Abstract:This service aims to improve services and use of social media as a sharia-based camping ground promotion in Twin Lakes, Solok Regency. The service method includes initial identification and analysis of the application of…
social media carried out by sharia-based camping ground managers on the Twin Lakes, preparation of improvement plans in accordance with the characteristics of sharia-based camping grounds through social media, training and assistance for camping ground business managers, as well as evaluation and monitoring to measure the impact of implementing improved services, social media as promotion, it is hoped that the management of the Twin Lakes sharia-based camping ground can improve services and optimize the use of social media. The results of this service can help managers increase interest in visiting, increase visitor attraction, increase promotion of sharia-based camping grounds. Feedback from managers will also be evaluated to assess the success of the service. It is hoped that through this service, Management can have a better understanding of the importance of improving service quality, optimizing effective and efficient social media in promoting sharia-based camping grounds. Apart from that, it is hoped that the management can make a positive contribution to economic growth in Alahan Panjang, Solok district.
Keywords : camping ground; promotion; service; social media
This service aims to improve services and use of social media as a sharia-based camping ground promotion in Twin Lakes, Solok Regency. The service method includes initial identification and analysis of the application of social media carried out by sharia-based camping ground managers on the Twin Lakes, preparation of improvement plans in accordance with the characteristics of sharia-based camping grounds through social media, training and assistance for camping ground business managers, as well as evaluation and monitoring to measure the impact of implementing improved services, social media as promotion, it is hoped that the management of the Twin Lakes sharia-based camping ground can improve services and optimize the use of social media. The results of this service can help managers increase interest in visiting, increase visitor attraction, increase promotion of sharia-based camping grounds. Feedback from managers will also be evaluated to assess the success of the service. It is hoped that through this service, Management can have a better understanding of the importance of improving service quality, optimizing effective and efficient social media in promoting sharia-based camping grounds. Apart from that, it is hoped that the management can make a positive contribution to economic growth in Alahan Panjang, Solok district.
Keywords: camping ground; promotion; service; social media
Abstract:Ketika hasil panen berlimpah, permasalahan yang timbul adalah kurangnya pengetahuan dan keahlian pengolahan jeruk nipis. Pengabdian kepada masyarakat ini betujuan untuk pengembangan desa dalam upaya meningkatkan harga jual…
al jeruk nipis adalah dengan cara memberikan penyuluhan dan sosialisasi kepada ibu-ibu kader PKK yang ada di Desa Bolo Kec. Ujungpangkah Kab. Gresik mengenai taktik pemasaran yang lebih efektif. Rencana pemasaran dapat mengidentifikasi langkah-langkah pengganti yang paling membantu masyarakat mencapai tujuannya. SERUNI ialah minuman berbahan dasar jeruk nipis yang diolah menjadi sebuah produk yang dapat dipasarkan. D perkirakan bahwa rencana pemasaran yang lebih baik akan memungkinkan jeruk nipis dijual dengan harga lebih banyak yang terdapat di Desa Bolo.
Abstract:Mackerel (Rastrelliger sp.) is a type of marine fish widely consumed. Several factors influencing it include affordable prices, delicious taste, and the ability to be processed into various dishes. However, mackerel fish…
has a weakness: it quickly declines in quality if not managed properly. In the face of increasing demand, it is crucial to meet the need for fish with an optimal level of freshness. Methods have been used to maintain the freshness of fish, such as salting, freezing, and using plant ingredients. However, the use of natural ingredients from plants often has a low shelf life and can cause a decrease in fish quality. The method used in community service activities in Air Genting village is counselling. Counselling is carried out through the delivery of material, discussions (in the form of questions and answers), and explanations about tools capable of producing ozone. This activity aims to inform the public about technology with the ozone system. This technology can increase the shelf life of mackerel and keep the quality of the fish good and still suitable for consumption.
Keywords: fish; curing; ozone
Abstract:The travel and tourism sectors are closely related to the hospitality sector. The success of a hotel in this digital era is strongly supported by customer service that utilizes information technology-based applications.…
However, using these applications effectively requires proper training and understanding. Therefore, this service activity aims to train Swarna Dwipa hotel staff in operating a web-based hotel room reservation application. It is one way for hotel staff to provide optimal service and assist in driving business success in the hospitality sector. Many studies show that operating hotel room reservation applications can increase customer satisfaction and efficiency in the hotel business. However, proper and systematic training is necessary to maintain competitiveness. The stages of this activity include observation, interviews, sharing knowledge, training in application use, and evaluation. The simulation results show that participants can use the reservation application in a structured and systematic manner with a significant level of user acceptance of applications.
Keywords: application; hotel; training; reservation
Abstract:Kinematika adalah cabang ilmu fisika yang fokus pada pemahaman gerakan benda, tanpa mempertimbangkan gaya yang berpengaruh padanya. Hal ini sering menjadi materi yang rumit bagi siswa di tingkat SMA, karena memerlukan pemahaman…
mahaman tentang konsep-konsep seperti kecepatan, percepatan, waktu, jarak, dan hubungan antara mereka. Universitas Andalas memiliki Program Studi S1 Fisika di bawah Departemen Fisika Fakultas Matematika dan Ilmu Pengetahuan Alam. Setiap semster Departemen Fisika selalu mengadakan pengabdian kepada masyarakat sesuai dengan salah satu Tri Dharma Perguruan Tinggi. Salah satu pengabdian yang rutin dilakukan Departemen Fisika setiap semester adalah membina SMA di lingkungan Sumatera Barat. Pengabdian tentang pengayaan konsep kinematika di SMA dapat menjadi salah satu upaya yang sangat penting untuk membantu siswa mengatasi kesulitan dalam memahami konsep kinematika. Pengabdian ini melibatkan mitra SMA N 1 Gunung Talang yang berada di Kabupaten Solok, Provinsi Sumatera Barat bertujuan untuk meningkatkan pemahaman siswa tentang Konsep Kinematika di SMAN 1 Gunung Talang. Pengabdian ini dilakukan dalam tiga tahap yaitu persiapan, kegiatan inti yaitu penyampaian materi dan evaluasi proses pengabdian. Hasil menunjukkan terjadi peningkatan pengetahuan tentang materi kinematika berdasarkan pembandingan hasil pre-test dan post test yaitu sebesar 33,3 %.
Abstract:Madrasah Aliyah (MA) students. The method used in training is through lectures, discussions, assignments, questions and answers. The presenter delivers psychoeducation about careers to open up insight into the benefits and…
nd importance of careers for students, self-awareness to increase self-awareness, Johari window to increase knowledge about oneself, set the goals using the SMART method, reveal one's potential through SWOT analysis, and personality analysis through the RIASEC test to determine the suitability of personality with the desired career. Measurements were carried out twice. The first measurement (pre-test) is carried out before implementing the program to determine the initial conditions for student career decision-making. The second measurement (post-test) is carried out after students receive career training. Next, the results of the pre-test and post-test data were statistically analyzed using a paired-sample t-test using SPSS 23.0 for Windows. The results of the PKM activities carried out show that career planning training is able to increase the career maturity of MA students. Students' understanding of themselves will help them determine their career plans in accordance with their interests and talents.
Keyword : career maturity; career training; students
Abstract:The narrow marketing reach of organic vegetable products produced by the Mama Romi group is a problem in itself for the Mama Romi group because the vegetables they obtain are traditionally traded to the surrounding community…
nity and local traders who come to the location. It is known that the Mama Romi group is still limited in terms of digital marketing knowledge and product photography training, and also limited knowledge and skills in the field of ICT, namely the use of web-based e-commerce applications and WhatsApp e-commerce as a direct communication medium with potential buyers. The method for implementing Community Service activities through the Community Partnership Program (PKM) is carried out in 4 stages, namely (1) Preparation Stage; (2) Implementation Stage; (3) Evaluation; (4) Sustainability Program. This PKM activity can help independent partners in the process of developing ICT-based product promotions to the wider community, thereby creating new benefits that have an impact on increasing income.
Keywords: organic vegetables; web e-commerce; whatsapp e-commerce
Abstract:The application of AI technology that is currently developing is very helpful in supporting the progress of MSMEs in various fields. By utilizing AI technology, it can help MSMEs who are having problems with product design…
gn and online marketing. This PkM aims to support the development of marine processed MSMEs in the Islands. The Pkm forum will provide knowledge and skills to MSMEs members for producing attractive and effective visual content and utilizing AI technology in marketing strategies. In this community service, the methods used are socialization by delivering equipment, practising using AI technology and discussions. In this way, it is hoped that MSMEs can increase its competitiveness and market share for processed seafood products, as well as support the Batam City government program in developing the MSMEs sector. Through this service, it is hoped that marine processed MSMEs in the Riau Islands can optimize their business potential by utilizing AI technology and visual communication in marketing. This activity will provide knowledge about the quality of promotional messages and attractive visual product presentations, so that MSMEs can produce marketing content that is effective in attracting attention and influencing the target audience. By increasing knowledge and skills in digital marketing, it is hoped that MSMEs can compete globally in developing the MSMEs sector and increasing exports of processed seafood products in the Riau Islands region, especially in Batam City.
Keywords: AI; UMKM; Marketing
Abstrak: Penerapan teknologi AI yang berkembang saat ini sangat membantu dalam mendukung kemajuan UMKM diberbagai bidang. Dengan memanfaatkan Teknologi AI dapat membantu UMKM yang terkendala dengan desain produk dan pemasaran secara online. PkM ini bertujuan untuk mendukung pengembangan UMKM olahan laut di Kepulauan. Dalam Pkm yang diselenggarakan akan memberikan pengetahuan dan keterampilan kepada anggota UMKM dalam menghasilkan konten visual yang menarik dan efektif serta memanfaatkan teknologi AI dalam strategi pemasaran. Dalam Pengabdian masyarakat ini metode yang digunakan yaitu sosialisasi dengan penyampaian materi, praktek menggunakan teknologi AI dan diskusi. Dengan demikian, diharapkan UMKM dapat meningkatkan daya saing dan pangsa pasar produk olahan laut, serta mendukung program pemerintah Kota Batam dalam mengembangkan sektor UMKM. Melalui pengabdian ini, diharapkan UMKM olahan laut di Kepulauan Riau dapat mengoptimalkan potensi bisnis mereka dengan memanfaatkan teknologi AI dan komunikasi visual dalam pemasaran. Kegiatan ini akan memberikan pembekalan pengetahuan tentang kualitas pesan promosi dan penyajian produk visual yang menarik, sehingga UMKM dapat menghasilkan konten pemasaran yang efektif dalam menarik perhatian dan mempengaruhi target audiens. Dengan peningkatan pengetahuan dan keterampilan dalam pemasaran digital, diharapkan UMKM dapat bersaing secara global dalam mengembangkan sektor UMKM serta meningkatkan ekspor produk olahan laut di wilayah Kepulauan Riau, khususnya di Kota Batam.
Kata kunci: AI; UMKM; Pemasaran
Abstract:Artikel ini membahas pengembangan branding dan identitas bisnis untuk Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Petanang. Masalah utama yang diidentifikasi adalah kurangnya kesadaran merek dan pengenalan produk UMKM…
M Desa Petanang di pasar yang lebih luas. Penelitian ini menggunakan pendekatan kualitatif dengan metode observasi dan analisis serta pelatihan berupa penyuluhan untuk merancang strategi branding yang sesuai. Hasil penelitian menunjukkan bahwa dengan menggali potensi lokal, mengidentifikasi kekuatan dan peluang yang dimiliki oleh UMKM Desa Petanang, serta merumuskan pesan branding yang kuat, UMKM dapat meningkatkan daya tarik mereka. Dengan menerapkan elemen branding seperti logo, slogan, dan desain kemasan yang mencerminkan budaya dan kualitas produk mereka, UMKM dapat membangun identitas bisnis yang lebih kuat. Dengan menerapkan strategi branding yang sesuai, UMKM Desa Petanang dapat meningkatkan daya saing mereka, menarik lebih banyak pelanggan, dan memperluas pangsa pasar mereka. Penelitian ini menggarisbawahi pentingnya pengembangan branding dan identitas bisnis dalam mendukung pertumbuhan UMKM di wilayah pedesaan terutama di desa Petanang.
Abstract:Stunting was a problem of chronic malnutrition for a long time and interferes with growth especially in early childhood. PKM activities conducted in PAUD and Kindergarten of Ihsanul Hasanah and Al-Hidayah East Sukadamai…
Village. The partner problems were the PAUD and Kindergarten in East Sukadamai Village never given education on the importance of consuming livestock products (eggs, meat and milk) and selecting that's products with the ASUH concept (Safe, Healthy, Whole, Halal) for stunting prevention in early childhood. The aim of PKM was to understanding teachers, parents and children about the importance of preventing stunting through the consumption of ASUH livestock products. The PKM method was lectures to parents and teachers. Telling story and socialization on eating livestock products to children. The PKM results show that increased understanding of parents and teachers of the importance of consuming livestock products and choosing ASUH livestock products to prevent stunting. PAUD and Kindergarten children enthusiastically listen to stories about stunting and begin to know that eggs, meat and milk were important for stunting prevention. Giving livestock products to children every two weeks. The conclusion of PKM was PKM activities increase the understanding of parents, teachers, and early childhood about stunting prevention with ASUH livestock products.
Keywords: early childhood; livestock products; stunting
Abstrak: Stunting merupakan masalah kurang gizi kronis yang terjadi dalam waktu cukup lama dan mengganggu pertumbuhan terutama anak usia dini. Kegiatan PKM dilakukan PAUD dan TK Ihsanul Hasanah dan TK Al-Hidayah Desa Sukadamai Timur. Permasalahan mitra yaitu PAUD dan TK di Desa Sukadamai Timur belum pernah diberikan edukasi pentingnya mengonsumsi produk ternak (telur, daging, dan susu) dan pemilihan produk hasil ternak dengan konsep ASUH (Aman, Sehat, Utuh, Halal) untuk pencegahan stunting pada anak usia dini. Tujuan PKM yaitu memberikan pemahaman kepada guru, orang tua, dan anak tentang pentingnya pencegahan stunting melalui konsumsi produk ternak yang ASUH. Metode PKM adalah ceramah terhadap orang tua dan guru. Dongeng pada anak-anak serta sosialisasi makan produk peternakan. Hasil PKM menunjukkan bahwa terjadi peningkatan pemahaman orang tua dan guru akan pentingnya mengonsumsi produk ternak dan pemilihan produk ternak yang ASUH untuk mencegah stunting. Anak-anak PAUD dan TK antusias mendengarkan dongeng tentang stunting sehingga mulai mengetahui bahwa telur, daging, dan susu sangat penting untuk pencegahan stunting. Pemberian produk ternak pada anak-anak setiap dua minggu. Kesimpulan PKM adalah kegiatan PKM meningkatkan pemahaman orang tua, guru, serta anak usia dini tentang pencegahan stunting dengan produk ternak yang ASUH.
Kata Kunci: anak usia dini; produk ternak asuh; stunting