplifying the multi-criteria decision-making process and provides accurate and rational recommendations for selecting housing that best meets the needs of the community. This study is expected to serve as a reference for prospective buyers and property developers in planning and marketing strategies.
Keywords: waspas; housing selection; kisaran city; decision support system; multi-criteria decision-making.
Abstrack: Pemilihan perumahan merupakan keputusan penting yang memerlukan pertimbangan berbagai kriteria secara objektif. Di Kota Kisaran, pertumbuhan pesat di sektor properti menghadirkan beragam pilihan perumahan dengan karakteristik yang berbeda, sehingga calon pembeli sering kali kesulitan dalam menentukan pilihan yang paling sesuai. Penelitian ini bertujuan untuk menerapkan metode Weighted Aggregated Sum Product Assessment (WASPAS) dalam membantu proses pengambilan keputusan pemilihan perumahan terbaik berdasarkan lima kriteria utama, yaitu lokasi, harga, keamanan, fasilitas umum, dan lingkungan. Setiap kriteria dianalisis menggunakan pendekatan kuantitatif dengan pemberian bobot dan penilaian terhadap masing-masing alternatif perumahan. Hasil dari metode WASPAS menghasilkan peringkat akhir dari alternatif perumahan yang dianalisis, di mana alternatif dengan nilai tertinggi dianggap sebagai pilihan terbaik. Penelitian ini menunjukkan bahwa metode WASPAS efektif dalam menyederhanakan proses pengambilan keputusan multikriteria dan memberikan hasil yang akurat dan rasional dalam memilih perumahan yang paling sesuai dengan kebutuhan masyarakat. Temuan ini diharapkan dapat menjadi referensi bagi calon pembeli maupun pengembang dalam perencanaan dan strategi pemasaran properti.
Kata Kunci: waspas; pemilihan perumahan; kota kisaran; sistem pendukung keputusan; multikriteria
Abstract:Abstract: SMPN 2 Aek Ledong is a junior high school in Aek Bange Village, Aek Ledong District, Asahan Regency. Some of the people of Aek Bange Village are classified as middle to lower economic status, for that the school…
l implements the Smart Indonesia Program for underprivileged students. The selection of prospective students receiving the Smart Indonesia Program in the first stage has been using the Microsoft Excel application which is used in a simple way, but there are many criteria that must be taken into account, so that it is difficult to determine prospective students who receive PIP in the first stage, to overcome these problems a system is needed. decision support that assists in determining the prospective recipients of the Smart Indonesia Program using the VIKOR method. The goal is to facilitate administrative activities in determining prospective PIP recipients quickly and on target. The VIKOR method focuses on ranking and selecting from a set of alternatives, and determining a compromise solution to the problem of conflicting criteria. The ranking results from the student list sample data in 2021 obtained the largest value to the smallest value, but the ranking results with the smallest value which is the best rank, in this study maximizes the ranking value results, namely from a value of 0 to 0.643 which is the best rank.
Keyword: decision support system; student; PIP; VIKOR;
Abstrak: SMPN 2 Aek Ledong merupakan sekolah menengah pertama di Desa Aek Bange, Kecamatan Aek Ledong, Kabupaten Asahan. Sebagian masyarakat Desa Aek Bange status perekonomiannya tergolong menengah kebawah, untuk itu pihak sekolah menerapkan Program Indonesia Pintar bagi siswa-siswi yang kurang mampu. Penyeleksian calon siswa penerima Program Indonesia Pintar pada tahap pertama selama ini menggunakan aplikasi microsoft excel yang dimanfaatkan dengan cara yang sederhana, namun banyaknya kriteria-kriteria yang harus diperhitungkan, sehingga kesulitan dalam penentuan calon siswa penerima PIP pada tahap pertama, untuk mengatasi permasalahan tersebut diperlukan sistem pendukung keputusan yang membantu dalam penentuan calon penerima Program Indonesia Pintar dengan metode VIKOR. Tujuannya dapat mempermudah aktivitas tata usaha dalam menentukan calon penerima PIP secara cepat dan tepat sasaran. Metode VIKOR berfokus pada perangkingan dan memilih dari satu set alternatif, dan menentukan solusi kompromi untuk masalah kriteria yang bertentangan. Hasil perangkingan dari data sample daftar peserta didik pada tahun 2021 didapat nilai terbesar hingga nilai terkecil, namun hasil perangkingan dengan nilai terkecil yang merupakan peringkat terbaik, dalam penelitian ini memaksimalkan hasil nilai perngkingan, yaitu dari nilai 0 sampai dengan nilai 0,643 yang merupakan peringkat terbaik.
Kata Kunci : sistem pendukung keputusan; siswa; PIP; VIKOR
Abstract:The Asahan Culinary Joint Business Group (KUBE) is an MSME actor engaged in the culinary business in Kisaran City, Asahan Regency, and its surroundings who are members of a joint business group. Asahan Culinary KUBE is running…
unning its business from promotions to sales transactions through social media WhatsApp and Facebook. KUBE Asahan Culinary which has 4,093 members are sellers and buyers who transact and communicate through Facebook social media. The problem faced by KUBE Kuliner Asahan is Customer Relationship Management or customer management. Business actors have not been able to utilize customer data from social media to build better relationships with their customers, especially for retargeting and remarketing. This activity aims to provide understanding and knowledge about managing customers through social media and utilizing CRM data to identify potential customers, and prospective customers, identify customer journeys, and create promotional content according to customer characteristics. The activity participants are business actors who are members of the Asahan Culinary KUBE, totaling 25 people and the activities are carried out in the STMIK Royal meeting hall. The method used is community education through counseling and exposure to material with the help of power points. The results of its activities are the implementation of PkM activities and increased understanding and knowledge of business actors.
Keywords: CRM, KUBE; Culinary; MSMEs
Abstrak: Kelompok Usaha Bersama (KUBE) Kuliner Asahan merupakan pelaku UMKM yang bergerak dalam bidang usaha kuliner di Kota Kisaran Kabupaten Asahan dan sekitarnya yang tergabung dalam kelompok usaha bersama. KUBE Kuliner Asahan dalam menjalankan usahanya dari promosi sampai transaksi penjualan melalui sosial media whatsaap dan Facebook. KUBE Kuliner Asahan yang memiliki anggota 4.093 anggota merupakan penjual dan pembeli yang bertransaksi serta berkomunikasi melalui social media faceebook. Permasalahan yang dihadapi KUBE Kuliner Asahan adalah Customer Relationhip Management atau pengelolaan pelanggan. Pelaku usaha belum mampu memanfaatkan data-data pelanggan dari sosial media untuk membangun hubungan yang lebih baik dengan pelanggannya terutama untuk retargeting dan remarketing atau pemasaran ulang. Kegiatan ini bertujuan memberikan pemahaman serta pengetahuan tentang pengelolaan pelanggan melalui media sosial serta pemanfaatan data CRM untuk melakukan identifikasi pelanggan potensial, calon pelanggan, melakukan identifikasi perjalanan pelanggan serta membuat konten promosi sesuai dengan karakteristik pelanggan. Peserta kegiatan adalah pelaku usaha yang tergabung dalam KUBE Kuliner Asahan yang berjumlah 25 orang dan kegiatan dilakukan di Aula pertemuan STMIK Royal. Metode yang digunakan pendidikan masyarakat melalui penyuluhan dan paparan materi dengan bantuan power point. Hasil kegiatannya adalah terlaksananya kegiatan PkM serta peningkatan pemahaman dan pengetahuan pelaku usaha.
Kata kunci: CRM, KUBE; Kuliner; UMKM
Abstract:Abstract: During the current pandemic, small businesses are the things that affect the economy the most and are the center of attention from the local government, coconut shell processing businesses, and Palembang cake-making…
making businesses, the government through banks and social services provides assistance to support small business letter requirements and business prospects. which is judged by profits and losses, especially during the pandemic, that we from the Indo Global Mandiri University are training small entrepreneurs and small businesses to be able to see business prospects and calculate business profit and loss to apply for business assistance to children who have been appointed by the government or other social services, Prospects business is assessed from sales turnover, costs, and profit and loss obtained by a business in terms of supporting and supporting the progress of small businesses Uigm community service Training in calculating operating profits, transactions, and existing business expenses so that business development and the amount of assistance and loans can be proposed n by business actors, this activity went smoothly and business actors were enthusiastic in participating in the training in the hope that they could apply for assistance or credit for business development
Keywords: business profit and loss; kenten village; umkm
Abstract: Pada masa pandemi saat ini usaha kecil menjadi hal yang paling mempengaruhi perekonomian dan menjadi pusat perhatian dari pemerintah sekitar, usaha kecil dikeluarahan kenten meliputi usaha makanan, usaha pengolahan batok kelapa, dan usaha pembuatan kue kue palembang, pemerintah melalui perbankan dan dinas sosial memberikan bantuan demi menopang usaha kecil dan menegah dengan persyaratan surat keterangan usaha dan prospek usaha yang dinilai dari laba dan rugi usaha terutama dimasa pandemi untuk itu kami dari universitas indo global mandiri mengadakan pelatihan untuk pengusaha kecil di sekirar keluarahan kenten untuk dapat melihat prosepek usaha dan menghitung laba rugi usaha untuk mengajukan bantuan usaha padaank yang telah ditunjuk oleh pemerintah maupun dinas sosial lainya, Prospek usaha dinilai dari Omset penjualan, biaya, dan laba rugi yang diperoleh suatu usaha dalam hal menunjang serta menopang kemajuan usaha kecil tim pengabdian masyakat Uigm memberikan Pelatihan dalm hal menghitung laba usaha, transaksi dan beban usaha yang ada sehingga prospek perkembangan usaha dan jumlah bantuan maupun pinjaman dapat diajukan oleh para pelaku usaha, Kegiatan ini berjalan dengan lancar dan para pelaku usaha antusias dalam mengikuti pelatihan denga harapan dapat mengajukan bantuan maupun pinjaman untuk perkembangan usahanya .
Keywords: kelurahan kenten; laba rugi usaha; umkm
Abstract:Abstract: This research is driven by the challenges faced by Universitas Lancang Kuning (UNILAK) in attracting applicants amidst intense competition, especially after the government's policy opened independent pathways to…
o State Universities (PTN) from 2022-2023, which impacted private university applicant numbers. To address this and support strategic planning, this study aims to predict the trend of prospective students applying to all study programs at UNILAK for the period 2025-2027. Two time series models were employed: ARIMA (AutoRegressive Integrated Moving Average) and LSTM (Long Short-Term Memory). Applicant data from 2019 to 2024 was used to build the model. The Augmented Dickey-Fuller (ADF) test confirmed the data's stationarity with a p-value of 0.0. ACF and PACF analyses determined the ARIMA parameters as p=1, d=1, q=1. The LSTM model was trained to capture more complex data patterns. ARIMA predictions for 2025, 2026, and 2027 are 3298.66, 3362.33, and 3371.30, respectively. LSTM predictions for the same years are 3335.64, 3476.52, and 3518.42. Evaluation using Root Mean Squared Error (RMSE) showed ARIMA (RMSE=588.72) to be more accurate than LSTM (RMSE=653.96). Nevertheless, LSTM provided a more optimistic prediction. This study concludes that ARIMA is better suited for short-term planning, while LSTM can be used for more ambitious long-term strategies.
Keywords: arima; LSTM; applicants; prediction; university
Abstrak: Penelitian ini didorong oleh tantangan Universitas Lancang Kuning (UNILAK) dalam menarik pendaftar di tengah persaingan ketat, khususnya setelah kebijakan pemerintah membuka jalur mandiri ke Perguruan Tinggi Negeri (PTN) sejak 2022-2023, yang menyebabkan penurunan jumlah pendaftar di universitas swasta. Untuk mendukung perencanaan strategis, studi ini bertujuan memprediksi tren jumlah calon mahasiswa yang mendaftar ke seluruh program studi di UNILAK untuk periode 2025-2027.Dua model deret waktu digunakan: ARIMA (AutoRegressive Integrated Moving Average) dan LSTM (Long Short-Term Memory). Data jumlah pendaftar dari 2019 hingga 2024 digunakan untuk membangun model. Uji Augmented Dickey-Fuller (ADF) menunjukkan data stasioner dengan p-value 0,0. Analisis ACF dan PACF menentukan parameter ARIMA sebagai p=1, d=1, q=1. Model LSTM dilatih untuk menangkap pola data yang lebih kompleks.Prediksi ARIMA untuk 2025, 2026, dan 2027 adalah 3298.66, 3362.33, dan 3371.30. Prediksi LSTM untuk tahun yang sama adalah 3335.64, 3476.52, dan 3518.42. Evaluasi menggunakan Root Mean Squared Error (RMSE) menunjukkan ARIMA (RMSE=588.72) lebih akurat daripada LSTM (RMSE=653.96). Meskipun demikian, LSTM memberikan prediksi yang lebih optimis. Studi ini menyimpulkan ARIMA lebih cocok untuk perencanaan jangka pendek, sementara LSTM dapat digunakan untuk strategi jangka panjang yang ambisius.
Kata kunci: arima; LSTM; pendaftar; prediksi; universitas