Abstract:This study aims to comprehensively investigate the influence of Social Media Marketing and Lifestyle on consumer Purchase Decisions, with Brand Awareness serving as a mediating variable that plays a pivotal role in the consumer…
onsumer decision-making process. The research adopts a causal-quantitative design, intended to identify and test the causal relationships among the predetermined variables. Primary data were collected through the distribution of questionnaires to 130 respondents, consisting of customers of CW Coffee in Pontianak City, West Kalimantan. Data analysis was conducted using the Structural Equation Modeling (SEM) technique based on Partial Least Squares (PLS), operated through SmartPLS 4 software, which facilitates simultaneous evaluation of both the measurement model (outer model) and the structural model (inner model). The model estimation results indicate that both Social Media Marketing and Lifestyle exert a positive and statistically significant effect on Brand Awareness, and contribute both directly and indirectly to Purchase Decisions. Furthermore, Brand Awareness is empirically validated as a partial mediator that reinforces the relationship between the independent variables and the dependent variable. The theoretical implications of these findings underscore that enhancing brand exposure through strategic social media engagement and contextually understanding contemporary consumer Lifestyles are critical determinants in shaping strong brand perceptions and driving purchase intention and realization. Consequently, this study offers practical contributions for business practitioners in formulating digital marketing strategies based on the integration of consumer values and the optimization of digital communication channels, thereby enhancing market penetration effectiveness and fostering long-term customer loyalty.
Abstract:Physical training periodization is a scientific approach aimed at systematically regulating training load, volume, and intensity to achieve peak performance in elite athletes while minimizing the risk of injury. This study…
dy reviews 45 scientific articles published within the last ten years, covering periodization models, physiological responses to training, and the integration of technology in athlete development processes. The findings indicate that block periodization and non-linear periodization are the two most effective approaches, shown to enhance aerobic capacity by up to 10% and muscle strength by approximately 8% in high-level athletes. Additionally, the use of monitoring technologies such as Heart Rate Variability (HRV) and Global Positioning System (GPS) contributes significantly to real-time adjustments in training programs, enabling coaches to respond more accurately to athletes’ physiological conditions and prevent overtraining. However, challenges remain in implementing these technologies in sports with limited resources and due to a lack of long-term studies on the effectiveness of technology-based periodization. These findings emphasize the importance of individualized, data-driven approaches in designing training programs that not only improve performance but also sustain athletes’ careers. By integrating classical periodization principles with modern technology, training programs can be developed to be more adaptive, precise, and contextually tailored to individual needs. In conclusion, modern, responsive periodization supported by advanced technology is a crucial element in creating elite athlete development systems that are not only globally competitive but also focused on long-term health and performance.
Abstract:Abstract: Tax literacy among Indonesian youth remains relatively low and has not yet become an integral component of formal learning at the senior and vocational high school levels. National data indicate that financial…
literacy stands at 49.68%, while specific understanding of taxation among young people is reported to be lower than that of the productive-age population. In addition, tax return compliance among individuals under 25 years old remains limited, reflecting weak early tax awareness and tax morale. In Magelang, high school students as future taxpayers generally lack access to contextual and practice-oriented tax education. This community engagement program aims to enhance tax literacy, awareness, and basic understanding of taxation among senior and vocational high school students through a structured and participatory educational approach. The methods included interactive lectures, contextual discussions, daily tax case studies, and simple tax calculation simulations, supported by pre- and post-tests to measure learning outcomes. The results demonstrate a significant improvement in students’ tax literacy scores and attitudes toward future compliance. The program also produced a tax literacy module and initiated student tax awareness groups in partner schools. Early tax education is therefore effective in strengthening youth tax morale and supporting sustainable national development.
Keywords: community engagement; magelang; tax awareness; tax literacy; youth education
Abstrak: Literasi pajak di kalangan generasi muda Indonesia masih tergolong rendah dan belum menjadi bagian utama dalam pembelajaran formal di tingkat SMA/SMK. Data nasional menunjukkan tingkat literasi keuangan sebesar 49,68%, sementara pemahaman spesifik mengenai perpajakan pada kelompok usia muda lebih rendah dibandingkan kelompok usia produktif. Selain itu, tingkat kepatuhan pelaporan SPT pada wajib pajak berusia di bawah 25 tahun masih terbatas, yang mencerminkan lemahnya kesadaran dan moral pajak sejak dini. Di wilayah Magelang, siswa SMA/SMK sebagai calon wajib pajak masa depan umumnya belum memperoleh edukasi pajak yang kontekstual dan berbasis praktik. Program pengabdian kepada masyarakat ini bertujuan meningkatkan literasi, kesadaran, dan pemahaman dasar perpajakan melalui pendekatan edukasi yang terstruktur dan partisipatif. Metode yang digunakan meliputi ceramah interaktif, diskusi kontekstual, studi kasus perpajakan sehari-hari, serta simulasi perhitungan pajak sederhana yang didukung pre-test dan post-test. Hasil kegiatan menunjukkan peningkatan signifikan skor literasi pajak dan sikap kepatuhan siswa. Program ini juga menghasilkan modul literasi pajak dan pembentukan kelompok siswa sadar pajak di sekolah mitra. Edukasi pajak sejak dini terbukti efektif dalam memperkuat moral pajak generasi muda dan mendukung pembangunan nasional berkelanjutan.
Kata kunci: edukasi generasi muda; kesadaran pajak; literasi pajak; magelang; pengabdian kepada masyarakat
Abstract:Abstract: This community service program at UMKM Adinda Food was conducted to address several managerial issues, including unstructured financial recording, unclear division of labor, and limited marketing practices. Using…
ng field observation, in-depth interviews, SWOT analysis, and implementation-based coaching, the program produced practical solution models consisting of simplified financial recording, standardized workflow arrangements, and the introduction of digital marketing practices. The results indicate that hands-on and context-based approaches effectively improve the SME owner's understanding of efficient and adaptive business management. This program contributes to current knowledge on contextual SME assistance strategies and provides a basis for applying similar models to other small enterprises with comparable characteristics.
Keywords: digital marketing; simple accounting; sme management; workflow.
Abstrak: Kegiatan pengabdian masyarakat pada UMKM Adinda Food dilaksanakan untuk menjawab permasalahan manajemen usaha, terutama pencatatan keuangan yang tidak terstruktur, pembagian kerja yang kurang jelas, serta pemasaran yang masih terbatas pada penjualan langsung. Melalui metode observasi lapangan, wawancara mendalam, analisis SWOT, dan pendampingan implementatif, kegiatan ini menghasilkan model solusi yang dapat digunakan UMKM secara praktis, meliputi pencatatan keuangan sederhana, pola kerja terstandarisasi, dan pengenalan pemasaran digital. Hasil pelaksanaan menunjukkan bahwa pendekatan berbasis praktik mampu meningkatkan pemahaman pelaku UMKM terhadap tata kelola usaha yang efisien dan adaptif. Kegiatan ini memberikan kontribusi terhadap pengembangan pengetahuan mengenai strategi pendampingan UMKM yang kontekstual, serta membuka peluang penerapan model serupa pada usaha kecil lainnya dengan karakteristik sejenis.
Kata kunci: akuntansi sederhana; manajemen sdm; pemasaran digital; UMKM.
Abstract:Abstract: This community service program aims to raise environmental awareness and food security by utilizing ablution wastewater as a medium for catfish cultivation at Cangkringan 2 State Junior High School. This activity…
ty was motivated by the volume of ablution water wasted daily in the school environment, which is actually still suitable for non-consumption purposes. Through an educational and practical approach, this program teaches students the concept of water recycling, simple technology, and basic catfish cultivation skills. Implementation methods include counseling, training, technical assistance, and evaluation of cultivation results. In addition to providing new knowledge, this activity also fosters environmental awareness and food independ-ence among students. Initial results show an increase in students' understanding of water conservation and their ability to manage a sustainable fish cultivation system. This program is expected to become a model for environmentally-based contextual learning while contributing to the development of sustainable education and strengthening food security at the school level.
Keywords: catfish; education; environment
Abstrak: Program pengabdian masyarakat ini bertujuan untuk meningkatkan kesadaran lingkungan dan ketahanan pangan melalui pemanfaatan limbah air wudu sebagai me-dia budidaya ikan lele di SMP Negeri 2 Cangkringan. Kegiatan ini dilatarbelakangi oleh volume air wudu yang terbuang setiap hari di lingkungan sekolah, yang sebenarnya masih layak digunakan untuk kebutuhan nonkonsumsi. Melalui pendekatan edukatif dan praktis, program ini mengajarkan siswa konsep daur ulang air, teknologi sederhana, serta keterampilan dasar budidaya ikan lele. Metode pelaksanaan meliputi penyuluhan, pelatihan, pendampingan teknis, dan evaluasi hasil budidaya. Selain memberikan pengetahuan baru, kegiatan ini juga menumbuhkan karakter peduli lingkungan dan kemandirian pangan di kalangan siswa. Hasil awal menunjukkan peningkatan pemahaman siswa terhadap konservasi air dan kemampuan mereka dalam mengelola sistem budidaya ikan secara berkelanjutan. Program ini diharapkan menjadi model pembelajaran kontekstual berbasis lingkungan sekaligus berkontribusi terhadap pembangunan pendidikan berkelanjutan dan penguatan ketahanan pangan di tingkat sekolah.
Kata kunci: edukasi;ikan lele;lingkungan
Abstract:This study focuses on the development of an Augmented Reality (AR)–based learning application designed to assist students in understanding the mathematical concepts of volume and surface area of three-dimensional geometric…
tric shapes. The development process adopted the Multimedia Development Life Cycle (MDLC) model, which consists of six systematic stages: concept, design, material collecting, assembly, testing, and distribution. The research concentrated on the development and expert validation stages. Validation results from content and media experts indicate that the application meets pedagogical and technical feasibility standards. The content expert confirmed that the materials align with the national mathematics curriculum and are presented in a clear, contextual, and accurate manner, while the media expert highlighted the user-friendly interface, interactive features, and visual appeal of
the application. Theoretically, this AR-based medium bridges the gap between abstract mathematical concepts and concrete visualization by enabling students to interact directly with
virtual 3D objects. Practically, the application enhances learning motivation and engagement by providing dynamic, interactive experiences. Overall, this research contributes to the
advancement of educational technology by offering a systematic model for developing AR-based learning media that support active and meaningful learning in the digital
era.
Abstract:Abstract: SMP Muhammadiyah 5 Samarinda still relies on manual evaluation with limited data analysis tools in predicting student academic achievement. This study aims develop a system for predicting the learning achievement…
nt of students at SMP Muhammadiyah 5 Samarinda using the Naive Bayes classification method. The dataset used consists of 192 student exam scores covering academic scores, attendance, parents’ education and income, and living conditions as independent variables, while the dependent variable is the achievement label (achieved or not achieved). The preprocessing stage includes label normalization, feature selection, and median imputation to handle missing data. The dataset was divided into 75% training data and 25%. The model was implemented as a pipeline consisting of a median imputer and a Gaussian Naive Bayes classifier. The evaluation results showed that the model achieved an accuracy of 79.2%, with a perfect recall value (1.00) in the high-achieving class and (0.64) in the low-achieving class. This shows that the model is quite effective in identifying high-achieving students. The trained model was then integrated into a Flask-based web application, which enables online predictions through a simple form interface, facilitating contextual interpretation. This system is expected to assist in educational decision-making by helping teachers identify students’ achievement levels early on and design more targeted learning interventions.
Keywords: academic performance; educational data mining; naive bayes; prediction system; student achievement
Abstrak: SMP Muhammadiyah 5 Samarinda masih bergantung pada evaluasi manual dengan alat analisis data terbatas dalam melakukan prediksi prestasi akademik siswa. Penelitian ini bertujuan mengembangkan sistem prediksi prestasi belajar siswa SMP Muhammadiyah 5 Samarinda menggunakan metode klasifikasi Naive Bayes. Dataset yang digunakan terdiri atas 192 data nilai ujian siswa yang mencakup skor akademik, kehadiran, pendidikan dan pendapatan orang tua, serta kondisi tempat tinggal sebagai variabel independen, sedangkan variabel dependen berupa label prestasi (berprestasi atau tidak berprestasi). Tahap preprocessing meliputi normalisasi label, seleksi fitur, serta imputasi median untuk menangani data yang hilang. Dataset dibagi menjadi 75% data latih dan 25%. Model diimplementasikan dalam bentuk pipeline yang terdiri atas median imputer dan Gaussian Naive Bayes classifier. Hasil evaluasi menunjukkan bahwa model mencapai akurasi sebesar 79,2%, dengan nilai recall sempurna (1,00) pada kelas berprestasi dan lebih rendah (0,64) pada kelas tidak berprestasi. Hal ini menunjukkan bahwa model cukup efektif dalam mengidentifikasi siswa berprestasi. Model yang telah dilatih kemudian diintegrasikan ke dalam aplikasi web berbasis Flask, yang memungkinkan prediksi secara daring melalui antarmuka formulir sederhana untuk mendukung interpretasi kontekstual. Sistem ini diharapkan dapat membantu untuk pengambilan keputusan dalam pendidikan dengan membantu guru mengidentifikasi tingkat prestasi siswa sejak dini dan merancang intervensi pembelajaran yang lebih terarah.
Kata kunci: prestasi akademik; penambangan data Pendidikan; naive bayes; sistem prediksi; prestasi siswa
Abstract:Hadis tentang menangisi mayit khususnya riwayat Abdullah bin Umar, termasuk hadis yang mendapat perhatian khusus dalam khazanah studi hadis karena memuat keterangan bahwa mayit mengalami siksa akibat tangisan keluarganya,…
, suatu persoalan yang kemudian memunculkan beragam interpretasi dan perdebatan di kalangan ulama. Riwayat ini menimbulkan perdebatan di kalangan ulama, terutama karena mendapat sanggahan dari Aisyah yang menilai pemahaman tersebut tidak sejalan dengan prinsip Al-Qur’an yang menegaskan bahwa seseorang tidak akan memikul dosa orang lain. Perbedaan periwayatan antara Abdullah bin Umar dan Aisyah menunjukkan adanya dinamika dalam transmisi hadis yang memerlukan kajian kritis terhadap sanad, matan, serta konteks penyampaian hadis. Berangkat dari persoalan tersebut, penelitian ini bertujuan untuk mengkaji makna hadis tersebut melalui pendekatan ilmu hadis dan analisis terhadap penafsiran para ulama. Metode yang digunakan adalah kajian kepustakaan dengan menelaah hadis-hadis terkait beserta syarah para ulama. Hasil kajian menunjukkan bahwa yang dimaksud dalam hadis bukanlah tangisan biasa, melainkan ratapan berlebihan (niyāhah) yang disertai keluhan, penyesalan terhadap takdir Allah Swt., atau kebiasaan yang dahulu diperintahkan maupun diridhai oleh mayit semasa hidupnya. Adapun tangisan yang bersifat wajar karena rasa sedih tidaklah dilarang dalam Islam, bahkan Nabi Muhammad Saw. sendiri pernah menangis ketika kehilangan orang-orang tercinta. Dengan demikian, hadis tersebut harus dipahami secara kontekstual agar tidak menimbulkan kesalahpahaman terhadap ajaran Islam tentang rahmat, keadilan, dan sikap menghadapi musibah kematian.
This research employs a library research approach by examining the relevant hadith narrations along with their commentaries (syarah) by classical scholars. The findings indicate that the hadith does not refer to ordinary weeping but rather to excessive lamentation (niyāḥah), characterized by expressions of complaint, objection to Allah's decree, or practices that were encouraged, approved, or tolerated by the deceased during their lifetime. In contrast, natural weeping as an expression of grief is not prohibited in Islam. Indeed, the Prophet Muhammad (peace be upon him) himself wept upon the loss of his loved ones. Therefore, this hadith should be understood contextually to avoid misconceptions regarding Islamic teachings on divine mercy, justice, and the proper response to the calamity of death.
Abstract:This study examines how employees perceive and trust Algorithmic Performance Appraisal (APA) in digital-native and technology-driven companies. Adopting Organizational Justice Theory, the Trust in Technology Framework, and…
nd Cognitive Appraisal Theory, the research explores both the direct and indirect effects of APA on employee trust, with Perceived Procedural Fairness (PPF) as a mediating variable. The study uses a quantitative, cross-sectional approach, collecting data from 200 employees in technology-based organizations and analyzing the data with Partial Least Squares Structural Equation Modeling (PLS-SEM). Results show that APA significantly enhances both procedural fairness and employee trust, with PPF playing a partial mediating role in this relationship. These findings underscore the importance of transparency, procedural legitimacy, and avenues for employee voice in cultivating trust in algorithmic systems. The study’s theoretical contribution lies in its integration of multiple perspectives on trust and fairness within algorithmic HR management. The practical implication calls for the careful design and implementation of APA systems that employees perceive as fair and trustworthy. Future research should investigate these relationships in longitudinal and multi-contextual settings to deepen the understanding of trust dynamics in evolving AI-mediated work environments.
Abstract:This study aims to develop a comprehensive constellation model and identify optimal strategies for strengthening lecturers’ professional commitment in the largest private universities in Bogor. Penelitian ini mengkaji secara…
secara mendalam bagaimana emosi dan belajar sosial memengaruhi proses pembelajaran di sekolah dasar melalui perspektif neuropedagogik dan brain‑based learning. A mixed methods approach was used by combining quantitative analysis (meta-analysis of 173 respondents and 47 indicators of NP, EC, OB, MS, BS) and descriptive qualitative analysis using thematic analysis techniques on semi-structured interviews with five elementary school teachers. The meta-analysis results showed a very strong average effect of the latent construct relationship (t(128) = 12.92; p < 0.001; r ≈ 1.00) with almost zero heterogeneity (Qₑ(128) = 1.67; τ² = 0; I² = 0%), and no significant moderating effects were found for all indicators; the partial meta-regression coefficients for all items were very close to zero and the R² value was 0.000. Qualitatively, three main themes emerged: (1) positive emotions as the foundation of learning readiness, (2) social interaction as a reinforcement of meaning formation, and (3) contextual learning that integrates cognitive, emotional, and social dimensions. Although most teachers have not yet mastered the concepts of neuropedagogy and brain-based learning theoretically, they have intuitively implemented its principles through motivation, praise, humor, group work, collaborative projects, and learning experiences relevant to students' real lives. These findings support the latest theory that places emotions and social interactions as the main drivers of brain function in learning (Immordino Yang, 2016; Tyng et al., 2017; Vygotsky, 1978; Jensen, 2008), and emphasizes the importance of strengthening teachers' competence in understanding and designing brain- and emotion-based learning to support the holistic development of elementary school students.