Abstract:Abstract Digitalization has had a significant impact on various aspects of life, including in the realm of business and religious practices. This research focuses on Christian evangelism in the digital era, where technology…
ogy has become an integral tool for spreading religious teachings. Digitalization allows churches and religious organizations to leverage social media, websites, podcasts, and other online platforms to reach a wider audience, significantly younger generations increasingly connected to technology. This research uses literature analysis methods and phenomenon observation as the primary approach. The research results show that digital evangelism effectively reaches a broader audience but is also faced with challenges, such as the risk of spreading misinformation or religious extremism. The importance of ethical responsibility in using technology is highlighted, with the need for churches and spiritual leaders to develop discipleship strategies that are contextual and responsive to current developments.
Abstract:The development of Generative Artificial Intelligence (GenAI) has created new opportunities to develop more adaptive learning while enhancing students' digital literacy. This study aims to analyze the implementation of GenAI…
enAI as an adaptive learning medium, its effect on improving digital literacy, and Information Systems students' perceptions of its use. This research employed a quantitative approach using a pre-experimental method with a one-group pre-test and post-test design. The results showed that the average digital literacy score increased from 68.8 to 85.0, representing an improvement of 16.2 points after the implementation of GenAI. The highest improvement was found in the Digital Safety and Ethics dimension with 19 points, followed by Digital Content Creation with 17 points, Information Literacy and Digital Technology Utilization with 16 points each, and Digital Communication and Collaboration with 13 points. The paired sample t-test produced a t-value of 8.45 with a significance level of 0.000, indicating that the implementation of GenAI had a statistically significant effect on improving students' digital literacy. The students also expressed positive perceptions of GenAI because it facilitated their understanding of learning materials, increased learning motivation, and supported more effective completion of academic tasks. This study concludes that GenAI is an effective adaptive learning medium for improving students' digital literacy. The novelty of this study lies in the development of a GenAI implementation model that integrates adaptive learning with the five dimensions of digital literacy among Information Systems students in a comprehensive manner.
Abstract:Christian Religious Education within the family is currently confronted with significant challenges arising from social change, the rapid advancement of digital technology, and the declining involvement of parents in nurturing…
turing their children's faith. These conditions highlight the need to reconstruct the spiritual responsibility of Christian parents so that the family may once again serve as the primary center of faith formation. This study aims to analyze the essence of Christian parents' spiritual responsibility from theological and pedagogical perspectives, explain its implementation in Christian Religious Education within the family, and examine its implications for the development of children's faith, character, and spirituality. This study employed a descriptive qualitative approach using a library research method. The findings reveal that parents' spiritual responsibility is manifested through exemplary living, faith-based communication, spiritual discipline, and sustainable family relationships. The study also proposes a conceptual model consisting of four main components: theological foundation, pedagogical relationship, family spiritual practices, and children's character transformation. It is concluded that reconstructing parents' spiritual responsibility strengthens the family as the primary context of Christian Religious Education while fostering synergy among families, churches, and educational institutions. The novelty of this study lies in integrating theological and pedagogical perspectives into a contextual, dialogical, participatory, and transformative model for reconstructing the spiritual responsibility of Christian parents.
Abstract:The advancement of financial technology has encouraged Islamic boarding schools to implement digital transaction systems to improve the effectiveness of cooperative services. This study aims to analyze the ease of use of…
the student digital card and identify the supporting and inhibiting factors affecting its implementation at Hidsam Mart Cooperative, Hidayatullah Islamic Boarding School, Samarinda. The study employed a descriptive qualitative approach using observation, semi-structured interviews, and documentation, with data analyzed through the interactive model of Miles, Huberman, and Saldaña. The findings indicate that the student digital card is easy to understand, operate, access, and learn, thereby accelerating transaction processes, improving service efficiency, and supporting more systematic financial record-keeping. The main obstacles identified include technical disruptions, network limitations, and the absence of independent features for checking account balances and transaction histories. The novelty of this study lies in its specific analysis of the ease of use of student digital cards within the context of an Islamic boarding school cooperative by emphasizing user experience as the primary basis for evaluating the implementation of a digital transaction system. The findings are expected to serve as a reference for the development of digital transaction services in Islamic boarding school environments.
Abstract:The advancement of digital technology has encouraged the adoption of Artificial Intelligence (AI) in online counseling services to enhance the accessibility and quality of mental health care. The emergence of AI through…
chatbots, virtual counselors, and digital mental health platforms presents various opportunities, challenges, and ethical implications that require comprehensive examination. This study aims to analyze the opportunities offered by AI, the challenges associated with its implementation, and the ethical implications of its use in online counseling services. The study employed a literature review method with a qualitative approach, examining 15 scientific articles published between 2016 and 2026. Data were analyzed using content analysis through the synthesis of findings from previous studies. The results indicate that AI has the potential to expand access to counseling services, improve service efficiency, support preliminary assessments, and facilitate the delivery of more personalized and data-driven interventions. However, the use of AI continues to face several challenges, including limitations in understanding human emotions and social contexts, the risk of inaccurate responses, algorithmic bias, and the potential for user dependency on technology. The most prominent ethical concerns involve privacy protection, data security, algorithmic transparency, system accountability, and professional responsibility. This study concludes that AI is more appropriately positioned as a supportive tool or co-counselor for professional counselors rather than a replacement for human practitioners. The novelty of this study lies in its integration of the opportunities, challenges, and ethical implications of AI into a comprehensive analytical framework.
Abstract:The rapid advancement of information technology has encouraged companies to adopt digital marketing as a strategic approach to enhancing consumer brand awareness. Amanda Brownies Samarinda has utilized various digital platforms;…
atforms; however, the effectiveness of the implemented strategies requires further examination. This study aims to analyze the digital marketing strategies employed by Amanda Brownies Samarinda, their role in enhancing brand awareness, and the factors that support and hinder their effectiveness. A qualitative descriptive approach was employed in this research. Data were collected through observation, structured interviews, and documentation, and subsequently analyzed using the Miles, Huberman, and Saldaña model. The findings reveal that Amanda Brownies Samarinda implements an integrated digital marketing strategy through seven platforms, namely Instagram, Facebook, TikTok, WhatsApp Business, GoFood, GrabFood, and ShopeeFood. These strategies contribute to enhancing brand awareness through four dimensions: recognition, recall, purchase, and consumption. Consistency in visual identity, promotional intensity, ease of access to information, transaction convenience, product quality, and consumer engagement were identified as the primary factors supporting the success of digital marketing implementation. Nevertheless, the utilization of TikTok has not yet been optimized compared to the other platforms. The novelty of this study lies in its comprehensive analysis of the role of integrating seven digital platforms in enhancing brand awareness through the dimensions of recognition, recall, purchase, and consumption, thereby providing a more holistic understanding of digital marketing effectiveness within the culinary industry, particularly at Amanda Brownies Samarinda.
Abstract:Daiama Tourism Village in Rote Ndao Regency possesses significant natural and cultural tourism potential; however, its tourism promotion remains suboptimal, resulting in fluctuating tourist visitation rates. This study aims…
ims to analyze promotional activities, identify factors influencing promotional effectiveness, and formulate promotional strategies to increase tourist visits. The research employed a qualitative descriptive method through observation, interviews, literature review, and documentation, supported by interactive data analysis and triangulation techniques. The findings reveal that promotional efforts still rely primarily on annual festivals and direct interpersonal communication without systematic support from planned digital media. This condition has contributed to fluctuations in tourist arrivals, increasing from 587 visitors in 2022 to 711 visitors in 2023, before declining to 503 visitors in 2024 and 468 visitors in 2025. Constraining factors include limited human resources, weak digital media management, and the underdeveloped institutional capacity of the Tourism Awareness Group (Pokdarwis). The study concludes that promotional strategies should be directed toward digital marketing, strengthening cultural identity and local storytelling, as well as enhancing community and institutional capacity. The novelty of this study lies in the development of a sustainable promotional model that integrates digital marketing, cultural storytelling, community participation, and the strengthening of Pokdarwis institutions in accordance with the characteristics of Daiama Tourism Village as a nature- and culture-based tourism destination.
Abstract:The advancement of digital technology has encouraged the adoption of e-counseling as an integral component of guidance and counseling services in schools. While the use of digital-based services enhances accessibility and…
d flexibility, it also presents various ethical challenges and professional demands for school counselors. This study aims to identify the ethical challenges associated with school-based e-counseling, analyze the professional considerations required of counselors, and examine the interrelationship among ethics, professionalism, and institutional support in the implementation of e-counseling services. The study employed a Systematic Literature Review (SLR) method guided by the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework through a comprehensive search of articles indexed in Google Scholar, GARUDA, ERIC, Scopus, and ProQuest published between 2015 and 2025. The findings reveal that the primary challenges of e-counseling include data confidentiality, client privacy, digital information security, professional boundaries, and limitations in nonverbal communication. The results further indicate that digital competence, adherence to professional ethical standards, and institutional support from schools are critical factors influencing the effectiveness of e-counseling services. This study contributes a conceptual synthesis that positions ethics, counselors’ digital professionalism, and institutional governance as three interrelated pillars essential for the development of safe, ethical, and professional e-counseling practices within school settings.
Abstract:The advancement of digital technology has accelerated the adoption of Artificial Intelligence (AI) in e-counseling services to address the growing demand for mental health support in the digital era. The increasing number…
r of clients, counselors’ limited availability, and the challenges associated with conducting psychological assessments through online platforms have created a pressing need for innovative solutions. This study aims to examine the role of AI as a co-counselor, evaluate the effectiveness of its integration into e-counseling practices, and identify the challenges associated with its implementation. The study employed a Narrative Literature Review method by critically analyzing relevant scholarly publications. The findings indicate that AI functions as a collaborative partner that assists counselors in assessment processes, data analysis, emotion detection, service documentation, and the continuous monitoring of clients’ psychological conditions. The integration of AI has been shown to enhance the efficiency, accessibility, and overall quality of digital counseling services. However, its implementation continues to face significant challenges related to data privacy, information security, algorithmic bias, and limitations in understanding cultural contexts and human empathy. The novelty of this study lies in its comprehensive conceptualization of AI as a co-counselor that supports the entire e-counseling service cycle through a collaborative model integrating the analytical capabilities of technology with the humanistic competencies of counselors, thereby fostering more effective, ethical, and inclusive counseling services.
Abstract:The advancement of digital technology has accelerated the adoption of Artificial Intelligence (AI) in e-counseling services to enhance the accessibility and efficiency of psychological support. While offering numerous benefits,…
nefits, the use of AI also presents challenges related to the quality of therapeutic relationships, privacy, data security, and ethical considerations. This study aims to analyze the role of AI, its impacts, and the ethical challenges emerging in e-counseling services through a Systematic Literature Review (SLR) approach. Data were collected from Google Scholar, GARUDA, ScienceDirect, SAGE Journals, and Crossref, covering publications from 2018 to 2026. The review of 13 selected articles revealed that AI serves as a supportive tool through chatbots, data analytics, preliminary assessments, and automated response systems that help expand access to counseling services and improve service responsiveness. The implementation of AI contributes positively by increasing efficiency and accessibility; however, it remains limited in understanding emotions, demonstrating empathy, and comprehending clients’ psychological contexts. The findings also indicate that privacy, data security, algorithmic transparency, and accountability constitute the primary ethical challenges that require careful attention. This study concludes that AI is more appropriately positioned as a complement to counselors rather than a substitute for human counselors. The novelty of this study lies in its integrated analysis of the roles, impacts, and ethical challenges of AI within a single framework, thereby providing a more comprehensive understanding of the development of e-counseling based on collaborative interaction between technology and professional counselors.