Abstract:The rapid advancement of digital technologies has fundamentally restructured the nature of work and transformed the roles, practices, and strategies of Human Resource Management (HRM). This article presents a systematic…
review of HRM challenges and opportunities within digital workplace environments, drawing on peer-reviewed literature published between 2015 and 2024. Five core dimensions of digital HRM transformation are examined: technology-based talent acquisition, remote and hybrid workforce management, continuous digital competency development, people analytics and data-driven decision-making, and the ethics of algorithmic management. The findings reveal that while digitalization enhances HR efficiency and organizational agility, it simultaneously introduces complex challenges related to employee well-being, digital equity, and data privacy. This article further proposes the Digital HRM Maturity Model as a conceptual framework offering organizations a structured pathway toward sustainable, human-centered digital transformation. Managerial implications and future research directions are discussed accordingly.
Abstract:Penelitian ini bertujuan untuk menganalisis pengaruh program employee well-being dan tingkat stres kerja terhadap retensi karyawan pada PT. Kreasibeton Nusapersada Medan. Latar belakang penelitian didasari oleh pentingnya…
a mempertahankan karyawan di tengah tuntutan kerja yang tinggi pada industri manufaktur, khususnya pada perusahaan berbasis produksi beton yang memiliki risiko stres kerja cukup besar. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan survei. Populasi dalam penelitian ini adalah seluruh karyawan PT. Kreasibeton Nusapersada Medan sebanyak 85 orang, dengan teknik pengambilan sampel menggunakan sampel jenuh, sehingga seluruh populasi dijadikan sebagai sampel penelitian. Data dikumpulkan melalui kuesioner dengan skala Likert dan dianalisis menggunakan analisis regresi linier berganda, uji t, uji F, serta koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa program employee well-being berpengaruh positif dan signifikan terhadap retensi karyawan, sedangkan stres kerja berpengaruh negatif dan signifikan terhadap retensi karyawan. Secara simultan, employee well-being dan stres kerja berpengaruh signifikan terhadap retensi karyawan. Hal ini menunjukkan bahwa semakin baik kesejahteraan yang dirasakan karyawan dan semakin rendah tingkat stres kerja, maka semakin tinggi keinginan karyawan untuk bertahan dalam perusahaan. Oleh karena itu, perusahaan disarankan untuk meningkatkan program kesejahteraan karyawan, memperbaiki lingkungan kerja, serta mengelola beban kerja secara lebih seimbang guna menekan tingkat stres. Penelitian selanjutnya diharapkan dapat menambahkan variabel lain seperti kepuasan kerja, komitmen organisasi, atau gaya kepemimpinan agar dapat memberikan gambaran yang lebih komprehensif mengenai faktor-faktor yang memengaruhi retensi karyawan.
Abstract:This study aims to deepen the understanding of the contribution of promotion and branding to increasing customer satisfaction at PT. Ino Wangsa Binjai. The study used primary data with a population of 300 buyers, and 75…
respondents were selected as samples through calculations using the Slovin formula. The analysis techniques applied were quantitative, including validity tests, reliability, classical assumptions, simple linear regression, and hypothesis testing through t-tests and coefficients of determination (R²). Based on the analysis results, the promotional mix variable (E_Prmsi) obtained a t-count value of -1.824 with a significance level of 0.072 (> 0.05), while the t-table was 1.99346. Because the t-count is smaller than the t-table, it can be concluded that the promotional mix does not have a significant effect on customer satisfaction. In addition, a negative t-value indicates that the direction of the relationship between the promotional mix and customer satisfaction is not in line. Conversely, the partial test shows that the company's brand variable has a significant effect on customer satisfaction with a significance value of 0.00 (< 0.05). Therefore, the first hypothesis (H1) is declared accepted. From the results of the determination coefficient test, the R Square value is 0.495, which indicates that 49.5% of changes in customer satisfaction can be explained by the company's promotional mix and brand factors, while the remaining 50.5% is influenced by other variables not examined in this study. As a recommendation, the management of PT. Ino Wangsa Binjai, especially the branch manager, is advised to implement a more cost-effective, efficient, and targeted promotional strategy, as well as utilizing social media such as Facebook, Instagram, Twitter, and print media such as newspapers to convey promotional information more effectively.
Abstract:Lingga Village in Karo Regency, North Sumatra, is a cultural village that preserves the traditional architecture of the Karo people, particularly the Siwaluh Jabu traditional house, which reflects the community’s life philosophy,…
philosophy, social order, and spirituality. The surrounding environment of these traditional houses remains poorly organized, with vacant land left unmanaged and declining awareness of cultural preservation, resulting in suboptimal utilization of the area’s aesthetic value, cultural function, and tourism potential. This community service program aims to arrange a cultural garden around the traditional houses while empowering the local community to manage the cultural landscape in a sustainable manner, with a focus on preserving cultural identity, improving environmental quality, and strengthening the local economy through the development of cultural tourism and agrotourism. The implementation method adopts a community-based participatory approach, carried out through several stages: site observation and mapping, focus group discussions, planning and designing the cultural garden, training and knowledge transfer, collective implementation of garden arrangement, as well as evaluation and documentation. The garden design integrates the orientation of the Siwaluh Jabu house, the cosmological meaning of space, ecological landscape principles, and the selection of local vegetation with symbolic, aesthetic, and economic value, organized into aesthetic, educational, and productive zones. The results of the program indicate the establishment of a well-arranged cultural garden rich in Karo cultural symbols, increased community capacity and participation, and the creation of a sustainable cultural landscape management model that functions as a “living laboratory” combining aesthetic, educational, economic, and spiritual roles. This model positions the community as the main actor and holds potential to be replicated in other cultural villages with similar characteristics.
Abstract:Pengmas ini bertujuan meningkatkan kesejahteraan psikologis remaja melalui psikoedukasi digital. Metode meliputi desain intervensi berbasis Emotional Regulation Training selama empat sesi daring yang diikuti oleh 40 remaja…
ja usia 15–17 tahun. Evaluasi dilakukan melalui pre‑post test menggunakan Skala Well‑Being (SWEMWBS) dan kelompok diskusi terstruktur. Hasil menunjukkan peningkatan signifikan dalam skor well‑being (p < 0,05) serta respons positif terhadap penerapan coping strategies. Temuan ini menegaskan efektivitas pendekatan digital dalam membangun kesejahteraan remaja. Rekomendasi mencakup kebutuhan replikasi di sekolah dan komunitas remaja lainnya.
Abstract:Objective from study This is aim For add outlook about Promotion And Brand in increase Satisfaction Buyer on PT. Alpha Scropii Medan. Study This use data primary population in study This as much as 300 person buyer with…
sample 75 respondents with formula Slovin. Method analysis data Which used is method analysis quantitative that is covering test validity, test reliability, test assumptions classic, analysis regression linear simple, testing hypothesis through t-test And test coefficient determination (R 2 ). Variables Mix Promotion E_Prmsi with t count as big as (-)1,824 with significance 0.072 > 0.05 And t table 1.99346. So t count < t table, that variables Mix Promotion Not yet own contribution to Satisfaction Buyer. Mark t negative show variables Mix Promotion have connection Which No one way with Satisfaction Buyer. Results test partial t show that Brand Company own significance 0.00 < 0.05 so that concluded brand company have contribution in a way partial influential to Satisfaction Buyer, hypothesis study H1 accepted. Results test determination on column R Square as big as 0.495, Because We use 2 direction regression multiple. With thus Influence Mix Promotion And Brand Company to Satisfaction Buyer that is as big as 49.5 % whereas the rest 50.5 % influenced by variables other Which No including in variables study. Recommended to head branch PT. ALPHA SCORPII Medan do Mix Promotion in a way economical, efficiency And effective as well as delivery advertisement Which delivered use media social like Facebook, Instagram, Twitter, or media print Newspaper.
Abstract:Rapidly development technology Internet Which No accompanied with education in its use causes internet addiction and tends to using the internet for useless things even negative. Because That writer do PKM with title " INTRODUCING…
NTRODUCING THE INTERNET TO STUDENTS OF SMK TRISULA DOLOK SANGGUL ". Community service to SMK Trisula Dolok Sanggul (PKM) aims to Educating students in the use of the internet, especially students of Trisula Dolok Sanggul Vocational School . The conclusions that can be drawn from the Community Service activities at Trisula Dolok Sanggul Vocational School are: 1. The students who attended the counseling responded warmly and expressed deep appreciation. in relation to the activity, 2. When delivering the material, participants understand how to sort the information provided. internet bars, maintaining internet security, one of which is from phishing crimes and tips for staying productive in working or studying, 3. Participants can answer the questions given well and respond positively is a sign that the extension material has been delivered, 4. Male and female students participating in PKM receive knowledge knowledge new and get certificate participation that is given by organizer activity.
Abstract:Marriage from an Islamic legal perspective through mobile phone communication is a new issue, as there is no standard fiqh book on this matter. The validity of marriage through telecommunications does not yet have its own…
n legal status because the Marriage Law 1 of 1974 does not regulate the law of prenuptial agreements. Legal analysis of the Islamic legal concept of marriage through telecommunications requires a search for law ( rechtsvinding ) by judges as conservative parties. Even in lawless environments, there are attempts to violate or break well-enforced rules and regulations. Efforts to interpret existing law properly can be applied in all future cases, because the law is sometimes unclear, incomplete, or not up-to-date ( rechtsvinding ). In other words, judges must adapt the law to more serious cases, because existing law cannot cover all social phenomena.
Abstract:Thus, continuous efforts are needed to increase community participation in democracy and participate in filling development. The higher level of community participation in providing suggestions, opinions, input, constructive…
tive criticism and other forms of participation will indicate the level of quality of the development and governance process starting from planning, implementation / implementation, and control and supervision. The purpose of this study is to analyze the implementation of community aspiration absorption carried out by the West Nias Regency DPRD and analyze the participation carried out by the community in channeling their aspirations through the West Nias Regency DPRD. The research method used is a descriptive method with a qualitative approach. Descriptive research method is a method in examining a group of people in an object, a system of thought, or in a class of events in the present. The purpose of this descriptive research is to make a description, general picture or painting systematically, factually, and accurately regarding the facts, characteristics and relationships between the phenomena being investigated. The results of this study are 1) The absorption of community aspirations has not fully run well due to limited human resources, minimal facilities and budget, budget limitations and ineffective coordination and communication; 2) The absorption of aspirations is conveyed through formal activities such as the participation of DPRD members in the Musrenbang conducted by the West Nias Regency Government, Recess, Working Visits or sudden inspections and through informal activities carried out by council members on a daily basis (without a prior schedule). ; 3) Public participation in channeling their aspirations is conveyed through personal and/or group complaints, both directly and indirectly, such as through correspondence, mass media, social media and electronic media.
Abstract:The research aims to analyze regional tax potential, the process of setting tax revenue targets, identifying factors that influence target achievement, strategies for increasing local revenue in Bukittinggi City. This research…
search uses a descriptive qualitative approach with data collection techniques through documentation studies and in-depth interviews with informants from the Bukittinggi City Regional Financial Agency. The research results show that the tax potential in Bukittinggi City is very large, especially from the hotel and restaurant sector, but has not been fully explored optimally. Tax target setting is still fluctuating and does not fully reflect the real potential available. Factors that influence the success or achievement of targets include the level of taxpayer compliance, the quality of data collection, the tax administration system, as well as the influence of fiscal policy and local economic conditions. The optimization strategy implemented includes carrying out intensive outreach, developing a digital tax reporting system, updating and registering new data, as well as approaches that provide taxpayer education and awareness. This research recommends strengthening data, taking approaches with various agencies and maximizing tourism management to support a sustainable increase in Regional Original Income (PAD).