Search Articles & Publications

Showing 45 articles found for "Intensity"

TikTok Shop Live Streaming and Gen Z’s Repurchase Intention in Fashion Retail: The Mediating Role of Customer Experience

Sandira, Nur Fadilah Ayu, Sarah, Nulthazam, Ridha, Achmad, Rostina, Sachrir, Muh. Irshan
Abstract: Fashion sellers on TikTok Shop increasingly rely on live streaming marketing to engage Generation Z consumers, although how well this approach translates into repeat purchases remains underexplored, particularly the extent… nt to which customer experience functions as a psychological link between the two. This study examines how live streaming marketing influences repurchase intention through customer experience as a mediating variable, focusing on Generation Z fashion consumers who use TikTok Shop in Makassar City. A quantitative design was applied, drawing on a purposive sample of 280 respondents, with data analyzed through SEM-PLS using SmartPLS 4. Findings reveal that live streaming marketing has a positive and significant influence on customer experience, whereas its direct effect on repurchase intention is not significant. Customer experience, in turn, positively and significantly affects repurchase intention and fully mediates the link between live streaming marketing and repurchase intention. These patterns suggest that Generation Z consumers remain skeptical of direct marketing cues and instead give greater weight to personal experience quality when deciding to repurchase. The study extends the Stimulus-Organism-Response framework to the live commerce setting and offers practical guidance for sellers to redirect marketing efforts from promotional intensity toward building immersive, personalized shopping experiences.

Governing Food Security in The Low-Carbon Transition: A SEM Analysis of Sustainable Industrialization, Sustainable Remediation, and Circular Supply Chain Governance

Prananta, Arie Wahyu, Suyadnya, I Wayan, Kusumawardana, Indra Jaya, Abidin, Zainal
Abstract: Food security in the low-carbon transition is increasingly shaped by industrial decarbonization, environmental restoration, and circular supply-chain coordination, yet these domains are often modeled as separate sustainability&#8230; bility agendas. This study addresses the gap by developing a governance-centered structural equation model that links sustainable industrialization, sustainable remediation, circular supply chain governance, and food-security outcomes. Using the available 455-response dataset, the empirical test operationalizes industrialization intensity (IND) as a proxy for sustainable industrialization, digital-institutional capability (DIC) as a proxy for circular governance capability, and social-economic resilience (SER) as a proxy for food-system security. Confirmatory factor analysis supports the measurement model: standardized loadings range from .778 to .849 for IND, .804 to .835 for DIC, and .800 to .843 for SER; CR values range from .901 to .914; AVE ranges from .646 to .681; and model fit is acceptable (chi-square/df = 2.108, CFI = .961, TLI = .951, RMSEA = .049, SRMR = .038). The SEM results show that IND significantly predicts DIC (beta = .537, p < .001), DIC predicts SER (beta = .424, p < .001), and IND retains a direct effect on SER (beta = .337, p < .001). The indirect effect is significant (beta = .228, 95% CI [.178, .282]). The article contributes a cautious, data-grounded framework for analyzing food security as a governance-mediated outcome of low-carbon industrial transition.

Market Reaction to the Latest Appointment of The Finance Minister: Empirical Evidence Through Abnormal Return, Trading Activity and Stock Volatility on The LQ45 Index

Anansa, I Ketut Tri, Hidayati, Siti Aisyah, Rahayu, Nila
Abstract: This study examines the Indonesian capital market reaction to the announcement of the appointment of Purbaya Yudhi Sadewa as Minister of Finance on September 8, 2025. Using an event study approach, the analysis focuses on&#8230; n companies included in the LQ45 index and observes market reaction within an eleven-day event window from five trading days before to five trading days after the announcement. Market reaction is measured using abnormal return, trading volume activity, and stock volatility. The data consist of daily stock prices, trading volume, outstanding shares, and market index data obtained from capital market data sources. Because the normality test indicates that the data are not normally distributed, the hypotheses are tested using the Wilcoxon Signed Rank Test. The findings show significant differences in abnormal return, trading volume activity, and stock volatility before and after the announcement. These results indicate that the appointment of the Minister of Finance contains information value for investors and is associated with changes in price reaction, trading intensity, and perceived market risk among LQ45 stocks. The study contributes to event study literature by documenting market responses to a strategic fiscal leadership event in an emerging capital market

The Relationship Between Learning Styles and Learning Motivation Towards Academic Achievement of Students of The Faculty Of Economics and Business, State University of Makassar

Rahman, Abdul
Abstract: This study aims to determine the effect of learning styles on academic achievement, the effect of learning motivation on academic achievement, and the effect of learning styles and learning motivation on academic achievement.&#8230; ment. Sampling was carried out using a simple purposive sampling technique so that 44 students were obtained. Data collection used an online questionnaire. Data analysis used multiple linear regression analysis. The results of the study showed that the partial test (t-test) concluded that learning styles had a significant effect on academic achievement and learning motivation had a significant effect on academic achievement. Based on the F test, it was concluded that learning styles and learning motivation jointly influenced the learning achievement of FEB students at Makassar State University. Therefore, teachers are advised to analyze student learning styles in determining teaching methods and always motivate students to increase the intensity of their learning efforts.

HUBUNGAN ANTARA QUARTER LIFE CRISIS DENGAN TINGKAT SELF ESTEEM MAHASISWA DI IAKN KUPANG

Manao, Sumari Novika, Henuk, Marwyn, Hendrik A. E Lao
Abstract: The transition into emerging adulthood frequently induces life-direction anxiety, commonly known as a quarter-life crisis, among university students. This correlational quantitative investigation was designed to evaluate&#8230; the correlation between the intensity of the quarter-life crisis (Variable X) and self-esteem (Variable Y) among active students at the State Christian Institute of Kupang (IAKN Kupang). Employing a sample of 30 participants gathered via probability sampling techniques, data collection was conducted utilizing Likert-scale questionnaires and statistically processed using the Pearson Product Moment correlation formula. The empirical analysis demonstrates a significant and highly robust positive correlation between the investigated constructs ($r = 0.769$; $p = 0.000$). This outcome highlights a noteworthy theoretical anomaly, wherein heightened levels of crisis are unexpectedly linked with enhanced self-esteem. This distinct psychological pattern is driven by active internal introspection, a purposeful pursuit of life meaning, and personal identity consolidation amid adversity. Furthermore, the campus culture at IAKN Kupang—characterized by comprehensive spiritual mentoring, robust peer networks, and a nurturing social atmosphere—serves as a constructive emotional buffer. These external dynamics empower students to navigate developmental stress adaptively, demonstrating that rather than diminishing their self-worth, the identity crisis ultimately bolsters their personal resilience.

PERAN INTENSITAS KOMUNIKASI TERHADAP KOMITMEN PERNIKAHAN PADA PASANGAN MUSLIM LONG DISTANCE MARRIAGE

Jalal, Novita Maulidya
Abstract: Long distance marriage, commonly known as long distance marriage, is a type of relationship where married couples live geographically apart, often in different cities, countries, or even continents. This study aims to determine&#8230; termine whether there is a role of communication intensity on marital commitment among moeslem couples in long distance marriages. This research employs a quantitative method with communication intensity as the independent variable and marital commitment as the dependent variable. The subjects of this study are 30 individuals experiencing long distance marriage. Data were collected using Likert scales, specifically the communication intensity scale and the marital commitment scale. The obtained data were analyzed using simple regression techniques. The results of this study indicate a significant relationship between marital commitment and communication intensity. The implications of this research can help couples in long distance marriages prioritize communication and strengthen their commitment to marriage despite being geographically separated

ENVIRONMENTAL MANAGEMENT ACCOUNTING (EMA) IN DISCLOSING ENVIRONMENTAL RISKS UNDER THE METRICS AND TARGETS PILLAR OF THE TASK FORCE ON CLIMATE-RELATED FINANCIAL DISCLOSURES (TCFD): ANALYSIS OF CONTRIBUTION TO SDG 13 (CLIMATE ACTION) IN COAL COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE FOR THE PERIOD 2022–2024

Radia, Siti, Amaliah, Tri Handayani, Mahdalena, Mahdalena
Abstract: This study aims to analyze the role of Environmental Management Accounting (EMA) in disclosing environmental risks under the metrics and targets pillar of the Task Force on Climate-related Financial Disclosures (TCFD), as&#8230; s well as its contribution to the achievement of SDG 13 (Climate Action) in coal companies listed on the Indonesia Stock Exchange during 2022–2024. This research employs a descriptive quantitative approach using secondary data obtained from sustainability reports. The sample consists of 17 coal companies selected through purposive sampling, resulting in 51 observations. Data analysis is conducted using content analysis with a dummy scoring method based on 17 indicators of the TCFD metrics and targets pillar. The results indicate that the level of environmental risk disclosure shows an increasing trend, from 37.71% in 2022 to 48.44% in 2024. However, the overall level remains moderate, indicating that companies are still in a transition phase toward more mature climate reporting practices. Basic indicators such as total emissions and Scope 1 and Scope 2 emissions are widely disclosed, while advanced indicators such as Scope 3 emissions and emission reduction targets remain limited. The findings also reveal that the contribution to SDG 13 is uneven: strong in providing baseline emission data, moderate in emission intensity efficiency, and weak in comprehensive inventory and long-term mitigation strategies. Furthermore, companies are categorized into three groups—best practice, intermediate, and resistant—based on their level of disclosure and EMA readiness. Companies with more developed EMA systems demonstrate stronger contributions to climate action. Overall, the study concludes that the coal sector shows positive but not yet optimal alignment with SDG 13, requiring improvements in methodological transparency, Scope 3 measurement, and science-based emission targets.

THE PERSPECTIVE OF THE THEORY OF PLANNED BEHAVIOR AND FINANCIAL LITERACY ON THE INTENSITY OF E-WALLET USAGE (STUDY ON STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, STATE UNIVERSITY OF GORONTALO, CLASS OF 2024)

Pontoh, Siti Nurhaliza, Hafid, Radia, Dama, Maya Novrita, Panigoro, Meyko, Damiti, Fatmawati
Abstract: This study aims to determine and analyze the influence of the Theory of Planned Behavior and Financial Literacy on the Intensity of E-Wallet Usage among university students. This research employs a quantitative method. Data&#8230; ata were collected through the distribution of questionnaires to 88 students of the Faculty of Economics and Business at Gorontalo State University and analyzed using SPSS version 25 by conducting validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, and F-test. The results show that: (1) the Theory of Planned Behavior has a positive and significant effect on the Intensity of E-Wallet Usage, (2) Financial Literacy has a positive and significant effect on the Intensity of E-Wallet Usage, and (3) both variables simultaneously exert a significant influence. These findings indicate that behavior in using e-wallets is influenced by psychological elements and financial literacy skills Both factors play a crucial role in shaping smart, effective, and responsible digital financial behavior in today's era.

THE USE OF FINTECH AS A MEDIATING VARIABLE OF FINANCIAL LITERACY ON THE DIGITAL SHOPPING BEHAVIOR OF GENERATION Z UNIVERSITY STUDENTS IN INDONESIA

Zeze Zakaria Hamzah, Mujito, Herman, Wahid Akbar Basudani, Vionita Qatrunnada
Abstract: This study examines the relationship between financial literacy, fintech usage, and digital shopping behavior among Generation Z university students in Indonesia, as well as the mediating role of fintech usage in this relationship.&#8230; lationship. Data were collected from student respondents using purposive sampling and analyzed with path analysis. The results indicate that financial literacy significantly increases fintech usage, and fintech usage positively influences digital shopping behavior. The direct effect of financial literacy on digital shopping behavior becomes insignificant when fintech usage is included in the model, indicating that fintech usage fully mediates this relationship. These findings suggest that financial literacy encourages students to be more active in using fintech, and it is the intensity of fintech usage that drives their digital shopping behavior. This study highlights the importance of strengthening financial literacy and understanding financial technology to foster healthy financial behavior among students.

INCLUSIVE CARE MODELS ELDERLY HEALTHCARE: A SYSTEMATIC LITERATURE REVIEW

Yulia, Rahma, Gusni
Abstract: This study applied a Systematic Literature Review (SLR) to identify, appraise, and synthesize open-access empirical evidence on inclusive care models in elderly healthcare. The review followed PRISMA 2020 and searched PubMed,&#8230; bMed, Scopus, Web of Science, DOAJ, and Google Scholar for studies published between 2015 and 2025. Eligible articles were original research (quantitative, qualitative, or mixed methods) focusing on service delivery or care models for older adults and explicitly addressing inclusivity, integration, person-centeredness, or collaborative care, with full-text availability in English or Indonesian. From 1,280 records, 1,010 unique articles were screened, 80 full texts were assessed, and 10 studies were included in the final synthesis. Across studies, inclusive elderly care was most consistently implemented through integrated, person-centred, team-based delivery combining comprehensive assessment, individualized care planning, coordinated follow-up, and cross-sector collaboration. Stronger benefits were typically observed among frail older adults when care intensity was aligned with comlplex needs by risk stratification and case management. Mental health integration emerged as a critical component for community-dwelling older adults, supporting the integration of psychological care into routine elderly healthcare pathways rather than parallel programs. Evidence from institutional settings indicated that partnership-based models involving nurses, caregivers, and older adults can improve functional outcomes. Overall, the findings support scaling integrated community and institutional partnership approaches, while future research should strengthen reporting on implementation fidelity, equity impacts, and cost-effectiveness to guide sustainable adoption of inclusive, gerontic-friendly care models.