Abstract:The purpose of this study is to examine how product quality influences consumers' decisions to buy electric cars in Makassar City, using brand image as a mediating factor. The swift expansion of electric vehicle adoption…
necessitates a comprehensive understanding of the factors influencing customer purchasing behavior in this nascent sector. A quantitative methodology utilizing an explanatory study design was implemented to examine the causal links among the variables. The population comprised consumers who had acquired or utilized electric vehicles in Makassar City, while the precise population size remained unspecified. A purposeful non-probability sampling strategy was employed, resulting in 105 respondents who completed a structured online questionnaire sent using Google Forms. The data were analyzed utilizing SEM-PLS with SmartPLS to investigate both direct and indirect effects among the constructs. The findings demonstrate that product quality positively and significantly impacts purchase decisions, product quality positively and significantly influences brand image, and brand image positively and significantly affects purchase decisions. Additionally, brand image serves as a partial mediator in the correlation between product quality and purchasing decisions. The findings indicate that superior product quality in electric vehicles is more influential in influencing purchasing decisions when it concurrently cultivates a favorable brand image in consumers' perceptions, thus offering strategic insights for manufacturers and distributors in formulating marketing strategies that enhance both product quality and brand image.
Abstract:Penelitian ini dirancang untuk menguji bagaimana kita memahami makna denotatif dan konotatif dalam lirik lagu "Exile" karya Taylor Swift. Penelitian ini juga bertujuan untuk mengeksplorasi dan menganalisis penggunaan makna…
na denotatif dan konotatif yang terdapat dalam lagu "Exile" karya Taylor Swift. Semantik, sebagai cabang linguistik, memiliki peran penting dalam menjelaskan bagaimana makna terbentuk dalam bahasa dan memainkan peran penting dalam memahami bagaimana makna dibangun dalam bahasa, baik secara harfiah maupun kiasan. Penelitian ini menggunakan metode deskriptif kualitatif dengan memeriksa lirik lagu untuk mengidentifikasi kata, frasa, dan ekspresi yang mengandung makna denotatif (harfiah) dan konotatif (tersirat).
Temuan menunjukkan bahwa meskipun beberapa lirik menyampaikan makna denotatif yang jelas, sejumlah besar ekspresi kaya akan makna konotatif yang mencerminkan kedalaman emosional. Aspek konotatif ini memperkaya interpretasi lirik, memungkinkan pendengar untuk memahami makna di balik permukaan dan terhubung lebih dalam dengan alur cerita emosional lagu, seperti perasaan patah hati, kesalahpahaman, dan perpisahan. Unsur-unsur konotatif dalam lagu berkontribusi pada interpretasi yang lebih dalam di luar makna literal, memungkinkan pendengar untuk terhubung dengan narasi emosional. Oleh karena itu, studi ini menyoroti pentingnya analisis semantik dalam memahami lirik lagu dan menunjukkan bagaimana makna denotatif dan konotatif bekerja bersama untuk meningkatkan pesan keseluruhan sebuah lagu. Kesimpulannya, studi ini menggarisbawahi pentingnya analisis semantik dalam menafsirkan lirik lagu dan menggambarkan bagaimana kombinasi makna denotatif dan konotatif membantu mengkomunikasikan pesan keseluruhan secara lebih efektif.
Abstract:The Covid-19 epidemic have a significant risk to the public's health. The Covid-19 infection spreads swiftly and affects people of all ages. The implementation of health guidelines among students and how students feel they…
ey can complete the Covid-19 procedure cannot be separated. The goals of this study is to ascertain how students view Covid-19 prevention from the viewpoint of the Health Belief Model. This research used a descriptive survey with a sample size of 170 respondents and the sampling method is purposive sampling. Descriptive analysis of the components of HBM perceived severity category is quite good (90.0%), perceived barriers is a quite good category (68.2%), perceived benefits is found to be in a quite good category (77.6%), health motivation is in quite a good category (81.2%) and it can be seen that the perception of vulnerability (55.9%) and perception of cues to act (56.5%) was quite good. Positive perceptions include student perceptions of the Health Belief Model's effectiveness in preventing COVID-19, which are rated as being quite good. Therefore, it is envisaged that linked parties would be able to enhance health promotion initiatives for the Covid-19 prevention procedure, both directly and through media like posters put up around campuses