Abstract:Digital technology has great potential to revolutionize family finance, especially in rural areas such as Watang Kassa Village, Batulappa District, Pinrang Regency. Digital finance provides solutions for families that previously…
eviously relied on manual financial record-keeping and traditional financial information systems. With digital technology, people can record and monitor their family finances through digital financial platforms, making family financial management more efficient. Research Objectives: (1) To analyze the level of digital financial literacy among low-income communities and identify the factors influencing it. (2) To evaluate the role of digital financial platforms in helping low-income families manage their finances effectively. (3) To identify the challenges faced by low-income communities in accessing and utilizing digital financial services. (4) To assess the impact of using digital financial technology on family financial management and the well-being of low-income communities. This study employs a Participatory Action Research (PAR) approach. Participatory Action Research is a research method that involves the active participation of the community or group being studied throughout the research process, from planning, implementation, and reflection to corrective actions. The research findings indicate that the community lacks sufficient education regarding financial literacy in the use of digital tools for managing family finances. This lack of education poses a significant challenge in adopting digital finance for financial management among low-income communities. However, with the financial revolution, low-income communities have begun to understand the use of digitalization in managing family finances.
Abstract:This study aims to analyze the production process in increasing the production capacity of red bricks at UD. Alwin, located in Hilinaa Village, Gunungsitoli District. The focus of the study is directed at the production…
stages starting from clay processing, molding, drying, to firing, as well as improvement efforts made to increase production capacity. The research method used is a qualitative method with data collection techniques through observation, interviews, and documentation. The results of the study indicate that the production process implemented by UD. Alwin is still dominated by the use of manual tools and traditional methods. This has an impact on limited production capacity and high dependence on weather conditions, especially in the drying stage. The main obstacles faced are weather factors, limited labor, and minimal modernization of production equipment. However, the synergy between the owner and employees in identifying problems and formulating solutions is a major strength in maintaining business continuity. Overall, improvements in the production process have been proven to have a positive impact on increasing production capacity, although not optimal. Thus, this study concludes that the increase in red brick capacity at UD. Alwin is greatly influenced by the effectiveness of production process management. The recommendations given are the need for innovation in the use of appropriate technology, improving workforce skills, and more efficient work time management to support business desires and competitiveness.
Abstract:Online marketing is one of the main strategies in increasing business income, including for traditional market traders in South Sulawesi. Although internet penetration in Indonesia, especially in South Sulawesi, continues…
s to grow, many traditional market traders have not utilized digital potential to market their products. This study aims to explore online marketing activities implemented by traditional market traders in Gowa Regency, as well as to analyze their influence on increasing income and the factors that influence their success. Based on literature studies, the use of social media and e-commerce platforms has been shown to increase product visibility and attract more consumers, which in turn can increase sales. However, the adoption of digital technology among traditional market traders is still limited, mainly due to the lack of skills in managing social media accounts and digital platforms. This study uses a qualitative approach with interviews and observation methods of traders in traditional markets in Gowa Regency. The results of the study show that online marketing has a positive influence on increasing trader income, but the level of adoption varies based on factors such as age, education, and business experience. Therefore, digital marketing training and support from the government and trader associations are needed to accelerate the adoption of this technology. This study is expected to provide recommendations for the development of more effective digital marketing strategies for traditional market traders in South Sulawesi, in order to increase competitiveness and strengthen the local economy.
Abstract:Compared to traditional-based advertising, innovations in digital advertising techniques by e-commerce players have now attracted repurchase interest from various generations, including millennials. Therefore, this study…
aims to evaluate the influence of Shopee "COD Cek Dulu" advertising and celebrity endorsers on repurchase interest, mediated by purchase decisions. Using purposive sampling, this study involved 300 millennial respondents who are Shopee “COD Cek Dulu” consumers and employed a quantitative approach based on data analysis through Smart PLS. The results revealed that Shopee "COD Cek Dulu" advertising and celebrity endorsers significantly positively affect purchase decisions. Moreover, purchase decisions have a significant positive effect on repurchase interest and were found to mediate the relationship between Shopee "COD Cek Dulu" advertising and celebrity endorsers with millennials' repurchase interest. However, while celebrity endorsers showed a significant positive effect on repurchase interest, advertising had an insignificant effect on repurchase interest.
Abstract:This research investigates the impact of using online shopping applications on the welfare of traditional market traders in the Sungguminasa Traditional Market area. This study explores changes in business patterns, income,…
me, and living conditions of traditional market traders as a result of the penetration of online shopping applications. The research methods used include surveys, and interviews, to measure the extent to which online shopping applications influence their well-being. The results of this research provide valuable insight into economic and social changes in traditional markets due to continuously developing digital technology.
Abstract:This research examines the development of English language skills among students at Elementary School 060878, focusing on challenges, influencing factors, and effective teaching strategies. A mixed-method approach was employed,…
ployed, combining quantitative data from student test scores and qualitative data from teacher interviews and classroom observations. The results indicate that students face difficulties in vocabulary mastery and speaking skills, influenced by limited exposure to English, traditional teaching methods, and psychological barriers. The study proposes interactive and student-centered strategies, such as project-based learning and digital media, to enhance engagement and outcomes. These findings provide insights for teachers and policymakers to improve English language instruction in elementary schools.
Abstract:This study aims to examine the concept of semantic fields in the thought of Ahmad Mukhtar Umar and its relevance to Arabic language learning. The research employs a qualitative approach with the library study method, which…
ch is based on theoretical analysis of relevant scholarly literature. The data consist of primary and secondary sources. The primary data are obtained from Ahmad Mukhtar Umar’s works discussing ‘ilm al-dalālah (semantics), while the secondary data come from books, journal articles, and websites related to semantics and Arabic language learning. The findings show that Ahmad Mukhtar Umar’s linguistic thought is built upon the integration of classical Arabic linguistic traditions and modern linguistic theories, emphasizing language as a dynamic and contextual system of meaning. The concept of the semantic field is understood as a network of semantic relations among vocabulary items, encompassing synonymy, hyponymy, part–whole relations, antonymy, and incompatibility. The study concludes that applying the concept of semantic fields in Arabic language learning enables thematic and conceptual vocabulary development, thereby supporting more meaningful, communicative, and contextual learning.
Abstract:Sebagai lembaga Pendidikan Islam tradisional pesantren terus berupaya menjaga kekayaan intelektual Islam sekaligus menyesuaikan dengan kebutuhan pendidkan masa kini, analisis ini mendalami kurikulum pesantren Al-Itqon Bugen…
gen Jawa Tengah, dengan pendalaman metode untuk memertahankan tradisi intelektual Islam mekanisme pewarisan dan aspek yang memengaruhi proses integrasinya dengan sistem Pendidikan. Hasil penelitian menampilkan bahwa struktur kurikulum yang terdiri dari 40% kajian kitab kuning dan 60% kurikulum nasional , proses pewarisnya dibuat melalui bandongan sorogan dan halaqah yang digabungkan dengan metode terbaru dan diskusi tematik seperti proyek kolaboratif kepemimpinan kyai yang progresif keterlibatan masyarakat dan kapisitas manajemen pesantren ialah sejumlah faktor tradisi mendorong integrasi. Keterbatasan tenaga Pendidik dalam berbagai aspek ketentuan akreditasi adalah rintangan utamanya berdasarkan penelitian ini. Pondok Al-Itqon berhasil mendirikan tradisi yang hidup dengan memakai model integrasi yang adaptif antara warisan intelektual Islam dan Pendidikan modern. Konsep tradisi berguna sebagai landasan untuk menjaga dan memperluas warisan intelektual Islam, peran penting pendidkan pesantren dalam ilmu klasik yang berdiri mepertahankan pola pembelajaran yang tersusun dan budaya religius yang kuat. Tujuan dari studi ini adalah untuk mengenali betapa tradisi hidup, Pendidikan pesantren kyai, dan karakter guru dalam mempertahankan pewaris ilmu-ilmu Islam. Untuk menghidupkan Kembali ilmu tradisional di dunia modern menyatukan Pendidikan spiritual dan karakteristik dan spiritual formal, literatur klasik di awasi dengan menyeluruh. Hasil penelitian memberitahukan bahwa pesantren Al-Itqon berhasil mempertahankan kedudukan tradisional dan prinsip Islam klasik sementara tetap relevan dengan perkembangan Pendidikan modern dan melestarikan warisan keilmuan islam secara berkelanjutan.
Abstract:This study explores the dynamics of corporate crisis communication in the digital age, with a particular focus on the role of social media platforms in shaping organizational strategies. Using a qualitative approach and…
library research method, the research systematically reviews academic literature, industry reports, and documented case studies to understand how corporations respond to crises in a hyper-connected environment. The study highlights how traditional theories such as Situational Crisis Communication Theory (SCCT) and Image Repair Theory (IRT) must be adapted to meet the demands of real-time, interactive, and ethically sensitive digital spaces. Through comparative analysis of successful and failed crisis responses—including global cases such as United Airlines and local cases such as Tokopedia—the research reveals that timely, transparent, and empathetic communication on social media significantly influences public perception and corporate reputation recovery. The findings emphasize that a well-designed digital crisis strategy must integrate technical responsiveness with human-centric values to restore trust and sustain long-term relationships with stakeholders.
Keywords : crisis communication, corporate strategy, social media, digital reputation
Abstract:This study explores the application of AI-based technology in assessing students' practical skills through an experimental approach at MI NU Manbaul Huda. The background of this research stems from the challenges of traditional…
itional assessment methods, which are often subjective, time-consuming, and inconsistent. The study aims to evaluate the effectiveness of an AI-based assessment system in improving the accuracy and efficiency of practical skill evaluation. The methodology involves a quasi-experimental design, comparing an experimental group using the AI system with a control group using traditional methods. Data were collected through observation, questionnaires, and interviews with teachers and students. The results show that the AI system achieved an accuracy rate of 89%, significantly higher than the traditional method's 75%. Additionally, 85% of teachers and 90% of students expressed positive perceptions of the AI system. The study concludes that AI-based technology has the potential to transform practical skill assessment by providing objective, real-time feedback. This research contributes to the field of educational technology by demonstrating the feasibility and benefits of AI in primary education, particularly in Islamic-based schools. Recommendations include teacher training and infrastructure improvements to support broader implementation.
Keywords: AI-based assessment, practical skills, primary education, Islamic schools, educational technology.