Abstract:This study aims to analyze students’ experiences in conducting self-assessment using the Duolingo Speak application in speaking skills learning at a higher education institution in Indonesia. The focus of this research covers…
covers five main aspects, namely: students’ self-assessment strategies, increased speaking confidence, improved vocabulary mastery, challenges encountered while using Duolingo Speak, and the enhancement of learner autonomy. This study employs a qualitative approach with a case study method, which aims to gain an in-depth understanding of students’ experiences in utilizing Duolingo Speak as a self-assessment tool in speaking learning. Data were collected through semi-structured interviews and documentation involving five students selected through purposive sampling, namely students who had used Duolingo Speak for at least one semester. The data were analyzed using thematic analysis through data organization, coding, theme identification, and conclusion drawing. The findings show that the use of Duolingo Speak provides positive learning experiences for students. The application helps students apply various self-assessment strategies, increases speaking confidence, enriches vocabulary mastery, and fosters learner autonomy. However, several challenges were also found, such as limitations in speech recognition accuracy and feedback that is not yet sufficiently detailed to support optimal reflective learning. Overall, Duolingo Speak can serve as an effective supporting tool in speaking skills instruction when combined with structured self-assessment guidance from lecturers, thereby enhancing the effectiveness of English as a Foreign Language (EFL) learning.
Abstract:Various phenomena related to the implementation of integrity in the public sector demonstrate the importance of strengthening integrity values within organizations. One approach is through organizational culture, including…
ng the implementation of transaction practices through an Warung Kejujuran. This study aimed to explore auditors’ experiences in conducting transactions at an Warung Kejujuran. The study employed a qualitative approach using Moustakas’ transcendental phenomenology. Data were obtained through in-depth interviews and documentation involving auditors at the Jombang Regency Inspectorate who had experience interacting with the Warung Kejujuran. Data were analyzed through epoche, phenomenological reduction, imaginative variation, and the synthesis of meaning and essence, supported by NVivo for data organization, coding, and identification of thematic patterns. The findings indicate that transaction practices at the Warung Kejujuran provide auditors with experiences of applying integrity values through independent decision-making in the absence of direct supervision. These experiences are reflected in self-control as a basis for honest action and in the fulfillment of obligations as an element of an auditor’s moral responsibility. Thus, the essence of auditors’ experiences in transaction practices at the Warung Kejujuran lies in their ability to conduct transactions independently through self-control and fulfillment of moral obligations in situations with limited external supervision.
Abstract:The increasing use of electric vehicles in Indonesia is a step in the framework of transforming the transportation system to be more environmentally friendly to achieve the Net Zero Emission target of 2060. However, the…
increasing use of electric vehicles is not only due to technical and policy changes, but also communication efforts. This study attempts to analyze the sustainability communication strategy used by the TikTok account @eos_indonesia in providing education related to electric vehicles. This study uses a qualitative method with a content analysis approach, These methods consist of digital participatory observation and documentation, The data collection is an analysis of the TikTok account @eos_indonesia content data that will be taken with a time span of April 2025 - June 2026 according to the classification that has been made, the data collected includes: video content (visual, audio and narrative). and content analysis has stages, starting from determining the unit of information, data sampling, recoding or recoding data (coding), grouping based on certain categories until finally interpreting the meaning contained in the message content. The research results show that sustainability communication strategies are carried out through five approaches: providing environmental education, reducing the complexity of electric vehicle technology, storytelling based on user experience, digital visual persuasion, and combining economic and environmental benefits in every communication message. This study contributes to the field of digital communication and sustainability communication by demonstrating the potential effectiveness of social media as a public education platform towards green transportation transformation in Indonesia.
Abstract:This research is motivated by the importance of accountability in Islamic banking, which is not only related to administrative responsibility but also encompasses moral and spiritual dimensions. This study aims to understand…
tand the meaning of accountability from a sharia accounting perspective for the managers of Bank Muamalat Ambon. The study used a qualitative approach with a phenomenological method. The study population was the managers of Bank Muamalat Ambon, while informants were selected using a purposive sampling technique based on experience and involvement in Islamic banking activities. The research instrument was a semi-structured interview guide. Data collection techniques were carried out through in-depth interviews and analyzed using phenomenological analysis through the stages of transcription, coding, grouping themes, and extracting essential meanings. The results show that sharia accountability is interpreted as a professional, moral, social, and spiritual responsibility manifested through trustworthiness, transparency, sharia compliance, fair service, and supervision. The conclusion of the study confirms that sharia accountability is not only understood as formal reporting, but as an ethical and religious practice carried out in daily work activities.
Abstract:Influencer marketing has emerged as a dominant strategy within the digital marketing landscape, particularly in the Indonesian beauty industry. This study investigates how consumers in Makassar City develop and sustain trust…
rust in influencer-based marketing content on social media platforms. Employing a qualitative descriptive approach, in-depth semi-structured interviews were conducted with 20 purposively selected participants who actively consume beauty content on Instagram, TikTok, and YouTube. Data were analyzed using thematic analysis encompassing open coding, axial coding, and selective coding procedures. The findings reveal five core themes: (1) authenticity as the primary driver of trust formation; (2) the negative impact of excessive commercialization on perceived credibility; (3) the role of influencer expertise and product knowledge in legitimizing recommendations; (4) parasocial relationships as amplifiers of emotional attachment and brand loyalty; and (5) consumer skepticism as an emerging critical evaluation strategy. The study demonstrates that trust remains the central mediating variable linking influencer characteristics to purchase intentions. Consumers exhibit nuanced evaluation behaviors, distinguishing between genuine advocacy and sponsored content. The research contributes theoretically by integrating Source Credibility Theory, Parasocial Interaction Theory, and the Trust-Commitment Theory within the influencer marketing context. Managerially, the findings suggest that brands should prioritize authentic, transparent, and expertise-driven influencer collaborations rather than high-volume promotional campaigns.
Abstract:This study develops a practical framework for evaluating AI-generated brand visuals in a marketing communication context. Using a qualitative case study of an Indonesian sustainable startup (I-NewBee), the research employs…
ys photo-elicitation interviews to compare consumer evaluations of brand assets generated by three text-to-image tools (Midjourney, Neural Love AI, and Leonardo AI). Twelve target-market participants assessed anonymized visual sets (A/B/C) produced under a standardized prompt structure, using a semi-structured protocol informed by attention-stage cues from the AISAS model. Expert input from a visual communication design practitioner was used to triangulate judgments on visual quality and brand fit. Data were analyzed through iterative coding and thematic synthesis to identify recurring evaluation dimensions and decision cues. The findings suggest that perceived brand fit is shaped by visual realism, compositional clarity, brand-consistent signals, and message interpretability, while prompt ambiguity and inconsistent visual cues reduce credibility. The paper contributes an actionable evaluation framework expressed as evaluation dimensions and prompt-design considerations for startups seeking to deploy generative AI responsibly in brand communication
Abstract:Penelitian ini bertujuan untuk menganalisis efektivitas penerapan model pembelajaran inovatif yang mengintegrasikan coding blok visual dengan konteks etnomatematika Melayu Riau pada materi geometri bangun datar siswa kelas…
kelas 2 SD Negeri 192 Pekanbaru. Latar belakang didorong oleh rendahnya relevansi pembelajaran matematika dan kebutuhan mendesak untuk mengembangkan Berpikir Komputasional (Computational Thinking/CT) (Astuti et al., 2023). Konteks etnomatematika Melayu, seperti motif Songket atau bentuk Tabak, digunakan sebagai dasar penyusunan algoritma coding (Ain et al., 2025). Metode yang digunakan adalah kuasi-eksperimen dengan desain Non-equivalent Control Group Design, membandingkan kelompok eksperimen (perlakuan gabungan) dan kelompok kontrol (konvensional). Hasil penelitian menunjukkan adanya peningkatan pemahaman konsep yang signifikan pada kelompok eksperimen (p < 0,05), yang dibuktikan dengan nilai N-gain yang lebih tinggi. Integrasi budaya lokal dalam coding terbukti berhasil meningkatkan motivasi belajar sekaligus memfasilitasi visualisasi konsep geometri secara kontekstual dan algoritmik.
Abstract:Penelitian ini bertujuan untuk mengetahui motivasi belajar siswa dalam menggunakan Lembar Kerja Peserta Didik (LKPD) berbasis etnomatematika Melayu Riau yang terintegrasi dengan unsur coding pada materi bentuk geometri di…
i kelas II SD Negeri 192 Pekanbaru. Permasalahan pembelajaran geometri pada jenjang sekolah dasar umumnya berkaitan dengan sifat materi yang abstrak dan kurangnya media pembelajaran kontekstual yang dekat dengan kehidupan siswa. Penerapan etnomatematika melalui konteks makanan tradisional Melayu, seperti kue talam, kue lupis, kue lapis, dan lemang, diharapkan mampu membantu siswa memahami bentuk geometri secara konkret sekaligus meningkatkan motivasi belajar. Penelitian ini menggunakan metode deskriptif kuantitatif dengan sampel sebanyak 10 siswa. Instrumen penelitian berupa angket motivasi belajar menggunakan skala Likert 4 poin. Hasil analisis menunjukkan bahwa motivasi belajar siswa terhadap penggunaan LKPD berbasis etnomatematika berada pada kategori sangat tinggi dengan rata-rata persentase 96,5%. Aspek minat dan ketertarikan memperoleh persentase 96%, semangat dan ketekunan 96%, motivasi intrinsik dan kepuasan diri 99%, serta pengaruh media dan teknologi sebesar 95%. Temuan ini menunjukkan bahwa LKPD berbasis etnomatematika Melayu Riau dengan integrasi coding mampu meningkatkan motivasi belajar siswa secara signifikan, menjadikan pembelajaran geometri lebih menarik, bermakna, dan kontekstual. Media ini juga berpotensi memperkuat identitas budaya lokal sekaligus mengenalkan unsur teknologi secara sederhana dalam pembelajaran matematika di sekolah dasar.
Abstract:Perkembangan teknologi digital menuntut peningkatan literasi digital sejak usia dini. Namun, pembelajaran coding di tingkat Sekolah Dasar (SD) masih terbatas dan belum terimplementasi secara optimal. Kegiatan Pengabdian…
kepada Masyarakat (PkM) ini bertujuan untuk memberikan pendampingan pembelajaran coding menggunakan Scratch guna meningkatkan kemampuan Computational Thinking dan Critical Thinking siswa SD. Metode pelaksanaan meliputi tahap persiapan, pelaksanaan pelatihan berbasis proyek (Project-Based Learning), serta evaluasi melalui observasi dan refleksi. Hasil kegiatan menunjukkan peningkatan kemampuan siswa dalam menyusun algoritma sederhana, menggunakan loop dan variabel, serta melakukan debugging program. Selain itu, siswa menunjukkan peningkatan kepercayaan diri, kreativitas, dan kemampuan problem solving. Luaran kegiatan berupa modul pembelajaran Scratch, produk proyek siswa (animasi dan game sederhana), dokumentasi kegiatan, serta publikasi artikel ilmiah. Program ini memberikan kontribusi nyata dalam memperkuat literasi digital dan pola pikir komputasional siswa sekolah dasar.
Abstract:Penelitian ini bertujuan untuk memahami bagaimana opini publik terbentuk di media sosial terkait kontroversi dugaan manipulasi program giveaway yang dilakukan oleh creator TikTok Willie Salim. Penelitian menggunakan metode…
de kualitatif deskriptif dengan pendekatan Teori Resepsi Encoding/ Decoding dari Stuart Hall untuk melihat bagaimana Masyarakat menafsirkan informasi yang beredar di berbagai platform media sosial. Fokus penelitian diarahkan perbedaan antara citra positif yang ditampilkan dalam video TikTok dengan fakta di balik layar yang kemudian diungkap melalui kanal YouTube Podcast Bang Denny Sumargo. Hasil penelitian menunjukkan bahwa citra Willie Salim sebagai kreator dermawan yang aktif membantu masyarakat selama periode 2023–2025 mengalami penurunan kepercayaan setelah muncul dugaan bahwa sebagian konten giveaway dibuat secara terencana atau settingan. Konten-konten tersebut sebelumnya berhasil menarik perhatian publik dengan jutaan penonton dan ratusan ribu likes. Temuan Penelitian juga memperlihatkan bahwa banyak netizen menganggap konten tersebut sebagai bentuk eksploitasi kemiskinan atau poverty porn demi mendapatkan perhatian dan popularitas di media sosial. Reaksi masyarakat kemudian terbagi menjadi beberapa kelompok. Sebagian besar berada pada posisi oposisi, yaitu menolak dan mengkritik tindakan tersebut karena dianggap tidak jujur. Sebagian lainnya berada pada posisi negosiasi, yaitu tetap mengkritik kebohongan dalam konten tetapi masih menghargai adanya bantuan yang diberikan kepada masyarakat. Sementara itu, kelompok yang sepenuhnya mendukung Willie Salim semakin sedikit dan umumnya berasal dari pengikut setia yang tetap percaya pada sang kreator. Penelitian ini menyimpulkan bahwa terbukanya informasi dari berbagai platform media sosial membuat audiens tidak lagi menjadi penonton pasif, tetapi lebih kritis dalam menilai konten digital. Fenomena ini juga menunjukkan meningkatnya kesadaran masyrakat terhadap pentingnya kejujuran, etika komunikasi, dan tanggung jawab moral dalam dunia media sosial.