Abstract:Perkembangan zaman saat ini, teknologi dan media sosial yang pesat, persaingan di industri makanan dan minuman juga semakin meningkat. Mixue Ice Cream and Tea asal Tiongkok berhasil masuk ke pasar Indonesia melalui inovasi…
si produk serta strategi pemasaran yang efisien. Mixue mampu meraih popularitas yang tinggi berkat kekuatan citra merek dan strategi promosi yang mengandalkan media sosial, dikenal dengan viral marketing. Strategi ini menarik perhatian, terutama dari kalangan muda. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh citra merek dan viral marketing terhadap keputusan pembelian produk Mixue Wangsa kotabaru parahyangan. Populasi dalam penelitian ini terdiri dari konsumen yang pernah membeli produk Mixue. Sampel diambil dari 96 responden menggunakan teknik Non-probability sampling dan metode purposive sampling. Pengumpulan data dilakukan dengan menyebarkan kuesioner melalui google form. pengolahan data dalam penelitian ini menggunakan media pengolahan data yaitu : stastistical product & service solution (SPSS) dengan menggunakan perangkat lunak IBM SPSS Stastistics 25 program SPSS. Hasil penelitian menunjukkan bahwa: (1) citra merek memiliki pengaruh signifikan terhadap keputusan pembelian dan (2) viral marketing juga secara signifikan berpengaruh terhadap keputusan pembelian.
Abstract:Penelitian ini mengkaji prioritas faktor-faktor penentu keputusan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) sektor kuliner di Kelurahan Suka Asih Kota Bandung dalam pemanfaatan platform digital e-commerce dan media…
sosial. Di tengah pesatnya digitalisasi, adaptasi teknologi digital khususnya dalam pemasaran, yang bertujuan untuk memperluas jangkauan pasar, meningkatkan penjualan, efisiensi biaya promosi, dan penargetan audiens yang spesifik sesuai preferensi konsumen. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan Analytic Hierarchy Process (AHP). Data primer dikumpulkan melalui kuesioner dari 6 responden UMKM yang dipilih secara purposive sampling dari populasi 1.603 pelaku usaha. Instrumen diukur menggunakan skala Ordinal AHP 1-9, dan data diuji validitas menggunakan Uji Validitas Konten Rasio (Lawshe) serta konsistensi Rasio dan metode AHP (Thomas L. Saaty) menggunakan Microsoft Excel. Hasil penelitian menunjukkan bahwa jangkauan pasar merupakan kriteria paling dominan bagi pelaku UMKM kuliner di wilayah Kelurahan Suka Asih, dengan sub-kriteria jumlah pelanggan luar wilayah lokal sebagai prioritas utama. Faktor penting lainnya meliputi keamanan transaksi, kepercayaan transaksi, dan analisis pemasaran. Adapun platform digital yang paling sering dipilih pelaku usaha adalah GoFood untuk e-commerce dan WhatsApp untuk media sosial. Adanya penelitian ini memberikan pemahaman yang jelas tentang kriteria utama yang harus dipertimbangkan saat memilih platform digital, Hasil analisis AHP membantu UMKM menentukan platform mana yang paling sesuai dengan kebutuhan bukan hanya berdasarkan popularitas, Para pelaku usaha juga bisa fokus pada satu atau dua platform yang memiliki potensi terbesar untuk menjangkau target pasar, Penelitian ini juga memberikan wawasan tentang perilaku dan preferensi konsumen, yang memungkinkan para pelaku UMKM untuk menyesuaikan strategi pemasaran yang dapat meningkatkan visibilitas produk, berinteraksi langsung dengan pelanggan, dan pada akhirnya, meningkatkan penjualan dan daya saing di pasar.
Abstract:Penelitian ini bertujuan untuk mengetahui pengaruh model pembelajaran edutainment terhadap motivasi belajar siswa pada mata pelajaran Pendidikan Agama Islam (PAI) di SMKN Negeri 2 Nuangan Kabupaten Bolaang Mongondow Timur.…
r. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner kepada siswa sebagai responden penelitian. Analisis data dilakukan menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, serta uji hipotesis yang meliputi uji t dan uji F dengan bantuan program SPSS versi 25. Hasil penelitian menunjukkan bahwa seluruh item pernyataan dinyatakan valid dan reliabel. Hasil uji normalitas menunjukkan bahwa data berdistribusi normal serta tidak ditemukan gejala multikolinearitas maupun heteroskedastisitas, sehingga model regresi layak digunakan. Berdasarkan hasil uji t, diperoleh nilai signifikansi sebesar 0,001 (< 0,05), yang menunjukkan bahwa model pembelajaran edutainment berpengaruh signifikan terhadap motivasi belajar siswa. Selain itu, hasil uji F menunjukkan nilai signifikansi sebesar 0,000 (< 0,05), yang berarti model pembelajaran edutainment secara simultan berpengaruh terhadap motivasi belajar siswa. Dengan demikian, penerapan model pembelajaran edutainment mampu menciptakan suasana belajar yang menarik, menyenangkan, serta meningkatkan motivasi belajar siswa pada mata pelajaran Pendidikan Agama Islam (PAI).
Abstract:Penelitian ini bertujuan untuk mengetahui pengaruh pembiasaan shalat lima waktu terhadap pembentukan karakter disiplin dan religius siswa di SMP IT Wihdatul Ummah Kabupaten Takalar. Penelitian ini menggunakan pendekatan…
kuantitatif korelasional dengan populasi seluruh siswa SMP IT Wihdatul Ummah Takalar. Sampel penelitian ditentukan melalui teknik Proportionate Stratified Random Sampling. Instrumen pengumpulan data menggunakan angket skala Likert, observasi, dan dokumentasi Mutaba’ah Yaumiyah. Data dianalisis melalui uji validitas, uji reliabilitas, uji asumsi klasik, uji T, dan uji F. Hasil uji validitas menunjukkan bahwa seluruh item pertanyaan dinyatakan valid, sedangkan hasil uji reliabilitas menunjukkan bahwa seluruh variabel memiliki nilai reliabel. Hasil uji normalitas, multikolinearitas, dan heteroskedastisitas menunjukkan bahwa data layak digunakan untuk analisis regresi. Hasil uji T menunjukkan bahwa pembiasaan shalat lima waktu berpengaruh signifikan terhadap karakter disiplin dan karakter religius siswa. Selain itu, hasil uji F juga menunjukkan bahwa pembiasaan shalat lima waktu secara simultan berpengaruh terhadap kedua variabel tersebut. Dengan demikian, pembiasaan shalat lima waktu dapat menjadi strategi efektif dalam membentuk siswa yang disiplin, religius, bertanggung jawab, dan berakhlak mulia.
Abstract:Penelitian ini bertujuan untuk mengetahui hubungan antara kebiasaan membaca Al-Qur’an dengan karakter Islami siswa SMA Trisula Kendal. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan korelasional.…
sional. Populasi penelitian adalah seluruh siswa SMA Trisula Kendal, sedangkan sampel penelitian berjumlah 40 siswa yang dipilih menggunakan teknik simple random sampling. Teknik pengumpulan data dilakukan menggunakan angket tertutup dengan skala Likert. Analisis data dilakukan menggunakan bantuan program SPSS melalui uji validitas, reliabilitas, normalitas, multikolinearitas, heteroskedastisitas, dan uji korelasi Pearson Product Moment. Hasil penelitian menunjukkan bahwa seluruh instrumen penelitian dinyatakan valid dan reliabel. Hasil uji korelasi memperoleh nilai signifikansi (Sig. 2-tailed) sebesar 0,000 lebih kecil dari 0,05, sehingga menunjukkan adanya hubungan yang signifikan antara kebiasaan membaca Al-Qur’an dengan karakter Islami siswa. Nilai koefisien korelasi sebesar 0,743 menunjukkan hubungan yang kuat dan positif. Artinya, semakin baik kebiasaan membaca Al-Qur’an siswa, maka semakin baik pula karakter Islami yang dimiliki siswa. Dengan demikian, pembiasaan membaca Al-Qur’an dapat menjadi salah satu strategi efektif dalam membentuk karakter Islami siswa di lingkungan sekolah.
Abstract:Long distance marriage, commonly known as long distance marriage, is a type of relationship where married couples live geographically apart, often in different cities, countries, or even continents. This study aims to determine…
termine whether there is a role of communication intensity on marital commitment among moeslem couples in long distance marriages. This research employs a quantitative method with communication intensity as the independent variable and marital commitment as the dependent variable. The subjects of this study are 30 individuals experiencing long distance marriage. Data were collected using Likert scales, specifically the communication intensity scale and the marital commitment scale. The obtained data were analyzed using simple regression techniques. The results of this study indicate a significant relationship between marital commitment and communication intensity. The implications of this research can help couples in long distance marriages prioritize communication and strengthen their commitment to marriage despite being geographically separated
Abstract:This study aims to analyse the administration of fasakh judgments in the dissolution of Muslim marriages in Indonesia and Malaysia, with specific attention to the legal bases, registration procedures, and issuance of divorce…
orce documents. This issue is significant because the dissolution of marriage does not end with a court judgment. It continues through administrative registration, which determines the legal status of the parties after divorce. This study adopts a qualitative approach with a documentation-based comparative case study design. Data were collected through an examination of statutory regulations, judicial technical guidelines, official service procedures, institutional documents, and administrative information applicable to the Religious Courts in Indonesia, as well as the Syariah Courts and State Islamic Religious Departments in Malaysia. This study does not involve interviews or participants because its focus is directed toward the objective mapping of applicable administrative procedures. The data were analysed using a comparative thematic approach by grouping the findings into three main themes: the legal basis of judicial authority, post-judgment registration procedures, and the forms of divorce documents issued. The findings show that Indonesia integrates the issuance of divorce certificates into the administration of the Religious Courts, whereas Malaysia places the issuance of Islamic divorce certificates within the institutional relationship between the Syariah Courts and the State Islamic Religious Departments. These findings affirm that fasakh is not merely a juristic concept or a ground for marital dissolution, but also forms part of the legal documentation system of Islamic family law. This study contributes to the development of comparative Islamic family law scholarship and provides a basis for mapping Muslim divorce administration policies in both countries.
Abstract:Philanthropy has increasingly evolved from a form of charitable assistance into a strategic actor within sustainable development processes. However, much of the existing practice and literature still treats philanthropy…
as an isolated or supplementary intervention, limiting its potential to generate systemic and long-term impact. This article aims to critically examine the role of philanthropic institutions within a broader ecosystem of sustainable development, emphasizing the importance of multi-stakeholder collaboration involving government, the private sector, academia, and local communities.
Using a qualitative literature review with a conceptual and analytical orientation, this study synthesizes scholarly works on philanthropy, collaborative governance, corporate social responsibility, Islamic philanthropy, and the Sustainable Development Goals (SDGs), with a particular focus on Indonesia and the Global South. The analysis demonstrates that philanthropic contributions become more effective and sustainable when embedded within an integrated development ecology, rather than operating through fragmented and project-based approaches.
The findings highlight philanthropy’s strategic roles as a catalyst for social innovation, a bridge between sectors, and a facilitator of long-term social investment. Islamic philanthropic instruments such as zakat and productive waqf further illustrate how value-based financial mechanisms can support inclusive development when professionally managed and aligned with national and global development agendas. This study contributes conceptually by reframing philanthropy as a system-level change agent within a sustainable development ecology, offering an integrative lens for understanding collaboration, governance, and impact. The article concludes that sustainable development is best achieved not through isolated institutional efforts, but through coordinated, trust-based ecosystems in which philanthropy plays a transformative and connective role.
Abstract:Overtime has become a strong feature of modern work culture, especially in high-pressure sectors in Asia, such as manufacturing, logistics, and services. Although many studies have proven the link between long working hours…
urs and the deterioration of employee welfare, the mechanisms explaining how overtime causes an imbalance between work and personal life (Work-life Balance) have not yet been fully explored and pieced together. This narrative literature review aims to synthesize findings from key and recent studies published between 2000 and 2025. The goal is to form a conceptual framework of understanding how overtime can trigger burnout (emotional, mental, and physical exhaustion) and ultimately disrupt WLB. Based on four main theoretical foundations, namely Job Demands–Resources (JD-R), Conservation of Resources (COR), Effort Recovery Model, and Work–Home Resources Model, this review identifies three main pathway mechanisms: (1) Overtime increases job demands while simultaneously reducing opportunities for self-recovery. (2) Burnout, especially emotional exhaustion, acts as a psychological strain that mediates the effects of overtime. (3) The spillover effects of burnout trigger interference between work and home domain through time based conflicts and strain. Organizational support, job autonomy, family roles, marital status, gender and workload pressure are important moderators that can strengthen or weaken the relationship between each variable. While the theoretical contribution of this review lies in combining various perspectives into a conceptual model of the "overtime trap," its practical contribution lies in proposing implications for organizations, job redesign, fatigue management, and more adaptive work policies. Future research is expected to use longitudinal, mixed-method, and cross-cultural designs to validate, strengthen and expand this model.
Abstract:Coal mining, handling, and transportation activities are major sources of airborne particulate matter containing respirable crystalline silica, which poses significant risks to respiratory health. Silicosis remains a serious…
ious occupational and environmental disease affecting not only workers but also communities living near coal-handling areas. Physical environmental factors, including air quality, temperature, humidity, and wind speed, play an important role in influencing dust generation, dispersion, and inhalation exposure. This narrative review aims to synthesize current evidence on the influence of physical environmental conditions on silica exposure and silicosis development, integrating findings from environmental monitoring studies, epidemiological research, and experimental Wistar rat models. A literature search was conducted using major scientific databases to identify relevant peer-reviewed articles published between 2010 and 2024. The reviewed evidence indicates that prolonged or high-intensity exposure to silica dust is strongly associated with chronic pulmonary inflammation and progressive fibrosis. Environmental conditions can exacerbate exposure risk by increasing airborne particulate concentrations and respiratory vulnerability. Experimental studies using Wistar rats provide mechanistic insights into silica-induced lung injury, supporting epidemiological observations in human populations. This review highlights the importance of integrating environmental, occupational, and biological perspectives to improve risk prediction, early detection, and preventive strategies for silicosis in coal-handling regions.