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Showing 42 articles found for "Destination"
International Journal of Social Science, Education, Communication and Economics (Vol. 1, No. 2, 2022)

The Influence of Transformational Leadership and Communication with Motivation as an Intervening Variable on the Performance of Tourism Village Managers in Ubud District, Gianyar Regency

Gede Agus Ari Eka Budi Pratama, I, Ayu Putu Widani Sugianingrat, Ida, Herny Susanti, Putu
Abstract: The tourism village as one of the tourist destinations developed by the village community, especially in Ubud District, Gianyar Regency, is managed by Pokdarwis. For this reason, managers are required to provide the best… performance in advancing tourism villages. The purpose of this study was to determine and analyze the effect of transformational leadership and communication with motivation as an intervening variable on the performance of tourism village managers in Ubud District, Gianyar Regency. The research population is all the administrators or Pokdarwis members of tourist villages in Ubud District as many as 110 people. The sampling technique used purposive sampling in order to obtain 93 people as respondents. The method of analysis using descriptive analysis and inferential analysis with SEM-PLS analysis. The results show that directly transformational leadership, communication and motivation have a positive and significant effect on the performance of managers, transformational leadership and communication have a positive and significant effect on motivation, and motivation is positively and significantly able to mediate the influence of transformational leadership on the performance of Tourism Village managers in Ubud District. Gianyar Regency. The implication of the research is the need to improve harmonious relationships between Pokdarwis members as tourism village managers to participate together in developing a better tourist village.
Global Research Influence Transformational Leadership Communication Motivation Intervening Variable Performance Tourism Village Managers Ubud District Gianyar Regency
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International Journal of Social Science, Education, Communication and Economics (Vol. 1, No. 2, 2022)

Contribution of Social Media Platforms in Tourism Promotion

Salem Seed Gebreel, Omar, Shuayb, Ayman
Abstract: This study sought to identify the role of social media platforms in tourism marketing and promotion. It was also to evaluate the extent to which social media platforms used to the purpose of tourism promotion in Libya, evaluate… valuate they're contributing to promoting tourism sites in Libya, and to evaluate their extent to which they succeeded in promoting tourism sites in Libya. The convenience sampling method was used in this study where the data was obtained from 120 respondents by using a questionnaire. The study concludes that social media platforms play a very sensitive and important role in the effectiveness of tourism marketing and promotion among all users of these media. Additionally, social media platforms have the ability to provide users with accurate and confident information about their destinations which helped them to make accurate decisions about their destinations and tourism sites that they thinking to travel to or visit. Moreover, the users of these platforms mentioned that since these platforms were available to the end-users it was characterized with their ease of use and provide the users of the ability to share and post their experiences and perspectives regarding the sites they visited. This will facilitate the opportunity for tourism destinations to share, marketing, and promoting their contents with their customers effectively and efficiently.
Global Research Contribution Social Media Platforms Tourism Promotion
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