Abstract:Abstract: This community service activity aims to enhance the capacity of Micro, Small, and Medium Enterprises (MSMEs) under cooperative management in Palembang City through digital marketing training. The main problem faced…
aced by the partner MSMEs is the lack of understanding and skills in utilizing digital technology for product marketing, which results in limited market reach and low sales volume. The implementation method consisted of preparation (needs analysis and material development), training sessions conducted face-to-face with hands-on practice, and evaluation using pre-test and post-test to measure participants’ improvement in understanding. The results showed an average increase of 65% in participants’ digital marketing knowledge after the training compared to before the training. Furthermore, participants were able to create business social media accounts, design simple promotional content, and optimize the use of digital platforms such as WhatsApp Business and Instagram to market their products. In conclusion, practical and applicable digital marketing training effectively improves the marketing skills of cooperative-based MSMEs, which is expected to contribute to increasing the competitiveness of local products in the digital economy era
Keywords: digital marketing; cooperatives; empowerment; training; MSMEs.
Abstrak: Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di bawah naungan koperasi di Kota Palembang melalui pelatihan digital marketing. Permasalahan utama yang dihadapi UMKM mitra adalah keterbatasan pemahaman dan keterampilan dalam memanfaatkan teknologi digital untuk pemasaran produk, sehingga berdampak pada rendahnya jangkauan pasar dan volume penjualan. Metode pelaksanaan pengabdian ini mencakup tahap persiapan melalui analisis kebutuhan mitra dan penyusunan materi, tahap pelaksanaan dengan metode ceramah, pelatihan praktik langsung, serta pendampingan menggunakan alat bantu presentasi, modul pelatihan, dan perangkat lunak pendukung, serta tahap evaluasi melalui pre-test dan post-test untuk menilai peningkatan pemahaman peserta. pelaksanaan pengabdian meliputi tahap persiapan (analisis kebutuhan mitra dan penyusunan materi). Hasil pengabdian menunjukkan bahwa terdapat peningkatan rata-rata skor pemahaman digital marketing sebesar 69% setelah pelatihan dibandingkan sebelum pelatihan. Selain itu, peserta mampu membuat akun media sosial bisnis, merancang konten promosi sederhana, dan mengoptimalkan penggunaan platform digital seperti WhatsApp Business dan Instagram untuk memasarkan produk. Kesimpulan dari kegiatan ini adalah pelatihan digital marketing secara praktis dan aplikatif efektif dalam meningkatkan keterampilan pemasaran UMKM koperasi, yang diharapkan dapat berkontribusi pada peningkatan daya saing produk lokal di era ekonomi digital.
Kata Kunci; digital marketing; koperasi; pemberdayaan; pelatihan; UMKM.
Abstract:Abstract: The community service program was conducted at Sekolah Kampung Alam in Dutohe Village, Bone Bolango Regency, with the primary objective of enhancing children’s skills, creativity, and ecological awareness through…
ough the utilization of agricultural waste. The main problem faced by the school is the lack of integration of environmental potential into the curriculum, resulting in limited opportunities for children to gain direct experience in processing local resources. The activities were carried out through socialization, teacher and student training, implementation of simple technologies, mentoring, as well as monitoring and evaluation. The training materials included compost production, handicrafts made from agricultural waste such as dried banana leaves and corn husks, and digital promotion through social media platforms. The results of the program indicate improvements in three main aspects. First, teachers and students demonstrated increased knowledge regarding the concepts of ecotourism and waste management. Second, there was a positive shift in attitudes, reflected in stronger environmental concern and higher interest in entrepreneurship. Third, skills in processing agricultural waste developed, although they still require continuous improvement. Furthermore, community involvement contributed to the establishment of a holistic, empowered, and sustainable educational ecosystem. This program underscores the role of Sekolah Kampung Alam as both an environmental-based ecotourism education center and a medium for community empowerment.
Keywords: agricultural waste innovation; community empowerment; educational ecotourism; nature school
Abstrak: Program pengabdian kepada masyarakat ini dilaksanakan di Sekolah Kampung Alam Desa Dutohe, Kabupaten Bone Bolango, dengan tujuan meningkatkan keterampilan, kreativitas, dan kesadaran ekologis anak melalui pemanfaatan limbah pertanian. Permasalahan utama sekolah adalah kurangnya integrasi potensi lingkungan ke dalam kurikulum, sehingga anak-anak belum memperoleh pengalaman langsung dalam mengolah sumber daya lokal. Kegiatan dilakukan melalui sosialisasi, pelatihan guru dan siswa, implementasi teknologi sederhana, pendampingan, serta monitoring dan evaluasi. Materi pelatihan meliputi pembuatan pupuk kompos, kerajinan tangan dari limbah pertanian seperti daun pisang kering dan klobot jagung, serta promosi digital melalui media sosial. Hasil kegiatan menunjukkan adanya peningkatan pada tiga aspek utama: pengetahuan guru dan siswa meningkat terkait konsep ekowisata dan pengelolaan limbah, sikap menunjukkan perubahan positif berupa kepedulian lingkungan dan minat berwirausaha yang lebih tinggi, serta keterampilan dalam mengolah limbah pertanian berkembang meskipun masih perlu ditingkatkan secara berkelanjutan. Selain itu, keterlibatan masyarakat turut memperkuat terciptanya ekosistem pendidikan yang holistik, berdaya, dan berkelanjutan. Program ini menegaskan peran Sekolah Kampung Kawan Alam sebagai pusat edukasi ekowisata berbasis lingkungan sekaligus media pemberdayaan masyarakat.
Kata kunci: ekowisata edukatif; inovasi limbah pertanian; pemberdayaan masyarakat; sekolah alam
Abstract:Abstract: Pregnancy and toddlerhood are crucial periods that determine a child’s future growth and development. In Wonosari Village, the nutritional intake of pregnant women and toddlers is below the recommended dietary…
y allowance. One of the specific nutritional interventions that can be implemented is the provision of supplementary food (PMT) based on local food. This community service activity aimed to improve the knowledge and skills of posyandu cadres regarding the PMT based on local food for toddlers and pregnant women. The program involved training 40 cadres in the working area of Dalu Sepuluh Health Center, Tanjung Morawa District, Deli Serdang Regency, on May 28, 2025. The training consisted of delivering material on the concept of local food-based PMT and hands-on practice in processing supplementary food. Knowledge was evaluated through pre- and post-tests. Skills were evaluated through observation during processing practices. The results indicated an increase in cadres’ knowledge, with the average score rising from 95.4 to 99.4. Skills also improved, particularly in the accuracy of ingredient measurement and appropriate portion determination. These findings imply that local food-based PMT training can enhance the capacity of posyandu cadres and contribute to strengthening community-based efforts in improving maternal and child nutrition.
Keywords: cadres; PMT; pregnant women; toddlers
Abstrak: Masa kehamilan dan balita merupakan fase penting yang menentukan kualitas tumbuh kembang anak. Di Desa Wonosari, asupan gizi ibu hamil dan balita di bawah angka kecukupan gizi yang dianjurkan, sehingga diperlukan intervensi gizi spesifik melalui PMT berbasis pangan lokal. Kegiatan pengabdian ini bertujuan untuk meningkatkan pengetahuan dan keterampilan kader posyandu mengenai pengolahan makanan tambahan berbasis pangan lokal untuk balita dan ibu hamil. Metode yang digunakan adalah pelatihan dengan sasaran 40 orang kader posyandu di wilayah kerja Puskesmas Dalu Sepuluh, Kecamatan Tanjung Morawa Kabupaten Deli Serdang. Pelatihan dilaksanakan pada 28 Mei 2025, terdiri dari penyampaian materi tentang PMT berbasis pangan lokal dan praktik pengolahan makanan tambahan untuk balita dan ibu hamil. Evaluasi pengetahuan melalui pre-test dan post-test menggunakan kuesioner. Keterampilan dievaluasi dengan observasi pada saat praktik pengolahan. Pelatihan menghasilkan peningkatan skor pengetahuan kader posyandu dari 95,4 menjadi 99,4, dan peningkatan keterampilan tentang ketepatan penggunaan jumlah bahan pangan dan porsi PMT untuk ibu hamil dan balita.
Kata kunci: balita; ibu hamil; kader; PMT
Abstract:Abstract: The development of artificial intelligence (AI) technology presents new opportunities in education, particularly in lesson planning. However, most vocational high school teachers in Palembang City, including those…
ose at SMK PGRI 2, still have limited knowledge and skills in utilizing AI. This problem is the background to the implementation of community service activities (PkM) with the aim of improving teacher competency in using Large Language Models (LLM) such as Gemini and ChatGPT to develop Lesson Implementation Plans (RPP). The methods used included needs surveys, interactive workshops, hands-on practice, and evaluation through post-tests and participant feedback. The results of the activity showed a significant increase, where teacher knowledge increased from 20% to 80% and the application of AI in lesson plans increased from 10% to 65%. The contribution of this activity lies in improving teachers' ability to utilize AI to develop lesson plans more effectively and providing a scientific basis for the application of LLM in lesson planning in vocational education.
Keywords: artificial intelligence, lesson planning, vocational school teachers
Abstrak: Perkembangan teknologi kecerdasan buatan (Artificial Intelligence) menghadirkan peluang baru dalam dunia pendidikan, khususnya dalam perencanaan pembelajaran. Namun, sebagian besar guru SMK di Kota Palembang, termasuk di SMK PGRI 2, masih memiliki keterbatasan dalam pengetahuan dan keterampilan pemanfaatan AI. Permasalahan ini melatarbelakangi dilaksanakannya kegiatan pengabdian kepada masyarakat (PkM) dengan tujuan meningkatkan kompetensi guru dalam menggunakan Large Language Models (LLM) seperti Gemini dan ChatGPT untuk menyusun Rencana Pelaksanaan Pembelajaran (RPP). Metode yang digunakan meliputi survei kebutuhan, workshop interaktif, praktik langsung, serta evaluasi melalui post-test dan umpan balik peserta. Hasil kegiatan menunjukkan adanya peningkatan signifikan, di mana pengetahuan guru meningkat dari 20% menjadi 80% dan penerapan AI dalam RPP naik dari 10% menjadi 65%. Kontribusi kegiatan ini terletak pada peningkatan kemampuan guru dalam memanfaatkan AI untuk menyusun RPP secara lebih efektif serta penyediaan dasar ilmiah bagi penerapan LLM dalam perencanaan pembelajaran di pendidikan vokasi.
Kata kunci: artificial intelligence, guru SMK, perencanaan pembelajaran
Abstract:Abstract: The community service program in Nangewer Village, Darangdan District, Purwakarta Regency, aims to empower local MSME actors and strengthen the village's economic independence post-pandemic through the development…
ent of a participatory weekly market model. This activity involved 25 MSME actors, village officials, and Youth Organizations in planning, training, and implementing weekly markets combined with social activities such as mass gymnastics, local culinary, and children's games. The results of the evaluation showed an increase in the daily income of business actors from IDR 6.23 million to IDR 11.52 million, or an increase of 85%, with income stability of 40%. In addition to having an economic impact, this activity increases social interaction across hamlets and strengthens the role of women in household businesses. The main obstacles in the form of limited facilities and waste management are overcome through synergy with BUMDes and the support of the Village Fund. This activity shows good practices of collaboration between the community, village government, and universities in developing sustainable micromarkets, which can be replicated as a model of economic empowerment in other villages.
Keywords: MSME; Community Empowerment; Weekly Market; Village Economy
Abstrak: Program pengabdian masyarakat di Desa Nangewer, Kecamatan Darangdan, Kabupaten Purwakarta, bertujuan memberdayakan pelaku UMKM lokal dan memperkuat kemandirian ekonomi desa pasca-pandemi melalui pengembangan model pasar mingguan partisipatif. Kegiatan ini melibatkan 25 pelaku UMKM, perangkat desa, dan Karang Taruna dalam perencanaan, pelatihan, dan pelaksanaan pasar mingguan yang dikombinasikan dengan kegiatan sosial seperti senam massal, kuliner lokal, dan permainan anak. Hasil evaluasi menunjukkan peningkatan pendapatan harian pelaku usaha dari Rp6,23 juta menjadi Rp11,52 juta, atau naik 85%, dengan stabilitas pendapatan 40%. Selain memberikan dampak ekonomi, kegiatan ini meningkatkan interaksi sosial lintas dusun dan memperkuat peran perempuan dalam usaha rumah tangga. Hambatan utama berupa keterbatasan fasilitas dan pengelolaan sampah diatasi melalui sinergi dengan BUMDes dan dukungan Dana Desa. Kegiatan ini menunjukkan praktik baik kolaborasi antara masyarakat, pemerintah desa, dan perguruan tinggi dalam mengembangkan pasar mikro yang berkelanjutan, yang dapat direplikasi sebagai model pemberdayaan ekonomi di desa lain.
Kata kunci: UMKM; Pemberdayaan Masyarakat; Pasar Mingguan; Ekonomi Desa
Abstract:Abstract: The village of Sumberjaya has considerable local economic potential through the management of the Bagjawaluya Village-Owned Enterprise (BumDes), particularly in the Mini Soccer, Campground, Kiosk Rental, Water…
Supply, and Village Internet business units. However, limitations in the use of digital technology and promotional media have resulted in low effectiveness of services to the community. This community service activity aims to support the optimization of company profile creation and online booking systems for existing business units at BumDes Bagjawaluya. The target partners in this activity are BumDes managers, with 15 participants involved. To measure the effectiveness of the activity, an evaluation method consisting of a pre-test and post-test was used to assess the increase in participants' understanding, as well as a questionnaire to explore their perceptions and readiness to adopt digital technology. The results of the activity showed an increase in understanding of company profile management by 86.67% and business unit ordering applications by 93.33%. These results indicate that the community service activity had a positive impact on improving the digital literacy of BumDes managers.
Keyword: BumDes; Company Profile; Digitalization; Ordering; Optimization
Abstrak: Desa Sumberjaya memiliki potensi ekonomi lokal yang cukup besar melalui pengelolaan Badan Usaha Milik Desa (BumDes) Bagjawaluya, khususnya pada unit usaha Mini Soccer, Bumi Perkemahan,Sewa Kios, Air weslik, Internet Desa. Namun, keterbatasan dalam pemanfaatan teknologi digital dan media promosi menyebabkan rendahnya efektivitas layanan kepada masyarakat. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mendukung optimalisasi pembuatan company profile, dan sistem pemesanan online untuk unit usaha yang ada pada BumDes Bagjawaluya. Mitra sasaran dalam kegiatan ini adalah pengelola BumDes dengan jumlah peserta yang terlibat sebanyak 15 orang. Untuk mengukur efektivitas kegiatan, digunakan metode evaluasi berupa pre-test dan post-test untuk menilai peningkatan pemahaman peserta, serta kuisioner untuk menggali persepsi dan kesiapan mereka dalam mengadopsi teknologi digital. Hasil kegiatan menunjukkan peningkatan pemahaman untuk pengelolaan Company Profile 86,67%, aplikasi pemesanan unit usaha 93,33%. .Hasil ini menunjukkan bahwa kegiatan pengabdian memberikan dampak positif terhadap peningkatan literasi digital pengelola BumDes.
Kata Kunci: BumDes; Company Profile; Digitalisasi; Pemesanan; Optimalisasi
Abstract:Abstract: Many traditional fishermen in Indonesia still experience a decreasing income during the rainy season due to bad weather conditions. This community service activity aims to improve the safety of fishermen through…
h the installation of lightning rods and education on bad weather conditions at sea. This activity was carried out in Segoro Tambak Village, Sedati District, Sidoarjo Regency, East Java. The participants in this activity are local fishermen who are members of the KUB Geronggong. The methods used in this activity include 1. Initial Survey; 2. Socialization; 3. Training Session; 4. Technology Application; and 5. Mentoring and Evaluation. The results of the pre-test and post-test showed that the fishermen's level of understanding increasing by 8%. Based on the questionnaire results, the majority of fishermen gave positive feedback of this activity. In terms of program assessment, 71.4% of participants stated that the material provided was very easy to understand, and 82.1% of participants considered the speakers' delivery to be very clear. The opportunity to ask questions was also considered sufficient by 64.3% of participants, while in terms of satisfaction, 85.7% of participants stated that they were very happy to participate in this activity. All participants (100%) stated that this activity increased their knowledge, improved their preparedness for bad weather, and encouraged the application of knowledge in their daily lives.
Keywords: bad weather; fishermen; lightning rods; mitigation
Abstrak: Masih banyak nelayan tradisional di Indonesia yang penghasilannya turun di musim penghujan karena kendala cuaca buruk. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan keselamatan nelayan melalui pemasangan alat penangkal petir dan edukasi cuaca buruk saat melaut. Kegiatan ini dilaksanakan di Desa Segoro Tambak, Kecataman Sedati, Kabupaten Sidoarjo, Jawa Timur. Mitra dari kegiatan ini merupakan nelayan lokal yang tergabung dalam Kelompok Usaha Bersama (KUB) Geronggong. Metode kegiatan meliputi 1.Survey Awal; 2.Sosialisasi; 3.Pelatihan; 4.Penerapan Teknologi; serta 5.Pendampingan dan Evaluasi. Dari hasil pre-test dan post-test didapati tingkat pemahaman nelayan meningkat sebesar 8%. Berdasarkan hasil kuesioner, mayoritas nelayan memberikan penilaian positif terhadap kegiatan ini. Pada aspek penilaian acara, sebanyak 71,4% peserta menyatakan materi yang diberikan sangat mudah dipahami, dan 82,1% peserta menilai penyampaian narasumber sangat jelas. Kesempatan bertanya juga dinilai sangat cukup oleh 64,3% peserta, sedangkan dari sisi kepuasan, 85,7% peserta menyatakan sangat senang mengikuti kegiatan ini. Seluruh peserta (100%) menyatakan kegiatan ini menambah pengetahuan, meningkatkan kesiapan menghadapi cuaca buruk, serta mendorong penerapan ilmu dalam kehidupan sehari-hari.
Kata kunci: cuaca buruk; mitigasi; nelayan; penangkal petir
Abstract:Abstract: This community service describes the implementation of artificial intelligence (AI)-based learning media training for elementary school teachers at the UPTD SDN 010106 Sei Silau Barat, Setia Janji. The background…
nd of the activity is the limited understanding and skills of teachers in utilizing AI applications (e.g., ImageFX, Canva AI, and ChatGPT) to create interesting, interactive, and student-specific learning media. The implementation method includes three stages: preparation (interviews & needs observations), implementation (face-to-face workshops, demonstrations, and supervised independent practice), and evaluation (pre-post surveys and work assessments). This can be seen from the results of the pre-test and post-test conducted at the beginning and end of the training, from 31% pre-test to 88% post-test showing a significant difference. The results of this training showed a 57% increase in teachers' practical understanding, the development of AI-based teaching media in core subjects, and plans for sustainable adoption in the classroom. This activity contributes to improving educators' ICT competencies and encouraging the integration of modern technology in elementary schools.
Keywords: artificial intelligence; community service; elementary school teachers; imageFX; learning media; training.
Abstrak: Pengabdian ini mendeskripsikan pelaksanaan pelatihan media pembelajaran berbasis kecerdasan buatan (AI) bagi guru sekolah dasar di UPTD SDN 010106 Sei Silau Barat, Setia Janji. Latar belakang kegiatan adalah masih terbatasnya pemahaman dan keterampilan guru dalam memanfaatkan aplikasi AI (misalnya ImageFX, Canva AI, dan ChatGPT) untuk membuat media ajar yang menarik, interaktif, dan sesuai karakteristik siswa. Metode pelaksanaan meliputi tiga tahap: persiapan (wawancara & observasi kebutuhan), pelaksanaan (workshop tatap muka, demo, dan praktik mandiri tersupervisi), serta evaluasi (pre–post survey dan penilaian karya). Hal ini dapat diliat dari hasil pre-test dan post-test yang dilakukan di awal dan di akhir pelatihan, dari 31% pre-test ke angka 88% post-test menunjukan perbedaan yang signifikan. Hasil pelatihan ini menunjukkan peningkatan sebesar 57% pada pemahaman praktis guru, penyusunan media ajar berbasis AI pada mata pelajaran inti, serta rencana adopsi berkelanjutan di kelas. Kegiatan ini berkontribusi pada peningkatan kompetensi TIK pendidik dan mendorong integrasi teknologi modern di sekolah dasar.
Kata kunci: guru SD; imageFX; kecerdasan buatan; media pembelajaran; pelatihan; pengabdian masyarakat.
Abstract:MSMEs have a major contribution to the national economy, but the use of information technology in this sector is still low. This community service activity aims to empower MSMEs in Silo Baru Village through the application…
on of the Business Intelligence (BI) concept to improve the effectiveness of business management. The program is implemented in the form of training and technical assistance, which includes a basic understanding of BI, the use of simple accounting applications, digital marketing strategies, and data analysis and visualization techniques. This activity involves MSME actors directly in practice and simulations based on case studies of their respective businesses. Through a participatory and application approach, participants are equipped with the skills to record transactions digitally, monitor business performance, and make data-based decisions. Evaluation is carried out through pre-tests and post-tests, interviews, and observations, where the results show an increase in participants' digital literacy of up to 70% and technical skills of up to 60%. As many as 65% of participants have also implemented BI in daily business processes. This program is expected to be an effective collaborative model in encouraging the sustainable digital transformation of village MSMEs towards increasing competitiveness in the digital economy era.
Keywords: MSME; data analysis; business intelligence; business management; digital marketing
Abstrak: UMKM memiliki kontribusi besar terhadap perekonomian nasional, namun pemanfaatan teknologi informasi di sektor ini masih rendah. Kegiatan pengabdian ini bertujuan untuk memberdayakan UMKM di Desa Silo Baru melalui penerapan konsep Business Intelligence (BI) guna meningkatkan efektivitas manajemen usaha. Program dilaksanakan dalam bentuk pelatihan dan pendampingan teknis, yang mencakup pemahaman dasar BI, penggunaan aplikasi akuntansi sederhana, strategi pemasaran digital, serta teknik analisis dan visualisasi data. Kegiatan ini melibatkan pelaku UMKM secara langsung dalam praktik dan simulasi berbasis studi kasus usaha masing-masing. Melalui pendekatan partisipatif dan aplikatif, peserta dibekali keterampilan untuk mencatat transaksi secara digital, memantau kinerja usaha, serta mengambil keputusan berbasis data. Evaluasi dilakukan melalui pre-test dan post-test, wawancara, serta observasi, dimana hasilnya menunjukkan peningkatan literasi digital peserta hingga 70% dan keterampilan teknis hingga 60%. Sebanyak 65% peserta juga telah mengimplementasikan BI dalam proses bisnis sehari-hari. Program ini diharapkan dapat menjadi model kolaboratif yang efektif dalam mendorong transformasi digital UMKM desa secara berkelanjutan menuju peningkatan daya saing di era ekonomi digital.
Kata kunci: UMKM; analisis data; business intelligence; manajemen bisnis; pemasaran digital
Abstract:Based on the results of initial observations, two main problems faced by the target community were found, namely the high volume of unmanaged kitchen waste and the lack of digital marketing knowledge in household businesses.…
ses. These problems were brought to be analyzed in order to determine the form of problem-solving. The results of the analysis of the observation of this activity were that the organizers provided training in managing organic waste from household activities and training related to digital marketing. This training was practiced directly and provided with adequate equipment as a form of facilitating the community's steps. The training also provided digital marketing material by credible speakers and continued with direct practice. This activity increased knowledge and skills, and the community became empowered to implement sustainable solutions that were beneficial for their households and the wider community. The importance of waste management is how the waste is processed into useful compost so that every daily cooking activity in residents' homes does not have an impact on waste accumulation. Meanwhile, the delivery of digital marketing materials provides references to applications and sites that can be used to expand the network of businesses run by residents. By integrating this strategy, residents can not only improve their living conditions but also make a positive contribution to the ecosystem in the community.
Keywords: waste management; digital marketing; UMKM
Abstrak: Berdasarkan hasil observasi awal, ditemukan dua permasalahan utama yang dihadapi masyarakat sasaran, yaitu tingginya volume sampah dapur yang tidak terkelola dan kurangnya pengetahuan pemasaran digital dalam usaha rumah tangga. Permasalahan ini dibawa untuk dianalisis guna mengetahui bentuk penyelesaian masalah. Hasil analisis dari observasi kegiatan ini adalah penyelenggara memberikan pelatihan pengelolaan sampah organik dari kegiatan rumah tangga dan pelatihan terkait pemasaran digital. Pelatihan ini dipraktikkan secara langsung dan diberikan perlengkapan yang memadai sebagai bentuk kemudahan langkah masyarakat. Pelatihan juga disampaikan materi pemasaran digital oleh narasumber yang kredibel dan dilanjutkan dengan praktik langsung. Kegiatan ini menambah pengetahuan dan keterampilan serta masyarakat menjadi berdaya untuk menerapkan solusi berkelanjutan yang bermanfaat bagi rumah tangganya maupun masyarakat luas. Pentingnya pengelolaan sampah adalah bagaimana sampah tersebut diolah menjadi kompos yang bermanfaat sehingga setiap kegiatan memasak sehari-hari di rumah warga tidak berdampak pada penumpukan sampah. Sedangkan penyampaian materi pemasaran digital memberikan referensi aplikasi dan situs yang dapat digunakan untuk memperluas jaringan usaha yang dijalankan warga. Dengan mengintegrasikan strategi ini, warga tidak hanya dapat meningkatkan kondisi kehidupan mereka tetapi juga memberikan kontribusi positif terhadap ekosistem di masyarakat.
Kata kunci: pengelolaan sampah; digital marketing; UMKM