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Optimalisasi Strategi Promosi Penerimaan Mahasiswa Baru Melalui Analisis Data Historis

Husna Gemasih, Erika Fahmi Ginting, Suci Andryani, Mutiara S. Simanjuntak
Abstract: Promosi penerimaan mahasiswa baru (PMB) merupakan salah satu faktor penting dalam meningkatkan jumlah dan kualitas calon mahasiswa. Namun, strategi promosi yang belum memanfaatkan data historis secara optimal dapat menyebabkan… babkan kegiatan promosi kurang tepat sasaran. Penelitian ini bertujuan untuk menganalisis data historis PMB sebagai dasar dalam menyusun strategi promosi yang lebih efektif pada Jurusan Teknologi Informasi dan Komputer Politeknik Negeri Lhokseumawe. Penelitian menggunakan pendekatan kuantitatif deskriptif dengan memanfaatkan data sekunder PMB periode 2023–2025. Analisis dilakukan melalui tahapan data cleaning, transformasi data, statistik deskriptif, segmentasi calon mahasiswa, dan visualisasi data menggunakan dashboard analitik. Variabel yang dianalisis meliputi program studi, asal sekolah, jurusan asal sekolah, kecamatan, kabupaten/kota, provinsi, jalur masuk, dan sumber informasi pendaftar. Hasil penelitian menunjukkan bahwa sebagian besar pendaftar berasal dari Provinsi Aceh, khususnya Kabupaten Aceh Utara dan Kota Lhokseumawe, dengan dominasi lulusan jurusan IPA serta peminat terbesar pada Program Studi Teknik Informatika. Instagram dan website menjadi sumber informasi utama bagi calon mahasiswa. Pemanfaatan data historis melalui visualisasi data mampu memberikan informasi yang lebih komprehensif mengenai karakteristik calon mahasiswa sehingga dapat mendukung pengambilan keputusan dalam penyusunan strategi promosi PMB yang lebih terarah, efektif, dan berbasis data. New student admissions (PMB) promotion is an important factor in increasing the number and quality of prospective students. However, promotional strategies that do not optimally utilize historical data can result in less targeted promotional activities. This study aims to analyze historical PMB data as a basis for developing a more effective promotional strategy in the Information and Computer Technology Department of the Lhokseumawe State Polytechnic. The study uses a descriptive quantitative approach utilizing secondary PMB data for the 2023–2025 period. The analysis was carried out through the stages of data cleaning, data transformation, descriptive statistics, prospective student segmentation, and data visualization using an analytical dashboard. The variables analyzed included study program, school of origin, major of origin of school, sub-district, regency/city, province, admission route, and applicant information sources. The results show that most applicants come from Aceh Province, especially North Aceh Regency and Lhokseumawe City, with a predominance of science graduates and the greatest interest in the Informatics Engineering Study Program. Instagram and websites are the main sources of information for prospective students. The use of historical data through data visualization can provide more comprehensive information regarding the characteristics of prospective students so that it can support decision-making in developing more targeted, effective, and data-based PMB promotion strategies. 

ANALYSIS OF LOW SPEAKING AND LISTENING ABILITIES OF GRADE 4 ELEMENTARY SCHOOL STUDENTS IN ENGLISH LANGUAGELEARNING AT SD PAB 12 SAMPALI

Eva Betty Simanjuntak, Dea Yuanita Nasution, Claudia Simorangkir, Intan Arnianda, Khairunnisa, Nadila Dirawan Tanjung
Abstract: This study aims to analyze the low English speaking and listening skills of 4th grade elementary school students at SD PAB 12 Sampali. The research approach used is descriptive qualitative, with interview methods to obtain… in in-depth data from teachers and students regarding the obstacles they face during the English learning process. The results of the study indicate that the main factors influencing students' limited speaking and listening skills include lack of practice, minimal use of interesting learning media, and internal factors such as lack of self-confidence and less than optimal pronunciation. These findings provide an important overview of the need to develop more effective and innovative learning strategies to improve students' communication skills in English at the elementary level. It is hoped that the results of this study can be a reference for educators and educational institutions in improving the quality of English teaching in elementary schools.

PENINGKATAN LITERASI KEUANGAN SYARIAH DI DESA SENDANG MELALUI DIGITALISASI: PELUANG DAN TANTANGAN DI ERA MODERN

Muhammad Adi Adrian, Agus Suaidi Hasan, Zumrotun Nazia, Anna Putri Syafitri, Niswatin Mubarriroh
Abstract: Sharia financial literacy has become important with the development of digital financial services and the increasing need for financial management in accordance with sharia principles. However, the understanding of rural… communities regarding digital-based sharia finance is still limited. This community service activity aims to improve Islamic financial literacy in Sendang Village through a digital approach. The methods used include face-to-face and online education, assistance in using Islamic financial applications, and interactive discussions on the opportunities and risks of digital finance. The results of the activity showed that community participation reached 75% with an increase in understanding of Islamic finance products and principles of 60%. However, challenges such as the digital divide and the risk of online fraud were still found. Overall, this activity shows that digitalization is effective in increasing Islamic financial literacy when supported by continuous education and the active role of the government and Islamic financial institutions in creating a safe and inclusive ecosystem.

PROGRAM KEMITRAAN MASYARAKAT (PKM) KLUSTER 2 PETERNAK AYAM RAS PETELUR SKALA USAHA MIKRO DAN USAHA KECIL DI KOTA TOMOHON TENTANG PENERAPAN BIOSEKURITI PADA USAHA PETERNAKAN UNGGAS

Tangkere, Evacuree S., Podung, Albert J., Tangkere, Imelda A., Sompie, Florencia N., Telleng, Malcky M.
Abstract: ABSTRACT The objective of community partnership program cluster 2 (CPP-C2) is to provide micro and small-scale layer chicken farmers in Tomohon city with business management procedures based on “biosecurity”.  Problems faced… blems faced by partners, both farm owners and farm workers: 1) lack of knowledge and understanding of the concept and application of biosecurity  2) lack of sanitation application, which increases the risk of diseases emerging and spreading 3) not yet aware that the use of open house system, unfenced farms and no procedures for entering the farm area, are not in accordance with the principles of biosecurity system. The activity was carried out in stages: survey, socialization on the concept and implementation of the 3-zone biosecurity system, provision of disinfectants and examples of regulation for laying hen farming as well as evaluation. The evaluation results show that during the extension activity, out of 8 participants only 2 were actively asking questions, and it turned out they were the farm owners, while the farm workers were passive.  It was found after the outreach activity, that the farm owners or farm workers who were partners had not been implemented the 3-zone biosecurity system, therefore outreach activities regarding biosecurity on poultry farm still need to be provided again to them, so that the concept and application of biosecurity will be truly understood and they would be willing to do so. However, at least 2 farms have prepared signboards with rules for entering the farm area.  The occurrence of outbreaks and pandemics should be a lesson-learned that biosecurity measures are highly relevant to the saying “it is better to prevent than cure”. If, chicken remain healthy, they produce high-quality and safe products, and so, farmers can minimize health costs and maximize profits, even enabling farms owner to expand their businesses scale.  In conclusion, this activity has not been given a significant impact on partner’s farm management because all partners have not been implemented the 3-zone biosecurity system, and it would be better if, all farm owners as decision makers to participate in this kind of activity, as well as the need for synergy between relevant agencies in the livestock sector in Tomohon city and academics with poultry farming business practitioners in an effort to maintain livestock health, poultry communities and maintain food security.  

SMART RECOVERY: EDUKASI PENANGANAN CEDERA OLAHRAGA RINGAN BERBASIS DIGITAL BAGI GURU DAN SISWA SMP DI KABUPATEN BANYUMAS

Hidayat, Rohman, Febriani, Ayu Rizky, Kuat Leksono, Duaji Rahadyan Nursantiko, Septiana Dwi Rakhmawati
Abstract: Sports-related minor injuries are common occurrences in school-based physical education activities, yet literacy regarding appropriate first aid management remains limited among teachers and students. This community service… ice program aimed to improve knowledge, skills, and preparedness in managing minor sports injuries through a digital-based educational intervention entitled Smart Recovery. The program was implemented among junior high school (SMP) teachers and students in Banyumas Regency, Indonesia, using a participatory and technology-integrated approach. Activities consisted of program socialization, theoretical and practical training on minor injury management based on the RICE principle (Rest, Ice, Compression, Elevation), and the pilot implementation of the Smart Recovery digital application. Program effectiveness was evaluated using pre-test and post-test assessments, practical skill observations, and user feedback questionnaires. The results demonstrated a substantial improvement in participants’ knowledge, with average scores increasing from 62.4 to 88.6, and 95% of participants successfully performing the RICE procedures correctly after training. Furthermore, 92% of users reported that the digital application facilitated their understanding of injury management, while 87% perceived the platform as user-friendly and applicable for physical education learning. The integration of hands-on training and digital learning media proved effective in enhancing sports injury literacy, digital competence, and safety awareness in school settings. These findings indicate that the Smart Recovery program has strong potential as a sustainable and scalable model for promoting sports safety education within junior high schools. Keywords : minor sports injury; RICE method; digital learning; Smart Recovery; physical education

COACHING CLINIK LATIHAN BERTAHAN FUTSAL MIX DEFENCE PADA CLUB FUTSAL FERNANDO BSM U-19 BANJARBARU

Habibie, Muhammad, Kasanrawali, Andi, Fawaid, Muhammad
Abstract: Fernando BSM U-19 players continue to experience confusion in implementing defensive collaboration, which hinders their ability to execute defensive strategies effectively. This coaching clinic activity aims to facilitate… e coaches and players in understanding, implementing, and developing defensive system patterns, particularly mixed defense patterns in futsal. This community service was carried out through three meetings, beginning with a pre-test in the form of a questionnaire containing 15 questions regarding defensive pattern strategies. After the coaching clinic, a similar questionnaire was administered again as a post-test. The results of the activity showed an increase in understanding of up to 80% among players and coaches after participating in the training. This finding confirms that the coaching clinic method is able to deliver material systematically and easily understood, so it can be an effective alternative strategy in improving the understanding of defensive tactics in futsal.

PENYUSUNAN LAPORAN KEUANGAN UMKM BERDASARKAN SAK EMKM: STUDI KASUS TOKO AL HUDA KEBUMEN

Luthfia, Arawindha Delphin, Suryani, Rista Ayu, Sumaryanto
Abstract:   Most micro, small, and medium enterprises (MSMEs) in Indonesia have not prepared financial statements that comply with applicable standards, posing risks to inaccurate business decisions and limiting opportunities to access… o access funding. This study aims to assist Al Huda Plastic and Baking Supplies Store in Kebumen in preparing financial statements in accordance with the Financial Accounting Standards for Micro, Small, and Medium Entities (SAK EMKM). This topic was chosen due to the importance of accounting literacy in managing small businesses, as the understanding of MSME actors regarding accounting standards is still relatively low. This research uses a descriptive qualitative method with a case study approach, utilizing observation, semi-structured interviews, and documentation as data collection techniques. The results show that Al Huda Store has been recording its finances manually. However, these records do not yet cover the components of financial statements required by SAK EMKM, such as the income statement, statement of financial position, and notes to the financial statements. The preparation of financial statements based on these standards has been carried out and demonstrates more accurate and structured financial information. In conclusion, the implementation of financial statements based on SAK EMKM in MSMEs plays a very important role in increasing accountability and quality in business decision-making. The results of this study also provide practical examples that can be used as references and re-applied by other MSMEs with similar characteristics  

ANALISIS PERSEPSI MASYARAKAT TERHADAP KUALITAS PELAYANAN PUBLIK PADA DINAS KEPENDUDUKAN DAN CATATAN SIPIL (DISDUKCAPIL) KABUPATEN BOGOR

Muchammad Hamdani, Mujito
Abstract: This study aims to determine the influence of public perception on the quality of public services at the Department of Population and Civil Registration (Disdukcapil) of Bogor Regency. The type of research used is descriptive… ptive quantitative. The population in this study consists of people who carried out administrative services at the Disdukcapil office of Bogor Regency, with a total sample of 100 respondents. Data analysis was conducted using the Weighted Means Score (WMS) method. The results of the study show that: (1) The highest average score from the analysis of public service quality indicators was the indicator related to “technical service requirements at Disdukcapil being easy to understand by the public,” which obtained an average value of 3.50, categorized as good. Another high indicator was “the completion of administrative processes at Disdukcapil on time,” with an average score of 3.55, also categorized as good. Meanwhile, the lowest average score was 3.19, categorized as fairly good, on indicators such as “the public feeling that their security is guaranteed when managing administrative services at Disdukcapil” and “service officers being disciplined in providing services to the community.” (2) The final recapitulation of the analysis across the ten main indicators of public service quality shows that the highest average score was found in the Certainty indicator, with a score of 3.48, categorized as fairly good. On the other hand, the lowest average scores were in the Discipline and Comfort indicators, both with scores of 3.23, also categorized as fairly good. (3) Overall, the average score of all public service quality indicators in this study was 3.34, categorized as fairly good. This indicates that, in general, the public perceives the quality of public services at the Disdukcapil of Bogor Regency to be fairly good. The recommendation given is that Disdukcapil Bogor Regency should further improve the discipline of its officers regarding their presence at the workplace or service counters, as well as their punctuality in serving the community, and also create a more comfortable environment and waiting area for the public accessing services.

PERSEPSI DAN RESPONS PERILAKU PEMUDA TERHADAP HIV/AIDS: STUDI KUANTITATIF PADA MAHASISWA DI INDONESIA

Cindy Israeni Ansar, Afni Amirudin
Abstract: Despite decades of global HIV/AIDS education efforts, the gap between awareness and preventive behavior among youth remains a persistent challenge. University students—typically well-educated and socially engaged—are expected… expected to be proactive in health matters, yet many remain passive in HIV prevention efforts. This study examines the knowledge, attitudes, and behaviors of university students in Indonesia regarding HIV/AIDS, and analyzes the cognitive and structural barriers that hinder behavioral change. The research applies two theoretical frameworks: the Theory of Planned Behavior (TPB) and the Health Belief Model (HBM). A quantitative survey was conducted among 268 students at Hasanuddin University. Descriptive and inferential statistics were used to assess levels of HIV/AIDS knowledge, attitudes, and preventive actions. Skewness and kurtosis were also calculated to explore distributional patterns. While students demonstrated high levels of knowledge (M = 16.34) and positive attitudes (M = 31.36), their preventive behavior was notably low (M = 10.74), with skewed distributions indicating widespread inaction. Misconceptions about HIV transmission and curability were common. Both TPB and HBM helped explain the role of perceived barriers, weak normative support, and low self-efficacy in limiting behavioral intention. Findings highlight a critical knowledge–action gap driven by social stigma, misinformation, and lack of institutional cues to action. Effective HIV prevention requires not only awareness but also structured interventions that enhance agency, normalize testing, and dismantle behavioral barriers within youth populations

ACCURACY OF QUR'AN INTERPRETATION: Semiotic Approach

Zulkarnain, Iskandar, Huda, Ade Naelul, Safei, Abdullah
Abstract: This study aims to evaluate the accuracy of the interpretation of the Qur'an text through a semiotic approach, which can provide a holistic understanding of the mechanism of interpretation and the validity of the interpretation… etation method used by the mufasir. This study examines three main works of interpretation and applies qualitative content analysis to uncover the semiotic aspects underlying the interpretation of sacred texts. This research also seeks to answer research questions regarding the validity of the interpretation methodology in representing the meaning of the Qur'an text as a whole. The results of the study show that there are certain patterns in the use of symbols and signs that significantly affect interpretation, thus demanding an in-depth understanding of the semiotic framework in the study of interpretation. The contribution of this research is expected to enrich the study of interpretation and provide strategic recommendations for further research in the field of Qur'an studies.