Abstract:The emergence of consumer boycotts driven by socio-political issues reflects a fundamental shift in consumer behavior in the digital era. In Indonesia, a country characterized by high religiosity and extensive social media…
ia engagement, the rapid dissemination of negative information through electronic word of mouth (e-WOM) can trigger strong emotional reactions toward brands. Starbucks Indonesia represents a salient case in which the brand became associated with the Israel–Palestine conflict, generating moral debates, religious sentiments, and intense brand-related hostility in digital spaces. In this context, consumers act not merely as rational economic actors, but as moral agents whose purchasing decisions are influenced by deeply held values and beliefs. This study aims to examine the effects of e-WOM and religiosity on purchase intention, with brand hate serving as a moderating variable among Starbucks consumers in Indonesia. Specifically, the research investigates how exposure to negative online narratives and consumers’ religiosity shape emotional responses in the form of brand hate, and how these responses influence purchasing intentions within a boycott context. A quantitative research design was employed using a survey method targeting Starbucks consumers in Indonesia who were aware of the boycott related to the Israel–Palestine conflict. Data were collected through structured questionnaires and analyzed using structural equation modeling to assess both direct and indirect relationships among variables, including the moderating role of brand hate. This approach enables a comprehensive understanding of the psychological and behavioral mechanisms underlying consumer responses to value-laden and morally sensitive issues. The findings reveal that electronic word of mouth has a significant effect on purchase intention. Religiosity also influences purchase intention, both directly and indirectly through the formation of brand hate. Moreover, brand hate significantly moderates the relationship between e-WOM and purchase intention, such that higher levels of brand hate intensify the decline in consumers’ willingness to purchase. These results highlight the critical role of morally driven negative emotions in explaining reduced purchase intention during boycott movements. This study contributes theoretically by extending consumer behavior literature through the integration of digital communication, religiosity, and negative brand emotions within a single conceptual framework. Practically, the findings suggest that global brand managers should adopt culturally and religiously sensitive communication strategies and proactively manage digital narratives to mitigate the escalation of brand hate amid socio-political controversies.
Abstract:The development of a green economy is a strategic issue in realizing sustainable development, especially in potential areas such as Lake Toba. However, the role of socio-cultural factors in supporting the green economy has…
as not been extensively researched empirically. This study aims to analyze the influence of Community Awareness, Environmental Knowledge, and Local Cultural Beauty on Green Economic Development in the Lake Toba area. The method used is a quantitative approach with multiple linear regression analysis techniques with the help of SPSS software version 25. Data were obtained from questionnaires distributed to local respondents The results of the study showed that Community Awareness and Environmental Knowledge did not have a significant effect on the green economy, while the Beauty of Local Culture had a significant effect. The value of the determination coefficient (R²) of 0.4053 indicates that the three variables explain the 40.5% variation in the development of the green economy. These findings confirm the importance of a cultural approach in supporting the sustainability of the Lake Toba region.
Abstract:This study presents a systematic mapping of Change Management and Organizational Change research using bibliometric analysis. The specific objectives are to identify research development trends in this field and to visualize…
lize the keyword network for the period 2016–2025 using VOSviewer. Data were collected from Google Scholar via the Publish or Perish (PoP) software, with Mendeley utilized for reference management. The findings indicate that studies on organizational change management between 2016 and 2025 remain predominantly focused on internal organizational aspects, specifically structural transformation, leadership, intervention strategies, and employee resistance. The bibliometric visualization generated five main clusters centered on the core keyword "change management," which showed extensive connections to related terms such as reorganization, leadership, and employee.
Abstract:This theoretical analysis examines the conceptual frameworks and scholarly perspectives on employee commitment in organizations, synthesizing current literature to develop a comprehensive understanding of commitment-building…
ilding strategies. Through an extensive review of
contemporary organizational behavior theories, we explore the multifaceted nature of employee
commitment and its theoretical implications for organizational success. The study analyzes
various theoretical models of employee commitment, identifying key constructs and their
interrelationships. The analysis reveals that employee commitment is conceptualized through
multiple theoretical lenses, including social exchange theory, organizational support theory, and
the job demands-resources model. This paper contributes to the academic discourse by proposing
an integrated theoretical framework for understanding and developing employee commitment,
considering both individual psychological factors and organizational contextual elements.
This study examines the evolution of employee commitment concepts within the modern business
context, focusing on theoretical frameworks including Social Exchange Theory, Organizational
Support Theory, and the Job Demands-Resources Model. Employee commitment is regarded as a critical element for organizational success and stability, encompassing affective, continuance, and
normative dimensions. In addition to psychological factors, work environment, and job
satisfaction, the research highlights the need for a holistic approach in strategies to develop
employee loyalty. Through a literature analysis, this study aims to provide comprehensive insights
and strategic recommendations for enhancing employee engagement and retention within
organizations.
Keywords: employee commitment theory, organizational loyalty, theoretical framework,
organizational behavior, workplace psychology
Abstract:Traditional games play a crucial role in enriching character values and culture among children. In this paper, the involvement of traditional games in fostering social interaction, strengthening cultural identity, and shaping…
aping children's characters is explored extensively. Despite the rapid advancement of technology shifting the popularity of modern games, traditional games still hold irreplaceable values. Through the analysis of various traditional games such as hide and seek, tag, hopscotch, stilts, and fortresses, values like honesty, teamwork, responsibility, and patriotism are identified as integral parts of children's play experiences. This research emphasizes the importance of introducing traditional games in the context of character education, considering their role in shaping personalities and reinforcing cultural identities. Through a descriptive qualitative approach, this study delves into the depth of values embedded in traditional games and highlights the urgency of preserving this cultural heritage amidst globalization. The research findings indicate that traditional games not only provide entertainment but also serve as effective learning tools in shaping children's characters. Therefore, efforts to promote and introduce traditional games to children are crucial in maintaining the continuity of cultural heritage and fostering positive values in society.
Abstract:The objective of this study is to create augmented reality educational tools for teaching software introduction topics at Singkawang 4 State Middle School. Evaluating the viability and user reception of educational content…
nt delivered through augmented reality technology. Methods of data collection involving interviews and questionnaires. The data analysis technique employs descriptive statistics. The ADDIE paradigm is employed in the research and development process. This learning media is developed through a sequential process consisting of five stages: analysis, design, development, implementation, and evaluation. The participants in this study were eighth-grade students from Singkawang 4 State Middle School. The product feasibility testing step was conducted by a pair of media specialists and one material specialist. The research findings indicated that the feasibility evaluation conducted by media specialists obtained a score of 155 out of a total possible score of 168, placing it in the “very feasible” category. The examination conducted by material experts achieved a score of 71 out of a possible 80, placing it in the “very feasible” category. The mean score attained from the extensive evaluation of 33 eighth-grade students at Singkawang State Middle School 4 was 2550 out of a possible maximum score of 3036. The assessment categorized the score as “highly appropriate” for utilization as a learning tool.
Abstract:Abstract: Cyberbullying has become an increasingly pressing issue among adolescents, which shifted many social interactions to digital platforms. This study investigates the factors contributing to cyberbullying and its…
long-term impacts on students at SMAN 15 Batam. Using a descriptive quantitative approach, data were collected through a survey administered to 52 students across different age groups and grade levels. The findings indicate that a majority of students have experienced significant negative effects from cyberbullying, impacting their mental health, academic performance, and social relationships. Key contributing factors include emotional instability, peer pressure, stress from remote learning, and limited social activities during the pandemic. The study highlights that the most common forms of cyberbullying involve verbal harassment, physical appearance mockery, and identity impersonation. Given the extensive impact on students' well-being, stronger intervention programs involving schools, families, and communities are essential to mitigate the harmful effects of cyberbullying and foster a safer digital environment for adolescent
Keywords: Impact; Factors; Cyber; School
Abstrak: Cyberbullying telah menjadi isu yang semakin mendesak di kalangan remaja, yang menggeser banyak interaksi sosial ke platform digital. Penelitian ini menyelidiki faktor-faktor yang berkontribusi terhadap cyberbullying dan dampak jangka panjangnya terhadap siswa di SMAN 15 Batam. Dengan menggunakan pendekatan deskriptif kuantitatif, data dikumpulkan melalui survei yang dilakukan terhadap 52 siswa dari berbagai kelompok umur dan tingkat kelas. Temuan menunjukkan bahwa sebagian besar siswa telah mengalami dampak negatif yang signifikan dari cyberbullying, yang berdampak pada kesehatan mental, kinerja akademik, dan hubungan sosial mereka. Faktor-faktor utama yang berkontribusi terhadap hal ini adalah ketidakstabilan emosi, tekanan teman sebaya, stres akibat pembelajaran jarak jauh, dan terbatasnya aktivitas sosial selama pandemi. Studi ini menyoroti bahwa bentuk-bentuk cyberbullying yang paling umum melibatkan pelecehan verbal, ejekan terhadap penampilan fisik, dan peniruan identitas. Mengingat besarnya dampak terhadap kesejahteraan siswa, program intervensi yang lebih kuat yang melibatkan sekolah, keluarga, dan komunitas sangat penting untuk mengurangi dampak berbahaya dari cyberbullying dan menciptakan lingkungan digital yang lebih aman bagi remaja.
Kata kunci: Dampak; Faktor; Cyber; Sekolah
Abstract:Developing reading habits is part of empowering education; therefore, reading habits should be instilled from an early age. However, not all children can experience facilities such as reading various types of reading books…
ks that suit their interests and preferences, as is the case with children in orphanages. As a response, this community service plays a part in increasing children’s interest in reading. The program we proposed, namely Reading Corner, took place at Imanuel Orphanage in Palangka. The program was carried out by assessing the needs, designing the Reading Corner, and implementing it. Reading Corner serves as a facility for extensive reading at home. Reading Corner allows the children to read various types of books based on their preferences. The result of this program indicated that the children looked enthusiastic about the books as they chose and borrowed the book to read. The closer children are to the books, the more often they will use their time to access and read the books. In line with that, it is expected that the literacy level of Indonesian will increase.
Keywords: reading corner; reading interest; reading habit
Mengembangkan budaya membaca merupakan bentuk dari penyelenggaraan pendidikan, maka dari itu budaya membaca harus ditanamkan sejak dini pada anak. Namun, tidak semua anak dapat merasakan fasilitas seperti membaca aneka jenis buku bacaan yang sesuai minatnya, seperti halnya anak-anak di panti asuhan. Maka dari itu, kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan minat baca pada anak di Panti Asuhan Imanuel Palangka Raya. Program yang dilaksanakan adalah dengan menyediakan fasilitas Reading Corner atau pojok baca. Adapun tahapan kegiatan mencakup pendataan kebutuhan, perancangan, dan pelaksanaan. Hasil dari kegiatan ini adalah untuk menghadirkan Reading Corner di panti asuhan guna memberikan akses kepada anak-anak untuk membaca aneka jenis buku yang menarik dan sesuai dengan minat mereka. Respon anak-anak terhadap Reading Corner sangat positif. Hal ini dapat dilihat dari antusiasme mereka dalam memilih dan meminjam buku bacaan. Diharapakan, semakin dekat anak dengan buku-buku bacaan, maka mereka akan lebih sering menggunakan waktunya untuk mengakses dan membaca buku-buku tersebut. Sejalan dengan itu, kami mengharapkan agar tingkat literasi anak-anak Indonesia semakin meningkat.
Kata kunci: kebiasaan membaca; minat baca; pojok baca; Reading Corner
Abstract:Abstract: Gender classification is one of the most important tasks of video analysis. A machine learning-based approach was presented to identify male and female facial images with a data set of 2000 images taken from kaggles. …
ggles. This method plays a role in finding the weight value that gives the best output value. This study uses the most appropriate learning rate of each optimization method as a criterion for stopping training. The results showed that the Artificial Neural Network with Adam optimization produced the highest accuracy, which was 91.5% compared to the SGD and ADADELTA optimization methods. Deep Learning techniques that are applied extensively to image recognition used utilize Adam's optimizer method.
Keywords: artificial neural networks; adadelta; adam; gender; sgm;
Abstrak: Klasifikasi gender adalah salah satu tugas analisis video yang paling penting. Pendekatan berbasis machine learning disajikan untuk mengidentifikasi gambar wajah Pria dan Wanita dengan kumpulan data sebanyak 2000 gambar yang diambil dari kaggle. Metode ini berperan dalam menemukan nilai bobot yang memberikan nilai keluaran terbaik. Penelitian ini menggunakan learning rate yang paling sesuai dari masing-masing metode optimasi sebagai kriteria pemberhentian pelatihan. Hasil penelitian menunjukkan Jaringan Saraf Tiruan dengan optimasi Adam menghasilkan akurasi tertinggi yaitu 91,5 % dibandingkan dengan dengan metode optimasi SGD dan ADADELTA. Teknik Deep Learning yang diterapkan secara ekstensif pada pengenalan gambar yang digunakan memanfaatkan metode optimizer Adam.
Kata kunci: Adadelta; Adam; Jaringan Syaraf; Gender; Tiruan; SGM;
Abstract:Extensive reading practice is a reading activity that involves a variety of materials outside the official curriculum. This research aims to understand how students and teachers implement Extensive Reading Practice and its…
ts impact on language learning. The research method used is a literature review, in which information is collected and analyzed from various sources such as journal articles, books, and related references. The results showed that Extensive Reading Practice received positive responses from students and teachers. Students reported improved reading skills, increased vocabulary, better text comprehension, and increased interest in reading. Meanwhile, teachers reported that extensive reading practice increased students' motivation to learn and active participation in language learning. The role of the school in providing adequate resources for extensive reading practice is also very important. This includes a well-stocked library and a variety of reading materials to support different reading activities. Overall, this study shows that extensive reading practice has significant benefits for students and teachers in improving language proficiency and motivation to learn.