Abstract:Revolusi digital telah mengubah perilaku konsumen hingga ke pelosok pedesaan, membawa implikasi mendalam bagi Usaha Mikro, Kecil, dan Menengah (UMKM) tradisional. Penelitian ini bertujuan mengkaji pengaruh inovasi produk…
dan pemasaran digital melalui WhatsApp terhadap keputusan pembelian pada Pabrik Tahu di Desa Sumber Ketempa, Kecamatan Kalisat. Pendekatan kuantitatif dengan desain asosiatif digunakan, melibatkan 96 responden yang dipilih secara purposive dari populasi 150 konsumen aktif. Data dikumpulkan melalui kuesioner berskala Likert 1-5 dan dianalisis menggunakan regresi linier berganda dengan SPSS 26. Hasil penelitian menunjukkan bahwa inovasi produk berpengaruh positif dan signifikan terhadap keputusan pembelian (t-hitung 5,542 > t-tabel 1,986; signifikansi 0,000), pemasaran digital melalui WhatsApp juga berpengaruh positif dan signifikan (t-hitung 3,381 > t-tabel 1,986; signifikansi 0,001), dan secara simultan kedua variabel menjelaskan 76,7% variasi keputusan pembelian (R²=0,767; F-hitung 151,386 > F-tabel 3,09). Temuan ini menegaskan bahwa inovasi produk dan pemanfaatan WhatsApp sebagai kanal pemasaran digital merupakan strategi komplementer yang efektif bagi UMKM pangan tradisional di pedesaan Indonesia. Penelitian ini merekomendasikan optimalisasi fitur WhatsApp (daftar siaran, katalog produk, dan grup pelanggan) serta pengembangan produk secara berkelanjutan untuk meningkatkan daya saing.
The digital revolution has fundamentally transformed consumer behavior even in remote rural areas, carrying profound implications for Micro, Small, and Medium Enterprises (MSMEs), particularly traditional food producers. This study aims to examine the influence of product innovation and digital marketing through WhatsApp on purchasing decisions at the Tofu Factory in Sumber Ketempa Village, Kalisat District. A quantitative approach with an associative design was employed, involving 96 respondents purposively selected from a population of 150 active consumers. Data were collected through Likert-scale questionnaires (1-5) and analyzed using multiple linear regression with SPSS 26. The results show that product innovation has a positive and significant effect on purchasing decisions (t-count 5.542 > t-table 1.986; significance 0.000), digital marketing through WhatsApp also has a positive and significant effect (t-count 3.381 > t-table 1.986; significance 0.001), and simultaneously both variables explain 76.7% of the variation in purchasing decisions (R²=0.767; F-count 151.386 > F-table 3.09). These findings confirm that product innovation and the utilization of WhatsApp as a digital marketing channel are complementary strategies effective for traditional food MSMEs in rural Indonesia. This research recommends optimizing WhatsApp features (broadcast lists, product catalogs, and customer groups) and continuous product development to enhance competitiveness.
Abstract:This study aims to analyze students’ experiences in conducting self-assessment using the Duolingo Speak application in speaking skills learning at a higher education institution in Indonesia. The focus of this research covers…
covers five main aspects, namely: students’ self-assessment strategies, increased speaking confidence, improved vocabulary mastery, challenges encountered while using Duolingo Speak, and the enhancement of learner autonomy. This study employs a qualitative approach with a case study method, which aims to gain an in-depth understanding of students’ experiences in utilizing Duolingo Speak as a self-assessment tool in speaking learning. Data were collected through semi-structured interviews and documentation involving five students selected through purposive sampling, namely students who had used Duolingo Speak for at least one semester. The data were analyzed using thematic analysis through data organization, coding, theme identification, and conclusion drawing. The findings show that the use of Duolingo Speak provides positive learning experiences for students. The application helps students apply various self-assessment strategies, increases speaking confidence, enriches vocabulary mastery, and fosters learner autonomy. However, several challenges were also found, such as limitations in speech recognition accuracy and feedback that is not yet sufficiently detailed to support optimal reflective learning. Overall, Duolingo Speak can serve as an effective supporting tool in speaking skills instruction when combined with structured self-assessment guidance from lecturers, thereby enhancing the effectiveness of English as a Foreign Language (EFL) learning.
Abstract:This descriptive qualitative research analyzes the effectiveness of policy implementation on handling vagrants and beggars at the Social Affairs and Community Empowerment Office of Gorontalo City. Four indicators from George…
orge C. Edward III's policy implementation theory—communication, resources, disposition, and bureaucratic structure—are employed as the analytical framework. Field data obtained through observation, interviews, and documentation were systematically analyzed using the data condensation, display, and conclusion drawing model of Miles, Huberman, and Saldana. The findings indicate that the policy implementation on handling vagrants and beggars at the Social Affairs and Community Empowerment Office of Gorontalo City has been running fairly well but has not yet been optimal. In the communication aspect, coordination among implementers has been functioning well; however, information dissemination to target groups and the general public remains suboptimal. In the resources aspect, policy implementation has been supported by human resources, authority, and facilities, yet is still constrained by limited personnel and underutilized facilities and databases. In the disposition aspect, officials demonstrate commitment, responsibility, and a professional attitude in implementing the policy; however, guidance programs have not been able to reach all vagrants and beggars on a sustainable basis. In the bureaucratic structure aspect, policy implementation has been supported by Standard Operating Procedures (SOPs), clear task distribution, and inter-division coordination; nevertheless, SOP implementation in the field still needs optimization to ensure services reach all target groups. Based on these findings, the Social Affairs and Community Empowerment Office of Gorontalo City needs to enhance communication and socialization to target groups, strengthen human resources and supporting facilities, optimize guidance and empowerment programs, and improve inter-agency coordination so that the policy implementation on handling vagrants and beggars can be more effective in improving social welfare.
Abstract:Maintaining employees’ Work-Life Balance (WLB) remains a major challenge for organizations operating under high operational demands. This study examines the effect of Individualized Consideration on Work-Life Balance through…
hrough Organizational Citizenship Behavior (OCB), with Work Overload as a moderating variable. A quantitative explanatory approach was employed using a census survey involving 149 operational employees at PT PLN (Persero) UPT Cikupa, Indonesia. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4. The findings reveal that Individualized Consideration has a positive and significant effect on Organizational Citizenship Behavior but does not have a significant direct effect on Work-Life Balance. Organizational Citizenship Behavior, in turn, has a positive and significant effect on Work-Life Balance and fully mediates the relationship between Individualized Consideration and Work-Life Balance. Meanwhile, Work Overload does not significantly moderate the relationship between Individualized Consideration and Work-Life Balance. These findings demonstrate that individualized leadership contributes to employees’ Work-Life Balance primarily through the development of Organizational Citizenship Behavior rather than through a direct mechanism, particularly in a high-demand operational environment. Practically, the study suggests that organizations should strengthen Organizational Citizenship Behavior by fostering collaboration, voluntary support, and constructive interpersonal behavior among employees, rather than relying solely on individualized leadership practices to improve Work-Life Balance.
Abstract:In an era of increasingly intense industrial competition, companies are required to enhance their competitiveness through effective human resource development, particularly through needs-based training programs. Training…
Need Analysis (TNA) is a crucial stage in ensuring that training programs align with employees’ competency requirements, thereby improving innovation and performance. This study aims to analyze the influence of Training Need Analysis and training effectiveness, as well as their impact on innovation and employee performance at one an industrial maintenance and workshop services company located in Cilegon. This research employs a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that Training Need Analysis and training effectiveness have a positive and significant effect on innovation and employee performance. These findings confirm that the proper implementation of TNA can improve training quality, foster innovation, and enhance employee performance as well as the company’s competitiveness, Partial mediation Innovations in the effect of training need analysis on employee performance, and on the effectiveness of employee performance experience the same partial mediation, with different values
Abstract:This study aims to examine and analyze the effects of financial capability, intellectual capital, and digital payment on the performance of microenterprises in Surabaya City. The study employed a quantitative approach using…
ing primary data collected through questionnaires distributed to microenterprise owners operating in the Culinary Tourism Centers (Sentra Wisata Kuliner) of Surabaya. The study population consisted of 1,154 microenterprise owners. Based on the Yamane formula, the minimum required sample size was 174 respondents; however 182 valid respondents were successfully obtained through a cluster random sampling technique and included in the analysis. Data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with the assistance of SmartPLS version 4 software. The results indicate that financial capability, intellectual capital, and digital payment have positive and significant effects on microenterprise performance in Surabaya. These findings suggest that the ability of business owners to manage financial resources, leverage intellectual resources, and utilize digital payment systems plays a crucial role in improving business performance. Enhanced financial capability enables entrepreneurs to make more effective financial decisions, while the utilization of intellectual capital supports more efficient business management. Furthermore, the use of digital payment systems provides greater convenience and efficiency in business transactions.
Abstract:The issue of nutritional status among toddlers in Aceh Province, particularly in Kuta Baro Subdistrict, remains a serious concern due to the high prevalence of undernutrition and stunting. This study aims to determine the…
e relationship between parenting practices and children’s nutritional status in Kuta Baro Subdistrict. A descriptive-correlational method with a quantitative approach was used. The study population consisted of all 2,132 toddlers in Kuta Baro Subdistrict, with a sample of 96 toddlers selected using simple random sampling. Data on parenting practices were collected via a questionnaire, while nutritional status was measured using the weight-for-age indicator. Data analysis was conducted using a correlation test to determine the relationship between parenting practices and children’s nutritional status. The results indicate a significant relationship between parental child-rearing practices and children’s nutritional status (p=0.000). Positive and attentive child-rearing practices are correlated with optimal nutritional status, whereas inappropriate child-rearing practices are associated with poor to very poor nutritional status. Based on these findings, it is recommended that the Department of Health and educational institutions enhance parenting education and support programs for parents to improve children’s nutritional status in the region. Future research is expected to examine other factors influencing children’s nutritional status using more comprehensive methods.
Abstract:Caring behavior is a fundamental value and the core of professional nursing practice that directly contributes to the quality of patient care and recovery. One of the internal factors associated with caring behavior is spiritual…
piritual intelligence, which enables nurses to find meaning and purpose in the care they provide. However, evidence suggests that both nurses' caring behavior and spiritual intelligence still need improvement. This study aimed to examine the relationship between spiritual intelligence and nurses' caring behavior in inpatient wards. This study employed a quantitative analytical correlational design with a cross-sectional approach. A total of 53 nurses were recruited using a total sampling technique. Data were collected using the Spiritual Intelligence Self-Report Inventory (SISRI-24) and the Caring Behavior Inventory (CBI). Data were analyzed using the Chi-square test with a significance level of p < 0.05. The findings revealed that less than half of the respondents (47.2%) had low spiritual intelligence, while more than half (54.7%) demonstrated poor caring behavior. Statistical analysis showed a significant relationship between spiritual intelligence and nurses' caring behavior (p = 0.001). Nurses with higher levels of spiritual intelligence tended to demonstrate better caring behavior than those with lower levels of spiritual intelligence. Hospital management is encouraged to consider nurses' spiritual intelligence as an important aspect in efforts to enhance caring behavior and improve the overall quality of nursing services.
Abstract:Handwashing with soap is one of the most effective public health measures for preventing gastrointestinal and respiratory infections among children. However, despite ongoing health education efforts, many children still…
do not perform proper handwashing techniques. Interactive educational approaches, such as demonstration methods combined with songs, may enhance children's practical skills more effectively than conventional instruction. This study aimed to determine the effect of health education using a demonstration method on handwashing with soap skills among children in the BTN AL community, Entrop Subdistrict, South Jayapura District. A quantitative study with a one-group pretest-posttest pre-experimental design was conducted involving 20 child participants selected through total sampling. The intervention consisted of a live demonstration of the WHO six-step handwashing technique accompanied by a modified version of the children's song Naik Becak. Participants' handwashing skills were assessed before and after the intervention using the WHO Standard Hand Hygiene Observation Checklist. Data were analyzed using the Wilcoxon Signed-Rank Test. The findings demonstrated a significant improvement in children's handwashing skills following the intervention. Before receiving health education, most participants were unable to perform the recommended handwashing procedure correctly. After the intervention, 18 participants (90%) successfully demonstrated all six handwashing steps independently, while only two participants (10%) still required assistance. Statistical analysis showed a significant difference between pretest and posttest scores (p < 0.001). The study concludes that health education delivered through a demonstration method combined with a modified children's song effectively improves handwashing with soap skills among children. This approach may serve as an innovative and engaging strategy for promoting healthy hygiene behaviors in early childhood.
Abstract:Spent coffee grounds are one of the organic wastes that remain underutilized despite their significant potential to be transformed into value-added products. This community service program aimed to enhance the knowledge…
and practical skills of the residents of Jingkang Village in converting spent coffee grounds into aromatherapy candles and air fresheners based on the principles of the circular economy. The program employed a Participatory Action Research (PAR) approach consisting of problem identification, program planning, training implementation, monitoring and evaluation, and reflection. The activity involved 15 participants, including community members, micro-enterprise actors, and women's community groups. Program effectiveness was evaluated using pre-test and post-test assessments and analysed through a Paired Sample t-test. The results demonstrated that the average participant score increased from 46.70 to 86.00, representing an 84.15% improvement. Statistical analysis confirmed a significant difference between pre-test and post-test scores (p < 0.001). Furthermore, all program success indicators were achieved, including a 100% attendance rate, 100% participant competency in producing the products, a participant satisfaction level of 93.30%, and all products meeting usability standards. The novelty of this program lies in integrating the Participatory Action Research (PAR) approach, circular economy principles, and quantitative statistical evaluation into a community empowerment model utilizing spent coffee grounds as value-added products. This model has strong potential to be replicated in other coffee-producing communities to promote sustainable waste management and local economic development.