Abstract:The research made by the author of this thesis aims to analyze the use of conversational maxims and implicatures in Selena Gomez's podcast which discusses the topic “How to Stop Insecurity & Truly Love Yourself to the Core”.…
Core”. The main objective is to understand how conversational maxims and implicatures are applied in the context of podcasts to convey messages about self-confidence and self-love to listeners. The methods used are conversational analysis based on pragmatics theory, conversational analysis based on Grice's (1975), theory of maxims and qualitative methods based on Creswell's (2007), theory then the data analyzed are transcriptions of Selena Gomez podcasts that have been selected based on their relevance to the research topic. The analysis is done by looking at how each conversational maxim (maxims of quantity, quality, relevance, and manner) and the two existing implicatures (conventional implicature and conversational implicature) are applied in the verbal expressions in the podcast. The result is that the four maxims and two implicatures are all found in Selena Gomez's podcast.
Abstract:This research comprehensively examines the use of relative pronouns in English and their implications for language learning, both in academic and practical contexts. Relative pronouns such as who, whom, which, that, and…
whose are essential grammatical elements in complex sentence construction and play a vital role in producing cohesive writing. Through a methodological approach combining descriptive analysis, literature studies, and field research involving 100 English major students, this research investigates various aspects of relative pronoun usage, including grammatical functions, contexts of use, common error patterns, and effective learning strategies. Research findings reveal that 75% of learner difficulties are related to misunderstandings in distinguishing between the use of who and whom, as well as confusion in the placement of that and which. Further analysis shows a significant correlation between mastery of relative pronouns and academic writing ability. This research also identifies and proposes a series of innovative learning strategies, including contextual approaches and corpus-based learning, which have proven effective in improving the understanding and use of relative pronouns. These findings provide substantial contributions to the development of English language learning materials and offer practical implications for teachers in designing more effective teaching strategies for the topic of relative pronouns.
Abstract:This study explores international communication management in the Department of Investment and One-Stop Integrated Services (DPMPTSP) of East Java in the context of cultural differences. The main findings indicate that DPMPTSP…
PMPTSP operates in an environment with cultural dimensions such as low power distance, individualism, masculinity, low uncertainty avoidance, and long-term orientation. This affects the way the institution communicates and manages its international relations. The study found that adapting communication that is sensitive to cultural differences, including values, attitudes, and etiquette, is essential to improving operational effectiveness and efficiency. The novelty of this study lies in the in-depth understanding of the application of Hofstede's cultural theory in the context of international communication management in the public sector, as well as practical recommendations to overcome cultural challenges in international interactions.
Abstract:This study evaluates the effectiveness of the East Java Province DPMPTSP marketing communication strategy in investment promotion in 2023, focusing on the marketing mix elements: product, price, place, and promotion. Through…
ough a qualitative approach, this study analyzes promotional activities that include the development of promotional materials, expansion of international networks, and strengthening of regional branding. The results of the study indicate that innovative efforts in developing promotional materials using the latest technology and interactive approaches have been carried out. However, an in-depth evaluation is needed to ensure the effectiveness of promotional materials in meeting investor needs. Price transparency, although not explicitly focused on, is important for investment decisions. This study recommends improving information related to investment costs and incentives.
International cooperation, such as with the State of Neuvo Leon-Mexico, shows efforts to expand investment networks and global market visibility, with an evaluation of the benefits and costs required. Promotional activities such as seminars on investment strategies focus on strengthening regional branding and effective promotional techniques. The novelty of this study lies in the comprehensive analysis of marketing mix elements in the context of investment promotion as well as recommendations for continuous adaptation according to market changes. These findings provide new insights for the development of more effective investment marketing communication strategies in the future.
Abstract:This study aims to analyze the tourism potential and marketing strategies in Bejijong Village, a village with a rich history and culture from the Majapahit Kingdom era located in Mojokerto Regency, East Java Province. This…
is study explores how village managers conduct managerial and marketing activities to attract tourists and promote local products. The research method involves a SWOT analysis to evaluate the strengths, weaknesses, opportunities, and threats in the Marketing Mix’s 7P approach implemented by the village. The results of the study indicate that Bejijong Village has several significant advantages, including historical heritage such as Brahu Temple, Petilasan Siti Inggil, and Maha Vihara Majapahit, as well as local products such as smoked salted eggs, lemon juice, pukis lumer (melting) bertoping, tahu lontong (compress rice), and Cempaka batik handicrafts and wayang kulit. However, the challenges faced include less than optimal website management, lack of effective digital marketing strategies, and entrance fees that may be insufficient to support maintenance. This study introduces novelty in marketing strategy analysis by integrating the SWOT and Marketing Mix’s 7P approaches to provide in-depth insights into how management and marketing can be improved. These findings are expected to be a reference for other villages in designing more effective marketing strategies and suggesting improvement steps that can increase the attractiveness and sustainability of culture-based tourist destinations. Keywords: Bejijong Village, Tourism Marketing, SWOT Analysis, Marketing Mix 7P.
Abstract:This research aimed to find the effect of Simon Says activities in enhancing students’ listening skill at SMPN 14 Kota Serang. Quantitative research method by implementing quasi-experimental study using Simon Says activities…
vities to enhancing students’ listening skill at SMPN 14 Kota Serang. The population was seventh-grade students with 2 classes as a sample. In this study, 37 students in the experiment class and 37 students in the control class made up the sample. The data were collected using listening pre-test and listening post-test as instruments. SPSS 22.0 were used to analysed the data. The result of the research was there was significant difference between experimental class and control class where experimental class score increased to 84.41, while the control class only increased to 74.05. The analysis showed that the mean score of post-test in the experimental class was higher than control class. The result of Independent Sample Test table in this study was 0.000 < 0.05. This value means that the alternative was accepted and the null hypothesis was rejected. It can conclude that there is significant effect of Simon Says activities in enhancing students’ listening skill at SMPN 14 Kota Serang.
Abstract:This article exposes the matters of elements of surprise in Jack Douglas’ flash fiction entitled Test Rocket. There is a space station sending a test rocket in which any animal may be sent with it. Meanwhile, the rocket…
t comes back but with bigger postures and with a man in it. Through qualitative method and explorative approach, this paper analyses how the mission to other planet in Douglas’ story contains mysteries as well as subtextual surprises. The surprises could be stated as the mouse that is sent and returns as a man, the man is an alien, or the man is the alien waiting for further attacks by his people. The surprise is not clear but implied since audience is asked to think more about how people in the space station think about the test rocket. In conclusion, Test Rocket contains subtextual elements of surprise in which there are unexpected events after sending the mission to Mars. It can also be known that there will always be unbelievable and unexplainable things happening in space.
Abstract:This article investigates how perpetual justice is prolonged in James Baldwin’s flash fiction entitled The Bell of Atri. Drawing on theories of moral and ethical principles, this study examines the idea of justice that transcends…
transcends time and its implications in the context of the narrative. There is restorative justice emphasizing on repairing the harm caused by lawlessness and restoring disturbed relationships between perpetrators, victims, and society. Through qualitative approach, this article involves the active participation in the restorative process of apology, reparation, and reconciliation. The Bell of Atri then underscores the importance of moral integrity and fairness in society as it highlights the enduring relevance of ethical principles and the significance of upholding justice across generations. In conclusion, The Bell of Atri emphasizes the importance of the perception of justice in the relationships of fellow beings and the peace within well-being conditions of others.
Abstract:Pandemi Covid-19 telah memberikan dampak luas pada Indonesia, terutama terhadap ekonomi dan kesejahteraan sosial. Pembatasan sosial telah diterapkan untuk menekan penyebaran virus, tetapi berdampak pada penurunan pendapatan…
tan dan peningkatan tingkat kemiskinan. Proyeksi menunjukkan bahwa hingga jutaan orang bisa jatuh ke dalam kemiskinan baru. Selain itu, pandemi juga meningkatkan masalah kesehatan mental dan gangguan dalam akses terhadap layanan sosial. Metode deskriptif digunakan untuk menggambarkan dan menganalisis dampak pandemi ini. Hasilnya menunjukkan bahwa upaya pemerintah melalui bantuan sosial dan program pemberdayaan masyarakat telah diambil, tetapi tantangan yang besar masih ada jika pandemi berlanjut. Koordinasi antara pemerintah pusat dan daerah serta dukungan dari semua sektor masyarakat sangat diperlukan.
Abstract:The study was intended to identify the concept of the main character in the novel Iyan Not a Middle Child by Armaraher. The method used in this study is a descriptive qualitative description to describe phenomena that people…
ople experience, the description carried out in word and language in a context that leads to the theory proposed by Carl Rogers regarding the concept of self and using a literary psychology approach to unravel the psychological elements of the fictional character contained in the literature. Research shows that the main character in the novel Iyan Not a Middle Child by Armaraher had a negative self-concept, which involved an imbalance between the ideal self and real self in the character Riyan. It deeply influences how the figure sees himself and breathes his life, as well as how he interforms with others from absence unconditional positive regard.