Abstract:The transformation of guidance and counseling services in the digital era has brought significant changes to the ways counselors deliver services to students. Advances in information and communication technology have created…
ated both opportunities and challenges that require comprehensive scholarly examination. This study aims to analyze the opportunities, challenges, and implications of digital transformation for the development of guidance and counseling practices. A qualitative approach was employed through a Systematic Literature Review of scholarly articles published between 2016 and 2026. The data were analyzed using content analysis and thematic analysis to identify key themes related to digital guidance and counseling services. The findings reveal that digital technologies enhance service accessibility, flexibility, and effectiveness, while also fostering innovation through the utilization of digital applications and artificial intelligence. Nevertheless, the transformation continues to face challenges, including counselors’ limited digital competencies, barriers to virtual therapeutic communication, and concerns related to ethics, privacy, and data security. The study concludes that a hybrid service model integrating face-to-face counseling with digital counseling represents the most appropriate approach for addressing students’ needs in the digital era. The novelty of this study lies in its comprehensive synthesis that integrates technological dimensions, counselor competencies, professional ethics, data security, and humanistic approaches as a foundation for the development of effective and sustainable digital guidance and counseling services.
Abstract:Cultural-based tourism has become an important strategy for enhancing community welfare while preserving local cultural heritage. Desa Tua in Buleleng Regency, Bali, possesses significant potential through the bamboo weaving…
ving tradition of the Bali Aga community, which holds substantial economic and cultural value. This study aims to analyze community empowerment through the development of tourism based on cultural weaving products, strengthen the bargaining position of local artisans, and examine efforts to maintain a balance between economic benefits and cultural preservation. The study employed a mixed-methods approach with a sequential explanatory design and involved 150 respondents. Data were collected through observation, interviews, documentation, and surveys. The findings reveal that experiential tourism increased average household income by 35% and enhanced women's participation by 42% through their involvement in production activities, training programs, tour guiding, and the management of creative enterprises. Traditional weaving products were successfully developed as the primary tourism attraction, generating greater economic value while preserving cultural integrity through the clear distinction between sacred and commercial products. The utilization of digital media further expanded market access and strengthened product competitiveness. The novelty of this study lies in the development of an integrative model that connects community empowerment, experiential tourism, cultural preservation, women’s empowerment, and digital cultural entrepreneurship as a sustainable strategy for cultural tourism development.
Abstract:This study examines the transformation of digital marketing communication that positions visual elements as the primary component in event promotion on social media, particularly Instagram. This shift is driven by changes…
s in audience behavior, which has become more responsive to visual stimuli than to textual information. The research problem focuses on how visual elements are constructed as an effective persuasive communication strategy to capture attention, evoke emotions, and influence audience perceptions and interests through the peripheral route based on the Elaboration Likelihood Model framework. The study employs a qualitative approach using content analysis of 11 Instagram posts from @colorrunfestivalid selected through purposive sampling, supported by observation and interviews. The findings indicate that visual dominance reaches 82%, characterized by the use of bright colors, expressions of happiness, and interactive activities that effectively generate emotional appeal and rapid audience engagement. Most audiences pay greater attention to visuals than to text and demonstrate a willingness to participate after viewing the experiential representations presented. The psychological effect of fear of missing out further reinforces this response. The persuasion process is found to occur predominantly through the peripheral route, marked by low cognitive elaboration and a high reliance on visual cues. The study concludes that visuals function as the primary determinant of effective digital persuasive communication, as they simultaneously construct meaning, emotion, and experiential expectations. The novelty of this research lies in affirming visuals as the core of digital persuasion strategies through the integration of emotional, social, and psychological dimensions, while also reinforcing the dominance of the peripheral route as a key mechanism in contemporary media consumption.
Abstract:The advancement of digital technology has transformed consumption patterns while simultaneously increasing risks related to consumer protection, including online fraud, information manipulation, and misuse of personal data,…
ta, thereby requiring more critical and comprehensive literacy skills. This study addresses the problem of low consumer protection literacy, as indicated by high levels of impulsive consumption behavior, limited understanding of consumer rights and obligations, and an imbalance between the intensity of technology use and the ability to evaluate information effectively. The purpose of this research is to examine the role of Social Studies education in enhancing consumer protection literacy, its integration into the learning process, and the effectiveness of its implementation in the digital era through a literature review approach. The findings reveal that consumer protection literacy remains at a moderate to low level, yet it has a significant relationship with rational economic decision-making and the ability to mitigate digital risks. Social Studies education has been proven effective in improving such literacy through contextual, interactive, and experience-based learning, which strengthens students’ understanding, attitudes, and skills as consumers. The novelty of this study lies in the conceptual and practical integration of consumer protection literacy into Social Studies learning, encompassing cognitive, affective, and behavioral dimensions, as well as emphasizing pedagogical strategies based on case studies and reflective discussions as effective approaches to shaping intelligent and responsible consumers in the digital era.
Abstract:This study examines the utilization of digital technology in counseling services as a response to the transformation of mental health service demands that require flexibility, efficiency, and broad reach. The research problem…
oblem focuses on the extent of e-counseling effectiveness, the level of service accessibility for the community, and the key challenges influencing its implementation. The study employs a qualitative approach using a systematic literature review method of 25 reputable scientific articles published between 2015 and 2025. The synthesis results indicate that e-counseling demonstrates a high level of effectiveness, reflected in service flexibility (92%), client openness (88%), cost efficiency (85%), satisfaction level (81%), and intervention success rate (76%), particularly for mild to moderate cases. The accessibility aspect also shows significant achievements, including ease of access (90%), expanded geographical reach (87%), and reduced social stigma (83%), thereby reinforcing the role of e-counseling as an inclusive alternative solution. Nevertheless, implementation still faces several challenges, such as limitations in nonverbal communication, data security risks, digital inequality, and low technological competence among counselors. The findings conclude that e-counseling is a strategic innovation that is both effective and adaptive; however, it requires adequate infrastructure support, improved digital literacy, and appropriate regulatory frameworks to ensure optimal and sustainable implementation. The novelty of this study lies in its integrative approach, which simultaneously examines effectiveness and accessibility alongside the technical, psychological, and structural factors influencing them, resulting in a more comprehensive analytical framework compared to previous studies that tend to be partial.
Abstract:The rapid advancement of information and communication technology has transformed learning paradigms in higher education, particularly through the implementation of flexible digital learning systems that emphasize student…
t learning autonomy. Higher education institutions providing distance education face challenges in delivering digital learning materials that are not only easily accessible but also capable of sustainably enhancing students’ learning motivation. The research problem addressed in this study focuses on the extent to which the utilization of Android-based digital learning materials influences the learning motivation of students at Universitas Terbuka. The purpose of this study is to analyze the effect of using Android-based digital learning materials on students’ learning motivation in the context of distance education. A quantitative approach was employed using a survey method as the research design. The research sample consisted of 97 Universitas Terbuka students from UT Ambon, UT Gorontalo, and UT Makassar, selected through simple random sampling. Data were collected using structured questionnaires, while data analysis was conducted through simple linear regression with the assistance of SPSS software. The results of the analysis indicate that the utilization of Android-based digital learning materials has a positive and significant effect on students’ learning motivation, as evidenced by a regression coefficient value of 0.442 and a significance value of 0.000, which is below the 0.05 significance threshold. These findings confirm that improvements in the intensity and quality of using Android-based digital learning materials are directly associated with increased student learning motivation. The novelty of this study lies in strengthening empirical evidence on the effectiveness of Android-based digital learning materials in a cross-regional distance education context, while also providing practical contributions to the development of digital learning strategies aimed at enhancing the learning motivation of Universitas Terbuka students.
Abstract:The development of digital technology over the past two decades has revolutionized human communication, social interaction, and the formation of both individual and collective identities in a global context. Digital media…
a no longer merely function as communication tools but have become socio-cultural spaces that actively shape values, norms, symbols, and everyday practices. This phenomenon raises research questions regarding how cultural transformation and identity construction are influenced by the dominance of digital technology, as well as how social media and platform algorithms shape cultural visibility and digital identities. This study employs a qualitative approach through a critical narrative literature review, synthesizing theories of network society, mediatization, cultural globalization, digital capitalism, and digital identity. The analysis focuses on four key issues: cultural digitalization, the role of social media in identity formation, the emergence of hybrid identities, and platform power in determining cultural representation. Findings indicate that digital technology has ambivalent effects: it expands spaces for cultural expression, enhances public participation, and provides opportunities for marginalized groups to represent their identities; however, global platform dominance drives cultural homogenization, identity commodification, and inequitable symbolic representation. The novelty of this study lies in integrating a critical perspective on the influence of algorithms and digital capitalism in identity formation, which has rarely been addressed comprehensively in digital cultural studies. These findings offer theoretical contributions to media and cultural research as well as practical implications for understanding identity representation in the global digital era.
Abstract:The rapid advancement of digital technology and the increasingly widespread penetration of the internet have significantly driven the growth of e-commerce in Indonesia, leading to notable changes in consumer behavior in…
making purchasing decisions. This condition requires business actors to comprehensively understand marketing factors that play a crucial role in influencing consumer decisions on e-commerce platforms, particularly those related to price, promotion, and product quality. The research problem of this study focuses on how these three variables shape consumer purchasing decisions amid increasingly intense e-commerce competition. This study aims to analyze the influence of price, promotion, and product quality on purchasing decisions in e-commerce by employing a qualitative approach through a literature review of various relevant scholarly sources, including both national and international journals. The findings indicate that competitive pricing aligned with consumers’ perceived value has a strong influence on attracting purchase intentions, while appropriate, sustainable, and communicative promotional strategies are able to enhance consumer awareness and purchase motivation. On the other hand, product quality is proven to be a key determinant in building trust, satisfaction, and consumer loyalty in online transactions. The conclusion of this study confirms that price, promotion, and product quality simultaneously contribute positively and significantly to e-commerce purchasing decisions. The novelty of this scholarly work lies in its conceptual synthesis that integrates these three variables within the context of Indonesian e-commerce consumer behavior, providing a holistic understanding that can serve as a strategic basis for decision-making among digital business practitioners in the technology-based economic era.
Abstract:Stunting remains a crucial public health issue in Indonesia as it has multidimensional impacts on physical growth, cognitive development, productivity, and the long-term quality of human resources. This study aims to analyze…
lyze the potential application of predictive Artificial Intelligence (AI)-based Wearable Health Technology in preventing child stunting, with an emphasis on the integration of technology into the health system, socio-cultural interrelations, and ethical dimensions that need to be anticipated. The research employed a qualitative approach through a systematic literature review, analysis of national health policies, and examination of reports on the implementation of digital health technologies related to child health. The results indicate that wearable devices are effective in recording health indicators in real-time, while predictive AI algorithms enable early detection of stunting risks, allowing interventions to be carried out quickly, accurately, and in a personalized manner. However, the success of implementation is highly dependent on the support of the digital health ecosystem, including adaptive regulations, infrastructure readiness, digital literacy among communities, as well as multi-stakeholder collaboration involving the government, medical professionals, the technology industry, and families. This study affirms that the integration of Wearable Health Technology and predictive AI is not merely an additional tool in medical services, but rather a representation of a health system transformation towards a more preventive, predictive, precise, and participatory paradigm. Thus, the utilization of evidence-based digital innovations has the potential to strengthen the effectiveness of stunting prevention programs in Indonesia while accelerating the achievement of national health development targets within the context of technological disruption and global dynamics.
Abstract:This study aims to analyze the feasibility of business development for CV. Subur Indah Pertama, located in Pemecutan Kaja Village, North Denpasar, Bali, based on five main aspects of business feasibility studies: market…
and marketing, legal, human resources, environmental, and financial. This research employs a qualitative approach using descriptive methods, with data collection techniques including direct observation, in-depth interviews, and document review. The analysis results show that from the market and marketing aspect, the company has demonstrated positive performance through the optimization of digital platforms such as Tokopedia, Shopee, and TikTok, as well as strategic partnerships with contractors and property developers. Legally, the company is deemed feasible as it has fulfilled all business documents and licenses, including SIUP, NPWP, PKP, and tax compliance. In terms of human resources, a systematic organizational structure and professionally-based HR management indicate the company’s readiness to support business expansion. The environmental aspect also meets feasibility criteria, with evidence of standardized waste management systems and compliance with environmental regulations. From the financial perspective, the project is considered highly feasible based on financial indicators, namely a Net Present Value (NPV) of IDR 13.7 billion, an Internal Rate of Return (IRR) of 32%, and a Payback Period of 5 years, which is below the project’s economic life of 8 years. The IFAS and EFAS analyses show significant internal strengths, while the SWOT matrix places the company in Quadrant I with an aggressive strategy (Strength–Opportunity). Based on the overall findings, the business development of CV. Subur Indah Pertama is declared feasible and has strong prospects for long-term growth.