Abstract:This study aims to analyze the influence of horizontal communication, vertical communication, and diagonal communication on employee morale at the Rantau Utara District Office. The study used a quantitative approach with…
a survey method. The study population consisted of 33 employees, all of whom were sampled through a saturated sampling technique. Data were collected using a questionnaire and analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression, partial tests, simultaneous tests, and coefficients of determination using SPSS 27. The results showed that horizontal communication, vertical communication, and diagonal communication each had a positive and significant effect on employee morale. Simultaneously, the three variables also had a significant effect on morale. Vertical communication was the variable that had the greatest influence compared to the other two variables. The Adjusted R Square value of 0.840 indicated that 84% of the variation in morale could be explained by the three forms of organizational communication, while 16% was influenced by other factors outside the research model. These findings confirm that effective organizational communication plays an important role in increasing employee morale and supporting the creation of more optimal public service performance.
Abstract:Penelitian ini bertujuan untuk mengkaji secara sistematis peran Pendidikan Kewarganegaraan (PKn) dalam membangun toleransi antarumat beragama, menganalisis tren penelitian, mengidentifikasi efektivitas, serta tantangan implementasinya.…
mplementasinya. Menggunakan metode tinjauan sistematis literatur atas publikasi dalam lima tahun terakhir, studi ini menemukan peningkatan signifikan dalam perhatian akademis, mencapai puncak publikasi sembilan artikel pada 2023 dan delapan artikel pada 2025. PKn terbukti efektif menumbuhkan pemahaman kognitif tentang keberagaman, keterampilan berpikir kritis, dan sikap empatik, terutama pada mahasiswa yang umumnya menunjukkan tingkat toleransi sangat tinggi serta internalisasi nilai kerukunan. Lembaga pendidikan formal, didukung guru sebagai teladan dan fasilitator, mengintegrasikan nilai multikultural dan moderasi beragama dalam kurikulum, membentuk sikap inklusif. Namun, studi mengidentifikasi tantangan seperti kesenjangan antara pengetahuan teoretis dan perilaku praktis, munculnya sikap eksklusif pada mahasiswa, penurunan standar perilaku antaragama di beberapa periode, serta pengaruh lingkungan luar sekolah dan perbedaan latar belakang siswa. Faktor kearifan lokal dan kebijakan publik adaptif juga berperan penting. Studi ini berkontribusi dengan mensintesis literatur yang terfragmentasi, menyajikan gambaran holistik tentang dinamika PKn dalam konteks toleransi, dan menyoroti celah kunci untuk penelitian mendatang. PKn merupakan instrumen krusial, namun efektivitasnya sangat bergantung pada implementasi holistik, menuntut penelitian longitudinal dan kontekstual untuk menjembatani kesenjangan teori-praktik.
Abstract:Usaha Mikro Kecil Menengah (UMKM) keripik gadung di Desa Arjasa menghadapi tantangan serius dalam memanfaatkan teknologi digital untuk pemasaran produk. Penelitian ini bertujuan untuk mendeskripsikan secara mendalam strategi…
tegi pemasaran digital melalui WhatsApp Business yang diterapkan oleh pelaku UMKM keripik gadung serta mengidentifikasi secara komprehensif faktor-faktor pendukung dan penghambat penerapannya. Pendekatan kualitatif dengan jenis studi kasus instrumental digunakan dalam penelitian ini. Pengumpulan data dilakukan melalui wawancara mendalam terhadap 12 informan, observasi partisipatif, dan dokumentasi terhadap lima UMKM keripik gadung di Desa Arjasa selama periode Maret hingga Mei 2026. Analisis data menggunakan model interaktif Miles, Huberman, dan Saldana yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa strategi pemasaran digital yang diterapkan masih bersifat dasar dan belum terstruktur secara sistematis, dengan pemanfaatan fitur WhatsApp Business yang belum optimal. Hanya dua dari lima UMKM yang menggunakan WhatsApp Business, itupun dengan pemanfaatan fitur yang terbatas pada katalog produk. Faktor pendukung utama adalah kemudahan penggunaan aplikasi, biaya yang terjangkau, dan dukungan keluarga serta komunitas. Adapun faktor penghambat meliputi keterbatasan literasi digital, kekhawatiran akan penipuan, kendala infrastruktur internet, dan rendahnya tingkat pendidikan formal. Penelitian ini menyimpulkan bahwa diperlukan pendampingan dan pelatihan berkelanjutan yang disesuaikan dengan kapasitas dan karakteristik pelaku UMKM untuk mengoptimalkan penggunaan WhatsApp Business dalam meningkatkan daya saing UMKM keripik gadung.
Gadung chips Micro, Small, and Medium Enterprises (MSMEs) in Arjasa Village face serious challenges in utilizing digital technology for product marketing. This study aims to describe in depth the digital marketing strategies through WhatsApp Business implemented by gadung chips MSMEs and to comprehensively identify the supporting and inhibiting factors of its implementation. A qualitative approach with an instrumental case study type was used in this research. Data collection was conducted through in-depth interviews with 12 informants, participant observation, and documentation of five gadung chips MSMEs in Arjasa Village during the period March to May 2026. Data analysis used the interactive model of Miles, Huberman, and Saldana which includes data reduction, data presentation, and conclusion drawing. The results showed that the digital marketing strategies implemented were still basic and not systematically structured, with the utilization of WhatsApp Business features not yet optimal. Only two out of five MSMEs used WhatsApp Business, even then with limited utilization of features to product catalogs. The main supporting factors are the ease of use of the application, affordable costs, and support from family and community. Meanwhile, inhibiting factors include limited digital literacy, concerns about fraud, internet infrastructure constraints, and low levels of formal education. This study concludes that continuous assistance and training tailored to the capacity and characteristics of MSME actors are needed to optimize the use of WhatsApp Business in increasing the competitiveness of gadung chips MSMEs.
Abstract:Usaha Mikro, Kecil, dan Menengah (UMKM) memegang peranan penting dalam mendukung perekonomian Indonesia, khususnya melalui penciptaan lapangan kerja dan pengembangan ekonomi lokal. Namun, banyak UMKM masih menghadapi tantangan…
tangan dalam mengelola tenaga kerja langsung secara efektif akibat belum adanya standar jam kerja. Penelitian ini bertujuan untuk menganalisis penerapan standar jam kerja dalam pengendalian tenaga kerja langsung pada Usaha Mikro Keripik Pisang Nona Acha di Ambon. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan metode observasi langsung, wawancara mendalam dengan pemilik usaha dan karyawan, dokumentasi, serta studi pustaka. Data dianalisis menggunakan model interaktif Miles dan Huberman, yang mencakup reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa usaha tersebut belum menerapkan standar jam kerja formal, jadwal kerja terstruktur, maupun sistem evaluasi kinerja. Karyawan bekerja sekitar 66 jam per minggu melebihi standar jam kerja yang diatur sementara pengawasan tenaga kerja hanya mengandalkan pemantauan langsung oleh pemilik usaha. Ketiadaan standar jam kerja telah menurunkan efisiensi operasional dan menyulitkan pengukuran produktivitas tenaga kerja secara objektif. Oleh karena itu, penetapan standar jam kerja yang terstruktur, pembagian tugas yang jelas, serta evaluasi kinerja secara berkala diharapkan dapat meningkatkan efektivitas tenaga kerja, efisiensi produksi, dan produktivitas usaha secara keseluruhan.
Abstract:Masjid tidak hanya berfungsi sebagai tempat ibadah, tetapi juga sebagai pusat pembinaan sosial, pendidikan, dan pemberdayaan masyarakat. Pengabdian masyarakat melalui Kuliah Kerja Nyata (KKN) di Masjid Al-Masyithoh yang…
berlokasi di Gang Rambutan IV No. 69, Kelurahan Lingkar Timur, Kecamatan Singaran Pati, Kota Bengkulu bertujuan mengoptimalkan fungsi masjid sebagai pusat pembelajaran keagamaan dan pemberdayaan masyarakat. Program dilaksanakan selama 40 hari, mulai 6 Mei hingga 16 Juni 2026 dengan menggunakan pendekatan Asset Based Community Development (ABCD) melalui tahapan Discovery, Dream, Design, dan Destiny. Program yang dilaksanakan meliputi pembelajaran Al-Qur'an dan Iqra', pelatihan adzan, pengajaran doa harian, adzan rutin, kebersihan masjid, pemberdayaan remaja masjid melalui kegiatan olahraga badminton, kajian subuh, aktivasi media sosial masjid, kegiatan nonton Bersama, dan diskusi anti-bullying, serta kepanitiaan pelaksanaan qurban. Hasil kegiatan menunjukkan peningkatan partisipasi anak-anak dan remaja dalam kegiatan keagamaan, meningkatnya kesadaran masyarakat terhadap fungsi sosial masjid, serta terbentuknya media dakwah digital yang mendukung penyebaran informasi keagamaan. Program ini memberikan dampak positif terhadap penguatan pendidikan Islam, pembentukan karakter generasi muda, dan peningkatan keterlibatan masyarakat dalam memakmurkan masjid. Dengan demikian, optimalisasi fungsi Masjid Al-Masyithoh melalui program KKN berhasil memperkuat peran masjid sebagai pusat pemberdayaan masyarakat berbasis keagamaan.
Abstract:Spent coffee grounds are one of the organic wastes that remain underutilized despite their significant potential to be transformed into value-added products. This community service program aimed to enhance the knowledge…
and practical skills of the residents of Jingkang Village in converting spent coffee grounds into aromatherapy candles and air fresheners based on the principles of the circular economy. The program employed a Participatory Action Research (PAR) approach consisting of problem identification, program planning, training implementation, monitoring and evaluation, and reflection. The activity involved 15 participants, including community members, micro-enterprise actors, and women's community groups. Program effectiveness was evaluated using pre-test and post-test assessments and analysed through a Paired Sample t-test. The results demonstrated that the average participant score increased from 46.70 to 86.00, representing an 84.15% improvement. Statistical analysis confirmed a significant difference between pre-test and post-test scores (p < 0.001). Furthermore, all program success indicators were achieved, including a 100% attendance rate, 100% participant competency in producing the products, a participant satisfaction level of 93.30%, and all products meeting usability standards. The novelty of this program lies in integrating the Participatory Action Research (PAR) approach, circular economy principles, and quantitative statistical evaluation into a community empowerment model utilizing spent coffee grounds as value-added products. This model has strong potential to be replicated in other coffee-producing communities to promote sustainable waste management and local economic development.
Abstract:This study aims to analyze the effect of the implementation of financial measurement instruments and quantification methods on the quality of financial performance assessment of Micro, Small, and Medium Enterprises (MSMEs)…
s) in Ambon City. The study employed a quantitative approach using a survey method through the distribution of questionnaires to 60 MSME owners in Ambon City. The data analysis techniques included validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, t-test, F-test, and coefficient of determination (R²) analysis using the Statistical Package for Social Sciences (SPSS). The results indicate that the implementation of financial measurement instruments does not have a significant effect on the quality of MSME financial performance assessment, with a significance value of 0.209 > 0.05. Meanwhile, quantification methods have a positive and significant effect on the quality of MSME financial performance assessment, with a significance value of 0.000 < 0.05. Simultaneously, the implementation of financial measurement instruments and quantification methods significantly affects the quality of MSME financial performance assessment, as indicated by a significance value of 0.000 < 0.05. The coefficient of determination (R²) is 0.797, indicating that 79.7% of the variation in the quality of MSME financial performance assessment can be explained by the two independent variables, while the remaining 20.3% is influenced by other factors outside the research model.
Abstract:This study aims to analyze the effect of Initial Public Offering (IPO) on Return on Assets (ROA) by considering Firm Size, Liquidity, Leverage, and Tangibility in companies listed on the Indonesia Stock Exchange (IDX). The…
he study adopts a quantitative explanatory research design using secondary data obtained from audited annual financial statements of companies that conducted IPOs during the observation period. The sample was selected using purposive sampling, while panel data were analyzed using the Fixed Effect Model (FEM) to examine the relationships among the variables. The findings indicate that IPO has a positive but insignificant effect on ROA, suggesting that additional capital raised through public offerings does not immediately improve corporate profitability. Firm Size and Leverage exhibit significant negative effects on ROA, indicating that larger firms may experience operational inefficiencies, while excessive debt increases financial burdens and reduces profitability. Conversely, Liquidity and Tangibility show positive but insignificant effects on ROA. Simultaneously, IPO, Firm Size, Liquidity, Leverage, and Tangibility significantly influence ROA, with the model explaining 59.11% of the variation in profitability. These findings imply that post-IPO financial performance depends not only on capital acquisition but also on effective asset utilization, prudent debt management, and efficient operational strategies. The study contributes to the literature on post-IPO corporate performance and provides practical insights for managers and investors in evaluating financial performance after public offerings
Abstract:Songkok Recca Nur Azizah is a business located in Bone Regency that produces traditional handcrafts in the form of traditional headgear characteristic of the Bugis tribe, South Sulawesi. However, amidst modern market competition,…
petition, this traditional craft business faces challenges in optimizing its marketing mix strategy. This study analyzes the implementation of the 7Ps marketing mix strategy in the Nur Azizah Songkok Recca Enterprise in Bone Regency, South Sulawesi. Using a qualitative case study approach, data were collected through observation, in-depth interviews, and documentation. The findings show that the enterprise has implemented the seven elements of the marketing mix, namely product, price, place, promotion, people, process, and physical evidence. Product variety and artisan skills represent the main strengths of the business, while limited digital promotion, conventional payment systems, simple packaging, and a deteriorated business signboard remain key constraints. The study suggests that the enterprise should strengthen digital marketing, adopt cashless payment options, improve product packaging, and renew its physical identity to enhance competitiveness. These findings provide practical insights for culture-based MSMEs seeking to preserve traditional products while adapting to contemporary market changes.
Abstract:Public service innovation in the development of micro, small, and medium enterprises (MSMEs) in Indonesia has been historically dominated by the managerial logic of New Public Management, which positions efficiency and quantitative…
uantitative targets as the measure of success. This approach fails to build long-term relational capacity among entrepreneurs, government, and the broader supporting ecosystem. This article analyses HETERO SPACE (House of Entrepreneurs, Technology-driven Ecosystem, Resource Optimization, Supportive Programs, Accessible Network, Collaborative Environment), a public service innovation developed by the Cooperatives and SME Office of Central Java Province, which received outstanding recognition in the 2025 Public Service Innovation Competition. The analysis applies a New Public Governance framework with emphasis on two sub-theoretical dimensions, namely co-production and collaborative networking. The research approach is a qualitative case study drawing on secondary data from the official Public Service Innovation System, implementation reports of the Central Java Cooperatives and SME Office, and relevant academic literature. The central argument is that HETERO SPACE is not merely an expanded MSME assistance programmed but a transition in the role of government from a sole service provider to an ecosystem orchestrator that mobilizes resources across actors. Findings indicate that HETERO SPACE success rests on three interrelated conditions, namely a platform design that facilitates inter-actor encounters, trust built through repeated interaction, and institutional commitment from the provincial government to share authority with non-state partners. The article contributes to Indonesian public administration literature by shifting the analytical arena of co-production from the social and health sectors to economic governance, and by demonstrating that New Public Governance principles can be operationalized concretely at the subnational level.