Abstract:Increasing competition among educational institutions requires Islamic schools and madrasahs to adopt strategies that go beyond promotional activities and focus on strengthening institutional governance and value creation.…
n. This article aims to conceptually examine holistic marketing as a governance-based strategy for enhancing the competitiveness of Islamic educational institutions. This study employs a qualitative approach using library research by critically reviewing scholarly books and journal articles related to holistic marketing, educational service marketing, and Islamic education management. The findings indicate that holistic marketing encompassing internal marketing, external marketing, relationship marketing, and performance marketing can foster sustainable competitive advantage for Islamic educational institutions. This approach ensures consistency between Islamic values, educational service quality, and public trust. Therefore, holistic marketing can be positioned as a strategic governance framework for Islamic schools and madrasahs in strengthening value-based competitiveness.
Abstract:The manufacturing sector in Indonesia, particularly within the aluminum fabrication and extrusion industry, is currently navigating a period of intense structural transition. Historically characterized by a focus on physical…
ical output and technical specifications, enterprises are now increasingly compelled to adopt a service-dominant logic to maintain competitive viability. This research report investigates the strategic implementation of human resource development programs at NJS Alumunium, focusing on the dual-pathway integration of technical competence (hard skills) and interpersonal proficiencies (soft skills). Utilizing the SERVQUAL framework as a primary evaluative tool, the analysis explores how specific technical abilities, such as CNC machining, precision welding, and CAD design, intersect with soft skills like emotional intelligence, communication, and proactive problem-solving to drive customer satisfaction. The study synthesizes data from contemporary Indonesian industrial policies, including "Making Indonesia 4.0," and academic frameworks such as Workplace Learning (WPL) and Total Quality Management (TQM). Findings indicate that while technical mastery is a prerequisite for entry into the high-end aluminum market, soft skills serve as the critical differentiator in fostering customer loyalty and bridging the gap between expectation and perception. The report further details the role of management information systems, the impact of local cultural paternalism in leadership, and the emergence of green capabilities as essential components of a modern competency strategy. The proposed developmental model advocates for a continuous, mentored, and digitally-enabled training ecosystem that aligns organizational capabilities with the sophisticated demands of both domestic and international consumers.
Abstract:This study aims to deepen the understanding of the contribution of promotion and branding to increasing customer satisfaction at PT. Ino Wangsa Binjai. The study used primary data with a population of 300 buyers, and 75…
respondents were selected as samples through calculations using the Slovin formula. The analysis techniques applied were quantitative, including validity tests, reliability, classical assumptions, simple linear regression, and hypothesis testing through t-tests and coefficients of determination (R²). Based on the analysis results, the promotional mix variable (E_Prmsi) obtained a t-count value of -1.824 with a significance level of 0.072 (> 0.05), while the t-table was 1.99346. Because the t-count is smaller than the t-table, it can be concluded that the promotional mix does not have a significant effect on customer satisfaction. In addition, a negative t-value indicates that the direction of the relationship between the promotional mix and customer satisfaction is not in line. Conversely, the partial test shows that the company's brand variable has a significant effect on customer satisfaction with a significance value of 0.00 (< 0.05). Therefore, the first hypothesis (H1) is declared accepted. From the results of the determination coefficient test, the R Square value is 0.495, which indicates that 49.5% of changes in customer satisfaction can be explained by the company's promotional mix and brand factors, while the remaining 50.5% is influenced by other variables not examined in this study. As a recommendation, the management of PT. Ino Wangsa Binjai, especially the branch manager, is advised to implement a more cost-effective, efficient, and targeted promotional strategy, as well as utilizing social media such as Facebook, Instagram, Twitter, and print media such as newspapers to convey promotional information more effectively.
Abstract:The phenomenon of bullying in educational settings involving children and adolescents is increasingly worrying because it has serious physical and psychological impacts on victims. This study aims to analyze the criminological…
ogical perspective on children as perpetrators of bullying and to identify the criminogenic factors that influence this behavior. The method used is normative legal research with a case study approach and a conceptual approach, utilizing secondary data from legal literature, journals, and bullying cases at the Al-Azhar Janapria Islamic Boarding School in Central Lombok. The results indicate that bullying behavior can be explained through strain theory, differential association theory, social control theory, and labeling theory. Bullying is influenced by faulty social learning processes, weak social control, and the application of negative labels. Criminogenic factors include the social environment, the individual, peers, and the family. Prevention efforts need to be carried out comprehensively through synergy between families, schools, and the community to create a safe and violence-free educational environment.
Abstract:Implementation of Internet of Things (IoT) technology and microcontrollers as an automatic temperature control system on tools for proofing bread dough at the Oei Oei Pizza and Patisserie Micro, Small, and Medium Enterprise…
ise (MSMEs). The primary issue faced by partners was temperature instability during the dough fermentation process, leading to inconsistent product quality. The implementation method included problem identification, tool design and construction, implementation at partner locations, and mentoring and evaluation. The results of the activity showed that the tool can help IoT-based systems maintain stable fermentation temperatures, improve dough quality consistency, and increase production efficiency. This initiative also has a positive impact on increasing partners' capacity to utilize appropriate technology.
Abstract:Small and Medium Industries (SMEs) play an important role in the regional and national economy, especially in providing employment and increasing the added value of local products. T.A Rezeki is one of the SMEs that produces…
uces its products by purchasing raw materials from products at chemical stores, then marketing them to surrounding areas, several restaurants, mosques and laundries directly. The design of an IoT-based batch mixer is expected to help TA Rezeki SMEs to automate the base soap stirring process so that it is more efficient and consistent. With the implementation of IoT, it is expected to reduce operational costs, increase production capacity, and produce soap products with better and uniform quality. Based on the satisfaction survey conducted, the results showed that the digitalization of soap stirring tools carried out in this activity provided benefits to SMEs by providing convenience with equipment automation and more consistent stirring so that the resulting products are also of better quality.
Abstract:An appropriate leadership communication strategy should be able to increase employee work motivation. With a leadership communication strategy, a leader can motivate his subordinates to be enthusiastic, disciplined, caring,…
ng, and responsible in carrying out their duties and functions. Where resources are not merely objects in achieving organizational goals, but also become subjects/agents of development. Leadership Communication that makes HR as planners, implementers and controllers who always play an active role in achieving organizational goals, and have thoughts, feelings and desires that can influence their attitudes in work. Conversely, the organization where they are sheltered is expected to provide rewards and awards fairly or objectively so that through these rewards ASN can be motivated to improve the quality and quantity of their work. This study aims to describe the form of leadership communication strategies, employee work motivation, and at the same time determine the effect of leadership communication strategies in increasing employee work motivation at the Medan City Cultural Office. The study used a descriptive qualitative approach and type of research through interviews and observations of informants to obtain research data. The results of the study indicate that the leadership communication strategy of the Cultural Office still needs to be improved in the area of clarity and even distribution of organizational messages that should be adjusted to its main duties and functions. Furthermore, it was found that intrinsic motivational factors, such as recognition, were the dominant factor in driving work motivation. Finally, it was found that the leadership communication strategy implemented influenced the increase or decrease in employee work motivation at the Medan City Cultural Service.
Abstract:This research aims to determine the impact of water stress and the use of leaf compost on increasing yields and ideal plant development. This inspection was completed at the Medan City Food Security Center, jl . Selambo…
Ujung and Kramat are beautiful. between May and June 2023. The factorial randomized block design (RAK) used in this study consisted of two treatment factors symbolized by the symbol A at three levels, namely: A1) half KL (A2) 75% KL and (A3) 100 percent KL. The next factorial is with image P which consists of 3 levels, namely; (P1) is 1 g per liter of water, P2 is 2 g per liter, and P3 is 3 g per liter of water. With the aim of obtaining 9 drugs. Each treatment is repeated several times. The perception information is then investigated using the F test for changes at the 5% level. If the problem is large then proceed with the Duncan test. From the results of the examination and discussions carried out, results were obtained, including: 1). The influence of water pressure has a significant effect on plant height, number of leaves, leaf width, wet weight, and influences leaf length, leaf area and stem size of mustard greens (Brassica juncea L.). 2). Giving Gandasil D at a dose of 3 g/l of water basically increases the number of plants, number of leaves, leaf length, leaf width, stem size, new weight per plant, and selling weight. 3). The relationship between water stress treatment and use of leaf compost fundamentally affects plant height, number of leaves, leaf width, and wet load in mustard greens (Brassica juncea L.) while leaf length, leaf area and cross stem distance do not make a big difference.
Abstract:Penggunaan smartphone di kalangan remaja terus meningkat seiring dengan kemudahan akses terhadap informasi, hiburan, dan media sosial. Menurut APJII (2024), 98% remaja menggunakan smartphone, sementara data dari Badan Pusat…
sat Statistik Sumatera Barat (2024) menunjukkan bahwa 67,78% remaja memiliki akses ke smartphone. Penggunaan berlebihan ini membuat remaja kesulitan mengelola waktu, mengurangi konsentrasi, sering menunda-nunda tugas, dan mempengaruhi motivasi belajar mereka. Penelitian ini bertujuan untuk mengetahui hubungan antara motivasi belajar dan penggunaan smartphone pada remaja kelas VIII di SMP Negeri 25 Padang Tahun 2025, dengan pengumpulan data dilakukan pada 26-28 Mei 2025. Populasi penelitian terdiri dari 261 siswa kelas VIII di SMP Negeri 25 Padang pada tahun 2025. Sampel sebanyak 72 responden diambil menggunakan rumus Slovin dengan teknik sampling acak. Pengumpulan data dilakukan menggunakan lembar observasi dan kuesioner MSLQ, dianalisis secara univariat dan bivariat menggunakan uji Chi-Square. Hasil menunjukkan bahwa 45,8% remaja memiliki motivasi belajar rendah, sementara 44,4% memiliki penggunaan smartphone yang tinggi. Secara bivariat, terdapat hubungan antara motivasi belajar dan penggunaan smartphone pada remaja kelas VIII di SMP Negeri 25 Padang tahun 2025. Diharapkan guru dapat meningkatkan program pendidikan tentang penggunaan smartphone yang sehat dan menciptakan lingkungan belajar yang kondusif.
Smartphone use among adolescents is increasing along with easier acces to information, entertainment, and social media. According to APJII (2024), 98% of adolescents use smartphones, while data from the West Sumatra Statistics Agency (2024) shows that 67,78% of adolescents have acces to smartphones. This excessive use makes it difficult for teenager to manage their time, reduces their concentration, causes them to frequently procrastinate, and affects their motivation to learn. This study aims to determine the relationship between learning motivation and smartphone use among eight-grade students at SMP Negeri 25 Padang in August 2025, with data collection carried out on May 26-28, 2025. The study population consisted of 261 eight-grade students at SMP Negeri 25 Padang in 2025. A sample of 72 respondents was taken using the Slovin formula with random sampling technique. Data collection was conducted using observation sheets and MSLQ questionnaires,analyzed univariately and bivariately using the Chi-Square test. The results showed that 45,8% of adolescents had low learning motivation, while 44,4% had high smartphone usage. Bivariate there is a relationship between learning motivation and smartphone use among eight-grade students at SMP Negeri 25 Padang in 2025. It is hoped that teachers can improve educational programs on healthy smartphone use and create a create a conducive learning environment.
Abstract:Employment is an activity undertaken by individuals to earn income in order to sustain a decent standard of living. Employment relationships are established through agreements between employers and workers, and such agreements…
ements should ensure decent work conditions. However, in reality, there is insufficient government supervision in ensuring the fulfillment of workers’ rights in accordance with Law No. 13 of 2003. The distribution of rights for female workers is also not optimally implemented. In addition, workforce skills remain a concern, as many workers only possess primary to junior secondary education. Furthermore, freelance work has become increasingly popular due to its flexibility in time and location.
Therefore, solutions are needed to address employment issues in Bengkulu Province. Data collection in this study was conducted through interviews with the Bengkulu Provincial Manpower Office. Data analysis employed a qualitative approach. The findings indicate that many workers are engaged in seasonal sectors with unstable income. The Bengkulu Provincial Manpower Office has implemented programs such as job fairs, vocational training and education, and occupational health and safety socialization. Generation Z is perceived as less loyal and tends to frequently change jobs, showing a strong preference for freelance work due to its flexibility. Policy development is needed to provide legal protection for workers. Recommended actions include stricter enforcement against companies violating labor rights, particularly those committing violence against female workers, conducting awareness programs in collaboration with the Ministry of Women’s Empowerment and Child Protection and labor protection institutions, and optimizing integrated reporting systems to accelerate the resolution of such cases.