Abstract:This study aims to analyze land surface temperature changes in Sorong City, Indonesia using Landsat 8 satellite image data and Google Earth Engine cloud computing platform. With rapid urbanization, understanding the dynamics…
mics of surface temperature is important. Through satellite imagery and cloud computing technology, this analysis provides accurate monitoring of temperature change, supports climate change mitigation strategies, and designs more sustainable cities.
Abstract:This study explores the important role of public relations (PR) in shaping and maintaining PT Surya Sembada's corporate reputation. As a cornerstone of organizational success, reputation serves as a critical asset in a competitive…
ompetitive business landscape. The research utilizes a comprehensive approach of qualitative methods to assess the multifaceted dimensions of the PR strategy implemented by PT Surya Sembada. The investigation begins by examining the theoretical underpinnings of corporate reputation and the evolving landscape of PR practice in the contemporary business environment. It then delves into case-specific analysis, evaluating the effectiveness of PT Surya Sembada's PR initiatives in enhancing brand image, fostering stakeholder relationships, and mitigating potential crises. Key findings highlight the strategic alignment between PR efforts and corporate objectives, emphasizing the role of transparent communication in fostering trust among stakeholders. The study also underscores the impact of digital platforms and social media in shaping public perception, requiring proficient management by PR practitioners. In addition, this research highlights the challenges faced by PT Surya Sembada in maintaining a positive reputation amidst dynamic market conditions. It offers actionable insights to refine PR strategies, emphasizing the importance of adaptability and proactive communication to navigate unexpected challenges. This analysis enhances the understanding of the symbiotic relationship between PR and corporate reputation, offering practical recommendations for PT Surya Sembada and other companies to enhance their reputational resilience in the current business environment.
Abstract:Meat is one of the essential food ingredients in meeting the nutritional needs. The current problem lies in the consumers' lack of knowledge on how to differentiate between pork, beef, goat, and lamb meat. This is because…
e when the meat is already cut, their appearances may seem similar at first glance. Many consumers are unaware of the practice of mixing different types of meat for consumption. One way to classify animal meat is by using image processing. In this research, an image processing system is created to classify meat, specifically pork, beef, goat, and lamb. Support Vector Machine (SVM) is a development of Machine Learning that can be used in classifying images into specific classes. SVM method as a classifier is performed using a confusion matrix. The test results show the highest accuracy value obtained in the class of Goat Meat 91.4%, the highest precision in the class of goat meat 80%, the highest recall in the class of beef 81.3%, and the highest F1-score in the class of beef 0.76.
Abstract:The Paguyaman watershed in Gorontalo is crucial for life, but it faces land degradation and erosion. This study evaluates land conditions using satellite imagery and spatial data. Results indicate that 58.73% of the area…
is in moderate condition, while 27.4% is in poor or very poor condition. Recommendations include reforestation with local species and integrated farming systems to improve soil fertility. Regular monitoring using remote sensing technology is proposed for the early detection of vegetation changes. Collaboration between the government, community, and researchers is essential to achieving sustainable watershed management.
Abstract:Fenomena Korean Wave telah memberikan dampak besar terhadap perubahan perilaku konsumen di Indonesia, terutama dalam hal meningkatnya ketertarikan terhadap budaya Korea serta produk-produk yang berkaitan dengannya. Penelitian…
itian ini dilakukan untuk menganalisis pengaruh brand ambassador NCT Dream dan brand image terhadap minat beli produk TosTos dengan menggunakan pendekatan kuantitatif. Populasi penelitian mencakup konsumen yang pernah membeli produk TosTos sekaligus merupakan penggemar NCT Dream, dengan jumlah sampel sebanyak 225 responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling, dan pengolahan data dilakukan dengan bantuan software SPSS versi 26. Hasil analisis menunjukkan bahwa baik brand ambassador maupun brand image berpengaruh positif dan signifikan terhadap minat beli konsumen. Nilai t hitung untuk variabel brand ambassador sebesar 7,552, dan untuk brand image sebesar 12,469, keduanya melebihi t tabel sebesar 1,971, dengan tingkat signifikansi di bawah 0,05. Dengan demikian, dapat disimpulkan bahwa kehadiran NCT Dream sebagai brand ambassador serta citra merek yang kuat mampu meningkatkan minat beli konsumen terhadap produk TosTos. Oleh karena itu, perusahaan disarankan untuk menjaga dan mengoptimalkan popularitas brand ambassador serta memperkuat brand image sebagai bagian dari strategi pemasaran guna menarik perhatian dan meningkatkan keputusan pembelian konsumen
Abstract:An English folksong entitled The Wellerman became popular in Indonesia recently. Therefore, the accuracy and acceptability in folksong were important to be investigated. This paper reported the accuracy and acceptability…
of English into Indonesian translation in a folksong entitled The Wellerman. This research applied descriptive qualitative method. In addition, this research combined with purposive sampling technique. Nababan translation quality assessment framework was used to investigate the accuracy and acceptability of the folksong. The whole The Wellerman’s lyrics consist of 28 lines which was then assessed by the raters in terms of its accuracy and acceptability. The raters were 2 translators and 1 writer. The raters were purposely chosen to conduct reliable results of the accuracy and acceptability. This study found the average score of the accuracy was 2. 35 with 198 total scores and the average score of the acceptability was 2.48 with 209 total scores. The result indicates that the translation was relatively accurate and acceptable for the raters. However, it needs further improvement to maintain the context of the source text (ST) in the target text (TT) to reach an accuracy and acceptability in The Wellerman folksong. This study implied that it is crucial to maintain the imagery, narration, and the context of folksong translation.
Abstract:Penelitian ini bertujuan menganalisis strategi content marketing Unihouse dalam membangun dan memperkuat brand image di tengah persaingan hunian mahasiswa di Salatiga. Permasalahan utama penelitian ini adalah rendahnya citra…
itra merek Unihouse dibandingkan kompetitor, yang tercermin dari ulasan pelanggan dan penurunan persepsi publik di media digital. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara semi-terstruktur, observasi aktivitas media sosial, dan dokumentasi. Analisis data dilakukan menggunakan model interaktif melalui reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa Unihouse menerapkan strategi content marketing yang terstruktur melalui delapan tahapan utama, yaitu goal setting, audience mapping, content ideation and planning, content creation, content distribution, content amplification, content marketing evaluation, dan content marketing improvement. Strategi ini diimplementasikan melalui pemanfaatan media sosial (Instagram dan Facebook), integrasi paid, owned, dan earned media, serta evaluasi berbasis data (reach, engagement, conversion, dan sentimen audiens). Konten visual yang autentik, storytelling, penggunaan hashtag, call to action, serta optimalisasi electronic word of mouth (e-WOM) berkontribusi dalam membangun asosiasi merek yang modern, profesional, dan relevan dengan gaya hidup mahasiswa. Temuan penelitian menegaskan bahwa content marketing yang adaptif dan berkelanjutan, didukung pengalaman layanan yang konsisten, menjadi determinan utama dalam pembentukan brand image yang kredibel dan berdaya saing pada bisnis jasa hunian berbasis lokal.
Abstract:Pengembangan sistem transportasi publik terintegrasi merupakan salah satu strategi utama Pemerintah Provinsi DKI Jakarta dalam mengatasi permasalahan kemacetan, ketergantungan terhadap kendaraan pribadi, serta rendahnya…
minat masyarakat terhadap angkutan umum. JakLingko hadir sebagai sistem integrasi antar moda transportasi publik yang tidak hanya berfungsi sebagai sarana mobilitas, tetapi juga sebagai representasi brand layanan publik. Penelitian ini bertujuan untuk menganalisis brand image JakLingko serta implikasinya terhadap kepercayaan dan minat masyarakat dalam menggunakan transportasi publik terintegrasi di DKI Jakarta. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi literatur dan analisis terhadap hasil-hasil penelitian terdahulu yang relevan, khususnya terkait persepsi masyarakat, kualitas pelayanan, dan kepuasan pengguna JakLingko. Hasil penelitian menunjukkan bahwa brand image JakLingko dipersepsikan positif sebagai transportasi publik yang modern, terpercaya, mudah diakses, dan terintegrasi. Brand image yang kuat tersebut berkontribusi signifikan dalam membangun kepercayaan publik serta meningkatkan minat masyarakat untuk beralih menggunakan transportasi publik. Temuan ini menegaskan bahwa penguatan brand image dalam sektor publik, yang didukung oleh kualitas pelayanan dan konsistensi kebijakan, memiliki peran strategis dalam mendorong perubahan perilaku masyarakat menuju penggunaan transportasi publik yang berkelanjutan.
Abstract:Perkembangan industri fashion olahraga di Indonesia menunjukkan pertumbuhan signifikan, termasuk pada produk baju karate, sehingga perusahaan perlu menerapkan strategi pemasaran yang efektif untuk meningkatkan minat beli…
konsumen. Penelitian ini bertujuan menganalisis pengaruh brand ambassador, konten Instagram, dan brand image terhadap minat beli baju karate merek SMAI di wilayah Jakarta. Penelitian menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada konsumen dan calon konsumen, menggunakan teknik non-probability sampling. Analisis data dilakukan dengan regresi linear berganda untuk menguji pengaruh parsial dan simultan variabel independen terhadap minat beli. Hasil penelitian menunjukkan bahwa brand ambassador dan brand image berpengaruh signifikan terhadap minat beli, sedangkan konten Instagram tidak berpengaruh signifikan. Namun secara simultan ketiga variabel berpengaruh signifikan terhadap minat beli. Temuan ini menunjukkan pentingnya penguatan figur representatif merek dan citra merek positif dalam meningkatkan ketertarikan konsumen terhadap produk SMAI serta mendukung strategi pemasaran yang lebih tepat sasaran bagi perusahaan dalam meningkatkan daya saing produk.
Abstract:This research aims to determine the impact of water stress and the use of leaf compost on increasing yields and ideal plant development. This inspection was completed at the Medan City Food Security Center, jl . Selambo…
Ujung and Kramat are beautiful. between May and June 2023. The factorial randomized block design (RAK) used in this study consisted of two treatment factors symbolized by the symbol A at three levels, namely: A1) half KL (A2) 75% KL and (A3) 100 percent KL. The next factorial is with image P which consists of 3 levels, namely; (P1) is 1 g per liter of water, P2 is 2 g per liter, and P3 is 3 g per liter of water. With the aim of obtaining 9 drugs. Each treatment is repeated several times. The perception information is then investigated using the F test for changes at the 5% level. If the problem is large then proceed with the Duncan test. From the results of the examination and discussions carried out, results were obtained, including: 1). The influence of water pressure has a significant effect on plant height, number of leaves, leaf width, wet weight, and influences leaf length, leaf area and stem size of mustard greens (Brassica juncea L.). 2). Giving Gandasil D at a dose of 3 g/l of water basically increases the number of plants, number of leaves, leaf length, leaf width, stem size, new weight per plant, and selling weight. 3). The relationship between water stress treatment and use of leaf compost fundamentally affects plant height, number of leaves, leaf width, and wet load in mustard greens (Brassica juncea L.) while leaf length, leaf area and cross stem distance do not make a big difference.