Abstract:The rapid development of technology demands an increase in the competence of Human Resources. Utilization of Information Technology and Computers for Vocational High School level learning is very vital to enter the era of…
f the industrial revolution 4.0. This activity helps schools prepare for the digitalized system process so that they can produce quality graduates who are able to compete globally by mastering technology. The purpose of this activity is to provide knowledge to teachers at Private Vocational School 2 Nurhasanah Medan regarding the manufacture of digital-based teaching materials and provide skills to teachers at Private Vocational School 2 Nurhasanah Medan in making digital teaching materials by utilizing the flipsnack application. The target audience for this activity was 20 teachers at SMK 2 Nurhasanah Medan. Two problems can be solved through ICT mastery workshops (training and mentoring). This training was held from August to November 2022. The results of the activity showed that the participation of the training participants showed satisfactory results where 90% of the participants had attended the training activities; all activities have met the set achievement targets, and The mentoring activities carried out have been able to improve the teacher's ability to compile and make teaching materials and materials for learning
Rettobjaan, Vitalia Fina Carla, Yudha, Anak Agung Ngurah Bagus Arista, Bendesa, I Komang Gde, Wirajaya, Made Karma Maha, Savitri, Ni Luh Putu Ayu, Agustina, Febyola
Abstract:Badung Regency is one of the districts that has quite a lot of tourist areas and also business activities ranging from hotels, trade to MSMEs. Currently, technology and information develop and spread rapidly. Many people,…
, from parents to young people, have the opportunity to use digital media to promote tourism and MSME businesses. The aim of this activity is to increase people's ability to use digital media to promote tourism and improve their business by using social media. This activity was held at the Sangeh Village Perbekel Office, Badung Regency. This community service activity is aimed at the Krama Desa Adat, Yowana, and Pakis in Sangaeh Village, Badung Regency, which consists of 105 people. Counseling is provided through the method of activities carried out. The result is a society that is able to use social media well and wisely; they can use social media to show the various potentials of their traditional villages.
Keywords: business; promotion; social media.
Abstract:The problems faced by the UMKM Corner of the Kasin Market in Tanjungrejo Village, Sukun District, Malang City are: (1) Making marketing plans (digital marketing) for UMKM Kota Malang products that are members of the UMKM…
Corner Pasar Kasin (2) Completing digital marketing by creating an account marketplace. (3) Financial records are needed digitally to make it easier to understand financial conditions, make decisions through financial reports
The solution to the problem is assistance to UMKM Corner in terms of: (1) assistance in marketing planning through digital marketing (2) assisting and training digital marketing through the marketplace. (3) help, train the use of the simple financial application to record sales and procurement of merchandise finance to financial reports
Abstract:Abstract: SMP Negeri 7 Kisaran is a school with a driving status focused on developing student learning outcomes holistically. Although the COVID-19 pandemic is not over, learning activities must still be carried out. The…
e Ministry of Education and Culture issued a breakthrough learning innovation that became its own attraction during the pandemic, namely the belajar.id account that allows one learning account that can access various digital learning flatforms. One of the flatforms supported by belajar.id on this devotion is the Merdeka Mengajar Application. The purpose of this PKM activity is about the use of flatform belajar.id so that it can be optimized as it should be. The result of this devotion gets some shortcomings in the independent teaching application, starting from the class can not be removed and assessments are only obtained from the ministry of education and culture, so that the expectations of teachers in the latest version of some of these features are available and other assessments can vary.
Keywords: account; belajar.id; learning; kemendikbud; media.
Abstrak: SMP Negeri 7 Kisaran merupakan sekolah dengan status penggerak berfokus pada pengembangan hasil belajar siswa secara holistik. Meski pandemi COVID-19 belum berakhir, Kegiatan pembelajaran harus tetap dilakukan. Kemdikbud mengeluarkan terobosan inovasi belajar yang menjadi daya tarik sendiri disaat pandemi yaitu akun belajar.id yang mengizinkan satu akun pembelajaran yang dapat mengakses berbagai flatform pembelajaran digital. Salah satu flatform yang didukung oleh belajar.id pada pengabdian ini yaitu Aplikasi Merdeka Mengajar. Tujuan dari kegiatan PKM ini tentang pemanfaatan flatform belajar.id agar dapat dioptimalkan sebagaimana mestinya. Hasil dari pengabdian ini mendapatkan beberapa kekurangan pada aplikasi merdeka mengajar, dimulai dari kelas tidak dapat dihapus dan assesmen hanya diperoleh dari kemdikbud, sehingga harapan guru pada versi terbaru beberapa fitur tersebut tersedia dan assesmen lainnya dapat bervariasi.
Kata kunci: akun; belajar.id; media; kemendikbud; pembelajaran
Abstract:Abstract: Industrial era 4.0 brought changes in the economic field, and the consequence of this era was the birth of the digitization process in all fields. Digital marketing for business players is a very important part,…
, even for BUMNAG Nagari Lasi. To support and advance the business, BUMNAG must be able to compete with the competition in the supply of quality products, so the necessary marketing strategy is capable of increasing sales and market expansion, the only one with digital marketing. BUMNAG managers are expected to have a desire to use digital devices, especially when presenting the products they sell. BUMNAG's ability to manage marketing through digital media will make it easier for the products to be known by many people and in demand. However, there are still many BUMNAGs that do not use digital marketing media as a marketing strategy, which makes BUMNAG unable to compete with other SMEs that have used this medium. Therefore, it was considered necessary to implement the activity to carry out training in digital marketing in the advancement of the Kopi Lasi BUMNAG Nagari Lasi.
Keywords: digital marketing; marketing strategy; bumnag; lasi coffee
Abstrak: Era industri 4.0 membawa perubahan di bidang ekonomi, dimana konsekuensi dari era ini adalah proses digitalisasi di segala bidang. Pemasaran digital bagi pelaku usaha menjadi bagian yang sangat penting, termasuk bagi Badan Usaha Milik Nagari Lasi (BUMNag). Untuk mendukung dan memajukan bisnis, BUMNag harus mampu bersaing dengan kompetitor dalam menyediakan produk yang berkualitas, sehingga diperlukan strategi pemasaran yang mampu meningkatkan penjualan dan perluasan pasar, salah satunya adalah digital marketing. Pengelola BUMNag diharapkan memiliki keterampilan dalam menggunakan perangkat digital terutama dalam memperkenalkan produk yang mereka jual. Kemampuan BUMNag dalam mengelola pemasaran melalui media digital akan memudahkan produk untuk dikenal banyak orang dan diminati. Namun masih banyak BUMNag yang tidak menggunakan media digital marketing sebagai strategi pemasaran sehingga BUMNag kalah bersaing dengan pelaku UKM lainnya yang telah menggunakan media ini. Pengabdian ini dilakukan dengan menggunakan metode studi pustaka, pelaksanaan kegiatan dan evaluasi. Dimana implementasinya dilakukan secara bertahap seperti sosialisasi, pendataan, pembuatan sistem informasi digital marketing dan juga pelatihan admin. Oleh karena itu pelaksanaan kegiatan pengabdian ini sangat dibutuhkan dalam meningkatkan perekonomian masyarakat sekitar melalui pemasaran Kopi Lasi di BUMNag Nagari Lasi.
Kata kunci: digital marketing; strategi pemasaran; bumnag; kopi lasi
Abstract:Abstract: Due to the Covid-19 pandemic, the teaching-learning process for the distribution of information at SMA Negeri 5 Padang is carried out online which has an impact on the learning process and information is not optimal…
timal and impressed. Basically, schools have a source of information which is usually called Mading School during online learning, the process of disseminating information is not optimally accepted by all students. The socialization was carried out by introducing and providing training on the M-Magazine application to students and school teachers which were carried out in a hybrid/semi-offline manner as a substitute for an Android-based school wall magazine. Service activities use the Waterfall model with several stages of activities systematically or sequentially in a hybrid manner, namely Semi online/offline with a series of activities, socializing the making of the M-Magazine application, training, and implementing the M-Magazine application directly to students and teachers. As a substitute for digital school bulletin boards and can be installed on Android Gadgets for every student and teacher so that the process of disseminating information can be carried out optimally without being hindered by place and time and can be used at any time.
Keywords: making school; online; m-magazine; mobile; android.
Abstrak: Akibat Pandemi Covid19 proses belajar-mengajar penyaluran informasi Sekolah SMA Negeri 5 Padang dilakukan secara daring yang berdampak proses pembelajaran dan informasi tidak maksimal serta terkesan. Pada dasarnya Sekolah memiliki sumber informasi yang biasa disebut Mading Sekolah selama pembejaran daring berlangsung proses penyebaran informasi tidak maksimal diterima seluruh siswa. Sosialisasi dilakukan dengan memperkenalkan dan memberikan pelatihan tentang aplikasi M-Magazine kepada siswa dan guru Sekolah yang dilakukan secara hibrid/semi luring sebagaipengganti mading Sekolah berbasis Android. Kegiatan Pengabdian menggunakan model Waterfall dengan beberapa tahapan kegiatan secara sistematis atau berurutan secara hibrid yaitu Semi daring/luring dengan rangkaian kegiatan, sosialisasi pembuatan aplikasi M-Magazine, Pelatihan dan penerapan Aplikasi M-Magazine langsung kepada siswa dan guru. Sebagai pengganti sarana mading sekolah secara digital dan dapat diinstalkan di Gadget Android setiap Siswa dan Guru sehingga proses tersebarnya informasi dapat dilakukan secara maksimal tanpa terhalang tempat dan waktu dan dapat digunakan kapan saja.
Kata kunci: mading sekolah; daring; m-magazine; mobile; android.
Abstract:Abstract: Sinar Jaya store is a store that sells fire extinguishers in Medan city. In majority, this store still serves transactions by accepting customer to the store directly. Since the COVID-19 pandemic has lasted for…
so long, this store has begun to explore technology by utilizing Instagram as social media and having a website which can be accessed via www.sinarjayamedan.com as a medium to introduce the store, market the products digitally and increase business legitimacy. However, existing web pages must be optimized further to improve the ability of Toko Sinar Jaya in response to marketing needs. The measurement results using 2 (two) Search Engine Optimization (SEO) measurement websites show an average score of 61,5 out of a scale of 100. Thus, this community service activity is aimed at increasing this SEO score. SEO activities are carried out by using the on-page SEO method on existing web pages and continued with Content Management training for off-page SEO implementation. On-page SEO is carried out with activities including the installation of the Yoast SEO plugin, keyword research, visibility and permalink settings, Google Search Console, Google Analytics, sitemap generator and schema markup. The SEO score then increased significantly from 61,5 to 74,5.
Keywords: inbound marketing; micro, small and medium enterprise; search engine optimization (SEO)
Abstrak: Toko Sinar Jaya merupakan toko yang menjual alat-alat pemadam kebakaran di kota Medan. Secara mayoritas, toko ini masih melayani transaksi langsung dengan menerima kedatangan pelanggan ke toko. Sejak pandemi COVID-19 yang berlangsung telah begitu lama, toko ini mulai mengeksplorasi teknologi dengan memanfaatkan media sosial Instagram dan memiliki website yang bisa diakses lewat www.sinarjayamedan.com sebagai media untuk memperkenalkan toko, memasarkan produk secara digital dan meningkatkan legitimasi bisnis. Namun demikian, laman web yang ada harus dioptimalkan lagi untuk lebih meningkatkan kemampuan Toko Sinar Jaya dalam menjawab kebutuhan pemasaran. Hasil pengukuran menggunakan 2 (dua) website pengukuran Search Engine Optimization (SEO) masih menunjukkan rata-rata skor 61,5 dari skala 100. Kegiatan pengabdian kepada masyarakat ini ditujukan untuk meningkatkan skor SEO ini. Kegiatan SEO dilakukan secara on-page terhadap laman web dan dilanjutkan dengan pelatihan Content Management untuk implementasi SEO secara off-page. SEO on-page dilakukan dengan kegiatan meliputi Instalasi plugin Yoast SEO, keyword research, visibility and permalink setting, Google Search Console, Google Analytics, sitemap generator dan schema markup. Skor SEO kemudian meningkat dengan cukup signifikan dari angka 61,5 menjadi 74,5.
Kata kunci: inbound marketing; search engine optimization (SEO); usaha mikro, kecil dan menengah (UMKM)
Abstract:Abstract: The development of technology in this modern era makes every person or individual must be responsive to adapt to technology in order to continue to develop and be productive in social, economic, and others. Technology…
hnology can facilitate daily activities in buying and selling transactions, buying or selling goods can be easily done anywhere. Various types of sales can be made by the community, especially in the culinary field. Warung Agdi is a wet cracker culinary, this culinary is a typical culinary of Kapuas Hulu but is in demand by almost all districts, one of which is Bengkayang Regency. However, problems were found in the culinary business of Agdi's stall. Where customers have to wait for their orders to be made because for processing wet crackers at Agdi's stall, they must first steam the wet crackers before serving, so it takes time for customers to wait for their orders to be ready. Buying and selling activities at Agdi stalls are also still carried out conventionally, so not many people know about the wet cracker culinary owned by Agdi's stall owners. Based on these existing problems, a solution is needed so that Agdi stalls can take advantage of technology by making online ordering applications which can later be used by Agdi stall owners to sell and can also be used as a means of promotion.
Keywords: AGDI stall; culinary; digitization; kerupuk basah; online ordering
Abstrak: Perkembangan teknologi di zaman modern ini membuat setiap orang atau individu harus tanggap beradaptasi dengan teknologi agar tetap dapat berkembang dan produktif dalam sosial, ekonomi, dan lain-lain. Teknologi dapat memudahkan aktifitas sehari-hari dalam transaksi jual beli, kegiatan membeli atau menjual barang dapat dengan mudah dilakukan di mana saja. Berbagai jenis penjualan dapat dilakukan masyarakat, khususnya dibidang kuliner. Warung Agdi merupakan kuliner kerupuk basah, kuliner ini merupakan kuliner khas Kapuas Hulu namun diminati hampir seluruh Kabupaten, salah satunya Kabupaten Bengkayang. Namun, ditemukan permasalahan pada usaha kuliner warung Agdi. Diman pelanggan harus menunggu pesanan mereka dibuat karena untuk pengolahan kerupuk basah pada warung Agdi harus mengkukus kerupuk basah terlebih dahulu sebelum dihidangkan, sehingga perlu waktu bagi pelanggan untuk menunggu pesanannya siap. Kegiatan jual beli pada warung Agdi juga masih dilakukan secara konvensional, sehingga tak banyak yang mengetahui kuliner kerupuk basah yang dimiliki pemilik warung Agdi. Berdasarkan permasalahan yang ada tersebut, diperlukan solusi untuk agar warung Agdi dapat memanfaatkan teknologi dengan pembuatan aplikasi pemesanan online yang nantinya dapat digunakan pemilik warung Agdi ini untuk menjual dan dapat pula digunakan sebagai sarana promosi.
Kata kunci: digitalisasi; kerupuk basah; kuliner; pemesanan online; warung agdi
Abstract:Through digital literacy in order to improve knowledge, by carrying out community service, it plays an important role with training on efforts to improve community digital literacy which was carried out in Tanjung Medan…
village, with participants who were followed by the community and Tanjung Medan village officials. raised the title of service, namely "Efforts to Improve Digital Literacy Tanjung Medan Village Community". In delivery of the material presented is very good. Before carrying out the information technology knowledge training activity, a test was held, it turned out that it was known that those who did not know how to use information technology The use of the internet with the aim of serving the community in Tanjung Medan village was very positively responded and brought transformation to residents of Tanjung Medan village. The information technology digital literacy knowledge training on the internet was carried out Post-Test at the presentation material by community service team by lecturers and students at Labuhanbatu University. other factors, such as the unavailability of infrastructure during the training, and the different abilities of participants, it is necessary to try training and education on using the internet for residents of Tanjung Medan Village in the future.
Keyword: digital literacy; improvement efforts; tanjung medan village
Abstract:Abstract: The increasing cases of covid-19 have an impact on the economy in Indonesia, especially on micro, small and medium enterprises (MSMEs). local communities who during this pandemic experienced a decline in income.…
. Shoppers are starting to rarely come to the market and shop in person because of their fear of contracting Covid-19 and avoiding crowds that have been advised by the government. The digitalization of traditional people's markets is needed to improve the economy and reduce the spread of the covid-19 virus. The results of interviews with traders show the lack of sales at Rare Angon Market because few people know about the market. the method used by distributing questionnaires to find out in detail the existing problems. From these problems, a solution is needed to bridge between traders and buyers, this solution is in the form of digitizing the Rare Angon market by developing an application called "Rare Angon App" where the application is used for buying and selling interactions by traders and buyers. So that sales in the Rare Angon market can increase.
Keywords: E-commerce; traditional market; information technology
Abstrak: Meningkatnya kasus covid-19 berdampak pada perekonomian di Indonesia terutama pada usaha mikro kecil meneengah (UMKM) hal ini dapat dilihat dari pasar-pasar rakyat di Bali yaitu Pasar Rare Angon yang berlokasi di desa Gunaksa, kecamatan Dawan kabupaten Klungkung dengan mayoritas pedangannya adalah warga didaerah setempat yang dimasa pandemi ini mengalami penurunan pendapatan. Para pembeli mulai jarang datang ke pasar dan berlanja secara langsung karena ketakutan mereka tertular covid-19 dan menghindari kerumunan yang sudah dihimbau oleh pemerintah. Diperlukannya digitalisasi pasar rakyat yang bersifat tradisional untuk meningkatkan perekonomian dan mengurangi penyebaran virus covid-19. Hasil wawancara dengan pedagang menunjukkan minimnya penjualan di Pasar Rare Angon karena masih sedikit masyarakat yang tau pasar tersebut. metode yang digunakan dengan penyebaran kuesioner untuk mengetahui secara detail permasalahan yang ada. Dari permasalahan tersebut diperlukannya solusi untuk untuk menjembatanni antara pedagang dan pembeli, solusi ini berupa digitalisasi pasar Rare Angon ini dengan membuatkan aplikasi yang diberi nama “Rare Angon App†dimana aplikasi tersebut digunakan untuk interakasi jual beli oleh pedagang dan pembeli. Sehingga penjualan dipasar Rare Angon bisa mengalami peningkatan.
Kata kunci: E-commerce; pasar tradisional; teknologi informasi