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Showing 160 articles found for "Trust"

COMPARATIVE ANALYSIS OF EXPLAINABLE AI USING LIME AND SHAP FOR DIABETES PREDICTION BASED ON LIFESTYLE FACTORS

Ricky Salim, Agung Mulyo Widodo
Abstract: The rapid advancement of artificial intelligence (AI) has significantly impacted the healthcare sector, particularly in supporting the early detection of diabetes; however, many AI models still face challenges due to their… ir black-box nature, where decision-making processes are not easily understood. This study aims to compare two Explainable Artificial Intelligence (XAI) methods, namely Local Interpretable Model-Agnostic Explanations (LIME) and SHapley Additive Explanations (SHAP), in interpreting the prediction results of an Artificial Neural Network (ANN) model using the Diabetes Health Indicator dataset. Prior to modeling, the data were preprocessed through cleaning and normalization to ensure quality and consistency. The trained ANN model was then analyzed using LIME and SHAP to evaluate the contribution of each feature to the prediction outcomes. The results show that both methods are capable of providing meaningful and interpretable explanations, although SHAP demonstrates more consistent and stable interpretations across the dataset. These findings highlight the importance of integrating XAI techniques to enhance model transparency, thereby increasing trust and supporting more reliable decision-making in clinical settings, particularly for diabetes diagnosis.

Leadership Management of Eco-Pesantren: Integrating Islamic Values and Environmental Health Principles in Decision-Making

Avif Mulia Rahman, Muchamad Rifqi Hamdani, Zuhri, Khoirul Mualimin, M. Misbahul Munir, M. Munir
Abstract: This study explores the model of leadership and decision-making within Eco-Pesantrens (Islamic boarding schools with an ecological focus) in Indonesia. It investigates how Islamic values (e.g., khalifah [stewardship], mizan… zan [balance], amanah [trust]) are integrated with modern environmental health principles (sustainability, conservation, waste management, ecosystem health) in the strategic and daily decisions of pesantren leaders. Using a qualitative case study approach with in-depth interviews, observation, and document analysis at several pioneering Eco-Pesantrens, this research identifies key leadership paradigms, decision-making processes, and implementation strategies. Findings reveal that successful integration creates a holistic leadership model that aligns spiritual, educational, and environmental objectives. Leaders act as transformative agents, internalizing eco-Islamic theology into institutional policies, curricula, and community practices. The study concludes that the Eco-Pesantren leadership model offers a significant framework for sustainable community development rooted in local religious wisdom. It recommends further development of this paradigm for broader application in Islamic educational institutions and communities facing environmental challenges.

Pemasaran Holistik sebagai Strategi Tata Kelola Lembaga Pendidikan Islam dalam Meningkatkan Daya Saing

Indria Ningrum, Tiara, Panca Putera, Rachmat
Abstract: Increasing competition among educational institutions requires Islamic schools and madrasahs to adopt strategies that go beyond promotional activities and focus on strengthening institutional governance and value creation.… n. This article aims to conceptually examine holistic marketing as a governance-based strategy for enhancing the competitiveness of Islamic educational institutions. This study employs a qualitative approach using library research by critically reviewing scholarly books and journal articles related to holistic marketing, educational service marketing, and Islamic education management. The findings indicate that holistic marketing encompassing internal marketing, external marketing, relationship marketing, and performance marketing can foster sustainable competitive advantage for Islamic educational institutions. This approach ensures consistency between Islamic values, educational service quality, and public trust. Therefore, holistic marketing can be positioned as a strategic governance framework for Islamic schools and madrasahs in strengthening value-based competitiveness.

CONSUMER PERCEPTION AND ETHICS OF AI INFLUENCERS IN BANK BCA’S DIGITAL SECURITY CAMPAIGN

Andry Mochamad Ramdan
Abstract: The rapid advancement of Artificial Intelligence (AI) introduced Virtual Influencers (VIs) as innovative digital marketing tools, yet their adoption in high-trust sectors like banking presented unique challenges. This study… udy analyzed the potential impact of using VIs on consumer perception and marketing ethics within the context of digital security campaigns. A qualitative-contextual approach was employed, examining Bank Central Asia’s (BCA) “Don’t Know? Kasih No!” (DKKN) campaign as a primary case study. The research explored the implications of replacing a highly credible human figure, Indro Warkop, with a VI. Drawing on Source Credibility, Parasocial Relationship, and Marketing 6.0 theories, the analysis identified an inherent trust deficit in VIs. Results indicated that while the actual DKKN campaign successfully garnered over 100 million views and reduced customer financial losses by 41%, a hypothetical AI-led version would likely trigger consumer skepticism due to a lack of experiential authenticity. Furthermore, an ethical paradox was discovered where mandated AI transparency disclosure triggered skepticism among Gen Z users. It was concluded that for high-stakes financial communication, human influencers remained superior due to their emotional relatability and the "sentience factor" required for cybersecurity advocacy. This paper recommends that banking institutions limit VIs to functional roles rather than high-stakes security literacy.

STUDENTS' PREFERENCES TOWARDS SHARIA FINANCIAL PRODUCTS: A QUALITATIVE STUDY AND CONSUMER LOYALTY MODEL DEVELOPMENT

Sudana, Sudana, Jagat Dermawan, Muhammad
Abstract: This study aims to identify and analyze college students' preferences for Islamic financial products, explore the influence of these preferences on loyalty formation, and develop a conceptual model of Islamic financial consumer… onsumer loyalty. The research method used was qualitative with a phenomenological approach. Data were collected through semi-structured interviews with 17 college students who had knowledge or experience related to Islamic financial products. Data analysis was performed using NVivo software. The results showed that college students' preferences were influenced by religiosity, financial institution reputation, trust, digital service innovation, and financial education. These factors contribute to the formation of consumer loyalty. Based on these findings, this study developed a consumer loyalty model that encompasses three main dimensions: spiritual attachment, digital engagement, and community-based advocacy. This model integrates consumer loyalty theory and Value-Belief-Norm (VBN) theory to explain the relationship between religious values, digital behavior, and loyalty to Islamic financial products. The implications of this research lie in its contribution to broadening the theoretical understanding of consumer loyalty in the Islamic financial sector and providing strategic direction for financial institutions in strengthening long-term relationships with young customers.

IMPLEMENTATION OF DEMOCRATIC LEADERSHIP STYLE IN THE PHARMACY INSTALLATION AT LATEMMAMALA HOSPITAL, SOPPENG

Andi Jenni Indriakati, Nur Achriaty Achmar, Rudy, Puji Rahmah
Abstract: This study aims to introduce and implement a visionary leadership style in the Pharmacy Installation of RSUD Soppeng as an effort to improve staff performance and rebuild staff trust. Visionary leadership emphasizes long-term… -term vision, innovation, and the leader’s ability to inspire and motivate staff to work toward shared goals. The target of this activity was the staff of the Pharmacy Installation at RSUD Latemmamala, who experienced a decline in overall trust due to leadership perceived as lacking firmness in directing the team. The methods employed included direct observation through workplace interactions, interviews with the head and staff of the Pharmacy Installation, and direct observation of real working conditions within the hospital environment. The proposed activities consisted of obtaining permission to conduct the program, organizing workshops or socialization sessions on the application of visionary leadership to support improvements in pharmaceutical service quality, documenting all stages of the activity, and preparing a comprehensive report containing observations, analysis, constraints, and recommendations for future activities. Overall, the results indicate that visionary leadership is highly effective in a dynamic work environment such as the Pharmacy Installation of RSUD Soppeng. The findings reveal a strong relationship between the implementation of visionary leadership and improvements in staff discipline, responsibility, and professionalism. Thus, the leader’s ability to clearly communicate a shared vision and inspire subordinates is a key factor in building a solid pharmacy team that is adaptive to change and oriented toward improving the quality of patient services at RSUD Soppeng.

THE INFLUENCE OF SUNDAY WORSHIP SERVANTS ON THE ATTENDANCE OF THE GPdI BETHANI MEDAN WEAVING FACTORY CONGREGATION IN 2023

Samuel Butar-butar
Abstract: The servants in the church are people chosen by God to serve and who are able to be responsible in every service entrusted to them. The purpose of the study was to determine whether there was an influence of the Sunday worship… orship servants on the attendance of the GPdI Bethani Pabrik Tenun Medan congregation in 2023. This type of research was quantitative descriptive with a simple linear regression approach. The population was 220 people, and the research sampling technique was carried out by random sampling, namely 69 people, with a partial test (t test) with a confidence level of 95% (α = 0.05). The results of the study showed that the correlation between the worship system and congregation attendance was relative but significant with a calculated t value of -.586> t table 0.236, which means the hypothesis was accepted, namely Ho was rejected and H1 was accepted.

Analisis Etos Patos Dan Logos Dalam Ceramah Ustaz Abdul Somad Tentang Pentingnya Menjaga Akhlak

Wiji Rahayu, Rhani Febria
Abstract: This study aims to describe, identify, and analyze in depth the manifestation of ethos, pathos, and logos in Ustaz Abdul Somad's lecture on the importance of maintaining morals. The research method applied is a qualitative… ve approach with a descriptive type to systematically outline linguistic facts and communication strategies. The data collection process relies on literature review techniques to gather trusted supporting scientific literature. Data reduction, data presentation, and conclusion drawing are utilized as analytical stages to dissect the entire lecture recording based on Aristotle's rhetorical triangle theory. The results show that the element of ethos or credibility is built through the adjustment of local sarong clothing, a humble attitude toward elders, respectful etiquette toward Madurese kiai, and authoritative hadith references. The element of pathos or emotional appeal is manifested through dramatic narratives of a mother's struggle in giving birth, the physical sacrifice of a father in the orchard, the story of his own mother's passing, and the analogy of an old Quranic mushaf for the elderly to arouse the congregation's pity and regret. The element of logos or logical argument is proven through the syllogism of moral priority over material wealth, the law of direct causal retribution for rebellious children, and textual historical proof regarding the inclusivity of the prophet's social relations with non-Muslims. The synchronization of these three rhetorical elements successfully packages weighty morality material into a logical yet deeply touching spiritual presentation for the congregation.

Consumer Protection in Live Streaming-Based Commercial Transactions

Yanti Yulianti
Abstract: The rapid evolution of digital technologies, particularly live streaming features in e-commerce platforms, has significantly transformed consumer behavior while introducing new risks to consumer protection. Live streaming… g based commercial transactions often involve real time, visually driven interactions that encourage impulsive purchasing decisions, making traditional regulatory frameworks insufficient. This study aims to analyze the primary factors influencing consumer protection in live commerce settings by examining five core variables: product transparency, platform accountability, perceived risk, consumer trust, and digital literacy. Utilizing a qualitative exploratory approach, this research conducted a comprehensive literature review of 77 international journal articles published between 2020 and 2024. The findings indicate that product transparency and platform accountability are fundamental to enhancing consumer trust and reducing perceived risks, whereas digital literacy acts as a moderating factor that empowers consumers to make informed decisions. The study proposes a conceptual framework that integrates behavioral and regulatory dimensions, offering both theoretical insights and practical implications for improving consumer protection in fast paced, interactive digital marketplaces.

Politik Di Era Tiktok : Strategi Komunikasi Politik Dedi Mulyadi Gubernur Jawa Barat

Yoga Awaluddin, Zulaikha, Didik Sugeng Widiarto
Abstract: Penelitian ini bertujuan menganalisis strategi komunikasi politik Gubernur Jawa Barat, Dedi Mulyadi, di platform TikTok (@dedimulyadiofficial) pada periode April–Mei 2025. Latar belakang penelitian didasari pada pergeseran… eran interaksi politik menuju media sosial, di mana TikTok berperan sebagai kanal “politainment” yang mampu menjangkau sekaligus melibatkan generasi muda. Metode yang digunakan adalah kualitatif deskriptif dengan analisis konten tematik pada 180 video serta pengamatan metrik performa—termasuk pertumbuhan pengikut (+14,74% dalam 18 hari), rata-rata views (402.163 per video), dan engagement rate (7,34%). Hasil penelitian mengungkap lima strategi utama: (1) narasi “pemimpin yang hadir langsung” untuk membangun citra heroik-emotif; (2) gaya soft-power santai namun bermakna; (3) dialog interaktif disertai solusi konkret; (4) tantangan sosial (challenge) untuk meningkatkan partisipasi publik; dan (5) satire terhadap elitisme politik. Kelima strategi tersebut terbukti efektif dalam menciptakan kedekatan emosional, membentuk “affective trust,” serta memaksimalkan jangkauan dan partisipasi pengguna TikTok. Temuan ini menegaskan pentingnya keaslian, responsivitas, dan keterlibatan emosional sebagai faktor kunci dalam komunikasi politik digital.