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HUBUNGAN ANTARA QUARTER LIFE CRISIS DENGAN TINGKAT SELF ESTEEM MAHASISWA DI IAKN KUPANG

Manao, Sumari Novika, Henuk, Marwyn, Hendrik A. E Lao
Abstract: The transition into emerging adulthood frequently induces life-direction anxiety, commonly known as a quarter-life crisis, among university students. This correlational quantitative investigation was designed to evaluate… the correlation between the intensity of the quarter-life crisis (Variable X) and self-esteem (Variable Y) among active students at the State Christian Institute of Kupang (IAKN Kupang). Employing a sample of 30 participants gathered via probability sampling techniques, data collection was conducted utilizing Likert-scale questionnaires and statistically processed using the Pearson Product Moment correlation formula. The empirical analysis demonstrates a significant and highly robust positive correlation between the investigated constructs ($r = 0.769$; $p = 0.000$). This outcome highlights a noteworthy theoretical anomaly, wherein heightened levels of crisis are unexpectedly linked with enhanced self-esteem. This distinct psychological pattern is driven by active internal introspection, a purposeful pursuit of life meaning, and personal identity consolidation amid adversity. Furthermore, the campus culture at IAKN Kupang—characterized by comprehensive spiritual mentoring, robust peer networks, and a nurturing social atmosphere—serves as a constructive emotional buffer. These external dynamics empower students to navigate developmental stress adaptively, demonstrating that rather than diminishing their self-worth, the identity crisis ultimately bolsters their personal resilience.

ANALISIS EFEKTIVITAS STRATEGI PEMASARAN PERUSAHAAN JASA OUTSOURCING DALAM UPAYA MENINGKATKAN DAYA SAING PADA PT RAJAWALI BERDIKARI INDONESIA

Detry Dafa Sadid
Abstract: Penelitian ini bertujuan untuk menganalisis strategi pemasaran yang diterapkan oleh PT Rajawali Berdikari Indonesia serta merumuskan strategi pemasaran yang sebaiknya diterapkan dalam upaya meningkatkan daya saing perusahaan… haan jasa outsourcing. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode studi kasus. Data diperoleh melalui wawancara mendalam, observasi, dan studi dokumentasi terhadap dokumen perusahaan, company profile, media promosi, website, media sosial, serta materi internal yang berkaitan dengan aktivitas pemasaran. Teknik analisis data dilakukan melalui reduksi data, pengkodean, kategorisasi, interpretasi, serta analisis strategis menggunakan STP, Marketing Mix 7P, SWOT, IFAS, dan EFAS. Hasil penelitian menunjukkan bahwa strategi pemasaran PT Rajawali Berdikari Indonesia diterapkan melalui segmentasi pasar berdasarkan jenis industri, wilayah layanan, kebutuhan tenaga kerja, dan karakter organisasi klien. Target utama perusahaan meliputi sektor financial services, e-commerce, teknologi digital, logistik, serta industri yang membutuhkan pengelolaan sumber daya manusia dalam jumlah besar. Positioning yang dibangun perusahaan menekankan citra sebagai perusahaan outsourcing yang profesional, terpercaya, responsif, patuh regulasi, fleksibel, dan berkualitas. Hasil analisis IFAS menunjukkan total skor strength sebesar 3,75 dan total skor weakness sebesar 1,85. Hasil analisis EFAS menunjukkan total skor opportunity sebesar 3,60 dan total skor threat sebesar 1,60. Berdasarkan koordinat SWOT, perusahaan berada pada Kuadran I, yaitu posisi growth-oriented strategy. Strategi yang direkomendasikan adalah pertumbuhan agresif tetapi terukur melalui penguatan positioning, digital marketing terintegrasi, account-based marketing, referral, networking, testimoni digital, serta diferensiasi layanan berbasis people plus technology.

PERAN BAWASLU DALAM MENCEGAH PRAKTIK POLITIK UANG PADA PEMILIHAN KEPALA DAERAH TAHUN 2024 DI KABUPATEN KEPULAUAN TAMIMBAR

Rosario Bembuain, Polikarpus Lalamafu, Aresyama Hein Temmar, Alaslan, Amtai
Abstract: Money politics, referred to as "the mother of corruption," is a major and frequent problem in Indonesia’s direct leadership succession processes. Voter choice is not merely a procedure; the electoral process is an important… rtant instrument to correct, assess, evaluate, and improve the administration of government. If vote-buying is allowed to continue, its impact can be significant and even harm the state or regions. Candidates who win through vote-buying have the potential to maintain power in an unhealthy manner. This study aims to analyze the role of the Election Supervisory Agency (Bawaslu) of Tanimbar Islands Regency in efforts to prevent vote-buying during the 2024 Regional Head Election. The research employs a descriptive qualitative method, with data collected through interviews, observations, and documentation. Findings indicate that Bawaslu implemented various preventive strategies, such as public outreach, vulnerability mapping, and anti–vote-buying patrols. However, several constraints were identified, including limited human resources, difficult and remote geographic conditions, and a local political culture that remains tolerant of vote-buying transactions. This study recommends increasing community participation, utilizing technology in oversight activities, and strengthening cross-institutional collaboration to make efforts to prevent vote-buying more effective.

DIMENSI PENILAIAN DALAM PEMBELAJARAN BAHASA ARAB PADA EMPAT KETERAMPILAN BERBAHASA

Muslimin Resi, Herdah
Abstract: This study aims to analyze the concepts, characteristics, principles, and dimensions of assessment in Arabic language learning, particularly in the four language skills: listening, speaking, reading, and writing. The study… dy employed a qualitative approach using a library research design that focused on conceptual analysis of various academic literature relevant to language assessment. The data were collected through documentation techniques from books, scientific journal articles, and academic publications related to the evaluation of Arabic language learning. The data were then analyzed using content analysis to identify, classify, and synthesize various concepts related to language assessment practices. The findings reveal that assessment in Arabic language learning should be authentic, contextual, and oriented toward communicative competence, while integrating linguistic elements with language skills. In addition, assessment should be conducted based on the principles of validity, reliability, objectivity, practicality, transparency, fairness, and sustainability. The novelty of this study lies in its comprehensive explanation of the assessment dimensions across the four Arabic language skills, along with their indicators and assessment techniques. These findings provide implications for educators in designing Arabic language assessments that are more systematic, communicative, and relevant to language learning objectives.

PERAN BPKN RI DALAM PERLINDUNGAN KONSUMEN 5.0: TINJAUAN LITERATUR KOMUNIKASI DAN EDUKASI

Azi Khoirurrahman
Abstract: Transformasi digital telah mengubah pola konsumsi masyarakat Indonesia menjadi lebih cepat, instan, dan berbasis platform. Fenomena ini melahirkan konsep “Konsumen 5.0”, yaitu konsumen yang hidup dalam ekosistem digital… tal yang terintegrasi dengan teknologi cerdas seperti kecerdasan buatan, Internet of Things, dan platform e-commerce/fintech. Di sisi lain, risiko konsumen semakin kompleks, mulai dari penipuan online, kebocoran data, produk tidak sesuai deskripsi, hingga manipulasi informasi melalui algoritma dan iklan digital. Dalam konteks ini, perlindungan konsumen tidak lagi hanya bersifat represif melalui penegakan hukum, tetapi juga preventif melalui komunikasi dan edukasi yang efektif. Badan Perlindungan Konsumen Nasional Republik Indonesia (BPKN RI) memiliki peran strategis sebagai lembaga yang memberikan saran dan rekomendasi kepada pemerintah serta menerima pengaduan masyarakat terkait perlindungan konsumen. Artikel ini bertujuan menganalisis peran BPKN RI dalam melindungi Konsumen 5.0 melalui pendekatan komunikasi dan edukasi. Metode yang digunakan adalah kajian literatur berbasis yuridis normatif dengan pendekatan konseptual dan analisis dokumen, meliputi UU No. 8 Tahun 1999 tentang Perlindungan Konsumen, dokumen BPKN, serta literatur terkait komunikasi publik dan literasi digital. Hasil kajian menunjukkan bahwa BPKN RI telah mengembangkan berbagai inisiatif komunikasi dan edukasi, seperti website resmi, media sosial, kampanye publik, dan sosialisasi kepada masyarakat. Namun, tantangan seperti rendahnya literasi digital masyarakat, perkembangan teknologi yang sangat cepat, dan keterbatasan regulasi masih menjadi hambatan. Artikel ini menyimpulkan bahwa penguatan strategi komunikasi dan edukasi berbasis digital sangat penting untuk meningkatkan kesadaran dan daya kritis Konsumen 5.0. Rekomendasi yang diajukan meliputi penguatan komunikasi digital, peningkatan program edukasi konsumen, perluasan jangkauan sosialisasi, serta penguatan peran BPKN dalam kebijakan nasional perlindungan konsumen di era digital.

IMPLEMENTASI SISTEM PENJAMINAN MUTU INTERNAL DALAM MENCIPTAKAN LULUSAN SIAP KERJA DI SMK NEGERI 10 LUWU

Elpy, Alimuddin, Firmansyah
Abstract: This study aims to describe the implementation of the Internal Quality Assurance System (SPMI) in producing work-ready graduates at SMK Negeri 10 Luwu and identify the obstacles encountered in its implementation. This study… udy used a descriptive qualitative approach, with data collection techniques through observation, interviews, and documentation studies. The research subjects included the principal, teachers, and students. The results indicate that the implementation of SPMI at SMK Negeri 10 Luwu has been systematically implemented through the PPEPP cycle (Mapping, Implementation, Evaluation, Control, and Standard Setting). Quality mapping is conducted periodically to identify achievements and needs for quality improvement. Program implementation is carried out through improving the quality of learning and collaborating with industry. Evaluations are conducted routinely to assess standard achievement, followed by control measures for improvement, and the establishment of new standards as a form of continuous quality improvement. This implementation contributes to graduates' work-readiness, characterized by competency in expertise, technical skills, practical abilities, and soft skills. However, obstacles encountered include limited infrastructure and uneven absorption of graduates into the workforce.

PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK CHOCOLATOS DRINK DI PT. GARUDA FOOD, TBK DEPO CIANJUR

Berliana, Joko, Muhammad Firman, Denda Ginanjar
Abstract: The purpose of this study is to reveal the extent to which product quality, price and promotion can increase the purchase decision for Chocolatos Drink at PT. Garuda Foods, Tbk Depo Cianjur. The research method is the Associative… sociative method. Where the population is the Shop Owners who are Customers of Chocolatos drink PT. Garuda Foods, Tbk Depo Cianjur who made transactions during January 2024 to May 2024 as many as 162 people, and the sample size uses the Slovin formula with an error rate of 10% so that the number of samples becomes 62 people with the Simple Random Sampling Technique. This study goes through the stages determined such as data quality testing, data prerequisite testing and data analysis to hypothesis testing with the multivariate regression analysis method. The results of the hypothesis analysis, both partially and simultaneously, product quality, price and promotion have a positive and significant influence on purchasing decisions for Chocolatos Drink at PT. Garuda Foods, Tbk Depo Cianjur

INTEGRATION OF POWTOON LEARNING MEDIA WITH THE RESPONSIBILITY OF STUDENTS IN THE GEN Z ERA

Kadhapy, Moh., paputungan, frezy, B. Jassin, Iwan
Abstract: Digitalization in education continues to increase, particularly in the use of learning media. However, various challenges associated with the emergence of eras based on birth years often lead to differing perspectives on… improving the quality of education today. The process of integrating Powtoon learning media with a sense of responsibility in Gen Z students requires a comprehensive effort, considering that the assessment indicators for this attitude are crucial for learners in the modern era. Gen Z students (born 1997-2012) are digital natives who are pragmatic, creative, and highly dependent on technology for learning and personal branding. They favor visual-interactive methods, care about mental health/the environment, and focus on practical career outcomes (side hustles), but are prone to distraction and anxiety. Meanwhile, types of student attitude assessments generally include direct observation by lecturers, self-assessment, peer assessment, and daily journal entries. Aspects assessed include discipline, responsibility, honesty, cooperation, politeness, and initiative. This technique often uses a Likert scale or descriptive rubric. Therefore, it is crucial to pay attention to these items in the learning process at university. Powtoon is a web-based online animation and presentation creation platform that allows users to create engaging visual content, such as explainer videos, without requiring advanced graphic design skills. This application uses drag-and-drop features, ready-to-use templates, animated characters, and is supported by AI-based tools. This research uses a descriptive method, namely a research approach that aims to describe, explain, or map the characteristics of a phenomenon, situation, or population systematically, factually, and accurately based on data collected during the study. The results show the successful integration of Powtoon learning media with the responsible attitude of Gen Z students, evidenced by the existence of an orderly, understandable learning process and a high quality of understanding.

DEVELOPING TOPWORKSHEET AS STUDENTS’ DESCRIPTIVE READING WORKSHEET AT SMPN 21 MEDAN

Kezia Aurelia Sembiring, Neni Afrida Sari
Abstract: This study aims to develop Topworksheet as students descriptive reading worksheet at SMP Negeri 21 Medan. Data consisted of an analysis of students' needs, interests, and challenges in using Topworksheet as descriptive reading… eading worksheet, sourced from 20 ninth-grade students at SMP Negeri 21 Medan. Techniques for collecting data included distributing questionnaires, conducting interviews, and documentation. Instruments used were interview sheets, printed documents, and questionnaires. This study involved six key stages of Borg and Gall method, which included: gathering data and information, analyzing the data, designing the product, expert validation, revising and finalizing the product. The result of gathering and analyzing data showed that students had low interest in descriptive reading text due to monotonous and unvaried worksheets. This data identified students’ necessity (85%), lacks (55%) and wants (65%) for an interactive worksheet, engaging worksheet to develop reading understanding. The material designing and revising stage resulted in the Topworksheet Web, which consists of interactive descriptive reading practices, utilizing Canva-based visualization and educational games, including a glossary and word search. The expert validation involved a lecturer and a teacher, was 87.2%, and 98.4%, achieving an "Excellent" category. Based on the high validation scores from the experts, it can be concluded that the final product, the Topworksheet Web, is a highly appropriate and effective students' descriptive reading worksheet tailored to the specific needs of students at SMP Negeri 21 Medan.

INTEGRATION OF TECHNOLOGY IN THE IMPLEMENTATION OF TECHNICAL GUIDANCE FOR VILLAGE/SUB-DISTRICT COOPERATIVES IN MERAH PUTIH GORONTALO

Paputungan, Frezy, Khotimah, Husnul, Ibura, Irvan
Abstract: Technology is an applied science that encompasses a set of tools, systems, methods, and skills used by humans to solve problems and make work easier. The word comes from the Greek 'techne' (art, craft, skill) and 'logos'… (science). Some examples of technology vary from simple tools such as prehistoric axes to complex systems such as the internet, which enable humans to innovate and improve the quality of life. The method used in this study is library research, which collects and analyzes various related literature to explore the concept of technology, and the integration model in the implementation of KDKMP technical guidance in Gorontalo, as well as the role of the cooperative office and facilitators in its implementation. The findings indicate that the management and implementation of KKDMP Technical Guidance runs smoothly and with quality thanks to the use of technology. In addition, cooperative facilitators who pass the 2025 test from the Ministry of Cooperatives are expected to be able to implement practices in accordance with the implementation journal and applicable regulations effectively. The Red and White Cooperative is a government program to establish village/sub-district-based economic institutions that aim to improve the welfare and independence of the community through the principles of mutual cooperation and kinship. This cooperative functions as a joint forum for carrying out various local economic efforts, such as providing basic necessities, savings and loan services, and strengthening MSMEs, so as to encourage food security and shorten the supply chain. The Red and White Cooperative Program (Kopdes Merah Putih) is a national initiative to establish cooperatives in every village and sub-district to strengthen the local economy and improve community welfare through the principles of mutual cooperation.