Abstract:This study examines the role of public relations (PR) ethics in enhancing PT Kereta Api Indonesia's (PT KAI) competitive advantage in the railway industry. Ethical practices in PR are vital for fostering stakeholder trust,…
t, improving customer satisfaction, and enhancing employee engagement, all of which contribute to sustainable growth and market leadership. Adopting a qualitative research design and a case study approach, the research investigates how ethical principles such as transparency, integrity, equity, respect, and responsiveness are applied within PT KAI’s operational and strategic frameworks. Data collection involved document and thematic analyses, emphasizing ethical practices’ impact on stakeholder relationships and competitive outcomes. The findings highlight that PT KAI’s ethical initiatives strengthen its reputation, promote customer loyalty, and support a positive workplace environment. Despite these successes, challenges remain, including the absence of formalized ethical guidelines and the need for ethical leadership. The study concludes that integrating PR ethics into organizational culture enhances competitive advantage and ensures long-term sustainability in a dynamic market.
Abstract:In order to meet the difficulties of the digital age, this study intends to examine how Islamic educational institutions apply Human Resource management based on Islamic principles.. This study uses a qualitative method…
with a case study approach on an educational institution that applies Islamic principles in human resource management, such as trust, justice, and excellence. The research results show that the integration of Islamic values in human resource management significantly improves the performance, loyalty, and satisfaction of educators. However, the challenges in digital literacy are still felt by most educators, even though institutions have provided regular technology training. The implementation of a collaborative culture through deliberation has proven effective in enhancing innovation and the involvement of educators in the decision-making process. The use of digital technology tailored to Islamic values, such as sharia-compliant human resource management applications, also strengthens aspects of transparency and justice in institutional management. In conclusion, Human Resource management based on Islamic values, supported by digital technology, is capable of improving performance quality and creating a harmonious work environment that is relevant in addressing the challenges of the digital era.
Abstract:Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi minat beli pada produk Tap Cash BNI yang dipromosikan oleh NCT 127 melalui akun Social Media X @nctzenbase. Menggunakan paradigma positivisme dengan…
ngan pendekatan kuantitatif, metode survei diterapkan pada populasi pengikut @nctzenbase yang berjumlah 897.618 akun, dengan sampel 100 responden yang dipilih melalui teknik Non Probability Sampling. Data primer diperoleh melalui penyebaran kuesioner, sementara data sekunder dikumpulkan dari literatur dan sumber online. Validitas dan reliabilitas instrumen diuji menggunakan SPSS 26, menunjukkan semua variabel valid dan reliabel dengan nilai Cronbach’s Alpha di atas 0,70. Hasil penelitian menunjukkan bahwa lima dimensi utama endorsement—Trustworthiness, Expertise, Attractiveness, Respect, dan Similarity—berpengaruh signifikan terhadap minat beli. NCT 127 dianggap sebagai endorser yang terpercaya, berpengalaman, menarik, dihargai, dan memiliki kesamaan dengan audiens, yang semuanya meningkatkan kredibilitas dan loyalitas konsumen terhadap Tap Cash BNI. Iklan kolaborasi BNI dengan NCT 127 berhasil menarik perhatian (39 responden sangat setuju), membangkitkan minat (67 responden setuju), keinginan (60 responden sangat setuju), dan tindakan pembelian (58 responden sangat setuju). Nilai kebaruan dari penelitian ini terletak pada pemahaman mendalam tentang pengaruh celebrity endorsement dalam konteks pemasaran perbankan digital di Indonesia. Implikasi pada dunia pendidikan adalah penekanan pada pentingnya strategi pemasaran yang memanfaatkan selebriti dalam meningkatkan minat beli konsumen, serta panduan untuk penelitian lanjutan yang melibatkan variabel lain seperti pengalaman konsumen dan persepsi kualitas. Penelitian ini dapat menjadi referensi penting untuk studi terkait di masa mendatang, khususnya dalam mengembangkan strategi pemasaran yang efektif dan tepat sasaran.
Abstract:This study explores the important role of public relations (PR) in shaping and maintaining PT Surya Sembada's corporate reputation. As a cornerstone of organizational success, reputation serves as a critical asset in a competitive…
ompetitive business landscape. The research utilizes a comprehensive approach of qualitative methods to assess the multifaceted dimensions of the PR strategy implemented by PT Surya Sembada. The investigation begins by examining the theoretical underpinnings of corporate reputation and the evolving landscape of PR practice in the contemporary business environment. It then delves into case-specific analysis, evaluating the effectiveness of PT Surya Sembada's PR initiatives in enhancing brand image, fostering stakeholder relationships, and mitigating potential crises. Key findings highlight the strategic alignment between PR efforts and corporate objectives, emphasizing the role of transparent communication in fostering trust among stakeholders. The study also underscores the impact of digital platforms and social media in shaping public perception, requiring proficient management by PR practitioners. In addition, this research highlights the challenges faced by PT Surya Sembada in maintaining a positive reputation amidst dynamic market conditions. It offers actionable insights to refine PR strategies, emphasizing the importance of adaptability and proactive communication to navigate unexpected challenges. This analysis enhances the understanding of the symbiotic relationship between PR and corporate reputation, offering practical recommendations for PT Surya Sembada and other companies to enhance their reputational resilience in the current business environment.
Abstract:Experts in distributing Emotioanal quotient contained in humans through various studies and research. but it turns out that the Qur'an has already discussed emotions which basically emotions can lead to good things as well…
ll as bad. If the intelligence tends to have badness, it will be disastrous for human life, so it can be seen that human control is very important and very necessary for humans. In the midst of the hustle and bustle of emotional and psychological problems that do not escape the process of transferring knowledge in the realm of education which can affect the crisis of exemplary as a figure in terms of education, the Qur'an, will be felt to be a solution that is able to provide one-one solution in the world of education today. This type of research is a library study (library research) analysing the interpretation of the Qur'an related to verses about emotions and psychology in educating children. Furthermore, in obtaining data carried out by investigating various literature earlier using the content analysis method, this study concludes that the internalisation of al-Qur'anic values on emotioanal quotient and psychology can produce al-insan al-kamil conditions, that one way to deal with the test is to manage the emotions of patience (Patience), shukr (Gratitude), Taubah (Repentance), Khusnul Khuluq (Good Character), Muraqabah (Self Awareness), Tawakkul (Trust in Allah), Istighfar (Seeking Forgiveness).
Abstract:The purpose of writing this research is to find out how Islamic education was during the Umayyad era and find out its role in the development of Islamic education. During the Umayyad dynasty, the education pattern was decentralized.…
centralized. Students who seek knowledge do not only study with one cleric, but go to other cities to continue and deepen their knowledge. The study of science in this period was centered in Damascus, Kufa, Mecca, Medina, Egypt, Cordova and several other cities, such as: Basrah and Kuffah (Iraq), Damascus and Palestine (Syam), Fustat (Egypt). The research method used is literature study by searching for relevant study material from trusted sources. The results of this research are the same as during the time of Rasulullah SAW and Khulafaur Rasyiddin. At this time, mosques and kuttabs are still used as educational institutions, apart from that, educational institutions have also developed. The role in the development of Islamic education is that Islamic education must be able to integrate reason and revelation to become a harmonious unity, the existence of student exchanges, translation of books or knowledge from foreign languages to national languages, educational facilities in urban centers of government
Abstract:Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan, inovasi digital, dan transparansi produk terhadap kepuasan dan kepercayaan nasabah Bank Syariah Indonesia (BSI), serta mengevaluasi peran kepercayaan…
sebagai variabel mediasi dalam hubungan antar variabel tersebut. Pendekatan kuantitatif digunakan dengan metode survei terhadap nasabah BSI yang tersebar di wilayah penelitian. Hasil analisis menunjukkan bahwa kualitas layanan tidak berpengaruh secara langsung terhadap kepuasan nasabah, meskipun secara umum dinilai sangat baik. Namun, kualitas layanan terbukti memiliki pengaruh positif dan signifikan terhadap kepercayaan nasabah, khususnya dalam hal keramahan, kecepatan layanan, dan kejelasan informasi syariah. Inovasi digital, seperti kemudahan aplikasi, efisiensi transaksi, dan keamanan data, terbukti meningkatkan kepuasan secara signifikan, tetapi tidak secara signifikan memengaruhi kepercayaan. Demikian pula, transparansi produk tidak berpengaruh langsung terhadap kepuasan, namun berpengaruh signifikan terhadap kepercayaan nasabah. Selanjutnya, kepercayaan nasabah terbukti memberikan pengaruh positif terhadap kepuasan, dan menjadi mediator yang signifikan hanya dalam hubungan antara transparansi produk dan kepuasan nasabah. Sementara itu, kepercayaan tidak terbukti memediasi hubungan antara kualitas layanan maupun inovasi digital terhadap kepuasan secara signifikan. Temuan ini menunjukkan bahwa meskipun kualitas layanan dan inovasi digital penting, keduanya memerlukan penguatan dimensi kepercayaan untuk dapat meningkatkan kepuasan nasabah secara optimal. Kejelasan informasi syariah, transparansi produk, dan penguatan trust menjadi kunci dalam membangun kepuasan nasabah dalam layanan perbankan syariah di era digital.
Abstract:This study aims to analyze the relationship between individual behavior in the implementation of e-government and the implementation of e-budgeting to support the principle of transparency of the Regional Revenue and Expenditure…
enditure Budget (APBD) and achieve good governance. E-government as a digital transformation in the government sector aims to improve efficiency, transparency, and accountability in the management of public administration. However, its success is highly dependent on individual behavior, including acceptance and adaptation to technology. E-budgeting, as one form of e-government implementation, is designed to increase transparency by providing easy and real-time access to the public regarding information on the use of the APBD. This study uses a literature study approach by reviewing various scientific articles and related documents from 2020 to 2024. The results of the study show that individual behavior, such as digital literacy and attitudes towards technology, play an important role in determining the success of e-government and e-budgeting. Although e-budgeting is able to increase transparency, challenges such as resistance to change, limited infrastructure, and low public trust in the government remain significant obstacles. Therefore, strategic steps such as community empowerment through digital literacy, increasing human resource capacity, and more effective communication between the government and the community are needed to ensure the success of this system. This research is expected to be a theoretical basis in developing a more effective e-government and e-budgeting implementation strategy in the future.
Abstract:This study investigates the relationships between tax audit intensity, the probability of fraud detection, and tax evasion while examining the moderating role of tax officials' service. The research reveals that tax audit…
t intensity significantly reduces tax evasion, confirming its effectiveness as a deterrent. However, the hypothesis regarding the probability of fraud detection's impact on tax evasion was rejected, indicating that the likelihood of detection does not directly influence taxpayer behavior in this context. Additionally, the study found no significant moderating effect of tax officials' service on the relationship between tax audit intensity, fraud detection probability, and tax evasion. These findings suggest that while audit intensity is crucial for enhancing compliance, the quality of service provided by tax officials does not substantially alter taxpayer responses to enforcement measures. The results underscore the need for tax authorities to prioritize strengthening audit processes and detection mechanisms while recognizing that service quality, though important for building long-term trust, may not significantly influence immediate compliance behavior. Future research should explore other moderating factors that could impact taxpayer decisions in varying economic and cultural contexts.
Abstract:This study explores the intricate relationship between corporate governance mechanisms—specifically Board Directors, Independent Commissioners, and the Audit Committee—and Accounting Conservatism, focusing on the moderating…
erating effects of Firm Size. The findings reveal that Board Directors have a statistically significant impact on Accounting Conservatism, primarily through their ability to provide oversight and challenge aggressive financial practices. However, the influence of Board Directors is moderated by Firm Size, as larger organizations often exhibit complexities that dilute their effectiveness. Similarly, the study underscores the pivotal role of Independent Commissioners in promoting conservative accounting practices. However, their impact is not amplified by Firm Size. The pressures faced by larger firms can lead to more aggressive financial reporting, thereby limiting the effectiveness of Independent Commissioners. Additionally, the Audit Committee is identified as a crucial governance mechanism in fostering Accounting Conservatism, but its effectiveness is also diminished in larger firms due to complex organizational structures. Overall, the research underscores the critical need for governance frameworks to be adaptive and tailored to the unique challenges posed by Firm Size. By recognizing and addressing these complexities, organizations can enhance the integrity and transparency of their financial reporting, thereby fostering trust among stakeholders and contributing to corporate accountability.