Abstract:The creative service industry, particularly wedding organizer services, has experienced significant growth in Indonesia due to changing lifestyles, increasing consumer expectations, and rising demand for professionally managed…
anaged wedding events. This study aims to analyze the Business Model Canvas (BMC) as a business strategy at Win Production Wedding Organizer in Bandar Lampung City. The Business Model Canvas, introduced by Osterwalder and Pigneur (2010), is used as a strategic framework to examine nine key business elements: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. This research employs a qualitative descriptive approach, with data collected through interviews, observations, and documentation involving business owners, employees, and customers. Data validity was ensured using triangulation techniques. The findings indicate that Win Production targets middle and upper-middle income couples as its primary customer segment and offers integrated, professional, and flexible wedding services tailored to client needs. The business model demonstrates strong alignment across all nine BMC components, contributing to enhanced competitiveness and business sustainability. The study confirms that Business Model Canvas is an effective strategic tool for analyzing and improving business models in service-based industries, particularly wedding organizer businesses operating in competitive local markets.
Abstract:This study aims to analyze the role of the local government and community in managing tourism in Malaumkarta village towards increasing local revenue (PAD) of Sorong Regency. The method used in this research is qualitative…
ve research method with the number of informants obtained as many as 7 (seven) people. Data was obtained using observation, interview, and documentation techniques, and then the data was analyzed descriptively based on the sources obtained. The results showed that the government has made every effort to develop tourism in Malaumkarta village by providing facilities and infrastructure to support tourism such as relaxing places (gazebos), public toilets, selling stalls, padang towers, and the construction of other facilities. However, the problem is that until now these facilities have not been used according to their needs, what was planned at the beginning was not implemented, especially the concept of local culture-based development for the Papuan people. In addition, until now the collection of retribution has not been implemented because the government is still focused on implementing development and empowering the community. The government expects good cooperation between the community in managing tourism because the community is the organizer of the sustainability of tourism.
Abstract:The village apparatus is an element of village government organizers who work professionally and proficiently in helping village heads carry out government duties and community interests so that government runs smoothly,…
especially in developing human resources in the village. Researchers want to know the role and performance of village apparatus in human resource development and identify factors that influence human resource development in Mattirowalie Village. With benefits, it can add better insight to the entire Mattirowalie Village apparatus. The qualitative research method is purposive sampling and the type of research is descriptive/survey with research informants as many as 8 village officials and 2 people from Mattirowalie Village. randomly selected and professional. Village apparatus data can be collected using observation, interview and documentation methods. This research shows the results that the role of village apparatus as organizers in the development of human resources (HR). The way of village apparatus in developing human resources in the village by implementing work discipline, improving education and good service to the community. Then there are 4 factors that affect the development of village apparatus resources: 1) Village head / leader, the village head is someone who has been directly selected by the community to be a good leader and is entrusted to be able to do good things that can be used as an example for the community. 2) Education, education is a process that can educate and improve the quality of human resources. 3) Training, training is a process of improving human resources by improving community skills. 4) Economy, economy is one of the drivers in increasing human resources in the village.
Abstract:Abstract: The success of a government agency can be seen from the services provided by the agency itself. Therefore, government agencies must provide optimal services according to the needs of the community so that it is…
easy to carry out administration. Tanjungbalai City Office of the Ministry of Religion in conducting community satisfaction survey activities distributes questionnaires using google form and processes questionnaire data using number processing applications. So that there is no decision support system to accelerate knowing the level of community satisfaction with the services that have been provided. purpose of this study was to determine the level of public satisfaction with Hajj and Umrah Organizer section at the Tanjungbalai City Ministry of Religion Office. In this study the method used is the servqual method with 5 dimensions. Data collection was carried out through a questionnaire given to 30 respondents who had received services from the Hajj and Umrah Organizer section. Based on the results of the study, it is known that 75% people feel very satisfied, 18.75% people feel satisfied, and 16.15% people feel dissatisfied. The results also show that there is one dimension that has a negative value, namely the dimension of physical evidence regarding waiting chairs.
Keywords: Satisfaction; Servqual; Deccission Support.
Abstrak: Keberhasilan suatu instansi pemerintah dapat dilihat dari pelayanan yang diberikan oleh instansi itu sendiri. Oleh karena itu, instansi pemerintah harus memberikan pelayanan optimal sesuai dengan kebutuhan masyarakat agar mudah melakukan administrasi. Kantor Kementerian Agama Kota Tanjungbalai dalam kegiatan survei kepuasan masyarakat melakukan penyebaran kuesioner menggunakan google form dan mengolah data kuesioner menggunakan aplikasi pengolah angka. Sehingga belum ada sistem pendukung keputusan untuk mempercepat mengetahui tingkat kepuasan masyarakat terhadap pelayanan yang telah diberikan. Tujuan dari penelitian ini untuk mengetahui tingkat kepuasan masyarakat terhadap seksi Penyelenggara Haji dan Umrah di Kantor Kementerian Agama Kota Tanjungbalai. Dalam penelitian ini metode yang digunakan adalah metode servqual dengan 5 dimensi. Pengumpulan data dilakukan melalui kuesioner yang diberikan kepada 30 responden yang pernah mendapat pelayanan dari bagian Penyelenggara Haji dan Umroh. Berdasarkan hasil penelitian diketahui 75% masyarakat merasa sangat puas, 18,75% masyarakat merasa puas, dan 16,15% masyarakat merasa tidak puas. Hasil penelitian juga menunjukkan bahwa terdapat satu dimensi yang bernilai negatif yaitu dimensi bukti fisik mengenai kursi tunggu.
Kata kunci: Kepuasan; Servqual; Sistem Pendukung Keputusan.
Abstract:Abstract: Arya Wedding Decoration Sei Alim Ulu Village is a work that is engaged in services that lead to organizing an event or event, which can make it easier for customers or clients who order an event package to Arya…
Wedding Decoration to be held professionally with maximum results than done by the client. Arya Wedding Decoration in its implementation in organizing events consists of a team in the success of an event. The Arya Wedding Decoration Sei Alim Ulu Village in its implementation experienced several problems, namely the limited promotional media, namely only using social media applications, as well as the limited efforts to retain clients and find new clients in order to increase the existence of the Arya Wedding Decoration Sei Alim Ulu Village party. The problems that have been described underlie the need for a very popular technology whose presence has various features to know client opinions, event package promos, package ratings, event package testimonials, package orders and the convenience of contacting the Makeup and Decoration party because it is supported by an application that is directly connected to the Arya Wedding Decoration Sei Alim Ulu Village via live chat.
Keywords: CRM, wedding organizer, PHP and MySQL
Abstrak: Arya Wedding Decoration Desa Sei Alim Ulu merupakan pekerjaan yang bergerak dibidang jasa yang mengarah kepada mengorganisasikan suatu kegiatan acara atau event, yang dapat memudahkan pelanggan atau klien yang memesan sebuah paket event ke pihak Arya Wedding Decoration guna diselenggarakan secara professional dengan hasil yang lebih maksimal dari pada dikerjakan sendiri oleh klien. Pihak Arya Wedding Decoration pada implementasinya dalam menyelenggarakan event terdiri dari sebuah tim dalam menyukseskan sebuah event. Pihak Arya Wedding Decoration Desa Sei Alim Ulu dalam implementasinya mengalami beberapa permasalahan yaitu terbatasnya media promosi yaitu hanya menggunakan aplikasi sosial media, serta terbatasnya usaha mempertahankan klien dan mencari klien baru guna meningkatkan eksistensi dari pihak Arya Wedding Decoration Desa Sei Alim Ulu. Permasalahan yang telah diuraikan, mendasari perlunya teknologi yang sangat popular kehadirannya yang memiliki beragam fitur mengetahui pendapat klien, promo paket event, rating paket, testimoni paket event, pemesanan paket dan kemudahan menghubungi pihak Tata Rias dan Dekorasi karena sudah didukung dengan aplikasi yang langsung terhubung dengan pihak Arya Wedding Decoration Desa Sei Alim Ulu melalui live chat.
Kata kunci: CRM, wedding organizer, PHP dan MySQL.
Abstract:Based on the results of initial observations, two main problems faced by the target community were found, namely the high volume of unmanaged kitchen waste and the lack of digital marketing knowledge in household businesses.…
ses. These problems were brought to be analyzed in order to determine the form of problem-solving. The results of the analysis of the observation of this activity were that the organizers provided training in managing organic waste from household activities and training related to digital marketing. This training was practiced directly and provided with adequate equipment as a form of facilitating the community's steps. The training also provided digital marketing material by credible speakers and continued with direct practice. This activity increased knowledge and skills, and the community became empowered to implement sustainable solutions that were beneficial for their households and the wider community. The importance of waste management is how the waste is processed into useful compost so that every daily cooking activity in residents' homes does not have an impact on waste accumulation. Meanwhile, the delivery of digital marketing materials provides references to applications and sites that can be used to expand the network of businesses run by residents. By integrating this strategy, residents can not only improve their living conditions but also make a positive contribution to the ecosystem in the community.
Keywords: waste management; digital marketing; UMKM
Abstrak: Berdasarkan hasil observasi awal, ditemukan dua permasalahan utama yang dihadapi masyarakat sasaran, yaitu tingginya volume sampah dapur yang tidak terkelola dan kurangnya pengetahuan pemasaran digital dalam usaha rumah tangga. Permasalahan ini dibawa untuk dianalisis guna mengetahui bentuk penyelesaian masalah. Hasil analisis dari observasi kegiatan ini adalah penyelenggara memberikan pelatihan pengelolaan sampah organik dari kegiatan rumah tangga dan pelatihan terkait pemasaran digital. Pelatihan ini dipraktikkan secara langsung dan diberikan perlengkapan yang memadai sebagai bentuk kemudahan langkah masyarakat. Pelatihan juga disampaikan materi pemasaran digital oleh narasumber yang kredibel dan dilanjutkan dengan praktik langsung. Kegiatan ini menambah pengetahuan dan keterampilan serta masyarakat menjadi berdaya untuk menerapkan solusi berkelanjutan yang bermanfaat bagi rumah tangganya maupun masyarakat luas. Pentingnya pengelolaan sampah adalah bagaimana sampah tersebut diolah menjadi kompos yang bermanfaat sehingga setiap kegiatan memasak sehari-hari di rumah warga tidak berdampak pada penumpukan sampah. Sedangkan penyampaian materi pemasaran digital memberikan referensi aplikasi dan situs yang dapat digunakan untuk memperluas jaringan usaha yang dijalankan warga. Dengan mengintegrasikan strategi ini, warga tidak hanya dapat meningkatkan kondisi kehidupan mereka tetapi juga memberikan kontribusi positif terhadap ekosistem di masyarakat.
Kata kunci: pengelolaan sampah; digital marketing; UMKM
Abstract:Abstract: Garbage is one of the global problems that requires serious which one had to be handled today, because it caused environmental and healthy problems. One of the most dominant types in society was plastic waste.…
te. The purpose of this activity is to conduct socialization, counseling and direct discussion to the community and the dasawisma group to maintain environmental health and cleanliness, provide training on waste selection techniques, and digital-based integrated management such as "Waste Bank", provide hands-on training on plastic waste processing techniques to produce fuel. oil, empowering community groups in making handicrafts from plastic waste that has economic value, providing training in marketing digital-based handicraft products. This activity uses a direct practice method in the Lopo Village community, involving community groups as activity participants. The creations of this activity have made handicraft products from plastic waste in the form of chairs, tables, flower vases, flowers and tissue holders. In addition, an integrated WhatsApp group was formed in waste management. There was also a prototype of a simple tool for producing fuel oil (BBM). Village officials and the community were very enthusiastic during the implementation of the activity and have collaborated with activity organizers in the development of a fuel-producing destillator.
Keywords: crafts; garbage; integrated management; marketing plastic
Abstrak: Sampah merupakan salah satu masalah global yang memerlukan penanganan serius saat ini karena menyebabkan masalah lingkungan dan kesehatan. Salah satu jenis sampah yang sangat mendominasi di masayrakat adalah sampah plastik. Tujuan kegiatan ini adalah melakukan sosialisasi, penyuluhan dan diskusi langsung ke masyarakat dan kelompok dasawisma menjaga kesehatan dan kebersihan lingkungan, memberikan pelatihan teknik pemilihan sampah, dan manajemen terintegrasi berbasis digital sejenis “Bank Sampahâ€, memberikan pelatihan langsung teknik pengolahan sampah plastik untuk menghasilkan bahan bakar minyak, memberdayakan kelompok masyarakat dalam membuat kerajinan tangan dari sampah plastik yang bernilai ekonomi, memberikan pelatihan dalam memasarkan produk kerajinan berbasis digital. Kegiatan ini menggunakan metode praktek langsung di masayarakat Desa Lopo, dengan melibatkan kelompok masayarakat sebagai peserta kegiatan. Hasil kreasi dari kegiatan ini telah dibuat produk kerajinan dari sampah plastik berupa tempat kursi, meja, vas bunga, bunga dan tempat tissue. Selain itu, terbentuk grup WhatsApp terintegrasi dalam manajemen sampah.juga prototipe alat sederhana alat penghasil Bahan Bakar Minyak (BBM). Perangkat Desa dan masayarakat sangat antusias selama pelaksanaan kegiatan dan telah melakukan kerjasama dengan penyelenggara kegiatan dalam pengembangan destillator penghasil bahan bakar.
Kata kunci: kerajinan; manajemen terintegrasi; pemasaran; plastik; sampah
Abstract:Abstract: Brands in SMEs consist of a set of factors, including marketability and market differentiation, brand awareness, relevance, culture, association, and equity. The most important thing to ask yourself when deciding…
ng whether this is the right time to change your brand is whether SMEs can leverage any of the factors above to make SME consumers happier. Rebranding is an excellent way to change the target market for SMEs. Sees rebranding as a solution to a new management change or internal problem. Rebranding takes time and effort so that change will happen. Rebranding is carried out for SMEs to stimulate growth, expand, increase profits, strengthen their workforce, and gain a competitive advantage. This rebranding training was carried out using a training method. Due to the pandemic, the activity organizers visited five artisans to avoid crowds. The rebranding training opened the insight of the craftsmen about the benefits of managing a product brand. The rebranding training for birdcage artisans in Dawuhanmangli Village gained an understanding of branding. As a result of this training, artisans began to open themselves to introduce their products directly to consumers without a broker like before. The Bird Cage craft center in Dawuhanmangli Village, north of the center of Jember City, is well known in Indonesia. The location is 24 km from Jember City. The Bird Cage of Dawuhanmangli Village is the reason for being a place of service because it has advantages and characteristics that have the opportunity to open new markets for the region's superior products.
Keywords: branding; smes; bird cage
Abstrak: Merek pada UMKM terdiri dari sekumpulan faktor, termasuk kemampuan pemasaran serta diferensiasi pasar, kesadaran merek, relevansi, budaya, asosiasi, dan ekuitas. Hal terpenting untuk ditanyakan pada diri sendiri saat memutuskan apakah ini waktu yang tepat untuk mengubah merek adalah apakah UMKM dapat meningkatkan salah satu faktor di atas untuk membuat konsumen UMKM lebih bahagia. Rebranding merupakan cara yang baik untuk mengubah target pasar UMKM. Melihat rebranding sebagai solusi untuk perubahan manajemen baru atau masalah internal. Rebranding membutuhkan waktu dan tenaga, sehingga perubahan akan terjadi. Rebranding dilakukan bagi UMKM untuk merangsang pertumbuhan, memperluas, meningkatkan laba, memperkuat tenaga kerjanya, dan mendapatkan keunggulan kompetitif. Pelatihan Rebranding ini dilakuan dengan metode pelatihan, dikarenakan pandemi, maka pelaksana kegiatan mendatangi 5 pengrajin untuk menghindari kerumuman. Pelatihan rebranding membuka wawasan para pengrajin tentang manfaat mengelola sebua brand sebuah produk. Hasil pelatihan rebranding pengrajin sangkar burung desa Dawuhan mangli mendapatkan pemahaman tentang branding. Dampak pelatihan ini pengrajin mulai mencoba membuka diri untuk mengenalkan produknya secara langsung kepada konsumen tanpa makelar seperti sebelumnya. Sentra kerajinan Sangkar Burung di desa Dawuhan mangli, wilayah utara pusat Kota Jember sudah dikenal luas di Indonesia.
Kata kunci: merek; umkm; sangkar burung
Abstract:Abstract: The guidance on the use of application software for administration and documentation aims to ensure that organizational managers and members of the Hanglekir Batam Center Housing PKK in Riau Islands can understand…
and and utilize the application software and find out how to use the application software in the future. Therefore, the development of this application software will be very necessary for organizers and PKK members who are interested in learning it. The main target of this coaching can be to produce people who can technology and understand the use of the application software. The type and capacity of the application program required will certainly be different from each other. Not a few people use the application program as an ingredient to obtain search results from a subject matter. These applications can be done in various ways including computerized systems that aim to improve the quality and quality of an application, the results provide solutions and make decisions for some organizational managers and PKK members who do not understand the use of computer applications and use computer applications for administration and documentation. The method used by guiding the management and PKK members with two meetings for a month. The results of this coaching are administrators and members of the Batam Hanglekir Housing PKK who already know how to use and use software applications.
Keywords: Coaching, Software, Application, Administration, Documentation
Abstrak: Pembinaan pemanfaatan software aplikasi untuk administrasi dan dokumentasi ini bertujuan agar pengurus organisasi dan anggota PKK Perumahan Hanglekir Batam Center Kota Batam Kepri bisa memahami dan memanfaatkan software aplikasi tersebut dan mengetahui cara penggunaan software aplikasi di kemudian hari. Oleh karena itu, pembinaan software application ini akan sangat dibutukan bagi pengurus Organisasi dan anggota PKK yang berminat untuk mempelajarinya. Target utamanya dari pembinaan ini bisa menghasilkan masyarakat yang bisa akan teknologi dan memahami penggunaan Software aplikasi tersebut. Jenis dan kapasitas program aplikasi yang diperlukan tentu akan berbeda satu sama lain. Tidak sedikit orang menggunakan program aplikasi sebagai bahan untuk memperoleh hasil pencarian dari suatu pokok permasalahan. Pengaplikasian tersebut dapat dilakukan dengan berbagai cara diantaranya adalah sistem terkomputerisasi yang bertujuan untuk meningkatkan mutu dan kualitas suatu aplikasi, hasilnya memberikan solusi serta mengambil keputusan untuk beberapa pengurus organisasi dan anggota PKK yang belum mengerti pemanfaatan aplikasi komputer serta menggunakan aplikasi komputer untuk administrasi dan dokumentasi. Metode yang digunakan dengan melakukan pembinaan pada pengurus dan anggota PKK dengan dua pertemuan selama sebulan. Hasil dari pembinaan ini adalah pengurus dan anggota PKK Perumahan Hanglekir Batam Kepri sudah mengetahui cara penggunaan dan pemanfaatan software application.
Kata kunci: Pembinaan, Software, Aplication, Administrasi, Dokumentasi
Abstract:Rapidly development technology Internet Which No accompanied with education in its use causes internet addiction and tends to using the internet for useless things even negative. Because That writer do PKM with title " INTRODUCING…
NTRODUCING THE INTERNET TO STUDENTS OF SMK TRISULA DOLOK SANGGUL ". Community service to SMK Trisula Dolok Sanggul (PKM) aims to Educating students in the use of the internet, especially students of Trisula Dolok Sanggul Vocational School . The conclusions that can be drawn from the Community Service activities at Trisula Dolok Sanggul Vocational School are: 1. The students who attended the counseling responded warmly and expressed deep appreciation. in relation to the activity, 2. When delivering the material, participants understand how to sort the information provided. internet bars, maintaining internet security, one of which is from phishing crimes and tips for staying productive in working or studying, 3. Participants can answer the questions given well and respond positively is a sign that the extension material has been delivered, 4. Male and female students participating in PKM receive knowledge knowledge new and get certificate participation that is given by organizer activity.