Abstract:This study aims to analyze the product differentiation strategy implemented by Nhanas Donuts Pinrang in facing culinary business competition in the millennial and Gen Z era. The research method used is descriptive qualitative…
ative with data collection techniques through interviews, observation, and documentation. Informants consisted of the owner, production and service employees, as well as millennial and Gen Z consumers. The results showed that the product differentiation strategy applied includes four main aspects: flavor innovation with contemporary variants (matcha cheese, red velvet crumble, cookies and cream), attractive and "instagrammable" visual display, aesthetic and modern packaging design, as well as active digital marketing through Instagram, Facebook, and TikTok. Supporting factors for the success of differentiation include the owner's creativity, understanding of young consumer behavior, strategic location, and digital branding. The implications of this study indicate that product differentiation integrated with digital marketing is able to increase competitiveness and customer loyalty of local culinary Micro, Small, and Medium Enterprises in the digital era.
Abstract:Research Aims: The development of sustainable cultural tourism is influenced by several factors, namely the promotion strategy and the distinctiveness of a tourist destination. This research aims to identify and test aspects…
ects of promotion strategy and distinctiveness in the analysis of sustainable cultural tourism development in Mamasa Regency through aspects of promotion strategy and distinctiveness.
Design/methodology/approach: This research tends to have a qualitative approach and uses an in-depth interview method with an interview guide. This research utilizes Nvivo 14 as the software employed for data analysis, validity testing, and drawing research conclusions. Additionally, to measure validity in this study, triangulation techniques were used.
Research Findings: The results of this research show that the development of sustainable cultural tourism in Mamasa Regency requires a careful approach to promoting and utilizing cultural uniqueness. With an effective and sustainable promotional strategy, and using cultural uniqueness as the main attraction, Mamasa Regency can position itself as a superior and attractive cultural tourism destination.
Theoretical Contribution/Originality: This research seeks to identify what is needed for planning in organizing and managing the tourism sector to provide maximum contribution to the Mamasa region. Therefore, two aspects are examined: promotion strategies and distinctiveness in the development of cultural tourism.
Abstract:This study aims to, 1) analyze the differences in problem-solving skills between students who are given treatment in the form of applying the Project Based Learning model with students who are given a conventional model…
in Economic Learning at MAN Jeneponto, 2) to analyze the effect of applying Project Based Learning on the problem-solving skills of class X students in economic learning at MAN Jeneponto. The research method used is quasi-experiment with Nonequivalent (Pretest and Posttest) Control Group Design. Data collection methods are through tests (pretest and posttest), questionnaires, and documentation. The number of samples in this study were 76 students, where in the experimental class there were 38 students and in the control class 38 students. The data analysis used is the N-Gain of the experimental class and control class, as well as the experimental class Hypothesis test. The results of this study indicate that the N-Gain of the experimental class is in the high and effective category, while the control class is in the low and less effective category. This means that the application of Project Based Learning is effective on the problem solving skills of class solving ability of class X students in economic learning at MAN Jeneponto
Abstract:This study aims to measure and analyze the financial performance of PT. Bank Rakyat Indonesia Persero Tbk. The data used is secondary data and uses data collection methods, namely documentation techniques. The data used…
in this study is the financial report data of PT. Bank Rakyat Indonesia Persero Tbk which is reported to Bank Indonesia and has been published by the Indonesia Stock Exchange. Based on the results of the data analysis, it is concluded that CAMEL is an analysis of the soundness of a bank using the CAR ratio on capital, the KAP ratio on Asset Quality, the NPM ratio on Management, the ROA and BOPO ratios on Profitability, and the LDR ratio on Liquidity. From the results of research on financial performance and its relation to financial ratios using the CAMEL method, then it can be said that during the last four years (2017-2020) which shows that the financial performance achieved by PT. Bank Rakyat Indonesia Persero Tbk, is in the healthy category.
Abstract:This research was conducted with the aim of knowing, analyzing, and testing the effect of profitability, liquidity, solvency, and activity on the value of manufacturing companies in the food and beverage sub-sector listed…
d on the Indonesia Stock Exchange for the 2018-2022 period. Profitability is measured by Return on Equity, liquidity is measured by the Current Ratio, solvency is measured by the Debt to Equity Ratio, and activity is measured by Total Asset Turnover. This study uses a type of quantitative research with a comparative causal approach. The population used in this study were 30 food and beverage sub-sector companies listed on the Indonesia Stock Exchange for the 2018-2022 period. The research sample was taken using a purposive sampling technique. so that a sample of 11 food and beverage sub-sector companies were obtained which were listed on the Indonesia Stock Exchange for the 2018-2022 period. The analytical method used is multiple linear regression analysis using the SPSS version 21 program. The results of this study state that profitability has a positive and significant effect on firm value. Solvability has a positive and insignificant effect on firm value. liquidity and activity have a negative and insignificant effect on firm value.
Abstract:The purpose of this study was to determine the effect of the work environment on the job satisfaction of the Samsat Office UPT Regional Income Makassar 1 regionally partially and simultaneously. The samples used were 40…
employees of the UPT Regional Revenue Samsat Office Makassar Region 1. The data collection technique was carried out by means of a questionnaire. Data analysis techniques consist of validity test, reliability test, classic assumption test consisting of normality test, multicollinearity test, and heteroscedasticity test, multiple linear analysis test, hypothesis test, test of the coefficient of determination. Physical Work Environment Variables have a positive and significant effect on job satisfaction, and Non-Physical Work Environment variables have a positive and significant effect on job satisfaction. The most dominant variable affecting job satisfaction is the non-physical work environment variable. The dependent variable job satisfaction can be explained by variables consisting of the physical work environment, and the remaining non-physical work environment is explained by other variables that were not examined in this study.
Abstract:Pembelajaran matematika yang bermakna menuntut adanya keterkaitan antara konsep abstrak dengan pengalaman nyata siswa. Salah satu pendekatan yang relevan untuk mencapai tujuan tersebut adalah integrasi matematika dengan…
budaya lokal. Matematika pada hakikatnya tidak terpisah dari kehidupan manusia melainkan berkembang seiring dengan aktivitas sosial, ekonomi, dan budaya masyarakat. Budaya lokal sebagai konstruksi sosial yang dinamis mencakup sistem nilai, norma, pengetahuan, dan praktik kehidupan yang dapat dimanfaatkan sebagai konteks pembelajaran. Kegiatan pengabdian ini menelaah pentingnya integrasi satuan ukur tradisional dalam pembelajaran matematika sebagai upaya menciptakan pembelajaran yang kontekstual dan bermakna. Satuan ukur tradisional seperti suku dalam pengukuran emas, tumbuk dalam pengukuran tanah serta canting dan gantang dalam pengukuran beras digunakan sebagai contoh penerapan konsep matematika formal. Konversi satuan emas suku ke satuan baku gram () dapat dimanfaatkan untuk memperkenalkan konsep bilangan desimal dan nilai tempat secara kontekstual. Satuan tumbuk mendukung pemahaman konsep luas dan perkalian, sedangkan canting dan gantang membantu siswa memahami perbedaan satuan baku dan tidak baku serta konserp konversi satuan. Hasil pengabdian menunjukkan bahwa pemanfaatan satuan ukur tradisional tidak hanya memperkuat pemahaman konseptual matematika, tetapi juga menumbuhkan apresiasi siswa terhadap budaya lokal serta meningkatkan keterlibatan aktif dalam proses pembelajaran.
Abstract:Pengabdian ini mendeskripsikan implementasi program Kuliah Kerja Nyata (KKN) Angkatan 1 UIN Palopo di Desa Tarramatekkeng, Kecamatan Ponrang Selatan, Kabupaten Luwu, dengan tema sentral "Green Dakwah dan Pendidikan Lingkungan".…
ungan". Tujuan utama kegiatan ini adalah menumbuhkan kesadaran ekologis yang terintegrasi dengan nilai-nilai keislaman, sekaligus meningkatkan kualitas lingkungan dan kapasitas sumber daya manusia (SDM) desa. Metode yang diadopsi adalah Asset-Based Community Development (ABCD), sebuah pendekatan yang memaksimalkan aset dan potensi internal masyarakat Tarramatekkeng. Implementasi mengikuti siklus ABCD: Inkulturasi, Discovery, Design, Define, dan Refleksi. Program unggulan yang diangkat meliputi pengembangan modul Fiqh Lingkungan, inisiasi pembentukan Bank Sampah Berbasis Masjid, serta edukasi pola hidup bersih dan sehat (PHBS) yang berbasis pada konsep thaharah. Hasil pengabdian menunjukkan adanya pergeseran paradigma warga, di mana menjaga alam mulai dipahami sebagai tanggung jawab spiritual, yang berujung pada peningkatan partisipasi kolektif dalam menjaga kebersihan lingkungan desa.
Abstract:Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk mengimplementasikan pendidikan karakter berbasis nilai Islam di Desa Porehu, Kecamatan Porehu, Kabupaten Kolaka Utara. Fenomena rendahnya partisipasi anak-anak…
nak dalam kegiatan keagamaan serta meningkatnya ketergantungan terhadap gawai menjadi latar belakang penting dilaksanakannya program ini. Upaya ini dilakukan untuk menumbuhkan kembali semangat religius dan pembiasaan perilaku positif di kalangan anak-anak dan masyarakat desa. Metode yang digunakan adalah ABCD (Asset-Based Community Development), yang menekankan pada pemberdayaan aset dan potensi lokal masyarakat melalui lima tahapan: Discover, Dream, Design, Define, dan Destiny/Reflection. Program kegiatan meliputi pembentukan dan penguatan TPA, pelatihan tahsin dan hafalan surah pendek, pelatihan adzan dan praktik ibadah, pendidikan karakter berbasis film, pelatihan pengurusan jenazah, serta pembuatan pojok baca dan media belajar digital. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam aspek religiusitas, disiplin, dan literasi anak-anak. Anak-anak yang sebelumnya jarang beribadah kini aktif mengikuti salat berjamaah dan tahsin di TPA. Masyarakat pun menunjukkan partisipasi lebih tinggi dalam kegiatan pengajian dan pembinaan keagamaan. Selain itu, luaran kegiatan berupa buku cerita anak lokal, modul tematik berbasis Al-Qur’an dan Sunnah, serta media pembelajaran interaktif menjadi inovasi baru yang memperkuat pendidikan karakter di lingkungan masyarakat pedesaan. Kegiatan ini membuktikan bahwa penerapan pendidikan karakter berbasis nilai Islam melalui pendekatan ABCD mampu menciptakan perubahan sosial yang positif, memperkuat kolaborasi antarwarga, dan membangun fondasi pembinaan generasi muda yang religius serta berakhlak mulia.
Abstract:Perguruan tinggi memiliki peran strategis dalam mendukung pembangunan nasional melalui pelaksanaan Tri Dharma Perguruan Tinggi: pendidikan dan pengajaran, penelitian, serta pengabdian kepada masyarakat. Salah satu bentuk…
nyata dari pengabdian masyarakat adalah kegiatan Kuliah Kerja Lapangan (KKL) yang wajib diikuti oleh mahasiswa sebagai bagian dari proses pembelajaran kontekstual di luar kelas. Universitas Graha Nusantara (UGN) Padangsidimpuan berkomitmen mengoptimalkan KKL sebagai sarana pengembangan kompetensi akademik dan sosial mahasiswa melalui keterlibatan langsung di tengah masyarakat. Pada tahun 2024, kegiatan KKL dilaksanakan di Desa Siamporik Lombang, Kecamatan Angkola Selatan, Kabupaten Tapanuli Selatan, Provinsi Sumatera Utara. Dengan pendekatan Participatory Action Research (PAR) yang dikombinasikan dengan prinsip service learning, mahasiswa dari berbagai program studi melaksanakan program lintas bidang, meliputi pendidikan, pertanian, ekonomi, sosial-politik, dan teknik. Kegiatan-kegiatan ini mencakup peningkatan literasi anak, inovasi pertanian berbasis sumber daya lokal, pelatihan ekonomi kreatif, pendataan kependudukan, serta perbaikan infrastruktur dan pengenalan teknologi edukatif. Hasil pelaksanaan menunjukkan bahwa pendekatan partisipatif efektif mendorong keterlibatan aktif masyarakat dan penguatan kapasitas mahasiswa sebagai agen perubahan. Mahasiswa tidak hanya menerapkan ilmu yang diperoleh di bangku kuliah, tetapi juga mengembangkan empati, kepemimpinan, serta kemampuan berpikir kritis dan kolaboratif. Pelaksanaan KKL ini menegaskan bahwa perguruan tinggi mampu berkontribusi secara konkret terhadap pembangunan masyarakat melalui model pengabdian yang kolaboratif dan transformatif. Harapannya, model ini dapat direplikasi di wilayah lain untuk mendorong masyarakat yang mandiri dan berdaya.