Abstract:This study develops a practical framework for evaluating AI-generated brand visuals in a marketing communication context. Using a qualitative case study of an Indonesian sustainable startup (I-NewBee), the research employs…
ys photo-elicitation interviews to compare consumer evaluations of brand assets generated by three text-to-image tools (Midjourney, Neural Love AI, and Leonardo AI). Twelve target-market participants assessed anonymized visual sets (A/B/C) produced under a standardized prompt structure, using a semi-structured protocol informed by attention-stage cues from the AISAS model. Expert input from a visual communication design practitioner was used to triangulate judgments on visual quality and brand fit. Data were analyzed through iterative coding and thematic synthesis to identify recurring evaluation dimensions and decision cues. The findings suggest that perceived brand fit is shaped by visual realism, compositional clarity, brand-consistent signals, and message interpretability, while prompt ambiguity and inconsistent visual cues reduce credibility. The paper contributes an actionable evaluation framework expressed as evaluation dimensions and prompt-design considerations for startups seeking to deploy generative AI responsibly in brand communication
Abstract:The aim of this study is to explore the effectiveness of Trello in improving communication and collaboration enhance quality of service within a service company. The study will use a qualitative approach to collect and analyze…
nalyze data. Qualitative data will be collected through interviews with the CEO and Employee of Kotak Narsis, while the financial report 2020-2023 and the number of problems encountered will be used as secondary sources of data. The qualitative data from the interviews will be analyzed using thematic analysis to identify key themes and patterns in the data. Based on the results of the interviews, it appears that Trello can be an effective solution to the problems faced by the company, mainly poor quality of service. The company also found that the quality of the company's photobooth selfie box service improved, as evidenced by the reduced number of customer complaints.
Abstract:This community service activity aimed to enhance the competitiveness of SME products through product photography training as part of a creative marketing strategy. The training was conducted during the 63rd Anniversary Education…
ducation Exhibition of Universitas Negeri Makassar, involving six types of SME products: iced coffee, creative bags, accessories, packaged food, passion fruit drinks, and grilled bread. Participants were equipped with basic photography techniques and hands-on practice. Survey results showed a significant increase in photography skills and participants’ understanding of the importance of visual presentation in digital promotion. The training proved effective in improving SMEs’ promotional capabilities and product appeal in the digital era.
Abstract:This study aims to improve the ability to write descriptive essays using the drill method among seventh-grade students in Class VII-2 at Pangeran Antasari Junior High School in Medan. The use of the drill method is expected…
ted to help students understand the material and write descriptive essays, thereby improving their skills. This study was conducted at Pangeran Antasari Junior High School in Medan. The research subjects were the 7th-grade Class 2, consisting of 30 students. The study was conducted in two cycles, with each cycle consisting of two sessions. Research data were obtained from (1) observations, (2) interviews, and (3) tests in the form of student assignments (written work) and photographic documentation taken during the activities. The results of the study indicate that the use of the drill method can improve students’ ability to write descriptive essays. This is evidenced by improvements in the learning process, particularly in the learning environment, where students are more focused during instruction. This is evident in the pre-cycle average student score of 66.16; in Cycle I, the average score increased to 73.5, and in Cycle II, it further increased to 82.5. Overall, in Cycle II, all aspects of descriptive writing showed a highly significant improvement. Based on these research results, it can be concluded that the use of the drill method was successful and capable of improving the descriptive writing skills of seventh-grade students in Class VII-2 at Pangeran Antasari Junior High School in Medan.
Abstract:This study synthesized Ni-doped ZnO (Ni0.05Zn0.95O) and TiO2 (Ni0.05Ti0.95O2) via immersion-assisted coprecipitation for hydrogen production. UV-Vis confirmed bandgap reduction to 2.87 eV (ZnO) and 2.82 eV (TiO2), enabling…
ng visible light activity. XRD and SEM verified Ni incorporation and a significant reduction in crystal size (to 21 nm). To mitigate rapid particle sedimentation (25 min), sodium silicate was applied as a dispersant, successfully extending suspension stability to 4 hours. Notably, this chemical stabilization maintained a lower reactor temperature (49°C) compared to mechanical stirring (52°C), preventing efficiency loss due to thermal effects. Ni0.05Zn0.95O exhibited the highest photocatalytic activity, attributed to its superior Ni atomic composition. This research demonstrates that combining Ni-doping with chemical dispersion effectively optimizes both the electronic and physical properties of photocatalysts for enhanced hydrogen harvesting.
Abstract:The rapid growth of Indonesia’s coffee industry has intensified competition among micro, small, and medium enterprises (MSMEs), particularly street coffee businesses that rely on simple concepts, affordability, and accessibility.…
essibility. This study aims to analyze branding and digital promotion strategies implemented by street coffee MSMEs in Kotabumi, North Lampung, to enhance sales competitiveness. A qualitative case study approach was employed. Data were collected through in-depth interviews with business owners and employees, direct observation, and documentation of digital promotional activities on social media platforms. Data were analyzed using the Miles and Huberman interactive model, comprising data reduction, data display, and conclusion drawing. The findings reveal that branding strategies were implemented through brand identity development, including business name, logo, color consistency, booth design, and product differentiation. Digital promotion strategies mainly utilized Instagram, TikTok, and WhatsApp Business through product photos, coffee-making videos, and promotional content. These strategies positively impacted market reach, customer acquisition, and sales stability. However, several constraints were identified, such as limited resources, inconsistent visual identity, and suboptimal content management. This study concludes that consistent branding and planned digital promotion are essential to strengthening competitiveness and ensuring the sustainability of street coffee MSMEs.
Abstract:The development of digital technology has changed the way businesses market products, including culinary businesses such as chili chips. This article examines the role of social media in increasing sales of chili chips in…
n Sibuhuan Market, North Sumatra. Social media, through platforms such as Instagram, Facebook, and TikTok, allows businesses to introduce their products to a wider audience, increase brand awareness, and reach markets outside of the local area. In addition, social media provides an opportunity to interact directly with consumers, receive feedback, and build customer loyalty. Marketing through creative content, such as eye-catching photos and videos, as well as promotions through influencers or contests, also contribute to increased buying interest. By taking advantage of the e-commerce features available on social media, the purchase process becomes easier, which also drives increased sales conversions.
Abstract:Abstract: Padang City holds various historical relics from the Dutch colonial era, which possess significant historical value and high tourism potential. However, information regarding the locations and descriptions of these…
hese relics is still scattered and difficult to access in an integrated manner. This study aims to design and implement an Android-based Geographic Information System (GIS) that presents an interactive map containing the locations, descriptions, and photos of the heritage sites, along with a regional filter feature to facilitate navigation. The development process began with data collection from the Tourism Office and field observations, followed by map processing in ArcMap, publication to ArcGIS Online, and the creation of an Android application using ArcGIS Maps SDK and Jetpack Compose. Integration with a MySQL database allows the automatic display of location points on the map. The implementation results show that the application can display 33 heritage site points in three districts of Padang City, complete with descriptions, photos, district filters, and Web Map integration. Testing demonstrated that the application runs smoothly, is informative and interactive, and can support cultural preservation efforts while encouraging interest in historical tourism in Padang City.
Keywords: geographic information system; dutch heritage; arcgis; android; padang city.
Abstrak: Kota Padang menyimpan berbagai peninggalan bersejarah dari masa kolonial Belanda yang memiliki nilai sejarah dan potensi wisata tinggi. Namun, informasi mengenai lokasi dan deskripsi peninggalan tersebut masih tersebar dan sulit diakses secara terpadu. Penelitian ini bertujuan merancang dan mengimplementasikan Sistem Informasi Geografis (SIG) berbasis Android yang menyajikan peta interaktif berisi lokasi, deskripsi, foto peninggalan, serta dilengkapi fitur filter wilayah untuk memudahkan penelusuran. Proses pengembangan diawali dengan pengumpulan data dari Dinas Pariwisata dan observasi lapangan, dilanjutkan dengan pengolahan peta di ArcMap, publikasi ke ArcGIS Online, serta pembuatan aplikasi Android menggunakan ArcGIS Maps SDK dan Jetpack Compose. Integrasi dengan basis data MySQL memungkinkan penampilan titik lokasi secara otomatis pada peta. Hasil implementasi menunjukkan aplikasi mampu menampilkan 33 titik peninggalan di tiga kecamatan di Kota Padang, lengkap dengan deskripsi, foto, filter kecamatan, dan integrasi Web Map. Hasil pengujian membuktikan aplikasi berjalan lancar, informatif, dan interaktif sehingga dapat mendukung upaya pelestarian budaya, dan mendorong peningkatan minat wisata sejarah di Kota Padang.
Kata kunci: sistem informasi geografis; peninggalan belanda;arcgis; android; kota padang
Abstract:Abstrak: FIFO is an acronym for First In, First Out, an abstraction that deals with how to organize and manipulate data relative to time and priority. The FIFO (First In First Out) method is a method where the goods that…
were first entered will be issued first, while the goods that were last entered will be issued at a later date. So the first inventory recording is to record the goods/inventory that first entered UD. Karya Bersama is a business in the field of photocopying that is intended for all circles which provides photocopying, volume, and stationery services. The problem that exists is in making inventory reports of UD. Karya Bersama still uses manual methods and is not computerized so that there are reports of inventories that are inefficient, inaccurate and take a long time, this encourages to change the inventory system due to the impact experienced in the future results of reports that are not precise and efficient. The impact resulting from a computerized system can make it easier and faster to process data and get information quickly and efficiently.
Kata kunci: First In First Out, UD. Joint Work, Inventory.
Abstract: FIFO adalah akronim untuk First In, First Out (pertama masuk, pertama keluar) sebuah abstraksi yang berhubungan dengan cara mengatur dan memanupulasi data relative terhadap waktu dan prioritas. Metode FIFO (First In First Out) merupakan metode dimana barang yang pertama kali masuk akan dikeluarkan terlebih dahulu sedangkan untuk barang yang terakhir kali masuk akan dikeluarkan di kemudian hari. Jadi pencatatan persediaan yang dilakukan pertama kali adalah mencatat barang/persediaan yang pertama kali masuk UD. Karya Bersama merupakan usaha dalam bidang fotocopy yang di peruntukkan untuk segala kalangan dimana menyediakan jasa fotocopy, jilid, dan ATK. Masalah yang ada yaitu dalam pembuatan laporan persediaan barang UD. Karya Bersama masih menggunakan cara manual dan tidak terkomputerisasi sehingga terdapat laporan persediaan barang yang tidak efisien, tidak tepat dan memakan waktu yang lama, hal ini mendorong untuk merubah sistem persediaan barang dikarenakan dampak yang dialami kedepanya hasil laporan yang tidak tepat dan efisien. Dampak yang dihasilkan dari sistem yang sudah terkomputerisasi dapat lebih mempermudah dan mempercepat dalam proses pengolahan data dan mendapatkan informasi dengan cepat dan efisien.
Keywords: First In First Out , UD. Karya Bersama, Persediaan Barang.
Abstract:The design of a lighting automation system for dragon fruit plants uses an LDR sensor as a light intensity detector. This system is supported by a solar module with a capacity of 10-20 watts to supply power to a 12V battery…
ery which is paralleled to 24V. This voltage was then changed by the inverter to 220VAC to light 10 lights as research samples. Tests show that the LDR sensor works optimally at 5VDC voltage. If the voltage supplied is less or more than 5VDC, the sensor cannot function properly. Analysis of the conversion of ADC values to output voltage shows consistent results according to the test table. In addition, using 12VDC voltage directly on the LDR causes the sensor to not function because the LDR is designed for low voltage (≤5V). Without a suitable resistor, excessive current can damage sensor components. The system design is able to minimize the use of electricity sources from PLN and is an energy-saving solution for lighting dragon fruit plants in the field.
Keywords: agriculture sustainable; dragon fruit trees; photosynthesis; renewable energy;solar cells
Abstrak: Rancangan sistem otomatisasi lampu pada tanaman buah naga menggunakan sensor LDR sebagai pendeteksi intensitas cahaya. Sistem ini didukung oleh modul surya berkapasitas 10-20 watt untuk menyuplai daya ke baterai 12V yang diparalel menjadi 24V. Tegangan ini kemudian diubah oleh inverter menjadi 220VAC untuk menyalakan 10 lampu sebagai sampel penelitian. Pengujian menunjukkan bahwa sensor LDR bekerja optimal pada tegangan 5VDC. Jika tegangan yang diberikan kurang atau lebih dari 5VDC, sensor tidak dapat berfungsi dengan baik. Analisis konversi nilai ADC ke tegangan output menunjukkan hasil yang konsisten sesuai tabel pengujian. Selain itu, penggunaan tegangan 12VDC langsung pada LDR menyebabkan sensor tidak berfungsi karena LDR dirancang untuk tegangan rendah (≤5V). Tanpa resistor yang sesuai, arus yang berlebih dapat merusak komponen sensor. Rancangan sistem mampu meminimalisir penggunaan sumber listrik dari PLN dan menjadi solusi hemat energi untuk penerangan tanaman buah naga di lapangan.
Kata kunci: energi terbarukan; fotosintesis; pertanian berkelanjutan; pohon buah naga; solarcell